Advertising


 

Amazon launches free music streaming

Amazon.com Inc. is hoping an ad-supported music-streaming service will help it sell more speakers and other devices that work with its voice-activated Alexa platform. The free service, announced Thursday, will be available to customers with Alexa devices who don’t subscribe to Amazon Prime, the loyalty program known mostly for shipping discounts. Prime members already have access to a limited music-streaming service and can purchase a more robust option for an additional fee. The new servi...
Tags: Amazon, Advertising, Sirius Xm, Alexa, Amazon com Inc, Pandora Google, Google Home, Spotify Technology


What we can learn from stepping outside of ourselves

It took me years to notice. But eventually, it was impossible to ignore. Some of our longest-lasting client relationships weathered the turbulence of turnover -- sometimes multiple times -- on our team. Talented creatives or account people would move on to new opportunities, and we would sheepishly introduce a new team. We were on pins and needles about these transitions. Would we lose the client? Did everything hinge on the recently departed team? How could we position these changes as posit...
Tags: Advertising


Nissan donates $112,000 to rebuild Notre-Dame

Nissan Motor Co. will donate 100,000 euros ($112,000) for the rebuilding of the fire-ravaged Notre-Dame Cathedral in Paris, a pledge that comes as the Japanese automaker seeks to repair strained relations with the French government and partner Renault SA after former Chairman Carlos Ghosn was arrested. Nissan’s contribution is “in recognition of and appreciation for Nissan Europe and Renault employees as well as the people of France,” the company said in a statement Friday. The Yokohama-ba...


Gerard de Thame joins Mutt Film, Ed Morris moves to Riff Raff

Director Gerard de Thame is joining the Los Angeles and New York-based commercial production company Mutt Film. He has directed spots for brands such as Adidas, American Express, Audi, Coca-Cola, Gatorade, Microsoft, Nike and Samsung as well as a documentary-style ad for Whole Foods' first-ever national campaign. He has earned Emmy nominations for his work for Mercedes-Benz and Volkswagen. His previous representation includes HSI, Believe Media and Supply&Demand, and he joins Mutt alongside his ...


McDonald’s Canada Launches Innovative Campaign to Hire Friends Together

McDonald’s Canada and Cossette have launched “Friends Wanted”, a 360° campaign that leverages the insight that youth are more likely to apply for jobs if it means working with friends. Interested friends are encouraged to apply together, get hired together and work together. “One of the key benefits of working at a McDonald’s restaurant is the camaraderie among crew members,” says Antoinette Benoit, Chief Marketing Officer, McDonald’s Canada. “With this campaign, we are celebrating the spirit of...
Tags: Cossette, Food and Drink, McDonald's


Outbrain Receives JICWEBS Brand Safety Certification

LONDON — Outbrain, the world’s leading discovery and native advertising platform, announced it received its certification from The Joint Industry Committee for Web Standards (JICWEBS) for brand safety. “Our JICWEBS certification shows that we are doing just that” JICWEBS is an independent UK organization that sets best practice and standards for trusted online ad trading. […] The post Outbrain Receives JICWEBS Brand Safety Certification appeared first on Ad Tech Daily.
Tags: UK, Advertising, Native Advertising, Press Releases, Online Media, Outbrain, Content Discovery, Ad & Media Strategies, Digital Intelligence, Ad Networks and Platforms, Jicwebs, Joint Industry Committee for Web Standards JICWEBS, LONDON Outbrain


Ancestry removes ad amid backlash

Genealogy company Ancestry has taken down a recent commercial following public outcry that the ad whitewashes slavery. The Lehi, Utah-based company removed the ad from YouTube on Thursday and is in the process of pulling it from TV, according to a spokeswoman. “Ancestry is committed to telling important stories from history,” the company said in a statement. “This ad was intended to represent one of those stories. We appreciate the feedback we have received and apologize for any offense that ...


