Small Business Trends


 

USA Today Launches Tool to Help Local Small Businesses Reach Targets with Marketing

As competition in the digital marketing space continues to heat up, USA Today Network, part of Gannett Co., Inc. (NYSE: GCI), has rolled out a new service called LOCALiQ, which aims to help small businesses better reach and market to local consumers on any digital platform they may be on. With LOCALiQ, small businesses looking to solidify and improve their digital marketing operations will now be able to use the Network’s various marketing solutions to reach customers, and also access data-supp...
Tags: Google, Facebook, Usa, US, Sales, Network, Gannett, Local Marketing, GCI, Kevin Gentzel, USA TODAY Network, Gannett Co Inc NYSE, USA Today Launches Tool


The Cost of Hiring a New Employee Could be as Much as $7,645 Per Recruit, Report Says

Did you know the cost of hiring a new employee can be as much as $7,645? In his exploration of the costs associated with hiring and training new recruits, Amr Ibrahim, CEO of ULTATEL, a telecom solutions provider, cites an Industrial Distribution report titled ‘Distribution Hiring Process: The $7,645 Letter’. The report claims that in the quest to recruit, screen and train new employees, small to medium sized businesses can spend as much as $7,645 per new recruit. The Cost of Hiring a New Empl...
Tags: Employment, Sales, Ibrahim, Amr Ibrahim, ULTATEL, Telework Coalition, Atlantech Online


7 AI Cloud Services to Benefit Your Small Restaurant

Sponsored Post Technology has given small restaurants tools to become more efficient and productive thus better able to compete against larger businesses — including chains and franchises. These same big chains have been early adopters of Artificial Intelligence (AI) solutions to improve and streamline their operations. And now, AI delivered through the cloud is also available to small restaurant owners so they can reap the same benefits. If you own a small restaurant, you might be asking why y...
Tags: Amazon, Sponsored, US, Sales, Artificial Intelligence, National Restaurant Association, Technology Trends, Meylah, AI Cloud Services, House Automation Manual


The A-Z of Managing Telecommuters for Your Small Business

In 2017, a staggering 43% of American workers spent at least some of the time working remotely. The benefits to both employers and employees of telecommunicating are prolific, but, at the same time, remote working is not without its challenges. If you’re determined for your business to jump on the rapidly escalating telecommuting bandwagon and to reap the maximum rewards of having a mobile workforce, take a look at some of the highlights of HubSpot’s ‘The Ultimate Guide to Telecommuting’ report...
Tags: Google, Sales, Management


9 Social Media Management Hacks for Marketers

With all the many to-dos that come with social media management, it’s key to identify productivity hacks so that you can get maximum results with your limited time. Social Media Management Hacks From setting up Facebook Messenger chatbots to avoiding multitasking, here are 9 productivity tips that will help you work more efficiently. Batch Similar Tasks As the name suggests, batching is all about doing similar tasks in a single batch. Batching, rather than switching from one task to another...
Tags: Sales, Social Media, Facebook Messenger, Don, Edgar, Zapier, Social Media Management Hacks for Marketers, Social Media Management Hacks From, Use Post Scheduling Tools Tools, Social Metrics Every


14 Things to Consider When Deciding Who Gets a Raise

Performance-based raises can be a difficult subject for business leaders, especially if there’s not enough room in the budget to give everyone on the team a substantial increase. Determining who receives a pay bump — and more importantly, how much they get — requires you to know how to set your parameters in order to evaluate your employees. To find out, we asked 14 members of Young Entrepreneur Council (YEC) the following question: “What method works best for determining which employees get pa...
Tags: Sales, Management, Individual, David Ciccarelli, Syed Balkhi, Blair Thomas, Bryce Welker, Baruch Labunski, Jared Atchison, Saloni Doshi, Codie Sanchez, Michael Hsu DeepSky, Joel Mathew Fortress Consulting Group, Samuel Thimothy, OneIMS Integrated Marketing Solutions, Chris Quiocho Offland Media


Mastercard and Microsoft Team Up to Help Small Businesses Become Exporters

In order to solve the problems of cross-border trade and payments small businesses face, Mastercard (NYSE: MA) and Microsoft have created a new solution to simplify the process of doing business around the world. Mastercard Track Mastercard Track integrates with the existing procure-to-pay process system a business has in place. It then strengthens third-party risk management and improves cash flow visibility while lowering the cost of tasks such as accounts payable/receivable with automation...
Tags: Microsoft, US, Sales, Johnson, Mastercard, Froman, Michael Froman, Technology Trends, MasterCard NYSE, Mastercard Track, US International Trade Administration, Scale Peggy Johnson


What is Customer IQ and How Can it Help Your Business?

