Posts filtered by tags: Advertising[x]


2021 Acura TLX Type S Picks Up the Pace this Weekend

The 2021 Acura TLX Type S will pace the field at the Acura Sports Car Challenge at Mid-Ohio in Lexington, Ohio this weekend. The TLX Type S’ debut is one we reported previously, with more details available now than Acura had previously released. For one, the TLX Type S has a new direct-injected, single twin-scroll […] The post 2021 Acura TLX Type S Picks Up the Pace this Weekend appeared first on The Truth About Cars.
Tags: Japan, Design, Technology, Media, Advertising, Marketing, Sales, Pr, Racing, Debut, Autos, Sales And Marketing, Engines, New Cars, Acura, Mid Ohio

2022 Acura MDX SUV Insurers’ Top Safety Pick

The 2022 Acura MDX SUV’s Top Safety Pick (TSP) from the Insurance Institute for Highway Safety runs counter to all the racing around done in Acura’s commercials. The MDX is the automaker’s third vehicle to receive the IIHS’s highest safety rating, along with the RDX and TLX. Rated tops for crashworthiness, the MDX was superior […] The post 2022 Acura MDX SUV Insurers’ Top Safety Pick appeared first on The Truth About Cars.
Tags: Japan, Design, Technology, Media, Safety, Advertising, Marketing, Awards, Insurance, Quality, SUV, Luxury, Autos, Sales And Marketing, SUVs, Branding

‘This is exciting for artists’: is this project the future of billboards?

An ambitious interactive structure in West Hollywood is the first part of a new initiative set to bridge outdoor advertising and public artIn 1967, Elektra Records took a risk by purchasing a large hand-painted billboard on West Hollywood’s Sunset Boulevard to promote a new album by The Doors, an up-and-coming local band in residency at Whiskey a Go Go, a nearby nightclub. It would ignite a golden era of advertising on the 1.5-mile stretch known as Sunset Strip, where large-format signage advert...
Tags: Art, Design, Media, Advertising, Los Angeles, US news, Culture, Architecture, Art and design, Los Angeles Times, West Hollywood, Sunset Strip, Ryoji Ikeda, Elektra Records, West Hollywood 's Sunset Boulevard

BMW Art Cars Exhibited

BMW art cars debuted today, using artificial intelligence (AI) software to generate new works of art. In conjunction with Frieze New York, the fair takes place in Manhattan from May 5 – 9, 2021. Frieze New York has works of art from over 60 galleries, mainly located in New York. A viewing room with over 160 […] The post BMW Art Cars Exhibited appeared first on The Truth About Cars.
Tags: Art, New York, Design, Technology, Media, Germany, Advertising, Marketing, Events, Artificial Intelligence, Luxury, Manhattan, Autos, Bmw, Ai, Sales And Marketing

Ermenegildo Zegna Teams with Stellantis

Today, the Ermenegildo Zegna Group announced its affiliation with Stellantis. By 2025, the Zegna Group’s entire fleet of 200 will go green. A new green-car policy has gone into effect at the company, well known for its pricy clothing and accessories. “The quality of our products must go hand in hand with our respect for nature. […] The post Ermenegildo Zegna Teams with Stellantis appeared first on The Truth About Cars.
Tags: Europe, Design, Technology, Media, Advertising, Global, Sales, Sustainability, Green, Luxury, Electric Vehicles, Italy, Autos, Carbon Footprint, Hybrid, Branding

Both Lowe’s and Iris Apfel Turn 100 This Year—So They Partnered Up for Bright, Fun Product Curations

Last year, Lowe's turned heads when it partnered with New York Fashion Week--highlighting the natural connections between interior and fashion design while democratizing both spaces. Fashion designers including Jason Wu, Rachel Minkoff and Christian Siriano built their elaborate runway sets entirely out of materials from Lowe's and curated collections for the brand's online store with...
Tags: Design, Advertising, Lowe, New York Fashion Week, Iris Apfel, Christian Siriano, Jason Wu Rachel Minkoff

