Advertising

Jumpshot Launches in the U.K. and Releases Data Report with Insights on eCommerce Winners and Losers in the U.K.

Jumpshot’s The Competitive State of eCommerce Marketplaces Data Report, 2019 U.K. Edition, shows Amazon drove more than 65 percent of conversions across 15 major categories in 2018 LONDON — Jumpshot, the only company that unlocks walled garden data, today announced the expansion of Jumpshot, headquartered in San Francisco, California, to the U.K. market and the official availability […] The post Jumpshot Launches in the U.K. and Releases Data Report with Insights on eCommerce Winners and Losers ...
Tags: Amazon, London, Featured, Advertising, Press Releases, Online Media, Digital Marketing, Media Buying, San Francisco California, U K, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Jumpshot, Ecommerce Report, Jumpshot Insights

IAB Releases 2019 NewFronts Line-Up

Weeklong NYC Marketplace to Feature Media Powerhouses and Pioneers Showcasing Innovative Digital Content & Advertising Opportunities NEW YORK — The Interactive Advertising Bureau (IAB) today announced the preliminary schedule for the 9th annual Digital Content NewFronts held in New York City. From Monday, April 29, to Friday, May 3, the biggest names in media and […] The post IAB Releases 2019 NewFronts Line-Up appeared first on Ad Tech Daily.
Tags: New York City, Advertising, Press Releases, Iab, Interactive Advertising Bureau IAB, Ad & Media Strategies, Digital Intelligence, Iab Newfronts

Wiz Khalifa’s Oreo Commercial With His Son Bash is the Cutest Thing Ever (VIDEO)

Wiz Khalifa teamed up with Oreo for a new commercial starring himself and his adorable son Sebastian Taylor Thomaz aka Bash.The 50-second commercial, which first aired during Super Bowl 53 and also got significant airtime during the 2019 Grammy Awards this past Sunday, starts out with Wiz busy on the phone as Bash mocks him to get attention.Soon, the father and son pair go straight into full-on play mode as they’re seen playing with a skateboard, dancing, horse-playing, and, of course, eating Or...
Tags: Videos, Commercials, Celebs, Television, Advertising, Hip Hop, Pop Culture, Jazz, Wiz Khalifa, Oreo, Adorable, Wiz, Celebrity Kids, Too Cute, Cuteness Overload, Sebastian Taylor Thomaz

IAS Earns IAB Tech Lab Service Excellence Award

Michael Tuminello, VP of Publisher Products Recognised For Work to Unify Video Measurement With VAST 4.1 LONDON — Michael Tuminello, VP of Publisher Products at Integral Ad Science (IAS), has been honoured with the IAB Tech Lab Service Excellence Award for outstanding contributions to VAST 4.1 video specifications. The award recognises IAB Tech Lab member […] The post IAS Earns IAB Tech Lab Service Excellence Award appeared first on Ad Tech Daily.
Tags: London, Advertising, Press Releases, Online Media, Iab, Ad & Media Strategies, Integral Ad Science, Digital Intelligence, Iab Tech Lab, Ad and Media Verification, IAS, Integral Ad Science IAS, Michael Tuminello, Iab Tech Lab Service Excellence Awards, IAB Tech Lab Service

Goodway Group Spins Off New Company, Control vs. Exposed

Catering to global marketers, CvE is a performance agency built to deliver truth, transparency and tangible business results PHILADELPHIA – Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has spun off a performance agency focused on delivering measurable outcomes to global marketers. Control vs. Exposed (CvE) incorporates the best […] The post Goodway Group Spins Off New Company, Control vs. Exposed appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, CVE, Ad & Media Strategies, Ad Groups & Agencies, Media Agency, Goodway Group, Control Vs Exposed, Media Efficiency, Goodway Group Spins Off New Company Control, PHILADELPHIA Goodway Group

AnyClip Launches Industry-First Free Video Player Eliminating Headaches for Publishers

–AnyClip Addresses Another Major Publisher Pain Point by Eliminating Operating Costs Associated with Video –Introduces Free Video Player Solution to Help Publishers Succeed with Video NEW YORK & TEL AVIV – AnyClip, the AI-driven video content data pioneer, announced the launch of the fastest-loading, first-ever free video player for publishers in the digital media ecosystem. […] The post AnyClip Launches Industry-First Free Video Player Eliminating Headaches for Publishers appeared first on Ad T...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Products, Video Monetization, Anyclip, Free Video Player, Video Publishers

