Google Blog


 

How Indonesia Helped Spice up the World

More than half of the world’s spices originated from Indonesia. These spices not only flavor one of the world’s most diverse cuisines — they also influenced the culinary world as we know it, changing tastes around the globe.Spice Up The World, a new destination on Google Arts & Culture, is a collaboration with the Indonesian Ministry of Tourism & Creative Economy and Indonesia Gastronomy Network. It features 45 immersive digital stories that dive into Indonesia’s 1,000-year history of spices and...
Tags: New York, Bali, Indonesia, World, Java, South East Asia, Breda, Arts & Culture, Medieval Europe, Google Arts Culture, Moluccas, Google in Asia, Pierre Caessa, Indonesian Ministry of Tourism Creative Economy, Nugraha Pratama Indonesia, Josh Catti Rahadi Negeri Rempah Foundation Today


Responsibly applying AI models to Search

For over two decades of Search, we’ve been at the forefront of innovation in language understanding to help deliver on our mission of making the world’s information more accessible and useful for everyone. We’ve seen how critical these advancements are to making information more helpful, and being able to better connect people to creators, publishers and businesses on the web. It’s this constant improvement in understanding human language that’s enabled us to send more traffic to the web every y...
Tags: Google, Google Search, Search, Bert, Google Research, Across Google, Pandu Nayak


Magic in the making: The 4 pillars of great creative

Consumers report that helpfulness is their top expectation of brands since the start of the COVID-19 pandemic, with 78% saying a brand's advertising should show how they can be helpful in everyday life.1 This means businesses need to quickly engage audiences with meaningful messages, using immersive storytelling to bring their brand and products to life.To help you build visually-rich ad experiences that easily drive consumers to action, we've brought together our top creative guidance across Go...
Tags: Google, Display Ads, Search Ads, VTR, IPM, EPM, Google Ads, App Ads, Suzanne Pellican, Dr Squatch, Google Ipsos U S Inclusive Marketing Study


Giving users more transparency into their Google ad experience

Today, people engage with a wider variety of ad formats on more Google products than ever before — from Video ads on YouTube to Shopping ads across Search, Display and more. And they increasingly want to know more about the ads they see. That’s why we’ve been innovating on features like “About this ad” to help users understand why an ad was shown, and to mute ads or advertisers they aren’t interested in.Last spring, we also introduced an that requires Google advertisers to verify information a...
Tags: Google, Youtube, United States, Google Ads, Mojdeh Tomsich


Building a sustainable future for travel

There’s a lot to consider when it comes to booking travel: price, health and safety, environmental impact and more. Last year, we shared travel tools to help you find health and safety information. Now we want to make it easier for you to find sustainable options while traveling — no matter what you’re doing or where you’re going.  To make that happen, we’ve created a new team of engineers, designers and researchers focused solely on travel sustainability. Already, this team is working to highli...
Tags: Travel, Google, Sustainability, Accor, Hilton, Google My Business, Richard Holden, Green Key


Helping travelers discover new things to do

While travel restrictions continue to vary across the globe, people are still dreaming of places to visit and things to do. Searches for “activities near me” have grown over the past 12 months, with specific queries like “ziplining” growing by 280% and “aquariums” by 115% globally. In response to this increasing interest, and to support the travel industry’s recovery, we’re introducing new ways to discover attractions, tours and activities on Search. Now, when people search on Google for attract...
Tags: Travel, Google, California, Paris, Tokyo Tower, Google Ads, Richard Holden


“Hey Google, read with Reese’s Book Club”

As a young girl growing up in Venezuela, I had an insatiable appetite for reading. From fictional novels to computer science manuals, you name it, I would read it. Books allowed me to get lost in other worlds, expand my imagination and ultimately inspire me to dream bigger. These days, you can catch me reading with my two young kids or when I take some quiet “me time” on the weekends.That’s why I’m delighted that Google Assistant has partnered with Reese’s Book Club to offer a hands-free, immers...
Tags: Google, Reese Witherspoon, Venezuela, Book Club, Pixel, Google Play Books, Reese, Google Nest, Lilian Rincon, Google Assistant


Googler Marian Croak is now in the Inventors Hall of Fame

Look around you right now and consider everything that was created by an inventor. The computer you’re reading this article on, the internet necessary to load this article, the electricity that powers the screen, even the coffee maker you used this morning. To recognize the incredible contributions of those inventors and the benefits they bring to our everyday life, the National Inventors Hall of Fame has inducted a new group of honorees every year since 1973. In this year’s combined inductee cl...
Tags: Google, India, Africa, Wow, Ai, Cuba, U S Patent and Trademark Office, National Inventors Hall of Fame, Netscape, Marian, Research Center, Marian Croak, Inventors Hall of Fame, Site Reliability Engineering, Megan FriedmanJustin Burr


