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Fighting Talk: Harley design boss Brad Richards

Harley-Davidson is under a microscope right now: its every move is dissected, examined and critiqued. And there have been plenty of moves lately. They’ve killed the Dyna while relaunching the Softail. They’ve announced a barrage of new models, including the Livewire. But although revenue is holding up at the moment, sales figures have been declining for several years—and were down 10% in 2018. It’s a challenging time for the Motor Company. So I sat down in Milwaukee with Harley’s VP of Styl...
Tags: Interviews, Milwaukee, Spain, Motorcycles, Ford, Briggs, Harley-davidson, Joe, Exif, Ford Motor Company, Harley, Yamaha, Stratton, Brad, Custom, Brad Richards


Millions Thank Ford for Its Help During a Trying Time

I’m not sure what the kids say these days, but Ford’s troll game was on-point Thursday night. As legions of fans and detractors took to their computers to watch the unveiling of Tesla’s upcoming Model Y crossover … at 11 p.m. Eastern time … Ford Motor Company figured it would help people pass the time […] The post Millions Thank Ford for Its Help During a Trying Time appeared first on The Truth About Cars.
Tags: Tesla, Ford Mustang, Ford, Autos, Hybrids, Ford Motor Company, News Blog, Future Vehicles


2020 Ford Super Duty: An In-Depth Look At Dearborn’s Big Slugger

The 2020 Ford Super Duty enters a market with stiff competition from GM and Ram. Ford designs and builds all their heavy-duty engine and transmission combinations in house. The 2020 Super Duty is the most tested truck in Ford’s history, logging an excess of 15 million miles.  Meet the 2020 Ford Super Duty. It’s bigger. It’s badder. And in one striking way, it’s a little familiar. Glancing over the specs, one item will stand out immediately for Ford fans: that is the return of the 7.3. Although...
Tags: General Motors, Ford, Gm, Autos, Detroit Lions, North America, Car Tech, Louisville, Ford Motor Company, Ohio Assembly Plant, Dearborn, Homestead Miami Speedway, Miko, Wayne State University, Sioux Falls South Dakota, Kentucky Truck Plant


Blue Oval Seesaws in February, but Another Good Month for Lincoln

Just how much the polar vortex and a chillier than normal February weighed on U.S. vehicle sales is up for debate, but Ford Motor Company felt the buying public’s cold shoulder last month. Actually, make that just the Ford brand. The Blue Oval division saw a 5.1 percent drop in sales, year over year, last […] The post Blue Oval Seesaws in February, but Another Good Month for Lincoln appeared first on The Truth About Cars.
Tags: Sales, Ford, Autos, Lincoln, Ford Motor Company, Blue Oval, Lincoln Navigator, News Blog


Welcome To The Club: Younger Generations Embrace Classic Cars

Recent data shows Gen Xers and millennials are taking more of an interest in classic cars. Muscle cars are the most desirable, with the Camaro, Corvette, and Mustang topping the list. Despite the onset of autonomous vehicles, younger generations still appreciate going for a drive.   “There’s an adage in Detroit,” writes author Tom Glatch in The Art of Mopar. “You can sell an old man a young man’s car but you can never sell a young man an old man’s car.” Glatch describes how Dodge was an old ma...
Tags: New York, United States, Ford Mustang, Magazine, Ford, Autos, Detroit Lions, Gran Turismo, Dodge, Wiley, Detroit, MBUSA, Ford Motor Company, Pontiac, Mercedes Benz, Ford Bronco


Ford Opens Investigation Into Fuel Economy Testing Procedure, Hires Outside Help

Ford Motor Company has reason to believe a problem may exist in how the company calculates vehicle fuel economy and emissions. The automaker has hired an outside firm to help get to the bottom of the issue, which was raised by employees, and has already notified the Environmental Protection Agency and California Air Resources Board […] The post Ford Opens Investigation Into Fuel Economy Testing Procedure, Hires Outside Help appeared first on The Truth About Cars.
Tags: Government, Ford, Testing, Autos, Epa, Environmental Protection Agency, Emissions, Fuel Economy, Ford Motor Company, California Air Resources Board, News Blog, Road Load