The customer IQ of your business is an indicator of whether you know what to deliver and to whom across your customer base. The more you know about your customers, the greater your chances of delivering on what they want. A (PDF) by Clutch titled, “What is Your Customer IQ? Understanding and Increasing Customer Equity” makes the case for why customer equity is more important than brand equity. According to the report, building customer equity entails delivering on the best experience possible...
Tags: Sales, Retail Trends, Customer IQ, Increasing Customer Equity, Customer Equity Clutch, Knowledge Clutch


Use These 14 Strategies to Encourage Employee Innovation

Innovation is essential for any company’s success, but it the responsibility of generating new ideas can’t fall to one person. It truly takes a team effort to keep coming up with fresh and creative approaches to your business challenges. A panel of Young Entrepreneur Council (YEC) members were asked the below question: “New ideas are vital for the continued growth of a company. What is a particularly effective way of encouraging innovation from your teams and employees? Why does this approach w...
Tags: Sales, Management, Google Docs, Andy Karuza, Young Entrepreneur Council YEC, Sean Johnson, Roger Lee, Corey Northcutt Northcutt, GLUU, Nicole Munoz, Firas Kittaneh Amerisleep, Bryce Welker, Nick Friedman College, Sam Miller Boston Biomotion, Digital Intent, Jared Ross Weitz United Capital Source Inc


Free is Better Than Fast for Ecommerce Consumers

When it comes to consumers who shop online, the ability to return the items they buy for free is hugely important. Free Shipping Is Better Than Fast According to the 2018 annual eCommerce survey by Dotcom Distribution, more than 90% of the respondents placed a high value on free returns when they make an online purchase. A slightly higher number (91%) also said their future purchase is influenced by free shipping. With 9 out of 10 respondents stating free return is an important factor in thei...
Tags: Sales, Haggerty, Retail Trends, Dotcom Distribution, Better Than Fast for Ecommerce Consumers, Amazon Effect This, Maria Haggerty


It Could Be the Biggest Small Business Event of 2018

Dreamforce 2017 had 171,000 registered attendees and 10+ million online viewers during the 4-day event. Dreamforce 2018 looks to be better across the board with thousands of live solutions delivered from the world’s largest cloud ecosystem. This includes tailored content for businesses of all sizes across different industries to elevate your career, develop new skills, and be the first to experience the latest development from the world’s largest CRM platform. You will learn from expert instruc...
Tags: Boston, Sales, Los Angeles, San Francisco, Chicago, San Diego, Nashville, Susan Wojcicki, Dreamforce, San Francisco CA, Brooklyn New York, Washington United States, Chicago United States, Small Business Events, San Diego United States, Las Vegas United States


Don’t Miss Out on Customers: Use These 10 Expert Tips to Get Your Message Across Effectively

To grow a business, you need to find and sell to as many customers as possible. If your marketing message is ineffective or you’re not efficient with your sales process, you could be missing out on a ton of potential customers. Instead, take some tips from the online small business community to get your offerings in front of tons of new customers. Recover Lost Sales with Abandoned Cart Emails Customers leave websites with items in their shopping carts for all sorts of reasons. Some decide you...
Tags: Facebook, Sales, Dave Davies, Don, Shane Barker, Marketing Tips, Lilach Bullock, Sam Hurley, Amanda Bowman, David Zheng, Mary Whitman, Local Business Instagram, Guarav Sharma, Ronell Hugh, Facebook Virtual Event, Danielle McFadden


How to Create the Best Videos for Instagram

Instagram offers a big opportunity for small businesses. In fact, they have over 25 million business profiles and over 2 million advertisers, according to Jason Hsiao, Chief Video Officer and Co-Founder of Animoto. Small Business Trends spoke with him about how to create the best videos for the popular social media site that’s gaining serious momentum in the business world. “The bottom line is Instagram is a rocket ship right now,” he said. “It’s by far the fastest growing social media platform...
Tags: Facebook, Instagram, Sales, Social Media, Animoto, Hsiao, Jason Hsiao, Animoto Small Business Trends


Is Your Brand a Legacy In The Making or a Flash in the Pan?

