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Jaguar Land Rover Eyes Increased Digitization With Accenture Hire

British carmaker Jaguar Land Rover will aim to digitize its marketing by appointing Accenture to work alongside Spark44, its in-house creative agency. With a focus on creating luxury vehicles as it moves towards electric vehicles, the company will deploy Accenture to digitize the company's communications, develop connected services and create new experiences for customers. The...
Tags: Advertising, Accounts, Automotive, Jaguar Land Rover, Accenture, Customer Retention


BMW Art Cars Exhibited

BMW art cars debuted today, using artificial intelligence (AI) software to generate new works of art. In conjunction with Frieze New York, the fair takes place in Manhattan from May 5 – 9, 2021. Frieze New York has works of art from over 60 galleries, mainly located in New York. A viewing room with over 160 […] The post BMW Art Cars Exhibited appeared first on The Truth About Cars.
Tags: Art, New York, Design, Technology, Media, Germany, Advertising, Marketing, Events, Artificial Intelligence, Luxury, Manhattan, Autos, Bmw, Ai, Sales And Marketing


Ermenegildo Zegna Teams with Stellantis

Today, the Ermenegildo Zegna Group announced its affiliation with Stellantis. By 2025, the Zegna Group’s entire fleet of 200 will go green. A new green-car policy has gone into effect at the company, well known for its pricy clothing and accessories. “The quality of our products must go hand in hand with our respect for nature. […] The post Ermenegildo Zegna Teams with Stellantis appeared first on The Truth About Cars.
Tags: Europe, Design, Technology, Media, Advertising, Global, Sales, Sustainability, Green, Luxury, Electric Vehicles, Italy, Autos, Carbon Footprint, Hybrid, Branding


Harmon Brothers Are Trying to Reach You About Your Car’s Extended Warranty

We've all gotten those calls. Disruptive robocalls "trying to reach you about your car's extended warranty" have led many of us to respond to the word "warranty" with a Pavlovian reaction of irritation followed by a complete refusal to engage with the issue. So, if you're a company with a unique positioning in the space,...
Tags: Advertising, Creative, Automotive, Harmon Brothers


General Motors’ Diversity Media Spending Plan Could Be a Template for Other Brands

When General Motors pledged to shift specific portions of its media budget to Black-owned agencies and media companies a week ago, some of the carmaker's strongest critics greeted the intentions with extreme doubt. GM has mapped a five-point "action plan" to diversify its media and marketing company relationships. The plan appears to show a substantive...
Tags: Advertising, General Motors, Diversity, Automotive, Gm, Black, Equity and Inclusion


Hyundai’s Angela Zepeda on the Creative “Side Hustle” of Today’s CMO

Hyundai's CMO Angela Zepeda never saw it coming. She never anticipated becoming a brand CMO, having spent the majority of her career on the agency side--most recently at INNOCEAN USA as lead on the Hyundai account. And while she always saw herself going down the path of a COO role, it was that operational expertise...
Tags: Advertising, CMO, Automotive, Hyundai, Innocean USA, Angela Zepeda, CMO Moves


Hyundai Gets Philosophical in New Spot Featuring Mindy Kaling, Jason Bateman

Why did Hyundai decide to launch a major, star-studded integrated ad campaign in May rather than during the 2021 Super Bowl? The answer is delivered by Hyundai in perhaps its most expensive and sprawling integrated media marketing campaign for the 2022 Tucson: "Questions." According to Angela Zepeda, CMO, Hyundai Motor America, the brand is questioning...
Tags: Advertising, Automotive, Hyundai, Tucson, Angela Zepeda, Mindy Kaling Jason Bateman, CMO Hyundai Motor America


Formula E Shows Sports Fans the Future With ‘Change. Accelerated.’ Focus

Electric racing sport Formula E has tasked Uncommon Creative Studio to develop the communication of its new brand positioning "Change. Accelerated." The aim of the film, according to Uncommon, is to capture the sustainable vision of the sport and human progress. These elements will be communicated through a campaign that will highlight the potential excitement...
Tags: Advertising, Automotive, Branding, Sports Marketing