As Ford Starts Trimming Down South, a Familiar-looking Truck Will Have to Die

Ford’s attempt at streamlining its global business is already well underway in Europe and the United States, but those regions aren’t the only locales to see cuts. Announced Tuesday, Ford Motor Company will bring the axe down in South America. Brazil, once home to Henry Ford’s utopian rubber town, stands to lose local production of […] The post As Ford Starts Trimming Down South, a Familiar-looking Truck Will Have to Die appeared first on The Truth About Cars.
Tags: Europe, Production, United States, Ford, Brazil, Autos, South America, Henry Ford, Ford Motor Company, South America Brazil, News Blog, Cost-cutting, Discontinuation


Put A Sock In It! New Tech Makes The 2020 Ford Explorer More Quiet

How do you keep a modern SUV as quiet as a church mouse?  Easy: a state-of-the-art laboratory, a few microphones, and a librarian’s touch.   Ford says the 2020 Explorer is the quietest one yet, calling it “Librarian-Approved.” That’s funny, clever, and probably true. It also shows just how far away from their truck-based ancestors modern SUVs are. It also points out what a modern SUV is expected to be: Civilized and Refined. Ford goes so far as to say that today’s SUV buyers are “seeking peace...
Tags: Ford, Autos, Car Tech, Ford Motor Company, Lewis, Car News, Tony Borroz, Refined Ford, Ford Motor Company Pin Drop Ford, Parker Lewis Ford, Ford Explorer Mission Control Ford, Chicago Assembly Plant Expect


Ford Threatens to Pull Out of the United Kingdom

Ford Motor Company has reportedly informed British Prime Minister Theresa May of its tentative plan to move out of the United Kingdom. The automaker explained the situation to May during a private call with business leaders tasked with assessing how Brexit might impact the economy. Ford said it was already preparing to move its facilities — […] The post Ford Threatens to Pull Out of the United Kingdom appeared first on The Truth About Cars.
Tags: Europe, Eu, European Union, Britain, Theresa May, Ford, United Kingdom, Trade, Autos, Brexit, Ford Motor Company, Ford Motor Co, May, Business Strategy, News Blog, Trade War Watch


Ford Calls Back 1.48 Million F-150s for Transmission Flaw

Ford Motor Company announced a recall of 1.48 million F-150 pickups Wednesday, the latest callback related to a six-speed automatic transmission that can suddenly crash-dive to first gear.  The models in question are 2011-2013 F-150s. Ford claims the vehicles “may experience an intermittent loss of the transmission output speed sensor signal to the powertrain control module, […] The post Ford Calls Back 1.48 Million F-150s for Transmission Flaw appeared first on The Truth About Cars.
Tags: Safety, Recalls, Ford, Autos, F-150, Ford Motor Company, News Blog, Ford F-150


California Gives Ford’s Argo AI Green Light to Test AVs

Argo AI, the Pittsburgh-based firm Ford pumped $1 billion into and handed responsibility for educating its self-driving vehicles, just received a go-ahead for testing in the State of California. The company gained a testing permit from the California Department of Motor Vehicles on Tuesday, making its autonomous trials perfectly legal on public roads. Ford’s current trajectory has its […] The post California Gives Ford’s Argo AI Green Light to Test AVs appeared first on The Truth About Cars.
Tags: Technology, California, General Motors, Ford, Autos, Autonomous Vehicles, Self-driving Cars, Pittsburgh, Ford Motor Company, Ford Motor Co, Avs, California Department of Motor Vehicles, News Blog, Waymo, Argo AI, Autonomous Testing


2020 Mustang Shelby GT500: One Slick Snake

2020 Mustang Shelby GT500 debuts at the North American International Auto Show in Detroit. Capable of mid-three-second zero to 60 times and sub-11-second quarter-mile scores, says Ford. Aerodynamics, downforce, and race-tuning the chassis were among the priorities during development. Ford drove all the way over to Detroit from Dearborn the other day, and decided to show off this: The 2020 Mustang Shelby GT500. It’s about what you’d expect. Big, mean, capable, lots of bang for your buck, (but s...
Tags: Ford, Autos, Michelin, North Carolina, Detroit, Torino, Ford Motor Company, North American International Auto Show, Henry, Shelby, Ford Performance, Dearborn, Brembo, Miko, Mustang Shelby, Car News