Increasing Google’s investment in New York

Google has been fortunate to call New York City home for more than 20 years, during which time we have grown to 12,000 employees. New York’s vitality, creativity and world-class talent are what keep us rooted here. It is why we’re announcing today that we are deepening our commitment to New York and intend to purchase the St. John’s Terminal in Manhattan for $2.1 billion, which will serve as the anchor of our new Hudson Square campus. As Google moves toward a more flexible hybrid approach to wor...
Tags: Google, New York, California, New York City, Manhattan, John, SUNY, Ruth Porat, St John, Washington Street, Hudson Square, Through Google, Children 's Museum of the Arts, Jackie Robinson Museum, Global Business Organization, Company announcements


Building community and funding Black founders

One of the unspoken truths of entrepreneurship is that it can be extremely lonely. When COVID-19 hit last year, I saw firsthand how the founders in our programs were affected. Office closures kept their employees apart, event cancellations kept founders from connecting, and many needed to pivot their startups to keep businesses afloat. Since our mission is to level the playing field for underrepresented startup founders, I knew we would have to show up in a new way to ensure these founders did n...
Tags: Google, Africa, Entrepreneurs, United States, Black, Gerald, Google Cloud, Diversity and Inclusion, Jewel Burks, Tankee, Gerald Youngblood, Google for Startups Black Founders Fund, U S Black Founders Fund, Brazil Europe, Goodie Nation, Joey Womack


Investing in economic equity for Latinos

Ver abajo versión en español Nine years ago, I stood as a volunteer in a room full of Black and Latino startup founders gathered together in the Google San Francisco office to pitch their companies.  This introduction to the startup world was magical—the energy in the room, the powerful ideas and the potential of people who looked and sounded just like me. For more than a year after that experience, I did everything I could to land a full-time position with the Google for Startups team.  L...
Tags: Google, US, San Francisco, Entrepreneurs, Estados Unidos, Hispanic Federation, Daniel Navarro, Google for Startups, Google Career Readiness Program, Latinos Por Daniel Navarro Google, Estados Unidos Nuestro, Presentamos el Google, Asociación Hispana de Colegios, Instituciones de Servicio


Google apps, meet iOS 15

Get ready to hit update. iOS 15 is here — and with it, many new features to improve your favorite Google apps. Fewer interruptions when you focus If you’re someone who gets non-stop notifications throughout the day, we bet you’ll enjoy the new Focus mode on iOS. Focus mode is really useful when you’re trying to get work done, study or just need a digital break. We’ve updated Google apps to work with Focus mode and make notifications as relevant and timely as possible.For example, if you’re n...
Tags: Google, Google Drive, Google Photos, Youtube Music, Luke, Google Home, Google on iOS


How a top Brazilian media portal uses Web Stories

Launched in 1996, Universo Online (UOL) became Brazil’s first major news website, featuring content from the daily edition of Folha de S.Paulo and other popular newspapers and magazines. Since then, parent company Grupo UOL has grown the publication into a leading media destination for Brazilians, expanding its audience reach to more than 109 million unique users. With a focus on news, health, lifestyle, gaming, sports, automotive and technology, UOL is now among the country’s top content produc...
Tags: Google, Japan, Cms, Beijing, Brazil, Tokyo, UOL, ECOA, Web Creators, Grupo Uol, Bel Curado, Universo Online UOL, Murilo Garavello, Nossa UOL, U S Basketball Dream Team, Leandro Guilheiro


New designs for Chrome and Chrome OS, by Latino artists

As we celebrate National Hispanic Heritage Month, we pay tribute to the generations of Latinos who have positively influenced and enriched society, arts, culture and science in the United States.As a proud Latina, I have seen first hand how our diversity is our strength. We use various terms to define ourselves (Hispanic, Latinx, Latino, Black, Mexican, Salvadoran, Puerto Rican, Brazilian, and more), yet we still can come together as one resilient community.This year Chrome partnered with Latino...
Tags: Chrome, Design, Mexico, United States, Chile, New York Times, Chromebooks, Oakland California, Brooklyn New York, Dallas Texas, MichoacAn, Limon, Monica Gonzalez, Arts & Culture, Liz Hernandez, National Hispanic Heritage Month


A digital fast lane for emerging economies

A look at the new Future Readiness Economic Index for decision makers The pandemic has had devastating effects on  emerging economies, threatening to undo thirty years of progress. In countries like Kenya, India, and Brazil, COVID drove up unemployment, disrupted supply chains, and devastated entire sectors. If we do nothing, it could take years for these countries to recover, creating even greater divides between people in developed and emerging economies. But we’re seeing a contrary tre...
Tags: Google, Saudi Arabia, Nigeria, Brazil, Index, Kent Walker, Public Policy, Kenya India, COVID, Digital Sprinters Framework, Digital Sprinters, Portulans Institute