Renault Heroes Second-Hand Cars with Glamorous, Nostalgic Ad

With all the dollars poured into developing new cars, one might think it counterintuitive for a car brand to advertise older, second-hand models. Nevertheless, used vehicles are the focus of Renault's latest brand ad. The spot by Publicis is a glamorous and nostalgic film that takes the viewer back to the 1960s and advertises its...
Tags: Advertising, International, Creative, Automotive, Publicis, Renault, AdFreak, Renault Heroes Second Hand Cars


Matchbox Moves Towards 100% Recycled Materials

Matchbox is headed towards 100 percent recycled, recyclable, or bio-based materials by 2030. Is this the end of die-cast cars as we know them?   In an announcement today, Mattel said these are its goals across all products and packaging. The company’s manifesto, the Drive Toward A Better Future, calls for zero-plastic packaging. Forest Stewardship […] The post Matchbox Moves Towards 100% Recycled Materials appeared first on The Truth About Cars.
Tags: Technology, Media, Advertising, Marketing, Sales, Green, Industry, Electric Vehicles, Autos, Autonomous Vehicles, Collectibles, Hybrid, Mattel, Toy Cars, Matchbox, News Blog


Inside Mercedes-Benz’s ‘Endless’ Digital Journey to Heighten Its Luxury Credentials

The German car giant Mercedes-Benz has been on a three-year journey of digital transformation since linking up with Publicis Groupe and now plans to reinforce both its luxury and sustainability credentials--while also adapting to the post-pandemic realities of car buying. Although it saw revenue decline 7.76% in 2020--dropping from about $128 billion to $118 billion--Mercedes...
Tags: Digital Transformation, Advertising, Automotive, Mercedes Benz, Publicis Groupe, Digital Journey, Adapting to Crisis


CarMax Wants You to Take a Trip to Dunkin’ During Your Next Test Drive

Buying a new car can be stressful--and pressure from family members or pushy salespeople doesn't help. To make sure your new ride checks off all your boxes, you might need to see if the speakers can handle your road trip playlist, the trunk can carry your groceries and the cupholder is the right size for...
Tags: Advertising, Automotive, CarMax, Experiential


David Beckham Makes His Debut as Maserati Brand Ambassador

Automotive brand Maserati has released a new campaign featuring its new global ambassador, David Beckham. Directed by Harmony Korine, the "Detour" spot from Droga5 London shows Beckham playfully driving in circles in one of the brand's SUVs. It aims to relay "the style, technology and exclusivity" of Maserati, the company said in a statement. BCW...
Tags: London, Advertising, Creative, Automotive, David Beckham, Beckham, Maserati, Harmony Korine


Sustainability Proves an Effective Way of Reaching Rideshare Passengers With Travel Ads

People riding in the back of an Uber or Lyft are a captive audience to ads being flashed across the tablet screens that hang over the backs of the seats. But captive doesn't equal engagement. And while it seems obvious that travel would appeal to rideshare hails, studies have shown that this is not the...
Tags: Advertising, Automotive, Travel & Transportation


Lexus Can Change Your Mind About Texting and Driving in 4.6 Seconds

How long do you think it takes to glance at a text message when you’re driving? One second? Two seconds? You’re not alone. Most drivers believe that texting and driving creates only a momentary distraction. Today on April 6, or 4.6, has released a  new video  to shatter this common misconception. Th e average length of time it actually takes to send or receive a text message when you’re behind the wheel is 4.6 seconds, according to the National Highway Traffic Safety Administration...
Tags: Advertising, Automotive, Lexus, Lexus Nx, Nhtsa, National Safety Council NSC, Team One, Vinay Shahani


