Art & wine: Using art as a means of promoting wine | By Gildas L'Hostis


Art & wine: Using art as a means of promoting wine | By Gildas L Hostis In recent years, the esthetics involved in drinking wine have become increasingly important. Wine is not drunk for its taste alone but also for what it represents financially, socially and culturally. Wine reflects a certain status for its drinker or buyer. Consuming wine goes above and beyond mere pleasure. Certain wines are considered works of art and winemakers are seen as artists. The extravagant prices fetched in auction houses has had the effect of breaking down barriers between wine and art.

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