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Polaris Renews Its Leadership

Polaris today affirmed the appointments of a new CEO and CFO, both of whom had been serving in interim roles since January. The manufacturer of motorcycles, off-road vehicles, and boats named Michael Speetzen as CEO, and Bob Mack as CFO. CEO Scott Wine left the company in November to helm CNH Industrial NV, an agricultural […] The post Polaris Renews Its Leadership appeared first on The Truth About Cars.
Tags: Media, Marketing, Sales, People, Industry, Motorcycles, Emerging Markets, Autos, Trucks, Suppliers, SUVs, Branding, Polaris, Off-road, Enthusiasm, News Blog


Ermenegildo Zegna Teams with Stellantis

Today, the Ermenegildo Zegna Group announced its affiliation with Stellantis. By 2025, the Zegna Group’s entire fleet of 200 will go green. A new green-car policy has gone into effect at the company, well known for its pricy clothing and accessories. “The quality of our products must go hand in hand with our respect for nature. […] The post Ermenegildo Zegna Teams with Stellantis appeared first on The Truth About Cars.
Tags: Europe, Design, Technology, Media, Advertising, Global, Sales, Sustainability, Green, Luxury, Electric Vehicles, Italy, Autos, Carbon Footprint, Hybrid, Branding


Formula E Shows Sports Fans the Future With ‘Change. Accelerated.’ Focus

Electric racing sport Formula E has tasked Uncommon Creative Studio to develop the communication of its new brand positioning "Change. Accelerated." The aim of the film, according to Uncommon, is to capture the sustainable vision of the sport and human progress. These elements will be communicated through a campaign that will highlight the potential excitement...
Tags: Advertising, Automotive, Branding, Sports Marketing


2023 Vantas VX SUV and T-Go Coming to the U.S.

The Vantas VX SUV will go on sale in the U.S. in late 2022. HAAH Automotive Holdings and Sicar announced yesterday that they will import Vantas and T-Go vehicles. This is a prelude to HAAH and Shanghai Sicar Automotive Technology manufacturing vehicles stateside. The COVID-19 pandemic delayed their U.S. manufacturing startup. A letter of intent […] The post 2023 Vantas VX SUV and T-Go Coming to the U.S. appeared first on The Truth About Cars.
Tags: Technology, Jobs, China, Global, Industry, Electric Vehicles, Autos, Behind The Scenes, Trucks, Sales And Marketing, Suppliers, New Cars, SUVs, Branding, Joint Venture, Consolidation


2022 Hyundai Santa Cruz Reveals Itself

The 2022 Hyundai Santa Cruz has finally seen the light of day. It was about time, given all the fuzzy photos and hype prior to dropping today. More like a dull thud than a big bang, but here it is. Hyundai describes the Santa Cruz as groundbreaking, and that may be so. Tabbed a sport […] The post 2022 Hyundai Santa Cruz Reveals Itself appeared first on The Truth About Cars.
Tags: Design, Jobs, Marketing, Sales, 2022, Korea, Autos, Awd, Trucks, Hyundai, New Cars, SUVs, Branding, Santa Cruz, Product Planning, Hyundai Santa Cruz


2022 Nissan NISMO GT-R Special Edition Flaunts Exclusivity

  The 2022 Nissan NISMO GT-R Special Edition was unveiled today in Japan. How much more exclusive can a limited-edition sports car be? It turns out this GT-R is pretty distinctive. It’s not just a badge and some decals that sets it apart.   First, it’s painted a NISMO-exclusive color called Stealth Gray. Rays 20-inch […] The post 2022 Nissan NISMO GT-R Special Edition Flaunts Exclusivity appeared first on The Truth About Cars.
Tags: Japan, Design, Technology, Media, Marketing, Global, Autos, Japanese, Sales And Marketing, Nissan, Special Edition, Branding, Flagship, Sports Car, Nismo, Enthusiasm