Grey Launches a Global Campaign for Volvo Cars on the Biggest Safety Challenge We’ve Ever Faced

has created the Ultimate Safety Test campaign for Volvo Cars . After leading the industry in automotive safety for decades, Volvo Cars is now broadening its focus to make sure sustainability becomes as ingrained in the company culture as safety always has been. The global campaign, which covers TV, online video, social, digital, OOH and radio and print, is part of wider integrated and marketing efforts from Volvo Cars that reflect the company’s commitment to climate neutrality and el...
Tags: Europe, UK, Advertising, Automotive, Volvo, Arctic Circle, Grey, Bjorn, Volvo Cars, Ivan Zachariáš, Javier Campopiano, Mike Johnstone, Global Campaign for Volvo Cars, Central Marketing Brand


Volvo’s Ad About the ‘Ultimate Safety Test’ Has a Dramatic Twist and a Vital Message

LONDON--When you think of Volvo, you probably think of it as a family car, thanks to all the ad dollars it has poured into messaging around safety. In its latest global ad, from agency Grey, the car brand goes on the hunt for "the ultimate safety test." The TV, online and digital spot, which has...
Tags: London, Climate Change, Advertising, Automotive, Volvo, AdFreak


Opel Teams Up With Defected Records In Virtual Dance Event to Drive Forward Electric Vehicles

German car brand Opel will promote its new electric vehicle under the "Less Normal, More Mokka" campaign by partnering with the British record label Defected in a new virtual dance event. The "A Less Normal Experience" event will take place on April 9. It will extend the 360-degree campaign, which kicked off this January on...
Tags: Advertising, Automotive, Opel, Drive Forward Electric Vehicles


Subaru Crosstrek Ad Highlights Importance of Caring for Others and Cats

Subaru of America, a now-17-time broadcast sponsor of the annual Screen Actors Guild Awards, has gone a little off-road with its new spot to promote the 2021 Crosstrek range by following siblings on a long drive to their sister's wedding. Created by Carmichael Lynch, the "Barn Wedding" spot follows the brother-sister duo as they travel...
Tags: Advertising, America, Automotive, Subaru, Carmichael Lynch


How Audi’s New Hotel Deal Might Replace the Dealership Test Drive

One of the many challenges facing automakers right now is acquainting potential buyers with the experience of driving or riding in their newest models. As early as 2014, a third of car buyers test drove only one model, and 17% skipped the test drive completely. With the pandemic having restricted the availability of many showrooms...
Tags: Advertising, Automotive, Audi


Nissan Taps Into Brand Heritage While Promising ‘Thrills’ During NCAA Tournament

While most major automakers are focusing their marketing efforts on their embrace of electric vehicles, Nissan is taking a look back at the brand's early EV development and showing what's to come. Nissan plans to roll out 10 new models over the next 20 months, but the goal goes beyond touting new lines of cars....
Tags: Advertising, Automotive, Nissan


Major League Baseball and Chevy Channel Field of Dreams in a Hopeful Opening Day Ad

To say the world of professional baseball has undergone a tumultuous year would be a huge understatement. Delays and cancelations were par for the course throughout 2020 for a nation reeling from the COVID-19 pandemic. In response to the increased need for safety, Major League Baseball (MLB) implemented new COVID-related procedures and now 2021 is...
Tags: Advertising, Automotive, Major League Baseball, Major League Baseball MLB, Sports Marketing, Chevy Channel Field of Dreams


Volkswagen’s April Fools’ Name Change Still Highlights Sustainability Commitment

One can't blame the skepticism that greeted the "accidental" release of news that Volkswagen Group of America would change its U.S. brand name to Voltswagen of America. That's what marketers get when they play around with April Fools' Day--in fact, the company confirmed to The Wall Street Journal it was all an early April Fools'...
Tags: Advertising, Automotive, Volkswagen, Volkswagen Group of America, Voltswagen of America


Volkswagen of America’s ‘Voltswagen’: Boldness? Bad April Fool’s Joke?—or Potential Brand Blunder?

