Brand Archetypes – Ultimate Guide with Examples

This is a guest article contributed by Loius Martin. Are you so fond of a particular company that it’s hard for you to buy from other brands? You just ‘connect’ with the company more than others. Every time you catch sight of their logo, a wave of emotion runs inside you, reminding you how much you enjoy their products or services. What is it that drives you towards those brands? Why do you feel so strongly about them compared to other brands that remain hazy and swathed in vagueness? Well, it s...
Tags: Apple, Google, Design, Brands, Intel, Bbc, Ikea, Patagonia, Dallas, Starbucks, Victoria, Volkswagen, Levi Strauss, Coca Cola, Google Translate, Harley Davidson

Photo Flashback: STAR WARS Icon Mark Hamill And Marilou York Attend AMADEUS On Broadway

Check out this BroadwayWorld throwback photo of Star Wars icon, Mark Hamill, and his wife Marilou York. [Author: Walter McBride]
Tags: Theatre, Broadway, Mark Hamill, Walter McBride, Marilou York

The Ultimate Blog SEO Guide

This article is from guest author, Tom Welbourne. Looking for an SEO blog post that covers all the fundamentals so you don’t have to read a bunch of other blog posts? We have one right here for you. This blog post covers all the basics and a few extras that will help you get your blog off the ground without having to constantly update your knowledge every few days to keep up to date with the latest SEO trends from Google. Blog SEO is Like Bodybuilding If you use the analogy of the bodybuilder ...
Tags: Google, Design, London, Seo, Blogging, Google Analytics, Netflix, Joe, Guest Articles, Digital Marketing Agency, Web Design & UX, Lewis Pugh, Tom Welbourne, Low Competition Keywords If

2019's New & Notable Low-Tech Objects

Now that the term "product design" has been hijacked to refer to those who create "digital experiences," we wanted to remember that plenty of folks still equate it with physical, low-tech objects. Here's some of the standouts that we spotted this year.Japanese manufacturer Balmuda designed a desk lamp for sketching, based on design features found in no-glare surgeon's lamps.No one's yet cracked the problem of the easy-to-carry bike helmet, so there's no incumbent form factor. This makes the area...
Tags: Design, Object Culture, Carpenter, Marc Newson, Jonathan Ward, Michael DiTullo, Balmuda, Karen Wang, Duesey Watch

Director of Marketing and Communications – Long Wharf Theatre

The Director of Marketing and Communications will drive earned revenue through ticket sales, devise strategies to maximize public participation, and build brand awareness for Long Wharf Theatre. This individual will be a bridge builder who creates accessible pathways to audiences that have not otherwise been represented, with the goal of radical inclusion in all marketing materials, social media platforms, and press strategies. Reporting to the Managing Director and working closely wi...
Tags: Art, New York, Jobs, Oregon, America, United States, Connecticut, Broadway, Arthur Miller, New England, Turner, Yale University, Waldorf, Data Analytics, Padron, Nashville TN

4-Step Formula to Perfect Your Brand Storytelling

This article is from guest author, Ilya Lobanov. It’s harsh, but your customers don’t care about your business. Beyond how it can help them make their lives better or solve a problem they have. But it’s not all bad news. You can use that knowledge to your advantage by using the power of storytelling. The buzzword that’s making the biggest impact right now isn’t “chatbots“. Or “IoT“, or even “machine-learning“, despite a truck-load of headlines about AI taking over our jobs and the technolog...
Tags: Design, America, Chobani, Storytelling, Warby Parker, NICK, Jimmy Iovine, Nick Woodman, Branding, Content Strategy, Guest Articles, Seth Godin, Dre, Small Business Administration, Joseph Campbell, Jessica Alba

CALL FOR APPLICATIONS: Master of Arts in Performing Arts Administration at NYU Steinhardt