2021 Jeep Exclusive – Gladiator Trail for Texas

There’s a new 2021 Jeep Gladiator, the Texas Trail. Unveiled this week, the Trail is offered only in Texas, the country’s largest truck market. The Gladiator Texas Trail is based on the Gladiator Sport S, with 17-inch mid-gloss black aluminum wheels and 32-inch mud-terrain tires to enhance the truck’s off-road capabilities. The Trailer Tow Group, […] The post 2021 Jeep Exclusive – Gladiator Trail for Texas appeared first on The Truth About Cars.
Tags: Texas, Marketing, Sales, Autos, Trucks, SUVs, Jeep, Special Edition, Branding, Gladiator, Enthusiasm, News Blog, Car Collector's Corner, Trailer Tow Group, Gladiator variant, Gladiator Trail


Barrett-Jackson VIN 001s Boost Auction Results

VIN 001s are a rarity few can appreciate, let alone afford. Barrett-Jackson, auctioneers with aplomb, moved a handful of them last weekend at their auction in Scottsdale, Arizona. Who can afford a VIN 001 is less important than why. After all, VIN 002 and any produced thereafter are the same. Will VIN 001 produce a […] The post Barrett-Jackson VIN 001s Boost Auction Results appeared first on The Truth About Cars.
Tags: Media, Events, Charities, Auctions, Electric Vehicles, Autos, Sales And Marketing, Branding, Barrett Jackson, Scottsdale Arizona, By The Numbers, News Blog, Ballers, Hammer Time, Bragging Rights, Rare Rides


Chinese Smartphone Titan Xiaomi Entering the EV Race

Xiaomi, a Chinese smartphone colossus, has announced they are building their own branded electric vehicles (EVs), just like Apple, Huawei, Sony, and Foxconn. If you’re prepared to lose money, starting a car company is easy. Just ask Tesla. Xiaomi has plenty, enough to sink $10 billion into the venture over the next 10 years. Xiaomi, the […] The post Chinese Smartphone Titan Xiaomi Entering the EV Race appeared first on The Truth About Cars.
Tags: Asia, Technology, China, Global, Green, Electric Vehicles, Xiaomi, Emerging Markets, Autos, Manufacturing, Behind The Scenes, EVs, Suppliers, New Cars, Foxconn, Branding


BMW X6 by AC Schnitzer – Is It Worth the Effort?

  German tuning specialist AC Schnitzer has heralded the introduction of their version the BMW X6 Sports Activity Coupe (SAV), itself neither a coupe nor a proper sporting vehicle. In the annals of automotive history, a coupe has always been a two-door, with a stylish roofline, and two seats in the back that were often […] The post BMW X6 by AC Schnitzer – Is It Worth the Effort? appeared first on The Truth About Cars.
Tags: Europe, Design, Germany, Eu, Autos, Sales And Marketing, Branding, AC Schnitzer, Enthusiasm, News Blog, Tuning, BMW X6, Aftermarket Parts, Tuners, Tuner Car, Aftermarket Accessories


Jeep Gladiator Top Dog Takes On Moab

The Jeep Gladiator Top Dog concept vehicle is headed to Moab for the first time. First built in 2020, it sat in limbo for events to open up again, and the 55th Annual Easter Jeep Safari was the opportunity Jeep had been waiting for. Due to COVID-19, the host group, Red Rock 4-Wheelers, had Easter […] The post Jeep Gladiator Top Dog Takes On Moab appeared first on The Truth About Cars.
Tags: Design, Marketing, Events, Mountain Biking, Moab, Autos, Trucks, SUVs, Jeep, Branding, Red Rock, Gladiator, Enthusiasm, News Blog, Easter Jeep Safari, Concept Vehicles


Jeepster Beach Like Deja Vu at 2021 Easter Jeep Safari

Blend a 2020 Jeep Wrangler Rubicon with a 1968 Jeepster Commando and what do you get? A throwback that epitomizes why you build concept vehicles. I have to imagine it was as much fun for the designers, as it was the fabricators, and the PR team that gets to display them this week at Easter […] The post Jeepster Beach Like Deja Vu at 2021 Easter Jeep Safari appeared first on The Truth About Cars.
Tags: Design, Media, Marketing, Events, Autos, Nostalgia, Jeep, Branding, Enthusiasm, News Blog, Commando, Easter Jeep Safari, Concept Vehicles, Show Cars, Deja Vu, Jeepster