Ford and Volkswagen Announce Alliance; Joint Pickup Project Is a Go

Months of speculation and rumors came to an end in Detroit Tuesday, as auto giants Ford Motor Company and Volkswagen Group officially announced they will take their relationship to the next level. After signing a Memorandum of Understanding last year, initially to explore joint commercial vehicle production, the two automakers now say their pact will […] The post Ford and Volkswagen Announce Alliance; Joint Pickup Project Is a Go appeared first on The Truth About Cars.
Tags: Ford, Autos, Detroit, Ford Motor Company, Volkswagen Group, Volkswagen Announce Alliance


Ford’s Chariot Program Didn’t Last Very Long

Chariot, Ford’s app-based shuttle service, has announced it will throw in the towel due to the rapidly changing “mobility landscape” of major cities. When the company launched in 2014 with Jim Hackett at the helm, it joined a bundle of “microtransit” firms hoping to undercut brands like Uber while providing a viable alternative to public transportation. […] The post Ford’s Chariot Program Didn’t Last Very Long appeared first on The Truth About Cars.
Tags: Corporate Strategy, Ford, Autos, Mobility, Chariot, Ford Motor Company, Jim Hackett, Autonomous Technology, Ford Smart Mobility, Shuttles, News Blog, Ride-hailing, Autonomous Future, Fomoco, Chariot Ford


2020 Ford Explorer: History Repeats Itself

The 2020 Ford Explorer arrives as Americans demand more and more SUVS. Ford analyzed consumer feedback and designed the 2020 Explorer accordingly.  New, more powerful engines compliment a host of convenience and safety tech. In March of 1990, minivans broke into a cold sweat when the 1991 Ford Explorer moved into the neighborhood. While the two-door Explorer “Sport” helped the single crowd pursue all things 90s, the four-door became a viable option for families. Contrasting the minivan, the Ex...
Tags: Post, United States, Ford, Autos, Detroit Lions, Associated Press, Waze, Bon Jovi, Ford Motor Company, Wayne State University, Chicago Assembly Plant, Ford Explorer, Hau, Car News, Car Talk, Carl Anthony


Ford Starts Off the New Year by Pissing Us Off

Are there fits of childlike, fists-clenched glee occurring in the Glass House right now? Quite possibly, and not just because someone brought a scooter into the building. Don’t say we didn’t predict it. Ford, following in the footsteps of rival General Motors, says it plans to switch to quarterly sales reporting in 2019. While this […] The post Ford Starts Off the New Year by Pissing Us Off appeared first on The Truth About Cars.
Tags: Sales, General Motors, Ford, Autos, Glass House, Ford Motor Company, Don, News Blog, Sales Reporting


Can The Ford Raptor Take On Santa’s Sleigh? You Might Be Surprised

Is the 2019 Ford Raptor more capable than Santa’s sleigh? A comparison chart from FordPartsOnSale.com provides some insight. The Raptor is as tough as they come but can anything top St. Nick’s sled?  As we speak, Santa is preparing for his yearly journey around the world, stopping at every house along the way. The only evidence of his visit are the missing cookies, empty glass of milk and, of course, a tree surrounded by presents. Kids this year will hide under their covers, pretending they ar...
Tags: Fox, Ford, Autos, Detroit Lions, Santa, Comparisons, North Pole, Rudolph, Ford Motor Company, Dearborn, Detroit Michigan, Wayne State University, St Nick, Raptor, Car Talk, Carl Anthony


What a Difference a Grille Makes?