One can't blame the skepticism that greeted the purported accidental company press release from Volkswagen Group of America on Monday, when it unveiled the official change of its U.S. brand name Voltswagen of America. That's what marketers get when they play around with April Fool's jokes too often. Still, a decisive break with its past...
Tags: Advertising, America, Automotive, Volkswagen, Volkswagen Group of America, Voltswagen, Voltswagen of America


Acura Tells the ‘Origin Story’ of the 2022 MDX

Acura kicked off its "Origin Story" campaign Monday to mark the automaker's 35th anniversary and introduce its new 2022 MDX three-row sport-utility vehicle. The campaign incorporates a series of videos released via Acura's social channels, spanning 15 seconds, 30 seconds and two minutes, looking at the brand's history as a challenger brand rooted in performance...
Tags: Advertising, Automotive, Acura, Social Pro Daily


As End of Lockdown Nears, eBay’s Motors.co.uk Puts Millions Into Ad Push

The role of the car in family life has been multifaceted during the pandemic, as driving for necessity has made it safer to run errands, but traveling for fun has often been nonexistent. With the end of lockdown in the U.K. seeming to draw near, there is a feeling of optimism to get out and...
Tags: Ecommerce, Advertising, Creative, Automotive, eBay 's Motors


Heartbeat is the New Campaign by AMV BBDO for Ford

AMV BBDO’s new pan-European campaign for FORD centres on a spellbinding film that draws a visually stunning analogy between the automaker’s FORDLiive vehicle maintenance service and the human circulatory system.     The film compares a business to the human heart and courier vans to the circulation of blood. When the red vans arrive on time the heart beats normally - when vans are reduced to a trickle, it slows and stops. But because FORDLiive keeps vans constantly on the road, th...
Tags: Featured, Advertising, Automotive, Ford, Madrid, Nikolai, YouTube Facebook, AMV BBDO, Steve Fletcher, AMV, Ford of Europe, Sam Ashwell, Will Clark, Alex Grieve, Nicolai Fuglsig, Richard Beard


Publicis Conseil Launches New campaign to Celebrate the Arrival of Dacia's Spring

New Dacia Spring, the electric revolution. Exclusive for everyone.   After having revolutionized the entry-level automotive market with Logan, Sandero, then the SUV segment with DUSTER, Dacia is now redefining the all-essential electric vehicle with the New Dacia Spring   Agile, robust, spacious, and equipped with a 100% fully electrified engine with an autonomy of 230 km WLTP (305 km for city driving), Dacia Spring unveils a new era: electric mobility accessible to ...
Tags: Advertising, Automotive, Madrid, Publicis, Dacia, Publicis Conseil, Dacia Renault, Marco Venturelli, Dacia Spring, Christopher Thiery, Publicis Conseil Launches New, Logan Sandero, James F Coton, Romulus Petcan, Gabriel Gherca, Corentin Salignat Copywriter


The Week of Driving Autonomously in an Xpeng

XPeng, a Chinese maker of EVs, sent a fleet of XPeng P7s on a 2,284-mile, weeklong autonomous driving jaunt across six provinces, the longest by any mass-produced vehicles in the country. A demonstration of XPeng’s navigation-guided pilot (NGP) autonomous driving capabilities is taking place right now on highways in China. Developed in-house, NGP is going […] The post The Week of Driving Autonomously in an Xpeng appeared first on The Truth About Cars.
Tags: Asia, Technology, Media, China, Advertising, Global, Events, Green, Electric Vehicles, Emerging Markets, Autos, Autonomous Vehicles, Fuel Economy, Autonomous Driving, Ev, News Blog


New Survey Asks: Should Jeep Rebrand Its Cherokee Vehicles?

A new Adweek-Morning Consult poll shows that American consumers are divided on whether Jeep should change the name of its Cherokee and Grand Cherokee models following calls from the Cherokee Nation to rebrand the SUVs that have used its name for more than 40 years. The poll found 30% of respondents either strongly or somewhat...
Tags: Advertising, Diversity, Automotive, Equity and Inclusion, Adweek Morning Consult



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