What’s Old Is New Again—and Colorful—at the Apple Event

Apple's "Spring Loaded" showcase was filled with slick transitions and suave drone footage taking us all over its Apple Park HQ in Cupertino, Calif. It was a very "something for everyone" kind of event, with announcements for creators and consumers alike, and a few under-the-radar moments that point toward big developments on the horizon. The...
Tags: Design, Advertising, Voice, Cupertino Calif, Apple Park HQ

4 Things a Marketer Learned at the Apple Event

I'm someone with a fascination with Apple. Here are the four main takeaways from Apple's event on Tuesday: Speed as always Color is back M1s are here to stay Sustainability is important Podcasts I have never been a fan of the podcast app on any Apple, but this is a game changer, and I will...
Tags: Apple, Design, Advertising, Voice

How This Adidas Sneaker Designer Turned Her Creativity Into a Career

Victoria Adesanmi is not in the music business, but she can say she's worked with Kanye West and Beyonc?. As a multidisciplinary designer based in Los Angeles, Adesanmi is part of a global team responsible for iconic work at Adidas. The Maryland native works as a color and material designer for the brand's Statement division,...
Tags: Design, Maryland, Advertising, Diversity, Adidas, Kanye West, Equity and Inclusion, Victoria Adesanmi, Los Angeles Adesanmi

Too-Sexy BMW on the Catwalk at NY Fashion Week

New York Fashion Week 2021, which oddly enough begins today and ends tomorrow, marks the return of BMW of North America to the catwalk. BMW rejoins Fashion Week, a celebration of fashion, culture, design, and economic development. This year, BMW chose to collaborate with acclaimed women’s fashion designer, LaQuan Smith, on a custom-content series. Smith, a […] The post Too-Sexy BMW on the Catwalk at NY Fashion Week appeared first on The Truth About Cars.
Tags: New York, Design, Advertising, Marketing, Events, Luxury, Autos, Bmw, North America, Sales And Marketing, Smith, Fashion Week, Branding, New York Fashion Week, NY Fashion Week, Couture

Profiles in Black Creativity: Andrew Thompson’s Distinct Designs

Throughout Black History Month, we're partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. Today, we're spotlighting Andrew Thompson, a designer and art director who's freelanced for agencies including Laundry Service, Mother and VaynerMedia. In an interview, Thompson shared the inspiration behind illustrations he's...
Tags: Design, Advertising, Thompson, Derek Walker, Andrew Thompson, Laundry Service, Leadership & Talent

How to Treat Your Slides Like Billboards

There’s a lot to be said about the response billboards get when they convey clear messaging.  After all, these ads are usually displayed on a highway while a driver is concurrently listening to music or a podcast, going 70+ mph, obeying posted signs, and following navigation instructions.  With all the distractions in a driver’s world, billboards capture their attention, giving them something to think about.  It’s a wild concept, but it works.  Why?  Because of design.  We’ve realized that the d...
Tags: Design, Uncategorized, Advertising, Billboard, Slides, Ads, Clarity, Advertisement, Presentation, Deck, Best Practices, Speaking, Presentation Design, Advertise, Simple Messaging, Audience-focused Presentation

Twitter Just Created a Custom Font to Better Reflect Its Brand Identity

Twitter is stepping into 2021 with two new themes to lead its marketing approach: complexity and imperfection. Leslie Berland, Twitter's CMO, announced the company's brand refresh in a Twitter thread this week, sharing that the goal is to accurately illustrate the depth of conversations happening on the platform through imagery and typography. As always, we...
Tags: Design, Advertising, CMO, Platforms, Leslie Berland Twitter, Better Reflect Its Brand Identity

Amid Global Crisis, Healthcare Giant AmerisourceBergen Rebrands to Reflect ‘Optimism’

When it comes to healthcare marketing, most brands have traditionally relied on a more simple strategy that prioritizes professionalism over creativity. But consumers now have a heightened appreciation for the healthcare industry, and in turn, companies are reevaluating old practices and finding new ways to stand out. AmerisourceBergen, a global leader in pharmaceutical delivery and...
Tags: Design, Advertising, AmerisourceBergen, Rebrands