Nine tips to help media and marketing pros boost their efficiency

Whether it’s a tech-based trick or a workflow philosophy, successful leaders in the marketing and media industry tend to find the most efficient and productive ways to help their teams manage projects and boost the bottom line. In today’s industry, optimum efficiency is not just an ideal but a necessity for a variety of media to tailor messaging, extend client rolls, and compete in a crowded marketplace. Below, nine experts from Ag Age Collective share their tips, ranging from big-picture plann...
Tags: Advertising, Omd, Rajan Patel, Alexander Jutkowitz, Peppercomm, Michael Lisovetsky, Greg Perotto Hootsuite, Samantha Jahnke, Maggie O'Neill, Kelly Ehlers Ideas That Evoke, Chris Moody Cheetah Digital


Jeff Goodby's secret to success: 'Being open is what it's about'

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play, iHeartRadio and Pandora too. This is our RSS feed. Tell a friend! Talk to Jeff Goodby long enough, and at right about the six-minute mark, the Zen kicks in.  “Man,” he says. “Being open is what it’s about. Creativity. It’s really a matter of looking around and noticing that things are right in front of your face.”       Connections, man. They’re up to you to make them.  Goodby is the most recent g...
Tags: Spotify, Advertising, Pandora, Morgan Freeman, Cannes, David Ogilvy, Jeff Goodby, Goodby Silverstein Partners, Peter Dinklage, Bill Bernbach, Rich Silverstein, Goodby, Goodby Silverstein, Pepsi Co Liberty Mutual, Lion of St Mark


Marijuana bet paying off for alcohol giant Constellation Brands

Weed is paying off for the maker of Modelo and Corona. The alcohol giant Constellation Brands Inc. set off a flurry of financial activity in the burgeoning cannabis industry when it announced in August that it had invested $4 billion in Canadian weed company Canopy Growth Corp. Canopy, the world’s most valuable pot company, surged on Thursday after it announced a deal to buy Acreage Holdings Inc., one of the largest U.S. pot firms. The stock has gained more than 70 percent this year. Th...
Tags: Advertising, Constellation Brands Inc, Constellation Brands, Modelo, Canopy Growth Corp Canopy the world, Acreage Holdings Inc


Retelit Goes Global

There has been a lot of bandwidth news out of Italy lately, and yesterday it was Retelit's turn. The network operator, once strictly an Italian concern, has both upgraded and added to its international connections, declaring itself to now be a 'global operator'. ... [visit site to read more]
Tags: Fiber Networks, Internet Backbones


Anomaly wins Johnnie Walker global account

Anomaly has regained the Johnnie Walker global creative account from 72andSunny. Other agencies believed to be pitching the business included Wieden & Kennedy Amsterdam and London-based Lucky Generals. Anomaly is expected to run the account from its London office. “We can confirm that we have extended our relationship with Anomaly, who will now be our global agency for Johnnie Walker as we continue to evolve this iconic global brand,” a brand representative said in an emailed statement. ...
Tags: London, Advertising, Diageo, Diego, BBH, MDC, Johnnie Walker, MDC Partners, Wieden Kennedy Amsterdam, Lucky Generals Anomaly


4 Reasons Why Your Blog is Struggling to Find an Audience

We live in a time where it seems like everyone and their mother runs a blog. In the United States alone, it’s estimated that there will be nearly 32 million bloggers by 2020! Whether it’s corporate business owners, food bloggers, fashion gurus, movie commentators, etc., anyone can write blog posts that can potentially be seen by the masses.  While so many hopeful bloggers have grand plans for what they will write about, many struggle with the crucial task of getting people to visit the ...
Tags: Google, News, Advertising, Seo, Google Analytics, United States, San Diego, Blogging Tips, Kevin, E2M Solutions Inc, Kevin Svec


Samsung Surprises Celebrities To Help Unbox Their Foldable Smartphone

Samsung's Galaxy Fold is one of the most innovative phone designs to come out in recent years. The company has now started taking pre-orders for their first foldable smartphone and has launched a campaignSamsung chose to have celebrities get a first look at the Galaxy Fold by 'surprising' their #TeamGalaxy friends with the phone and getting their help unboxing it. The Korean tech giant sent the Galaxy Fold to German footballer and World Cup winner Mario Götze, Grammy-nominated DJ and producer S...
Tags: Amazon, Technology, Advertising, US, Samsung, Samsung Galaxy, Steve Aoki, Celebrity Commercials, Jeanne Damas, Millie Bobby Brown, DJ Steve Aoki


