NBC Universal Picks New Audience-Measuring Service

The company announced today it will use data from iSpot.tv, a Bellevue, Wash.-based company that measures audiences across linear TV and streaming platforms to provide viewing information on the two major events next month. – Los Angeles Times

Tags: Art, Media, Audience, Bellevue Wash, NBC Universal Picks New Audience Measuring Service

Source:  https://www.latimes.com/entertainment-arts/business/story/2022-01-13/nbcuniversal-selects-audience-measurement-alternative-to-nielsen

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