The Big Trends That Will Influence Creativity in 2021, According to Adobe Stock

The creative trends slated to dominate 2021 include compassionate, psychedelic, gradient and electronic audio content, according to Adobe Stock. The software company's stock image platform has released its 2021 Visual & Creative Trends Report, an annual forecast compiled by Adobe Stock's creative team informed by consumer behavior from the previous year. Brenda Milis, principal of...
Tags: Design, Advertising, Brenda Milis, 2021 Outlook

Kia Reveals its New Logo

Kia revealed its new logo and brand slogan while you were asleep last night, signifying the Korean automaker’s ambitions to become a leader in the industry by revamping nearly all facets of its business. Kia developed the new logo to resemble a handwritten signature, a striking departure from the oval used since its inception in […] The post Kia Reveals its New Logo appeared first on The Truth About Cars.
Tags: Asia, Design, Media, Imessage, Advertising, Global, Sales, Events, Korea, Autos, Sales And Marketing, Kia, Korean, Branding, New Logo, News Blog

Jungalow Founder Justina Blakeney Created Native’s New Limited Edition Packaging and Scents

In a year that both confined people to the insides of their homes and offered up more than its fair share of doom and gloom, many found themselves turning away from the stark white, Scandinavian-style minimalism that's come to define modern, Instagrammable home decor. Instead, scores of home dwellers reached for bright, happy colors and...
Tags: Design, Advertising, Packaging Design, Justina Blakeney

Creativity, Uncaged

Advertising is a visual medium. This is truer today than ever before because people don’t read, they glance. And with a world full of glancers and screen addicts, the high bar for “breakthrough creative” is now sky-high. Fine art breaks through Detailed illustrations of mythical and phantasmagorical birds take center stage in these striking posters […] The post Creativity, Uncaged appeared first on Adpulp.
Tags: Design, Advertising, Awards, Featured Creative

Designers Crafted SpaceShipTwo so Passengers Know They’re Flying Virgin

A brand in space actually isn't a new idea. Pizza Hut delivered a 6-inch pizza (topped with salami) to the International Space Station in 2001. Elon Musk famously blasted his Tesla roadster toward Mars in 2018. And, earlier this year, Est?e Lauder sent 10 bottles of its new skin serum to the International Space Station,...
Tags: Elon Musk, Design, Advertising, International Space Station, Pizza Hut, Mars, Digital Features

How Digital Art Space Artechouse Helped Pantone Unveil its Colors of the Year for 2021

The Pantone Color Institute celebrated the announcement of its 2021 Colors of the Year this week--yellow and gray--with a dizzying, immersive art installation projected inside a century-old repurposed boiler room of Manhattan's Chelsea Market. The exhibit is the work of a digital art space called Artechouse, which partnered with the color research firm on the...
Tags: Design, Advertising, Chelsea, Manhattan, Pantone Color Institute

Foursquare’s Brand Refresh Reflects Its Mission as a Location-Based Services Company

At the mention of Foursquare, the first thing that comes to mind for many casual observers is the consumer app that launched in 2009--the early days of social media--that offered a way to "check in" at different locations, review businesses, read recommendations and get badges for their activity. Since then, the company has evolved into...
Tags: Design, Advertising, Rebrands, Location Based Services Company

3 Logo Trends That Will Shine in 2021

Designers started the new decade full of optimism and energy, looking to push creative boundaries. It's safe to say no one saw what was coming. The list of challenges facing brands, creatives and the world at large in 2020 have been innumerable; but they've also been shared. Collective social experiences have created moments of global...
Tags: Design, Advertising, Voice