IAB Tech Lab Announces Two New Technologies to Build More Transparency and Trust in the Programmatic Supply Chain

sellers.json & OpenRTB SupplyChain Object Specifications Made Available for Public Comment NEW YORK — The IAB Technology Laboratory has introduced for public comment two new technical specifications aimed at increasing trust of the digital advertising supply chain, specifically on the supply-side of real-time bidding and programmatic buying. The first new technology, sellers.json, enables buyers to […] The post IAB Tech Lab Announces Two New Technologies to Build More Transparency and Trust in t...
Tags: Advertising, Press Releases, Interactive Advertising Bureau, Iab, Ad & Media Strategies, Ad Operations, Digital Intelligence, Iab Tech Lab, Ad Serving, Openrtb, IAB Technology Laboratory, Sellers.json, IAB Tech Lab Announces Two New Technologies


How to Inspire Your Kid to Work Harder in School

“But I don’t want to do  my math homework .” This is a common statement heard around the world every night as parents try to convince their children to complete school assignments. It can be hard to persuade kids to get their work done. Here are some strategies you can use to inspire your kid to work harder in school. 1. Help Them Create a Positive Studying Environment Healthy studying habits are easier to create when your child is young. Let your child help you design a posit...
Tags: Article


Tappx Launches App-ads-txt.com to Drive Adoption for app-ads.txt

Barcelona – Tappx, a leading AdTech company specializing in advertising solutions for advanced digital platforms, launched App-ads-txt.com, a free hosting tool to increase adoption of the new IAB standard app-ads.txt, thereby supporting the IAB mission to create a community of authorized digital advertising inventory to help fight digital advertising fraud. Tappx created the free web […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Mobile Advertising, Adtech, Iab, Ad & Media Strategies, Ad Metrics, Ad Operations, Digital Intelligence, Ad Products, Tappx, App-ads.txt, Barcelona Tappx


Twelve Challenges Perceptions of Insurance Marketing with New Co-Op Insurance Campaign: ‘For Life’s Adventures’

Co-op Insurance has launched a social media brand campaign created in partnership with award-winning creative agency, PSONA Twelve, titled ‘For Life’s Adventures’.The campaign was designed to challenge the existing negative tone of many insurance adverts and instead celebrates the wonderful, positive adventures in life that insurance enables us to do.The centrepiece of the advert is a unique branded podium featuring a button labelled ‘press for adventure’. The adverts show curious pedestrians wa...
Tags: Co-op Insurance, Featured, Twelve


Amazon and YouTube call a truce on streaming video, but face off over music: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today Amazon and YouTube both just announced that they’re launching ad-supported music-streaming services designed to work on their respective smart-speaker devices. The Amazon announcement wasn’t exactly a surprise--last Friday Billboard had a s...


Opinion: Here's the solution to bad TV ads

I think it was Jeff Goodby who used to write about asking his cab drivers what commercials they liked. It was a good way of taking the pulse of the people for someone living in the middle of adland. So, recently I decided to do the same with my Uber drivers. “What commercials did you like?” “None of them,” said the first driver. “They’re all horrible…no offense,” offered another. Sadly, it’s pretty much true. Agencies today are so caught up in chasing the next big thing that the indu...


Watch the newest commercials on TV from Snapchat, Kia, Grey Goose and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday. Snapchat serves up an animated spot starring the Android robot and the Snapchat ghost to call attention to “the new, faster Snapchat, rebuilt just for Android.” Grey Goose advises you to “Live like you’re the special occasion,” “Live like every day is your birthday,” “Live like your song just ca...
Tags: Advertising, Kia, Grey Goose, Snapchat Kia Grey Goose


Agency Brief: Easter Burgers, bathwater and Ad Age news

We're starting this week's brief with some exciting news of our own. Ad Age has hired Lindsay Rittenhouse (below) to be our new agency reporter. Many of you already know Lindsay from Adweek, where she was a staff writer covering agencies and their clients. Along the way, she has worked at The Times of Trenton (a fellow New Jerseyan), TheStreet and its sister paper the Deal Pipeline. She brings a lot of enthusiasm and some fresh ideas about how to cover the beat and elevate our coverage. "I’m ...