Google at the UN General Assembly

Next week, leaders from government, civil society and the business community will convene at the United Nations General Assembly (UNGA) to discuss how we can work together to solve the world’s biggest challenges. If the past two years have shown us anything, it’s that tackling global problems like pandemics, economic inequality and climate change demand global collaboration, across borders and across sectors. At Google, we’re committed to doing our part.Earlier this year, I wrote about how we ar...
Tags: Google, Youtube, Google Search, Beethoven, Un, Kent, Ruth Porat, Joy, UN General Assembly, United Nations General Assembly UNGA, Kent Walker, Unga, Public Policy, Google SVP, Karan Bhatia, Concordia Summit


An Interspecies Assembly in New York

Biodiversity is collapsing, sea levels are rising, and weather is becoming more extreme and unpredictable. Human activity is now unequivocally linked to climate change and its consequences. The question stands: Is the planet’s ecological turmoil a result of our unwillingness to listen to the wants and needs of other species? This year at the United Nations General Assembly, the annual gathering of world leaders and representatives across humanity to address and act on our planet’s most urgent cr...
Tags: Google, New York, Sustainability, United Nations, Un, Central Park, United Nations General Assembly, Matty Smith, Arts & Culture, KOLLISION, Bluebottle, Artist Superflex, Interspecies Assembly


4 tips to grow your blog's audience

Christina Galbato may have started as a travel blogger, but her career as a content creator has taken her on a different journey – helping other creators achieve their goals. “I started to notice a lot of the questions I was getting were less about ‘What are your travel tips for this?’ and more ‘How can I do what you do?” she shares. Galbato has made it her mission to help other bloggers and influencers earn success while remaining authentic and relatable. She sat down with us recently to share ...
Tags: Pinterest, Christina, Web Creators, Raunak Mahesh, Christina Galbato, Galbato


A new dimension for cultural artifacts

At Google Arts & Culture we are always looking for ways to help people understand and learn about culture in new and engaging ways. Starting today, we are launching a new feature through which our 2,000 plus cultural partner institutions can create guided 3D tours about buildings, sculptures, furniture, and more from their collections. With the help of 3D Tours you can easily whiz around historic sites, monuments and places of interest while learning about their hidden details and historical bac...
Tags: Google, South Africa, Tokyo, Florence, Mona Lisa, Edvard Munch, Arts & Culture, Innovation & Technology, Florent RobineauJoe Shepherd, Santa Croces Climb, Arcimboldo, Medusa Artwork


How this engineer's career break led her to Google

Welcome to the latest edition of “My Path to Google,” where we talk to Googlers, interns and alumni about how they got to Google, what their roles are like and even some tips on how to prepare for interviews.Today we spoke with Kiranmayi Bhamidimarri, a software engineer at our Bangalore office, who shares her story of joining Google after taking a year-and-a-half break from the workforce. What’s your role at Google?I am a software engineer for Google Cloud, where I work on Cloud Spanner – a dat...
Tags: Google, Googlers, Bangalore, Google Cloud, Carer, Life at Google, My Path to Google, Daphne Karpel, Kiranmayi Bhamidimarri


Google’s support of the news industry in Japan

Twenty years ago, Google opened its first office in Japan. Today, we are announcing new investments that will continue our support of the country’s vibrant news industry. These investments will and contribute to the sustainability of news organizations. They will also help newsrooms engage their readers in new ways, through the COVID-19 pandemic and beyond. Launching Google News Showcase in Japan  To support news organizations and readers in Japan, we’re introducing Google News Showcase, our n...
Tags: Google, Japan, News, Argentina, Tokyo, Google News, Kyoto, Shikoku, Okinawa, Kyodo News, Shiga, GNI, Tokyo Shimbun, Google in Asia, Chunichi Shimbun, Kyoto Shimbun


Hispanic Heritage Month: What it means to be here today

Today we kick off Hispanic Heritage Month, a month-long exploration of the Latino experience in the United States. For me my culture serves as inspiration for my work as a visual designer for Google Shopping, as a small business owner and as a working artist. My parents immigrated to the United States from Huejotitan, Jalisco, to San José, California, where I was born. Growing up my family and I would sometimes make the trek by car from San José to Guadalajara to visit family. Each trip meant I ...
Tags: Google, US, America, Spain, United States, San Jose, Google Shopping, Google Doodle, Central America, Guadalajara, Arizona State University, Bay Area, National Park Service, Diego Rivera, San Jose California, Celia Cruz