November linkfest

It’s Word of the Year season, and two British dictionaries are leading the pack. Collins picked lockdown – a word we threw around here in the US but never experienced the way they did in the UK and elsewhere. (A friend of mine is literally confined to her London apartment after spending a month in France: she can’t go outdoors at all.) And Oxford Languages, publisher of the Oxford dictionaries, chose a phenomenon instead of a single word: the impact of the COVID-19 on language. “What struck the...
Tags: Apple, Art, Fashion, UK, London, Writing, Steve Jobs, France, Advertising, US, San Francisco, Urban, Bloomberg, New York Times, Oxford, Linguistics

Shutterstock Forecasts Creatives Will Use Calm Colors in 2021 After 2020’s Vivid Hues

In 2021, the visual world will reject this year's shift toward saturated hues and embrace a calmer, more natural aesthetic, according to Shutterstock. The company just released its annual Color Trends Report, which predicts that the next year will be defined by three colors: Set Sail Champagne, Fortuna Gold and Tidewater Green. This projection is...
Tags: Design, Advertising

5 Questions with Diego Zaccaria, Creative Director of the Centre du Graphisme

What do museums, sports and design have in common? They’re all conduits for culture – helping us foster a sense of community. Diego Zaccaria, founder and Creative Director of the Centre du Graphisme in France is deeply fascinated by the interplay between all three. And this fascination manifests through the “L’Art du Sport” exhibition which, through 150 works of art, explores the link between sport, design and creativity in the modern era. We spoke to Zaccaria about the exhibition, the changing...
Tags: Design, France, Berlin, Advertising, Spain, Barcelona, Creativity, Juventus, Francisco Franco, Hitler, Madrid, Latin America, Grenoble, Interbrand, Arroyo, Garmisch Partenkirchen

Welcome to New York, The State of Respect

Advertising can’t fix our largest societal problems. It can open eyes, hearts, and minds, without which no progress gets made. The following posters for the Metropolitan Transit Authority of New York contain some of the best poster art I’ve seen this year. The work from Conquistadors in Brooklyn also ranks as some of the best […] The post Welcome to New York, The State of Respect appeared first on Adpulp.
Tags: New York, Design, Advertising, Brooklyn, Advocacy, Creative Review, Metropolitan Transit Authority of New York

Morton Revamps its Packaging so Shoppers Will Know the Brand Sells More Than Just Table Salt

Thanks mostly to the Morton Salt Girl, who has graced the brand's signature pour-top canister since 1914, Morton is one of the most recognized brands in the condiment aisle. There's only one problem: Morton's products are actually in plenty of places that aren't the condiment aisle. "Most consumers know us best for the iconic round...
Tags: Design, Advertising, Morton, Packaging Design, CPG

Q&A: How Mitzi Okou Founded Where Are the Black Designers? to Promote Diversity and Equity

Where are the Black designers? We know they exist, but where are they in design agencies and companies that push culture forward, in places that influence the world and how we live or use products? This question, posed by Maurice Cherry in a SXSW Interactive presentation in 2015, has resurfaced in light of the racial...
Tags: Design, Advertising, SXSW Interactive, Diversity & Inclusion, Maurice Cherry, Mitzi Okou

In the Age of Authenticity, What Role Does Design Play in Presidential Campaign Branding?

Can great creative and professional branding and design win an election? In 2008, many designers said yes--but in 2016 Donald Trump proved that less polished design can have a power of its own to unite voters behind a cause when it is unified with reflexive messaging. These two campaigns--Barack Obama's in 2008 and Trump's in...
Tags: Politics, Design, Advertising, Barack Obama, Donald Trump, Trump, Digital Features

How To Humanize A Technology Offering with Exceptional Brand Story and Brand Identity

How do you send digital files that are too large for email? Specifically, which provider do you use? Dropbox? Dropsend? Sharefile? WeTransfer? One of these tech companies is an impressive marketer with a full suite of tools for creative people. One of these companies believes in the power of brand, art, story to separate it […] The post How To Humanize A Technology Offering with Exceptional Brand Story and Brand Identity appeared first on Adpulp.
Tags: Podcast, Design, Advertising, Content, Media Trends, ShareFile

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