Reefer Madness Redux

First post:22 June 2018Reefer Madness… If I listed all of marijuana’s claims – valid, maybe valid, yet-to-be-determined, complete poppycock – you’d go mad …Since then, even before then, we’ve been using:The mature stoner: why are so many seniors smoking weed?Older people are the fastest-growing group of cannabis users, as stigma fades and some seek an alternative to prescription drugs.Women Bought Twice As Much Cannabis in 2018 As They Did The Year Before… For all marijuana-related purchases, Ba...
Tags: Amazon, Advertising, Baby Boomers, Rosner, Chuck Nyren, Abbie RosnerI

Electrifying Samsung Campaign Transforms Runners into Anime-Inspired Heroes

Director, Tal Zagreba, directs a rousing new Samsung campaign for the Tel Aviv Marathon, created by Leo Burnett and co-produced by Great Guns. The film celebrates the launch of the ‘Samsung Calories Marathon’, which introduces a charitable spin to Israel’s biggest annual sports event: the more calories the runners burn, the more food products Samsung donates to the needy.The animated 30-second film takes viewers on an electrifying journey alongside the marathon runners. The film cleverly weave...
Tags: Technology, Israel, Advertising, Samsung, Tel Aviv, Cannes Lions, Tal, Leo Burnett, Akira, Great Guns, Rabin Square, Tal Zagreba, Robert Moreno, Tel Aviv Marathon, Samsung Calories Marathon, Pitchon Lev

Timber by Husqvarna - A Dating Service for Tree Lovers

Husqvarna wanted to celebrate and honour the love for the forest that’s shared by many users of their products. So for for this year’s Valentine’s Day, we created Timber - a dating service matching tree lovers with beautiful trees around the globe.Timber is a tongue-in-cheek spoof of modern dating services: instead of swiping between lovesick singles, the user is presented with different trees that each have their own profiles. Once matched with a tree, it becomes apparent they don’t speak any ...
Tags: Featured, Advertising, Husqvarna, California Redwood, Stendahls, Husqvarna Chainsaw Academy

Thirdpresence Acquires Flowplayer to Fix Broken Video Monetization with Machine Learning

HELSINKI, Finland/Stockholm, Sweden – Thirdpresence, a programmatic video advertising company, has acquired video platform Flowplayer to develop a unified contextual video and advertising offering that helps advertisers achieve their branding objectives and improve the ability for premium publishers to monetize their content. The newly combined company will operate under the Flowplayer brand name and will […] The post Thirdpresence Acquires Flowplayer to Fix Broken Video Monetization with Machin...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Media Buying, Helsinki Finland, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Monetization Strategy, Thirdpresence, Flowplayer, Programmatic Video Advertising

TikTok spotted testing native video ads

TikTok is testing a new ad product: a sponsored video ad that directs users to the advertiser’s website. The test was spotted in the beta version of the U.S. TikTok app, where a video labeled “Sponsored” from the bike retailer Specialized is showing up in the main feed, along with a blue “Lean More” button that directs users to tap to get more information. Presumably, this button could be customized to send users to the advertiser’s website or any other web address, but for the time being it ...
Tags: Social, TC, Mobile, Apps, Video, Advertising Tech, China, Advertising, Tech, Video Ads, Ads, Ad Tech, Native Ads, Bytedance, Tiktok, Disney s Kingdom Hearts

The One Club for Creativity Announces One Screen Short Film Festival 2019 Winners

FINCH, Sydney, Australia, was awarded Best of Show for “The Eleven O’Clock” at last night’s seventh annual One Screen Short Film Festival, the premiere short film festival from The One Club for Creativity that unites the film and advertising worlds. “The Eleven O’Clock”, which follows the delusional patient of a psychiatrist who believes he is actually the psychiatrist himself, also picked up a One Screen award in Comedy at the ceremony and screening at the SVA Theater in New York. ...
Tags: Usa, New York, Featured, New York City, Advertising, Art and design, Sydney, Switzerland, Toyota, Brooklyn Brewery, New York NY USA, Berlin Germany, International Committee, Red Cross ICRC, Johnson Johnson, Sao Paulo Brazil