Display campaigns made easy

Helping you connect with customers is core to the Google Ads mission, and we're always working to make that as easy as possible through our products. That’s why, starting this month, we’re bringing the flexibility of standard Display campaigns and the automation of Smart Display campaigns into a single Display campaign. We introduced four years ago to create a simple way to reach your audience across millions of sites and apps. Smart Display campaigns have helped make it easier to reach your g...
Tags: Display Ads, Google Ads, Bonnie Pericolosi


Driving success for Australian retail with digitalisation

In spite of the  significant disruption to the retail sector, we’ve seen firsthand how companies have accelerated their digital transformation journey to better differentiate themselves in a highly competitive market.In fact, the Google Cloud Retail Digital Pulse looked at the digital maturity across Australian retail and found the segment to be steadily advancing towards becoming more digitally resilient. The business sentiment is however still mixed and the market shows a split between those w...
Tags: Google, Australia, Australasia, David Jones, Looker, Sheridan, KPI, Hanes, Google Cloud, Sameer Dhingra, Google Cloud Retail Digital Pulse, Country Road Group


5 things I learned from Google’s productivity expert

I’ve primarily worked remotely for the better part of the last decade, but when the pandemic sent everyone else home from the office, I struggled. Even though I was extremely familiar with working from home, I wasn’t used to spending all my free time at home, too. Like people everywhere, staying productive when the home became the office, and the gym, and the dog daycare, and the everything else was challenging.  Google’s Executive Productivity Advisor Laura Mae Martin Fortunately, I ...
Tags: Google, Molly, Googlers, Laura, Laura Mae Martin, Google Workspace


Taste Mexico: Sampling centuries of Mexican heritage

“From yellow corn and white corn their flesh was made; from corn dough the arms and legs of man were made,” reads the ancient pre-Hispanic legend written in the sacred Mayan book, the Popol Vuh.The connection between food and cultural heritage couldn’t be stronger. And according to Mexican chef Martha Ortiz, Mexican food is identity. “It’s such a strong gastronomy that it makes us believe why the Popol Vuh said that we’re made of corn,” she says. “And even Mexico’s flag is quite gastronomic, wit...
Tags: Google, Mexico, Russia, Chile, Veracruz, Sinaloa, Martha, Taxco, Russia Russia, Popol Vuh, Arts & Culture, Google Arts Culture, Rufino Tamayo, Google Arts Culture Google Arts Culture, Martha Ortiz, Melchor Ocampo


Our new animated series brings data centers to life

If you rely on the internet to search for the answer to a burning question, access work documents or stream your favorite TV show, you may have wondered how you can get the content you want so easily and quickly. You can thank a data center for that. Which may make you wonder: What exactly is a data center, and what is its purpose?Google’s Discovering Data Centers series of short animated videos has the answers. As host of this series, I invite you to join us and learn about these expansive, sup...
Tags: Google, Google Maps, Google Cloud, Data Centers and Infrastructure, Stephanie Wong


Our Grace Hopper subsea cable has landed in the UK

Last year, we announced a new subsea cable — named Grace Hopper after the computer science pioneer — that will run between the United States, the United Kingdom and Spain. The cable will improve the resilience of the Google network that underpins our consumer and enterprise products. The 16-fibre pair Google-funded cable will connect New York (United States) to Bude (United Kingdom) and Bilbao (Spain).Today, the Grace Hopper cable has landed in Bude, Cornwall. Many people around the world use Go...
Tags: Google, UK, France, Spain, Atlantic, Cornwall, Denmark, Madrid, Hopper, Grace Hopper, New York United States, United States the United Kingdom, Google Cloud, Dunant, Jayne Stowell, Bude United Kingdom


Vow about that: It’s wedding season on Search

We tend to think about “proposal season” as timed to the winter holidays, or big days like New Year’s Eve and Valentine’s Day. The actual proposal peak, though? September. With the exception of 2020, every year for the last five years, search interest in marriage proposals has peaked every September in the U.S. Who knows whether it’s the smell of pumpkin spice lattes or the new school year, but for whatever reason, this is when Americans these days prefer to get down on one knee. To celebrate al...
Tags: Kim Kardashian, Search, Diana, Google Trends, Kris Humphries, Ima Yu, Meghan MarkleKate MiddletonGwen


Komal Singh wants kids to see themselves in her books

In 2018, Komal Singh published “Ara the Star Engineer,” a children’s book about a little girl who becomes interested in coding. Komal, an engineering program manager at Google, wanted to give girls an example of what they could be. Since then, she’s been exploring ways technology can make books more diverse for kids. “I set up my own team and I was pitching my ideas,” she says. “It was like setting up a little startup of my own. And while I was going through this process of building and pitching...
Tags: Google, Molly, India, Googlers, Ara, DeeDee, Komal, Diversity and Inclusion, Ipek, Komal Singh, Ipek Konak, PageTwo Books, Maayan Ziv