Why Progressive’s Flo and Friends Trounce That Talking Lizard

Eleven years ago, actress Stephanie Courtney sat down for an interview with Atlanta's WSB-TV. Fresh off a stint with the Groundlings improvisational troupe in L.A., had recently been cast as Flo, the ever-smiling, retro-bobbed customer service rep for Progressive insurance. When the station asked her what she made of fans who considered Flo to be...
Tags: Advertising, Atlanta, Automotive, FLO, Branding, WSB TV, Groundlings, Stephanie Courtney


Progressive CMO Jeff Charney Explains Why Flo and Friends Trounce That Talking Lizard

Eleven years ago, actress Stephanie Courtney sat down for an interview with Atlanta's WSB-TV. Fresh off a stint with the Groundlings improvisational troupe in L.A., had recently been cast as Flo, the ever-smiling, retro-bobbed customer service rep for Progressive insurance. When the station asked her what she made of fans who considered Flo to be...
Tags: Advertising, CMO, Atlanta, Automotive, FLO, Branding, WSB TV, Groundlings, Jeff Charney, Stephanie Courtney


Turtle Wax Celebrates 75 Years

Turtle Wax has been an integral part of American culture for the last 75 years, and today they’re celebrating their 75th anniversary with the introduction of The Healy Family Scholarship Program and a variety of new products such as the Turtle Wax Hybrid Solutions Ceramic Graphene Paste Wax. CHICAGO – There is so much to appreciate about Turtle Wax. It is, above all, a great brand. It is one company. That makes one sort of thing. Car care products. And things made with the Turtle Wax name. The...
Tags: Cars, Chicago, Illinois, Coke, Branding, Meguiar, Benjamin Hirsch, Denis John Healy


Wagoneer Finally Returns to Jeep Lineup

The all-new 2022 Wagoneer and Grand Wagoneer is seen in a handout photo from the former Fiat Chrysler, now Stellantis. After almost a decade of hoping, and for the first time in 30 years, customers searching for a “true premium SUV experience” can now order an all-new 2022 model year Jeep Wagoneer and Grand Wagoneer. The return of the Wagoneer begins at a cost of $57,995 ; Grand Wagoneer has a starting U.S. MSRP of $86,995 . The Wagoneer will come in 12 pre-configured models with option pack...
Tags: Instagram, Cars, Jeep, Branding, Fiat Chrysler, Christian Meunier, Arnold Steiner


Hertz Offers Custom Vehicle Wraps on Rentals

Hertz will custom wrap a rental vehicle to mark an occasion or celebration, a program that appears to be available throughout their system in locations across the U.S. We have no idea exactly how custom their wraps are, as Hertz shows several examples on a dedicated microsite. It will, however, allow you to tailor a […] The post Hertz Offers Custom Vehicle Wraps on Rentals appeared first on The Truth About Cars.
Tags: Advertising, Marketing, Autos, Personalization, Rent, Rental Cars, Sales And Marketing, Hertz, SUVs, Branding, Cosmetics, Vans, News Blog, Vehicle wraps


Indian Motorcycle Celebrates Centennial of Indian Chief

MINNEAPOLIS – For its centennial of its Indian Chief model, Indian Motorcycle has unveiled three new Indian Chief models for 2022. “The Indian Chief is a truly iconic motorcycle and what better way to celebrate its 100th birthday than unleashing an entirely new Indian Chief lineup,” said Mike Dougherty, the company’s president of motorcycles, in a release. “These bikes capture the mechanical simplicity and attitude of classic American V-twins, yet bring it all forward with modern sophistication...
Tags: Minnesota, Minneapolis, Cars, Honda, Defense Department, Branding, Polaris, AMI, Springfield Mass, Polaris Industries, Mike Dougherty, Black Smoke Titanium Smoke, American Moped Associates