Our master’s degree provides unparalleled training within a university acclaimed for its preparation of global leaders in business, management, and the arts. Join peers from around the world to study with business faculty and top arts professionals, and prepare for a successful career in a broad range of arts organizations including presenters, cultural agencies, concert halls, and theatres. The curriculum empowers you to imagine creative solutions to emergent problems, think critically, co...
Tags: Art, Education, Berlin, New York City, Nyu, London Paris, NYU Steinhardt, Stern School of Business, Wagner School of Public Service InternshipsEngage

How to Make That Unusual Door That Opens by Folding Diagonally

By now many of you have seen that weird split door design that opens like this: The original is called the EvolutionDoor, which we wrote about here. It was invented by Austrian artist Klemens Torggler, and we rarely see it credited to him.People have made variants of it, like this one:After seeing that video, Germany-based fabricator Phil Vandelay figured out how to build his own. Here's how he did it:
Tags: Design, Diy, Germany, Klemens Torggler, Phil Vandelay

Design Job: Turn Your Love of the Outdoors Into a Career as a Technical Apparel Designer for Orvis in Sunderland, VT

For more than 160 years the Orvis name has stood for a passion for the outdoors and customer satisfaction. We are seeking a Designer for Technical Outdoor Apparel to join our team and ensure flawless execution of product and design vision from concept through completion by creating and executing compelling design concepts and styles that meet and exceed the Orvis brand and business expectations. The Designer is a key product & design leader, evangelist and contributor to the department. In this ...
Tags: Design, Jobs, Designer for Technical Outdoor Apparel, Outdoors Into a Career, Sunderland VT

ZMIK Endows a Historic Building in Basel with Playful Learning Spaces

Contemporary school design has moved away from the traditional blueprint of identical, single-use classrooms embracing instead more fluid layouts and multi-functional spaces. This is all well and good for new educational projects but what about the existing school fabric? Enter Swiss design studio ZMIK whose latest endeavour, “Learning Scapes”, showcases the power of design to create modern...
Tags: Art, Basel


The cast of Cats, including Taylor Swift, Jennifer Hudson, Jason Derulo, James Corden and Francesca Hayward, join Jimmy and The Roots to perform a remix of 'Memory' with instruments they found in an alley. [Author: Stage Tube]
Tags: Jimmy Fallon, Theatre, Jimmy, Stage Tube, Francesca Hayward

Curious About Transportation Design Futures? Join Core77 at CES 2020

Each year the first week of January sees Las Vegas transformed into a consumer technology Mecca, as tens of thousands of exhibitors, buyers, designers and media pundits make their annual pilgrimage to CES. What is understood as "consumer technology" has expanded from pocket radios and VCRs to include robots, 3D printers, autonomous vehicles, wireless and smart everything, making CES one of the largest trade shows on earth, and also one with an extraordinary range of products and services on disp...
Tags: Design, Events, Ces, Urbanism, Las Vegas, Freemont Street, IDSA, Las Vegas Convention Center Below, Kersten Heineke Partner McKinsey Melissa Ruhl, Arup David Scott Neal, Design Co Creation Launch Forth, Commonwealth Bar

The Best Last Minute Gift Options for Everyone in Your Life Under $50

It happens to the best of us. You look at your calendar, thinking you have plenty of time to gather gifts for your loved ones and *record scratch*—the height of the holiday season is just one week away.Don't worry, we've got you covered! We've gathered a list of designer-y gifts for a number of different people you might be searching for in this frantic race to the holiday finish line. Christmas or Hanukkah gifts covered? Check. For the clean freak Crumbs on the counter? Dust collecting on th...
Tags: Amazon, Design, Walmart, Gifts, Urban Outfitters, Adorama, Object Culture, Don, Macy, Great Jones, AeroPress AeroPress, Fisher Space Contractor Pen Tool, Glacio Sphere Ice Ball Large Square Silicone Molds, Jersey Knit Beanie, Sega Genesis Mini Console, Bois de Balincourt

