The Public Television Pledge Drive Trap

For many stations, the pledge drive has become a brand-identity paradox. To attract the most money to support their mission of quality television, many stations diverge from their usual lineup and resort to pledge programming of more doubtful merit — infomercials, specials that promote pseudoscientific advice, music documentaries that exist just to push you to choose a six-CD set as your “thank you” gift. – The New York Times

Tags: Art, Media, 10.13.20, Public Television Pledge Drive Trap


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