An introduction to Service Design

An introduction to Service Design Although service-oriented organizations now comprise 80 percent of the economy in developed countries, a surprising number of organizations in this field struggle to differentiate themselves from their competition. This can leave brands scrambling as they watch their customers select other hospitality options. Securing repeat customers, word-of-mouth recommendations and building a positive brand reputation all become significantly harder for brands that do not know how to use a service-design model.

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