Perusing sales data for the month of November, something popped out from the always entertaining Ford Motor Company file. While the company as a whole saw its volume fall 6.9 percent, year over year, last month, Lincoln finished November on a high note — something it hasn’t seen much of this year, Navigator sales notwithstanding. […] The post What a Difference a Grille Makes? appeared first on The Truth About Cars.
Tags: Autos, Lincoln, Ford Motor Company


Letter From The UK: Negative Thoughts On The SUV

Are SUVs today nothing more than a rush of plain vanilla? Are they as capable as they claim? Or is it just clever marketing?  DriveWrite Automotive Magazine founder Geoff Maxed with a perspective. Throughout life, this writer has always tried to stay positive and upbeat and take every day as it comes. But these days I find that, now the novelty has worn off, the sight of an SUV brings on those negative waves of boredom, frankly. Let me explain. The Ideology of The SUV The original idea of th...
Tags: Europe, Usa, UK, America, Eu, European Union, Britain, Magazine, Autos, Audi, Brexit, Ford Motor Company, Geoff Maxted, Letter From the U.K, DriveWrite Automotive Magazine, Geoff Maxed


New Ford Mustang Shelby GT500 Coming to Detroit in January

Not to be outdone by Toyota’s announcement of an all-wheel drive Prius at the Los Angeles Auto Show, Ford issued a teaser promoting the most capable variant of one of its own iconic models — the Mustang Shelby GT500. However, the car isn’t coming to LA. According to Ford’s social media accounts and a new […] The post New Ford Mustang Shelby GT500 Coming to Detroit in January appeared first on The Truth About Cars.
Tags: La, Ford Mustang, Ford, Autos, Toyota, Detroit, Mustang, Ford Motor Company, North American International Auto Show, Naias, Ford Motor Co, Ford Mustang Shelby, Los Angeles Auto Show Ford, Mustang Shelby, News Blog, Gt500


2019 Ford GT Carbon Series: Velocity Mutants Welcome

The Ford GT Carbon Series is the lightest in the blue oval’s GT lineup. The GT Carbon Series is both track-ready and street-legal. The window to apply for ownership, however, is slim.   The latest Ford GT hasn’t even hit the secondary market, and Dearborn is already messing with it, making it lighter, faster, and just plain sharper all the way around. Sure, it’s not perfect (what car is?) but with these updates, Ford edges (no pun intended) their GT a little bit closer to perfection. Ford make...
Tags: Ferrari, Ford, Autos, Ford Motor Company, Dearborn, Car News, Tony Borroz, Lance Mosley, Brembo Braking, Ford Which


Lights! Camera! . . . Ford Edge ST?

Dearborn is going Hollywood with the Ford Edge ST Camera Car. Pursuit Systems helped modify the Edge ST for high-speed action footage. Quick question: Say you need to film a car scene in a movie or a TV show, how do you do it? There’s a number of tricks Hollywood can pull, but if you want to shoot an actual car, driving down an actual road, you have to use something known as a “camera car.” These are custom-built rigs that run all the way from simple to complex. However, this Ford Edge ST is, ...
Tags: Feature, Hollywood, Movies, America, Ford, Autos, Car Tech, Amg, Ford Motor Company, Mercedes Benz, Dearborn, Ergo, North Hollywood, Ford Edge, Tony Borroz, Pursuit Systems


Lincoln Product Boss Hangs Up His Hat

The man who oversaw the development of Lincoln’s current vehicle lineup will retire effective November 1st, the automaker claims. Scott Tobin, a Ford Motor Company veteran who hopped the pond from Europe to the U.S. in 2006, had a hand in developing a wide swath of the company’s current products. Tobin’s departure comes at an […] The post Lincoln Product Boss Hangs Up His Hat appeared first on The Truth About Cars.
Tags: Europe, People, Autos, Lincoln, Ford Motor Company, Tobin, News Blog, Lincoln Motor Company, Product Planning, Scott Tobin, Lincoln Product Boss


‘As Quickly As Possible’: Volkswagen Partnership Seen As Key to Ford’s Overseas Hopes

Ford Motor Company is engaged in hurried discussions with Volkswagen, with the German automaker seen as a sure-fire way to reverse falling fortunes in overseas markets. Ford needs help in Europe and Latin America, especially — a situation made clear in Thursday’s quarterly earnings report. Since signing a Memorandum of Understanding with VW in June, the […] The post ‘As Quickly As Possible’: Volkswagen Partnership Seen As Key to Ford’s Overseas Hopes appeared first on The Truth About Cars.
Tags: Europe, Vw, Ford, Autos, Volkswagen, Overseas, Latin America, Partnerships, Ford Motor Company, Alliances, News Blog, Future Vehicles, Product Planning