2019's Furniture Designs That Caught Our Eye

I spend so much time beating up on furniture designs in the Weekly Design Roast, I almost forget there are still plenty of people out there doing good work. Here are some of my faves from this year. (Note that I'm getting sick of the same ol' Salone, so this list is probably not going to resemble the ones on the other design blogs.)Recognizing that you can't flat-pack foam--not to mention that the foam used in furniture is often less than eco-friendly--French furniture brand Mojow uses air for t...
Tags: Design, Denmark, Baker, Furniture Design, Brad, Andrew Szeto, Carsten Thor, Willkahn, Tong Jin Kim, Eames Lounge Chair Speaking of Mid Century Modern

Why Gary Larson Finally Decided to Put "The Far Side" Online

Anyone who enjoys weird humor and learned to read before 1995 probably has some favorite "The Far Side" panels. (We'd print ours if we had permission, but we don't.) And after hanging it up in '95, Larson never put the strips online--until now, some 25 years later. Most thought he would never do it. But in a letter on his new website, he explains that he finally gave in after "realizing I had a second publisher and distributor of my work, known as Anyone With a Scanner & Associates. I did find i...
Tags: Design, Gary, Visual Communication, Larson, Gary Larson, Scanner Associates

Pantone’s 2020 Color of the Year Classic Blue Wedding Inspiration

Pantone’s 2020 Color of the Year is Classic Blue! Wondering how to incorporate Pantone’s 2020 Classic Blue into your wedding day? We have rounded up various different ways to incorporate this shade of blue into your wedding day. Concerned about how classic blue will come across for your wedding day? Don’t be! You can easily use this shade to make an impactful statement to the overall design of your wedding day. We’re lovers of color and unique color palettes here at ELD!  So seeing a col...
Tags: Design, Australia, White House, Wedding, Wedding Planning, Taylor, Sam, Blue, Jos, Don, Snyder, Lindsey, Sandpoint, Kendra Scott, Mobil, Betsey Johnson

Review Roundup: CATS Hits The Big Screen - See What The Critics Are Saying!

Andrew Lloyd Webber's timeless classic, CATS, hit the big screen this week Reviews are rolling in for the highly-anticipated adaptation - let's see what the critics are saying [Author: Review Roundups]
Tags: Theatre, Andrew Lloyd Webber, Review Roundups

The Petal Chair’s slanted side-rests let you sit normally, or meditate with your legs folded up

Regular chairs have backrests and armrests, the Petal Chair, well, has petalesque forms that double as backrests and arm-supports. Meet the European Product Design Award-winning chair that looks to flowers for furniture inspiration. The chair comes with three gently curved petals, almost resembling an exotic orchid. The chair’s diagonally slanted armrests are wonderful for relaxing your weary limbs as well as sitting in the yogic lotus posture, with your legs folded inwards. To reinforce the cha...
Tags: Design, Awards, St Petersburg, Product Design, Seating, Alter Ego Studio, EPDA2019, European Product Design Award, Petal Chair

VIDEO: LES MISERABLES Prepares For Its West End Return!

Ahead of itsfirst performance at the Sondheim Theatre tonight, get alook at rehearsals as a new chapter in Les Miserables history, as the cast prepares for its West End production. [Author: Stage Tube]
Tags: Theatre, Les Miserables, Stage Tube

LES MISERABLES UK Tour Performance Halted Due To Onstage Fire

A performance of the UK touring production of Les Miserables was briefly halted last night due to an onstage fire. [Author: BWW News Desk]
Tags: UK, Theatre, Les Miserables, BWW News Desk, LES MISERABLES UK

Olivier Widmaier Picasso Gives NYT a Tour of His Collection

Olivier Widmaier Picasso, a television producer, author and grandson of Pablo Picasso, gives an interview to the NYT this week, showcasing his collection in his Miami Beach apartment.  “We make purchases based purely on emotion and don’t think about them as investments,” he says. Read more at NYT
Tags: Art, News, Pablo Picasso, Art News, Minipost, Miami Beach, Olivier Widmaier Picasso