NASCAR Ready For Circuit of The Americas Races in May

NASCAR’s inaugural run at the Circuit of The Americas in Austin, Texas will take place May 21-23, and Speedway Motorsports, the event organizer, announced their entitlement partners today. Sponsorships must be a term that’s passe these days, and so the entitlement partnerships made public were EchoPark Automotive, Pit Boss Grills, and FEVO. “The first-ever NASCAR at […] The post NASCAR Ready For Circuit of The Americas Races in May appeared first on The Truth About Cars.
Tags: Marketing, Sales, Events, Racing, Autos, Nascar, Motorsports, Branding, Austin Texas, Speedway Motorsports, Circuit of The Americas, Enthusiasm, News Blog, Sonic Automotive, NASCAR Ready For Circuit of The Americas Races, EchoPark Automotive Pit Boss Grills


February linkfest

“Trade characters” like Aunt Jemima and the Quaker Oats man used to be much more common in American commerce than they are today, writes logo expert James I. Bowie in Marker. They were so common, in fact, that the US Patent and Trademark Office assigned six-digit codes to trademark applications to “capture personal characteristics, including race and gender, as they were perceived in American culture many decades ago”: There are codes for Native Americans and Asian Pacific people, but not fo...
Tags: Art, Design, Instagram, Film, Washington Post, Punctuation, Government, White House, Cars, US, Domains, German, New York Times, Linguistics, Contests, Interior Department


New Sundancer Boat a BMW Designworks and Sea Ray Collaboration

Designworks, BMW’s California design studio, has announced their first collaboration with Sea Ray, the storied boat builder, on their new Sundancer 370 Outboard. Released to coincide with the 45th anniversary of the Sundancer series, it’s a swoopy-looking departure for the iconic maritime manufacturer. According to Sea Ray, their agenda is to move Sea Ray forward, […] The post New Sundancer Boat a BMW Designworks and Sea Ray Collaboration appeared first on The Truth About Cars.
Tags: Design, Technology, California, Autos, Bmw, Branding, Sea Ray, Enthusiasm, News Blog, Rare Rides, BMW Designworks, Cruiser boat, Sundancer, Sea Ray Collaboration


Too-Sexy BMW on the Catwalk at NY Fashion Week

New York Fashion Week 2021, which oddly enough begins today and ends tomorrow, marks the return of BMW of North America to the catwalk. BMW rejoins Fashion Week, a celebration of fashion, culture, design, and economic development. This year, BMW chose to collaborate with acclaimed women’s fashion designer, LaQuan Smith, on a custom-content series. Smith, a […] The post Too-Sexy BMW on the Catwalk at NY Fashion Week appeared first on The Truth About Cars.
Tags: New York, Design, Advertising, Marketing, Events, Luxury, Autos, Bmw, North America, Sales And Marketing, Smith, Fashion Week, Branding, New York Fashion Week, NY Fashion Week, Couture


Mini Backs Tech Startup Accelerator Despite Slow Sales

Backed by Mini, URBAN-X’s ninth early-stage startup is an ongoing effort to improve city life, in the midst of the automaker’s waning sales. As we reported earlier, Mini sales in the U.S. have been dismal, and their future isn’t particularly rosy. In spite of this, Mini is committed to funding URBAN-X, heralded as the leading […] The post Mini Backs Tech Startup Accelerator Despite Slow Sales appeared first on The Truth About Cars.
Tags: Technology, Germany, Advertising, Marketing, Green, Autos, Mini, Branding, Alternative Energy, News Blog, Lost Causes, Tech Startups, Mini Sales, Mini Backs Tech Startup


