Smith&+Village Brings Glamour and Indulgence to Booths Cakes and Puddings


Smith&+Village Brings Glamour and Indulgence to Booths Cakes and Puddings

Creative and strategic branding partnership Smith&+Village has redesigned Booths’ own label range of puddings and cakes to bring glamour back to teatime.

High end supermarket Booths had sold cream cakes from specialist bakery Lathams, another well-known Lancashire firm, for many years, but wanted to migrate the products to the Booths branding, while maintaining the...

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Tags: Design, Cardboard, Smith, Lancashire, Category: Food, Substrate: Paper, Paperboard, Smith Village

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