Anthony Ramos Will Lead Upcoming Comedy DISTANT

Variety reports that 'Hamilton' star Anthony Ramos will lead an upcoming sci-fi comedy at Amblin Entertainment. The film is called 'Distant.' [Author: TV News Desk]
Tags: Theatre, Hamilton, TV News Desk, Anthony Ramos

VIDEO: Kristin Chenoweth Sings of the Struggles of Dealing with #Millennials

Kristin Chenoweth, the multi-talented and versatile star of stage and screen, will ringin the New Year by bringing two performances of her recent, sold-out, limited-engagement Broadway show, For the Girls, toWalt DisneyConcert Hall. Special guestsCheyenne JacksonandShoshana Beanjoin the Tonyand EmmyAward winner in her end-of-year celebration. [Author: Stage Tube]
Tags: Theatre, Broadway, Kristin Chenoweth, Stage Tube

National Gallery Buys £22m Orazio Gentileschi

The National Gallery in London has succeeded in its £22m bid to buy Orazio Gentileschi’s The Finding of Moses.  “It is great news as we come up to Christmas that this picture will be ours from early next year,” says director Gabriele Finaldi. “We are absolutely thrilled.” Read more at The Guardian
Tags: Art, London, News, National Gallery, Art News, Minipost, Gabriele Finaldi, Orazio Gentileschi

BWW Album Review: TYRELL Blooms With Elegance and Humor

Tyrell, a new concept album, imagines what three supporting characters were up to during the early days of Game of Thrones. The concept is interesting on its own, but the skillful execution by the writer and performers on the album elevate it to something sure to have appeal outside of Thrones die-hards. [Author: Amanda Prahl]
Tags: Theatre, Tyrell, Amanda Prahl

Art Basel Continues Push to Lure Galleries to Hong Kong During Protests

A piece in Art News this week looks at the continued attempts Art Basel has made to lure galleries to Hong Kong during the trying political climate in the city. “When one sees the images in the media,” says dealer Sean Kelly, “one feels very strongly that one wants to stand for those fighting for democracy and in […]
Tags: Art, Hong Kong, News, Art Basel, Art News, Minipost, Sean Kelly, Basel Continues Push to Lure Galleries

Arts Council England Requiring Data to Show Economic Background of Organization Employees

Arts Council England is requiring organizations to provide data on the socio-economic background of their employees, as it takes steps towards remedying working class gaps in the workforce.  According to ACE head Simon Mellor, the data is “an important step in understanding the scale of the problem and helping us to consider what steps we can all take to […]
Tags: Art, England, News, Art News, Minipost, Simon Mellor

Is Disney+ Stealing Away Subscribers From Netflix?

About 1 million Netflix subscribers made the switch last month, following the Nov. 12 Disney+ launch, according to survey results released Wednesday by brokerage Cowen & Co. The firm estimated that 6% of Netflix subscribers who signed up for Disney+ canceled their Netflix memberships after doing so. Cowen based its estimates on its survey of about 2,500 people. – Los Angeles Times
Tags: Art, Media, Disney, Netflix, Audience, Cowen, Cowen Co, 12.18.19

Massive Arts Complex Coming to Paris Suburbs

The city of Paris will soon have a major arts hub located in the banlieue of Romainville, called Komunuma.  “Paris can grow, and indeed it must grow,” says director-general Joachim Pflieger. “This is quite a new model for France, because we see public and private activities working together.” Read more at FT  
Tags: Art, News, France, Paris, Art News, Minipost, Paris Suburbs, Romainville, Komunuma, Massive Arts Complex Coming, Joachim Pflieger

Photo Flash: FROZEN National Tour Welcomes John Legend And Chrissy Teigen

John Legend and Chrissy Teigen recently attended a performance ofFrozenat the Hollywood Pantages Theatre in Los Angeles. [Author: BWW News Desk]
Tags: Theatre, Los Angeles, John Legend, Chrissy Teigen, BWW News Desk

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