Tampa’s Tamiami Repair & Rebuild Corridor

An old Prius, picked up for recycling into a new Prius. Durably made products can easily be rebuilt outside the factory ecosystem. TAMPA – Repair businesses were once a backbone of a small-town economy. If Main Street was the front-facing retail and public end of the local business ecosystem, the side streets and corners, with cheaper rents, offered small businesses the space to fix things. The Norman Rockwell painting What Makes it Tick (The Watchmaker), which Christie’s auctioned in 2017 for...
Tags: Apple, Google, Home Depot, Florida, Usa, China, Cars, US, America, Repair, Ford, Nebraska, Ohio, Honda, Tampa, Peugeot


Kia Seeks World Domination

Kia, no longer content to occupy the second tier among carmakers, yesterday held a virtual press conference to announce their plans for world domination. Dropping Motors America from their name was the first indicator, as the company now known as just Kia moves forward. We reported the other day on Kia’s new logo, a bold […] The post Kia Seeks World Domination appeared first on The Truth About Cars.
Tags: Design, Marketing, Global, Electric Vehicles, Korea, Autos, Kia, Korean, Branding, Kia Motors America, News Blog, World Domination, Dropping Motors America


Kia Reveals its New Logo

Kia revealed its new logo and brand slogan while you were asleep last night, signifying the Korean automaker’s ambitions to become a leader in the industry by revamping nearly all facets of its business. Kia developed the new logo to resemble a handwritten signature, a striking departure from the oval used since its inception in […] The post Kia Reveals its New Logo appeared first on The Truth About Cars.
Tags: Asia, Design, Media, Imessage, Advertising, Global, Sales, Events, Korea, Autos, Sales And Marketing, Kia, Korean, Branding, New Logo, News Blog


Customized Jeeps From the Factory?

Customized Jeeps direct from the factory? That could be a possibility. Fiat Chrysler Automobiles is building a $23 million vehicle customization facility with Jeep Wrangler and Gladiator production nearby at their Toledo Assembly Complex. According to a story in the Toledo Blade, Toledo mayor Wade Kapszukiewicz announced a pending purchase agreement with FCA, saying he […] The post Customized Jeeps From the Factory? appeared first on The Truth About Cars.
Tags: Accessories, Jobs, Sales, Production, Heritage, Fca, Suspension, Autos, Tires, Jeep, Branding, Fiat Chrysler, Incentives, Gladiator, Cosmetics, Enthusiasm


BMW Presented Golden Button Award by YouTube

BMW videos on YouTube accessed by more than one million subscribers have earned the German automaker a coveted Golden Button Award. BMW may be the “ultimate driving machine” on the highway, but online the brand is also racking up views and winning over fans. Social media channels are a big deal these days for any […] The post BMW Presented Golden Button Award by YouTube appeared first on The Truth About Cars.
Tags: Programming, Media, Youtube, Germany, Advertising, Awards, Social Media, Autos, Bmw, Branding, Platforms, Enthusiasm, News Blog, German engineering


CarStory a Good Buy for Vroom?

Vroom, an emerging e-commerce player in buying and selling used cars,  has announced the acquisition of CarStory, itself another used car platform. CarStory’s AI-powered analytics and digital services are what attracted Vroom, through the purchase of Vast Holdings, Inc., CarStory’s parent company. With more than 7 million listings a day and 18 million consumer views per […] The post CarStory a Good Buy for Vroom? appeared first on The Truth About Cars.
Tags: Marketing, Sales, Industry, Used Cars, Autos, Sales And Marketing, Branding, Vroom, News Blog, Dealer News, Resale, Automotive Marketing, CarStory, Vast Holdings Inc


Going It Alone: One-brand-only Jeep Dealers Grow in Numbers

Slowly but surely, a phenomenon is spreading across the United States: standalone Jeep dealerships, as well as Fiat Chrysler dealers with Jeep showrooms. Located where the buying public is most receptive, these types of stores could play a larger role in the brand’s future, especially as Jeep prepares to add three new models to its […] The post Going It Alone: One-brand-only Jeep Dealers Grow in Numbers appeared first on The Truth About Cars.
Tags: United States, Fca, Autos, Jeep, Branding, Fiat Chrysler, Dealerships, Fiat Chrysler Automobiles, News Blog, Dealer News, Standalone Dealers



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