Is Service Excellence the New Marketing?

Is Service Excellence the New Marketing? The drama of television advertising… A captivating opening image followed by a series of emotive visuals. Strategically emphatic sound delivering rhetorically suave messages, with intonation so on point, it makes the hair on your arms stand up. Immersive, hooking viewers to a notion. Awakening a dormant desire or conjuring up a new one. Consumers subconsciously reaching for their wallets as they absolutely must have this essential device. How could they possibly have lived without it? And how does service excellence relate to this?

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