The Warehouse: Start Here

Video of The Warehouse 'Start Here' Olympics 2021
Tags: Advertising

Mercedes-Benz: I'm a giant - Hafthor Bjornsson and the all-new Citan

Video of What feels giant? The all-new Mercedes-Benz Citan.
Tags: Advertising, Mercedes, Mercedes Benz, Hafthor Bjornsson

Peloton: It’s You. That Makes Us.

Video of It’s You. That Makes Us.
Tags: Advertising

Nobel Hygiene / Friends: Fear Of Falling

Video of #OneInFou
Tags: Advertising

Family Equality: Love, Lawyers & The Government

With 63% of North American LGBTQ+ millennials considering becoming parents for the first time or having more children (Family Equality 2019 LGBTQ Family Building Survey), the preconceived notion of what a family looks like in America is continuing to evolve as the country moves forward—slowly but surely. Unfortunately, the LGBTQ+ path to parenthood is still full of undue complications and discrimination; for example, 11 states have laws allowing adoption and foster care agenci...
Tags: John Lewis, New York, Advertising, America, Lgbtq, TBWA, Obergefell, Josh Gordon Blades, Hodges U S Supreme Court, Furlined Family Equality

Facebook: Skate Nation Ghana, Once Upon a Time Everywhere, Longboard Family, No Comply

Video of Skate Nation Ghana Video of Once Upon a Time Everywhere Video of Longboard Family ...
Tags: Facebook, Advertising

Lion's Den: Summer of Stay

Tags: Advertising

Canon: One Image - Tokyo 2020

CANON, an official gold sponsor for Tokyo 2020 Games, spotlights how photography fuels the dreams of the next generation of athletes. This campaign film showcases an array of aspiring athletes and photographs put up in their empty rooms, illustrating how these images strongly empower, question, and push them forward to their dreams.
Tags: Advertising, Tokyo, Canon

Dreams: Olympic Dreams

Video of Laura Kenny’s Olympic Dreams Video of Jade Jones’ Olympic Dreams Video of Ali Jawad’s Paralympic Dreams ...
Tags: Advertising, Jade Jones, Ali Jawad, Jordanne Whiley, Laura Kenny

UFC and Battle Motors Announce New Innovative Marketing Partnership

  UFC , the world’s premier mixed martial arts organization, is now sponsored by Crane Carrier, a   Battle Motors   truck company, it was announced today. The groundbreaking partnership aligns Battle Motors with UFC as the inaugural sponsor in two distinct categories within the U.S. market.  Battle Motors   will become the   “Official Light Duty Truck of UFC , ”   as well as the first-ever   presenting partner of UFC’s Light Heavyweight Division. Under the new pa...
Tags: Advertising, US, Ufc, Ccc, Sports Ads, Mike Patterson, NEW PHILADELPHIA Ohio, Crane Carrier Company, Paul Asencio, Crane Carrier a Battle Motors, Battle Motors, Global Partnerships UFC, Crane Carrier Company CCC a Battle Motors

Other Creates Their Own 'Traffic Jam' for Waze App to Win Over British Staycationers

With Covid-19 foreign travel bans in place,   90% of us have committed to a staycation this summer, and so   the UK is set for the biggest migration of drivers ever seen on the country’s roads. Thankfully, Waze’s real-time   routing and road reports enable it to pinpoint for drivers exactly where traffic jams are going to be before they even happen.   To   highlight the benefits of Waze for drivers wanting to avoid jams this summer and to position it as the ultimat...
Tags: UK, Technology, Advertising, Britain, Chelsea, Food And Drink, Devon, Waze, Omd, Jam, Instagram Facebook, Sam Thompson, Robert Webb, Dooh, Gloria J, Jordan North

Mattress Firm: #JunkSleep

Video of We've got a problem, America. A Junk Sleep problem. Video of Got the memory of a pinecone? #JunkSleep Video of Junk Sleep is an Accident Waiting to Happen
Tags: Advertising, America

Parents Of Road Victims: Don't video-call and drive

060_ovk_001_standaard_solidariteit_255x385_v3_en.jpg   060_ovk_001_standaard_solidariteit_255x385_v3_en2.jpg   060_ovk_001_standaar...
Tags: Advertising, Don

Infographic: Social Media Conversations Around Crypto and NFTs Soar in 2021

Whether it's Elon Musk tweeting about Dogecoin or enthusiastic Redditors stalking GameStop and AMC stocks, there's a lot going on in the realms of Bitcoin and Wall Street. And savvy marketers might want to keep an eye on it to find opportunities for engaging an active audience and developing nonfungible tokens (NFTs). According to social...
Tags: Elon Musk, Media, Amc, Advertising, Magazine, Gamestop, Emerging Tech, Dogecoin, Data Points, Social Media Conversations Around Crypto

Meet the Winners of the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards

Who's delivering the best performance in ad tech and mar tech? No one is more qualified to answer that question than the Adweek community. We asked, and you, our readers, answered in a big way. More than 10,000 votes were cast (we allowed one vote per person every 24 hours) in our third annual Adweek...
Tags: Advertising, Magazine, Adweek, Ad Tech, AdWeek Instagram, Adweek Readers

What the Latest Move by Google on Cookie Deprecation Really Means for Marketers

Last month, Google made another announcement about its road map toward deprecating third-party cookies from Chrome. It's not the first time this year that Google dropped a major announcement about its identity strategy; in March, the company announced it would not support industry-unified IDs for ad buying. The rest of the industry is left having...
Tags: Google, Advertising, Data, Magazine, Voice, Data Security

How design experts rate the new Cleveland ‘Guardians’ branding

The new look draws mostly positive reviews, but the praise is not universal.  
Tags: Advertising, Cleveland

CEO Mark Read Discusses WPP’s Data-Focused Shift Toward a New Digital Age

Mark Read first walked the hallways of WPP, a then nascent holding company, in the late 1980s when he was just embarking on his career in advertising. There was no way for him to know that almost 30 years later--in 2018, to be precise--he would occupy the office of CEO. Read's tenure as CEO began...
Tags: Advertising, Magazine, Ad Tech, WPP, Mark Read, AdWeek Instagram, Nextech

‘Behind the Music’ makes a comeback on Paramount+ and toymakers give business updates: The Week Ahead

Marketing and media events to watch July 26-Aug. 1.
Tags: Advertising

Peacock Gets an Olympic-Size Promotion a Year Later Than Expected

Olympic athletes aren't the only ones who have been counting down the days until they finally get their moment in the spotlight after the pandemic postponement. NBCUniversal's year-old streamer, Peacock, has also been eagerly awaiting the chance to make its own splashy debut at the Tokyo Games. The fledgling service had its national launch a...
Tags: Advertising, Magazine, Tokyo, Streaming & OTT, Sports Marketing, Programming & Performance

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