Facebook Would Pay $40 Million For Falsely Inflating Video Metrics


The suit accused Facebook of acknowledging miscalculations in metrics upon press reports, but still not taking responsibility for the breadth of the problem. “The average viewership metrics were not inflated by only 60%-80%; they were inflated by some 150 to 900%,” stated an amended complaint. – The Hollywood Reporter


Tags: Art, Facebook, Media, Audience, 10.08.19

Source:  http://feedproxy.google.com/~r/Artsjournal/~3/r0PSoN764WY/facebook-would-pay-40-million-for-falsely-inflating-video-metrics.html




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