North American Buyers Couldn’t Prop Up Ford’s Global Business in the Last Quarter

China, Europe, and South America all conspired to sink Ford’s profits in the third quarter of 2018, with the automaker posting a 37 percent net income drop compared to the same quarter a year ago. The earnings report came the same day Ford announced the creation of a standalone Chinese business unit, Ford China. Dismal […] The post North American Buyers Couldn’t Prop Up Ford’s Global Business in the Last Quarter appeared first on The Truth About Cars.
Tags: China, Ford, Autos, South America, Overseas, Ford Motor Company, China Europe, News Blog, High Finance, Ford China Dismal


Trade War Watch: Ford Blames Trump for Sky-high Steel Prices

Ford Motor Co. is blaming Donald Trump’s commodity tariffs for elevating U.S. steel prices higher than any other market on the planet. Regardless of your opinion on the president’s policies (the economy is reportedly booming), it’s a little hard to rebuff Ford’s criticisms on this one. The automaker’s now going straight to the source in […] The post Trade War Watch: Ford Blames Trump for Sky-high Steel Prices appeared first on The Truth About Cars.
Tags: China, Industry, United States, Ford, Tariffs, Trade, Autos, Automotive Industry, Donald Trump, Steel, Ford Motor Company, Ford Motor Co, Jim Hackett, News Blog, Joe Hinrichs, Trade War Watch


Mystery Mustang Appears in New Ford Ad

Ford Motor Company dropped its first Bryan Cranston-filled “Built Ford Proud” commercial today, offering the Breaking Bad alumnus an opportunity to cast aspersions at the company’s rivals, including industry startups. It’s filled with Ted Talk-bashing, futurespeak-trashing bravado linked together with a thread of get ‘er done, implying that talk is cheap, and real progress takes hard work. […] The post Mystery Mustang Appears in New Ford Ad appeared first on The Truth About Cars.
Tags: Marketing, Green, Ford Mustang, Ford, Autos, Bryan Cranston, Hybrid, Ford Motor Company, News Blog, Future Vehicles, Product Planning


As Dealers Meet, Ford’s Focus Switches from Customer Conquest to Retention

The plan may as well carry the heading “Operation Don’t Leave Us.” As Ford dealers meet in Las Vegas, the automaker has shifted its focus from luring buyers from other brands to keeping Ford owners in the family. Helping firm up that relationship are a series of “Built Ford Proud” ads poised to hit the […] The post As Dealers Meet, Ford’s Focus Switches from Customer Conquest to Retention appeared first on The Truth About Cars.
Tags: Ford, Autos, Las Vegas, Ford Motor Company, News Blog, Product Planning, Dealer News, Customer Conquest, Operation Don


Fordvergnügen: What Would a Ford/VW Merger Look Like?

Back in June, we brought you news that Ford Motor Company and Volkswagen AG seemed to be working on a relationship — potentially yielding jointly developed products aimed at the commercial sector. At the time, both companies issued a joint memorandum of understanding about potential product alliances. With the Blue Oval’s stock price in the […] The post Fordvergnügen: What Would a Ford/VW Merger Look Like? appeared first on The Truth About Cars.
Tags: Vw, Ford, Autos, Volkswagen, Merger, Partnerships, Ford Motor Company, Volkswagen AG, Blue Oval, News Blog, DaimlerChrysler, Megamerger


Job One for Ford This Week: Placate Antsy Dealers

A major product shift and looming job cuts have some Ford dealers nervous about the future. Many would like to know what to expect under their showroom lights in the coming years, and this week brings an opportunity for the automaker to ease those worries. Under Hackett’s leadership, communication often seems to take a backseat […] The post Job One for Ford This Week: Placate Antsy Dealers appeared first on The Truth About Cars.
Tags: Ford, Autos, Ford Motor Company, Hackett, News Blog, Dealers, Product Planning, Dealer News



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