The Public Television Pledge Drive Trap


For many stations, the pledge drive has become a brand-identity paradox. To attract the most money to support their mission of quality television, many stations diverge from their usual lineup and resort to pledge programming of more doubtful merit — infomercials, specials that promote pseudoscientific advice, music documentaries that exist just to push you to choose a six-CD set as your “thank you” gift. – The New York Times


Tags: Art, Media, 10.13.20, Public Television Pledge Drive Trap

Source:  http://feedproxy.google.com/~r/Artsjournal/~3/rQu0nhqI2tQ/the-public-television-pledge-drive-trap.html



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