Everything In The Urban Outfitters Beauty Line Is Under $25


Everything In The Urban Outfitters Beauty Line Is Under $25

At one point in time, the hour-long face beat — complete with contour, highlight, baking, and draping — was seemingly the norm, but a counterculture has been reigning supreme in the last few years. Beauty-obsessed millennials are leaning into a minimal approach with maximum output. And Urban Outfitters joined in on the easy-does-it beauty lineup last year when it released Ohii , an in-house brand that has hair, skin care, and makeup products.

For years, Urban Outfitters has carried a carefully curated selection of beauty brands such as Ouai and Benefit Cosmetics. Ohii stands a part as a private-label option created with the Urban customer in mind. The collection has clearly targeted the Instagram-loving generation with the product selection. First, the entire line is affordable, with everything under $25. Second, every piece is photo worthy, from the Soft Glow Highlighter to the Glistening Gummy Glosses with fun names like “Golden Charge” and “Rose Quartz.”

In case you haven't checked out the line for yourself, we've rounded up some of the best Ohii beauty offerings, ahead.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

Everything In The Urban Outfitters Beauty Line Is Under $25

Soft Glow Highlighter


ohii Soft Glow Highlighter, $24, available at Urban Outfitters Everything In The Urban Outfitters Beauty Line Is Under $25

Wake Up Pen


ohii Wake Up Pen, $18, available at Urban Outfitters Everything In The Urban Outfitters Beauty Line Is Under $25

Before + After Vitamin C Mask


ohii Before + After Vitamin C Mask, $24, available at Urban Outfitters Everything In The Urban Outfitters Beauty Line Is Under $25

True Matte Lip


ohii True Matte Lipstick, $10, available at Urban Outfitters Everything In The Urban Outfitters Beauty Line Is Under $25

Get Fresh Toner Pads


ohii Get Fresh Toner Pads, $16, available at Everything In The Urban Outfitters Beauty Line Is Under $25

Glass Powder


ohii Glass Powder, $18, available at Urban Outfitters Everything In The Urban Outfitters Beauty Line Is Under $25

Lip Jelly


ohii Lip Jelly, $8, available at Urban Outfitters Everything In The Urban Outfitters Beauty Line Is Under $25

Skin Quench Spray Serum


ohii Skin Quench Spray Serum, $14, available at Urban Outfitters Everything In The Urban Outfitters Beauty Line Is Under $25

Mini Mascara


ohii Mini Mascara, $16, available at Urban Outfitters Everything In The Urban Outfitters Beauty Line Is Under $25

Pure Stick Deodorant


ohii Pure Stick Deodorant, $12, available at Urban Outfitters Everything In The Urban Outfitters Beauty Line Is Under $25

2-in-1 Clay Cream Cleanser Wash


ohii 2-1 Clay Cream Cleanser, $14, available at Urban Outfitters Everything In The Urban Outfitters Beauty Line Is Under $25

Daydream Hand Cream


ohii Daydream Handcream, $10, available at Urban Outfitters Everything In The Urban Outfitters Beauty Line Is Under $25

Magic Hour Shadow Palette


ohii Magic Hour Shadow Palette, $24, available at Urban Outfitters Everything In The Urban Outfitters Beauty Line Is Under $25

Magic Hair Wand


ohii Magic Hair Wand, $12, available at Urban Outfitters

Like what you see? How about some more R29 goodness, right here?

The 7 Breakout Bridal Beauty Trends For Summer 2019

The Best Travel-Sized Beauty Products — Now All You Need Is A Vacation

We Tried UOMA's Insta-Famous Foundation — & Here's Our Honest Opinion


Tags: Fashion, Music, Instagram, Urban Outfitters, Ohii, Insta Famous Foundation, Benefit Cosmetics Ohii, Urban Outfitters Wake Up Pen, Urban Outfitters True Matte Lip, Urban Outfitters Lip Jelly, Urban Outfitters Daydream Hand Cream, Urban Outfitters Magic Hair Wand

Source:  https://www.refinery29.com/en-us/2018/08/208501/urban-outfitters-ohii-makeup-line?utm_source=feed&utm_medium=rss