Apples Says 'Don't Mess With Mother Earth' in Latest Shot On iPhone Campaign

Just in time for Earth Day, Apple has released it's latest 'Shot on iPhone' video, which was created by Camp4 Collective. 'Don't Mess With Mother Earth' is an action-packed ode that showcases stunning images of nature from around the world.All of the footage was taken with iPhones in nine countries around the world. amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "false"; amzn_assoc_tracking_id = "reyandglo-20"; amzn_assoc_ad_mode = "search"; amzn_assoc_ad_type = "smart"; amzn_assoc_ma...
Tags: Apple, Amazon, Technology, Featured, Advertising, US, Don, Gloria J, Camp4 Collective


Zoom soars to $16 billion value in stock market debut

Zoom Video Communications Inc. soared in its trading debut to more than 16 times its last private valuation and making a billionaire of its founder. Shares of the San-Jose based video-conferencing service opened at $65 each, after Zoom sold 20.9 million shares Wednesday to raise $751 million in its U.S. initial public offering—the fourth-biggest of the year. Zoom, which rose as much as 83 percent above its IPO price, was up 76 percent to $63.20 at 1:38 p.m. in New York, valuing the company at $...
Tags: New York, China, Advertising, San Jose, Zoom, Trump, Davidson, Credit Suisse Group AG, Lyft Inc, VMware Inc, International Data Corp, Discovery Inc, Rishi Jaluria, Pinterest Inc, Zoom Video Communications Inc, Tradeweb Markets Inc


Zeta acquires DSP from Sizmek, takes aim at The Trade Desk

Zeta Global on Friday said it reached a definitive agreement to acquire the technology and assets from ad tech company Sizmek, in a deal estimated to be in the neighborhood of $36 million. Sizmek, which filed for bankruptcy on March 29, is a demand side and data management platform used by marketers to make programmatic ad buys. Zeta, meanwhile, operates in the CRM arena, offering brands first-party data on very specific consumer segments. For instance: The company claims that agencies can pu...


Rethinking TV attribution: The full-funnel approach

With tens of billions of dollars on the line every year, marketers have long sought the ability to accurately measure the impact of television advertising.  Most recently, borrowing data-driven tactics from digital has uncovered new ways to evaluate ad investments in TV.  But simply uprooting the attribution models of digital and planting them in television loses sight of what we should be striving for as an industry: a full-funnel approach to attribution, aligning and balancing the value ...
Tags: Advertising, CMO, WarnerMedia


Amazon and Alphabet stop boycotting each other

YouTube will soon be available on Amazon’s Fire TV while Amazon Prime Video will show up on Google’s Chromecast and Android TV devices. The frosty relationship between Alphabet Inc. and Amazon.com Inc. thawed a little further Thursday when the two tech giants said in a statement that they would begin letting each other’s video services appear on their respective streaming gadgets. The two companies have feuded before when it comes to businesses they both operate in. Amazon stopped selling Goo...
Tags: Google, Amazon, Advertising, Chromecast, Alexa, Apple Inc, Amazon Prime Video, Walt Disney Co, Alphabet Inc, Amazon com Inc, Roku Inc


Watch the newest commercials on TV from Vans, Apple, Bridgestone and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday. A few highlights: Apple serves up the latest in its continuing series of “Shot on iPhone” ads (Ad Age’s I-Hsien Sherwood previewed the campaign yesterday: “Mother Nature shows a savage side in Apple’s Earth Day spot”). A dad gives Bridgestone tires a real-world test during a rocky ride to his so...


These 7 brands are offering weed-related discounts and deals on 4/20

Brands, never ones to let a celebration slide by, have high expectations for 4/20 now that weed has become legal in a growing number of states. As we noted in Marketer's Brief earlier this week, get ready for a lot of 4/20 pot tweets from companies trying to look hip, as well as some actual deals, such as a Carl’s Jr. restaurant in Denver selling a "Rocky Mountain High: Cheeseburger Delight," and Andy Capp releasing a special take on its Hot Fries: Andy Capp’s Fully Baked Hot Munchies. Her...


HBO rebukes Trump for ‘Game Over’ tweet on Mueller

President Donald Trump drew a rebuke from HBO after he invoked another “Game of Thrones” meme following a news conference by Attorney General William Barr on Special Counsel Robert Mueller’s report. Trump has previously referenced the hit show in his tweets, including a famous warning that “sanctions are coming” after announcing his plans to increase penalties on Iran. HBO released a statement then saying the network would “prefer our trademark not be misappropriated for political purposes.” ...
Tags: Hbo, Advertising, Iran, Donald Trump, Trump, Mueller, Robert Mueller, William Barr



Filters
show more filters
February - 2019
MoTuWeThFrSaSu
    123
45678910
11121314151617
18192021222324
25262728   
March - 2019
MoTuWeThFrSaSu
    123
45678910
11121314151617
18192021222324
25262728293031
April - 2019
MoTuWeThFrSaSu
1234567
891011121314
15161718192021
22232425262728
2930