Google represents ongoing threat to online travel agencies, says GlobalData


Google represents ongoing threat to online travel agencies, says GlobalData COVID-19 had a serious impact on online travel agencies (OTAs), according to GlobalData, which notes that the OTA market value decreased by a gruesome 60.4% year-on-year (YoY) in 2020. The leading data and analytics company reveals that this strain has amplified OTA’s existing concerns around the growing presence of Google in the market, and how the tech giant’s control could impact competitivity and, therefore, consumer choice.

Tags: Travel, Google, GlobalData

Source:  http://www.hospitalitynet.org/news/154000320/4108481.html