We read and hear about how fast-moving society has become, thank due in part to people having online access and generating an always-on awareness. That awareness sometimes celebrates overnight success, instant gratification, and unfortunately hyperactive short-term thinking. With that environment in mind how can marketers craft messages and ideas that stick with people enough to attract a customer? Even deeper, how does a business establish the right operations for long-term….to even build a le...
Tags: US, Sales, Business Books, San Diego, Patagonia, Miller, Toronto Maple Leafs, Conley, Mark Miller, Yvon Chouinard, Reshma Saujani, Saujani, Marketing Books, Lucas Conley, Patagonia Lexus, Ritz Carlton Hotel Miller


Some Small Businesses Should Know Why Someone Just Bought 20,000 Mercedes-Benz Vans

? Who would buy 20,000 Mercedes-Benz vans? Amazon would, actually. And they already did, according to one headline this week on Small Business Trends. My guest this week on This Week in Small Business, John “Colderice” Lawson, says he believes the move to purchase all these fresh off the line Mercedes-Benz Sprinter vans is a sign that Amazon is ready to take control of the whole process, from its warehouses to your front door. (To be precise: This week’s show was recorded in his media studio...
Tags: Chrome, Amazon, Facebook, Europe, US, Sales, Paypal, John, Mercedes Benz, FDX, MetLife, U S Postal Service, U S Chamber of Commerce, Brewers Association, Larry Kim, Mercedes Benz Vans


Taylor Schreiner of Adobe: Voice is Already Impacting How We Shop Even If The Final Transaction Isn’t Done With Alexa

Well, after the bomb Amazon dropped yesterday announcing an arsenal of Alexa-enabled devices – from microwaves, cars devices, wall clocks, outlet plugs, subwoofers – it’s easy to see we’re a quickly moving into a voice-first world.  But the reason for all these new voice-enabled devices is because we kind of like talking to them, according to a recent study from Adobe called . Taylor Schreiner, director of Adobe Digital Insights, shared some of the key finding from the study with me for this se...
Tags: Google, Amazon, Adobe, Yahoo, Interviews, Sales, Kevin Bacon, Alexa, Adobe Digital Insights, Taylor Schreiner, Voice Excitement


Number of Jobs, Average Earnings Up for August, Government Says

The number of jobs in the country increased by 201,000 for August, as did the average wage which rose by 10 cents to $27.16, according to a new report (PDF) by the U.S. Bureau of Labor Statistics (BLS). August 2018 Employment Situation Report The unemployment rate stayed the same at 3.9 percent, meaning small businesses are likely retaining more of their workers. But, as small businesses retain their workers, they could face even greater competition for new employees in business sectors where...
Tags: Sales, Economy, BLS, U S Bureau of Labor Statistics BLS, Bureau of Labor Statistics This


Freelance On Your Own Time

Sometimes you run across the image of an organ grinder and his monkey online and you think to yourself “I bet I could come up with a cartoon about that.” And then you sit and think for a while. And then you think some more. And then you take a shower hoping that will help. Then you sit and think some place else. Then you run some errands. Then you come home and sit and think back in the place you were thinking previously. And you think “I’m never going to crack this organ grinder cartoon!” And ...
Tags: Employment, Sales, Humor


If You Charge Hourly as a Freelancer, Don’t Get Cheated

Whether or not to charge per hour for freelance services is a hotly debated topic in the freelance community. I lean towards charging a flat fee instead of hourly per assignment because of how I work creatively. I don’t sit down to do a task all at once. Instead, I brainstorm, write, research, edit, and tweak a piece of work continuously throughout the week. It’s hard for me to track working hours during a process where there are many stops and starts. With that said, charging hourly works for ...
Tags: Employment, Sales, Don


Square Solutions Partners Service Aimed at Small Businesses

Square (NYSE: SQ) just announced a new Solutions Partner Program to help sellers connect with service providers that can help them with things like ecommerce integrations, scaling and choosing POS software. A Look at the Square Solutions Partner Program Agencies and service providers can apply to become a part of the Square Solutions Partner Program and receive early access to beta products, specialized account management, and additional financial benefits. And then businesses that are in nee...
Tags: Sales, Square, Breaking News, Small Business Operations, Square Solutions Partners Service, Solutions Partner Program, Square Solutions Partner Program Agencies, Square Solutions Partner Program, Pankaj Bengani, Square Solutions Partners


5 Types of Background Checks You Should Perform on Any Prospective New Hire

A Glassdoor survey reports that small businesses that take the time to invest in a good candidate screening process improve the quality of their hires by 70 percent. Small Business Trends spoke with  Leah Machado  the senior director of HR services at Paychex about the 5 background checks small business should perform on any new hire. According to Machado, small businesses need to refine their hiring processes like never before. “As the labor market has tightened and unemployment has gone down ...
Tags: Employment, Sales, Paychex, Machado, FCRA, Small Business Trends, Records Office, Leah Machado


Mobile Ecommerce Trends Caused by AI in 2018

The integration of Artificial Intelligence (AI) in the workflow of small businesses has made them more efficient. And for e-commerce businesses with a mobile presence, the contribution of AI can transform your online business, this according to by Mofluid. According to Mofluid, AI is expected to have an impact in almost every industry vertical, easily making it the next level of technological shifts. And by 2020 the technology is expected to manage 85% of customer support with intelligent aut...
Tags: Sales, Technology Trends, Mofluid, AI Driven M Commerce Trends, Integration of AI Integrating AI


5 Social Engineering Scams Your Workforce Should Know!

Employee awareness of social engineering is essential for ensuring corporate cybersecurity. If end users know the main characteristics of these attacks, it’s much more likely they can avoid falling for them. Today’s data threats don’t discriminate; businesses of all sizes are susceptible to attacks. However, small to medium-sized businesses (SMBs) are often less prepared to deal with security threats than their larger counterparts. The reasons for this vary from business to business, but ultima...
Tags: Sales, Microsoft Office, Technology Trends


What is Visual Email and What are the Benefits for your Business?