CenturyLink Sees Improving EBITDA, Lower Dividends, NOL Protection

CenturyLink reported its Q4 numbers yesterday after the market closed, continuing the integration process and boosting adjusted EBITDA.  The company decided to cut its dividend from $2.16 per share down to $1.00, which won't make the markets very happy.  They also announced a plan to protect the company's $7.3B pile of NOLs (net operating losses). ... [visit site to read more]
Tags: Advertising, Financials, EBITDA, Internet Backbones, Fiber Networks

Facebook Removed 168 Accounts, 28 Pages, 8 Instagram Accounts in Moldova

Parliamentary elections will be held in Moldova Feb. 24, and Facebook took steps to safeguard the vote in that country from manipulation via its platform. Facebook head of cybersecurity policy Nathaniel Gleicher said in a Newsroom post that 168 Facebook accounts, 28 Facebook pages and eight Instagram accounts were removed for engaging in coordinated inauthentic...
Tags: Facebook, Advertising, Moldova, Social Pro Daily, Nathaniel Gleicher

Marketers Can Tap Into Mobile Advertising to Create a Successful Event

Think about the last few interactions you had: making plans with a friend, setting a meeting, ordering lunch. Whether they be personal or professional, chances are that the majority of your day-to-day interactions have taken place from behind a screen. Between social channels like LinkedIn and Meetup and standard communication tools like email and chat,...
Tags: Advertising, Linkedin, Voice, Experiential

Facebook Is Bringing Some of Its Monetization Options for Video Creators to Europe

Facebook is extending two monetization options for video creators to certain countries in Europe. The social network's test of fan subscriptions is being expanded to European countries including the U.K., Spain, Germany and Portugal. Facebook began testing fan subscriptions in the U.S. last year as a way for people to support their favorite video creators...
Tags: Facebook, Europe, Advertising, Spain Germany, Social Pro Daily, Portugal Facebook

Q4FY19: Google’s ad revenues rose 16.5% to $32.6B, rising expenses

Google parent Alphabet Inc’s reported a 22% year-on-year increase in revenues to $39.2 billion in quarter ended December 31, 2018 (Q4FY19). Revenues stood at $32.3 billion a year ago in Q4FY18, and at $33.74 billion in the preceding quarter. The company reported a net income of $8.9 billion, up... ...
Tags: Travel, Google, Mobile, News, Internet, Youtube, Advertising, Google Search, Earnings, Alphabet, Google Cloud Platform, Alphabet Inc, Google Assistant, Google Home, Earnings Dec-18

How David Marchese Will Transform The New York Times Magazine’s Talk Column

The things entertainers, from Quincy Jones to Alex Trebek and Maggie Gyllenhaal, have told David Marchese have gone viral before. Marchese's ability to get such personalities, who have already been interviewed countless times, to open up, let their guard down and show their vulnerability has made his "In Conversation" columns at Vulture and New York...
Tags: Advertising, Maggie Gyllenhaal, New York Times Magazine, Alex Trebek, Quincy Jones, Marchese, David Marchese, Publishers & Platforms

How 5G and ATSC 3.0 Benefit Broadcasters, Local TV and the Ad-Tech Industry

Ad tech has weathered its fair share of changes and technological shakeups, and there are more on the way thanks to 5G and ATSC 3.0. The industry has been discussing, anticipating and debating these performance standards for nearly two years. While similar at face value and sometimes pitted against one another in the battle to...
Tags: Advertising, Voice, ATSC, Benefit Broadcasters Local TV

Diversity on Tech Company Boards Continues to Move at a Snail’s Pace

Earlier this month, ecommerce giant Amazon appointed its first African-American female board member since 2009, tapping Starbucks chief operating officer Rosalind Brewer. However, expectations of a surge of similar moves in Silicon Valley should be tempered by this fact: Last January, Facebook appointed its first-ever African-American board member, former American Express chairman and CEO Kenneth...
Tags: Amazon, General, Advertising, American Express, Silicon Valley, Starbucks, Rosalind Brewer, Tech Company Boards Continues

