Two years after leaving Apple, Jony Ive's new design company finally has a website - take a look

tim cook jony ive iphones

Justin Sullivan/Getty Images

  • LoveFrom, the design firm by former Apple design chief Jony Ive and Marc Newson, has a new website.
  • The site describes LoveFrom as "a creative collective" that is "fanatically devoted to excellence."
  • Ive departed Apple in 2019 after leading its design on products like the iPhone, iPad, and iPod.

A design firm from the man behind the look of many of Apple's iconic products now has an official website.

Jony Ive was Apple's former chief design officer, leading the company's design on devices like the iPhone, iPad, and iPod. He worked at the tech giant for nearly 30 years before departing in 2019 to kickstart his own design company, LoveFrom, with fellow designer Marc Newson, who Ive brought to Apple in 2014.

Now, LoveFrom has its own website. The site is minimalist and welcomes visitors with a blank white page and a typing bar. The bar gradually spells out LoveFrom before collapsing into a comma and prompting visitors to scroll down for the rest.

The website describes LoveFrom as "a creative collective."

"We are designers, architects, musicians, filmmakers, writers, engineers, and artists," the site reads. "We are obsessed with the traditions of creating and making. Fanatically devoted to excellence. Insatiably curious."

LoveFrom recently made headlines when The Financial Times reported that the firm was entering into a partnership with Ferrari and its parent company, Exor, to create the carmaker's first electric vehicle.

As for LoveFrom's moniker, Ive has previously said the name was inspired by a conversation he once had with Steve Jobs. The late Apple co-founder had told Ives that creating products with love and care was a way of "expressing your gratitude to humanity."

You can take a look at LoveFrom's official website here.

Read the original article on Business Insider

[Author: [email protected] (Sarah Jackson)]

Tags: Apple, Design, Trends, Ferrari, Financial Times, Jony Ive, Ives, Justin Sullivan Getty, Ive, Marc Newson, Tech Insider, Sarah Jackson, Exor, LoveFrom


October 12, 2021 at 11:59 AM 2 years after leaving Apple, Jony Ive's new design company finally has a website - take a look
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