In addition to saving you money, one of the most compelling reasons to switch to VoIP (Voice over Internet Protocol) phone service is that it can provide your business with a wide range of features that a traditional phone system simply can’t offer. Many of these features, such as visual voicemail, work by utilizing the data from your phone calls in new ways — opening up a world of possibilities. Of these features, visual voicemail is one of the most useful. When it’s activated, your voicemail ...
Tags: Sales, What Is, Publisher Channel Content, Small Business Operations, Nextiva


How to Manage Shift Workers for Better Results

Do you have shift workers at your business? As our society increasingly wants everything “now,” 24/7 business schedules have become more common. From the construction and transportation industries to healthcare and hospitality, more and more businesses have employees working what’s commonly defined as “shift work,” that is, work outside the hours of 7 a.m. to 6 p.m. Shift work may take place in the evening, the early morning or the middle of the night. Overtime or extra-long workdays are also c...
Tags: Sales, Management, Don, OSHA, National Safety Council, National Sleep Foundation, Manage Shift Workers for Better Results


Avoid Holds On Your PayPal Money with Funds Now Feature

PayPal (NASDAQ: PYPL) has just announced a new feature called Funds Now. As the name implies, it allows select businesses the ability to access the funds from completed sales right away. By eliminating the holds, delays, and reserves, PayPal gives small businesses the cash flow they need to keep their operations going without having to wait. PayPal Funds Now Program The Funds Now program has been extended to small businesses in good standing at no extra cost, which now makes up more than one ...
Tags: Sales, Paypal, US UK, PYPL, PayPal NASDAQ, Technology Trends, Bill Ready, Australia PayPal


7 Phishing Attack Examples That Caused Businesses Major Harm

More scammers and hackers working the Internet are targeting your small business with phishing attacks. According to Symantec’s Internet Security Threat Report 2018, there was a 92% increase in the number of blocked phishing attacks reported. Phishing Attack Examples Here’s a rundown of some of those attacks, what’s been happening and the cost to the companies that got attacked. Ryuk and Convenience Stores Ransomware is still a threat to businesses everywhere, but there’s a variation that’s...
Tags: Google, Facebook, Sales, Ransomware, Deloitte, Symantec, Federal Trade Commission, Technology Trends, Ryuk, Bank of America Scam Small Businesses, Fake SEO Services Everyone


Spotlight: Affinity Uses New Tech to Take a Different Approach to CRM

Marketing and selling to customers is really all about relationships. So you need a system for effectively nurturing those relationships. Affinity is a new kind of CRM platform that uses machine learning and natural language processing to intelligently grow relationships. Read more about the company and its new approach to CRM in this week’s Small Business Spotlight. What the Business Does Offers an easy CRM platform for businesses. VP of Marketing for Affinity Anne Gherini told Small Busines...
Tags: Stanford, Sales, Silicon Valley, Joe, Ray, Joe Lonsdale, Shubham, Small Biz Spotlight, Small Business Trends We, Anne Gherini, Gherini, Ray Zhou, Shubham Goel, Alan Kay Find


New Discover it Business Credit Card Tracks Expenses and Has Cash Back Match

The new Discover it Business Card is going to give small business owners unlimited 1.5% cashback on all purchases with a dollar-for-dollar match. Discover it Business Credit Card In addition to the cashback offer, Discover (NYSE: DFS) is also providing free business and security features while at the same time getting rid of the annual fee for the first 12 months. The company also said the benefits it provides to other cardmembers will be available to businesses. For small business owners, th...
Tags: Finance, Sales, Hopkins, DFS, APR, Andrew Hopkins, QuickBooks Quicken, FICO Credit Scores


6 Empowering Lessons We Can Teach Our Kids

With the start of another school year, anxious parents resume worrying about how they can help their kids survive socially and thrive academically. With four kids spanning 1st grade to junior year, I have definitely spent a fair share of time trying to figure out the best way to raise my children to live happy, well-balanced and productive lives.   As a long-time entrepreneur, I’d love for my kids to discover that business ownership is their calling. But, it’s far more important to me that eac...
Tags: Sales, Startup, Mark Twain, Reshma Saujani