Mobile Payment App Alipay Is Coming to Walgreens

The 3 million or so travelers from China who visit the U.S. each year will be able to use mobile payment app Alipay at 3,000 Walgreens in cities like New York, San Francisco and Las Vegas--with 4,000 additional U.S. locations expected to be added by April. Walgreens joins Guess stores and the shops at San...
Tags: General, China, Advertising, Walgreens, Las Vegas, New York San Francisco

Windstream’s Bad Day in Court

Friday ended poorly for Windstream and well for the hedge fund Aurelius Capital Management. A Manhattan federal court has ruled against the service provider, and if the judgement holds up then the company might be facing a date with BK. ... [visit site to read more]
Tags: Advertising, Manhattan, Financials, Aurelius Capital Management, ILECs, PTTs

Amazon’s HQ2 Dumps New York on Valentine’s Day

It's been a rough week for the world's richest man: As Amazon CEO Jeff Bezos' battle with the National Enquirer rages on, his company announced its romance with Long Island City, Queens, is over and it will not build part of a second headquarters there. "A number of state and local politicians have made it...
Tags: Amazon, Ecommerce, New York, General, Advertising, Jeff Bezos, National Enquirer, Long Island City Queens

Twitter Is Tinkering With How Users Share Photos and Videos

Twitter confirmed that it is testing ways to simplify the process of sharing images and videos on its platform. Social media consultant Matt Navarra shared a video of a Twitter News Camera feature, which enabled him to add location details and color overlays to photos, videos and livestreams. NEW! Twitter is testing a 'News Camera'...
Tags: Advertising, Matt Navarra, Social Pro Daily, Twitter News Camera

GM Moves Chevrolet’s Regional Media Business From Dentsu to Publicis

General Motors recently moved the local portion of its Chevrolet media business from Dentsu's Carat to Publicis-owned Martin Retail Group, a spokesperson confirmed today. Chevy is the company's best-selling brand by a significant margin, and Martin will now handle media planning and buying duties for the brand's regional dealers across the United States. "Yes, we...
Tags: Advertising, General Motors, Accounts, United States, Chevy, Carat, Publicis, Martin, Dentsu, GM Moves Chevrolet, Regional Media Business From Dentsu, Martin Retail Group

Brands Still Have a Lot to Learn About Diversity and Creating Inclusive Work Environments

In the past week, the Commonwealth of Virginia was the focus of many heated discussions across the nation. Of course, the attention this ongoing discourse has attracted has been a source of significant embarrassment and shame. However, the use of blackface is not new to Virginia, the South or even our country as a whole....
Tags: Virginia, Advertising, Voice

Nokia Is Debuting a New Web Series About the Future of Tech

Nokia is hoping its new web series about emerging technology will help raise questions about the future while also helping the company gain a heightened position as a thought leader on everything from 5G to virtual reality. Starting this week, Canadian business journalist Michael Hainsworth is hosting Futurithmic, a branded series that asks questions about...
Tags: General, Nokia, Advertising, Emerging Tech, Michael Hainsworth

How The Wonderful Company Created a Wine Brand for Millennial Rosé Lovers in Under a Year

Little about The Wonderful Company's new wine brand is practical. Brought from conception to market in less than a year, the JNSQ brand recently came on the market with a line of ros? and sauvignon blanc--in the middle of winter. The ornate packaging was inspired by vintage luxury perfume bottles, created by a French glass...
Tags: General, Advertising

From Streaming to Late-Night, 6 Things We Learned About TV’s Future at TCA Winter Press Tour

After 16 long days and well over 100 panels, the Television Critics Association's winter press tour has finally wrapped. During the past two-and-a-half weeks, more than 50 broadcast, cable and streaming outlets shared their TV plans for midseason and beyond. (You can find Adweek's full TCA coverage here.) In the thick of Peak TV--and with...
Tags: Advertising, Adweek, Television Critics Association, Tca, TCA Press Tour

This Quirky and Mildly NSFW Valentine’s Ad Puts a Fun Twist on Quality Couple’s Time

Valentine's Day ads are generally pretty forgettable fare, gushing with romantic clich?s and not-so-subtly browbeating you into spending money on overpriced flowers, chocolates, cards and meals. If you prefer your romance to be a bit more...experimental, however, sex toy emporium Lion's Den has you covered with a fun new ad from agency Fancy, which has...
Tags: Advertising, AdFreak