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Posts filtered by tags: Marketing[x]


 

Adventures in Marketing: Ford Bronco Goes Into the Wild

A 1970 Dodge ad campaign once said of the viewer, “If you can cope with a whole new image, you could be Dodge material.” Well, today — a week out from what this writer has dubbed B-Day — Ford is appealing to those wild at heart to leave their old lifestyles, and the pavement, in […] The post Adventures in Marketing: Ford Bronco Goes Into the Wild appeared first on The Truth About Cars.
Tags: Advertising, Marketing, Ford, Autos, Dodge, SUVs, Ford Bronco, Bronco, News Blog, Product Planning, Off-roading, Future Models, Adventures In Marketing


Adventures in Marketing: Looks Like B-Day Is Actually a Thing

Ford’s not calling it that, but the marketing push surrounding the debut of the new-generation Bronco on July 13th is looking a lot like a joke your author has tossed about the past few weeks. The sheer amount of prime-time programming space purchased on the Disney Media Network’s ABC, ESPN, and National Geographic channels — […] The post Adventures in Marketing: Looks Like B-Day Is Actually a Thing appeared first on The Truth About Cars.
Tags: Advertising, Marketing, Ford, Autos, National Geographic, Ford Bronco, Bronco, ABC ESPN, News Blog, Product Planning, Adventures In Marketing, Disney Media Network


Ford to Honda: Hey, Wait Up!

On the same day that it encouraged fans to follow it on Instagram for sexy Bronco teasing, Ford Motor Company announced it will pull advertising from all social media platforms for a period of 30 days. As you read here roughly nine minutes ago, Ford’s move comes after Honda did exactly the same. The automakers, […] The post Ford to Honda: Hey, Wait Up! appeared first on The Truth About Cars.
Tags: Advertising, Marketing, Social Media, Ford, Autos, Honda, Ford Motor Company, News Blog


Dig That Diesel? GMC Claims New Oil-burner Gets ’em In the Door

Compared to the clattery, soot-spewing 350 diesel that helped sink General Motors’ reputation in the 1980s, the 3.0-liter Duramax inline-six introduced in the automaker’s full-size pickups late last year is a refined affair. It’s also making something of a reputation for itself, drawing buyers to the company’s truck-only brand who might otherwise have looked elsewhere […] The post Dig That Diesel? GMC Claims New Oil-burner Gets ’em In the Door appeared first on The Truth About Cars.
Tags: Marketing, Sales, General Motors, Gm, Autos, Trucks, Engines, Diesel, Gmc, News Blog, Full-size Pickups, Durmax


Volkswagen Apologizes for Ad, Forced to Talk About Its Dark Past Yet Again

Sometimes a commercial runs afoul of government overseers for reasons only an uptight, power-hungry bureaucrat could understand. Recall the UK giving Ford a hard time for suggesting its Mustang could go fast — perhaps even being capable of exceeding the speed limit. Worse yet, Ford implied that a driver might like it. Over in Germany, […] The post Volkswagen Apologizes for Ad, Forced to Talk About Its Dark Past Yet Again appeared first on The Truth About Cars.
Tags: UK, Germany, Advertising, Marketing, Public Relations, History, Vw, Ford, Autos, Volkswagen, News Blog


7 Best Vehicle Options for a New Teenage Driver

7 Best Vehicle Options for a New Teenage Driver is a post originally published on: Everything Finance - Everything Finance - Its all about Money!When the time comes for your teenager to start driving there are a million questions. But, the biggest one your teenager wants to know is what kind of car they can get. Of course, most of them don’t have jobs. So, in my book, it is whatever car we can afford that makes the most sense for a teenage driver.Of course, this means we won’t be purchasing anyt...
Tags: Saving Money, Marketing, Budgeting, Car, Toyota, Hyundai, Buick, Chevrolet Traverse, Kia Forte, Everything Finance Everything Finance, Buick Lacrosse, Hyundai Accent, Hyundai Tuscon


Report: GMC to Get Lit

What’s the point of owning a GMC if no one knows it’s a GMC? The question no one asked is apparently being answered, with General Motors reportedly offering a lit-up badge as a dealer-installed option for its 2021 Yukon line. Sometimes a mile-high grille filled with a red GMC logo big enough to bludgeon a […] The post Report: GMC to Get Lit appeared first on The Truth About Cars.
Tags: Marketing, General Motors, Autos, Gmc, Options, GMC Yukon, News Blog, Dealer-installed extras, Badging


Death Train vs Safe Car Sales Hypothesis Gains New Evidence

As assembly plants cautiously fire up and buyers slowly return to the new vehicle market in North America, automakers have their fingers crossed, hoping that an increase in demand from frightened first-time buyers will offset lost sales from both the newly jobless and hard-hit rental agencies. Data out of Europe and China seems to suggest […] The post Death Train vs Safe Car Sales Hypothesis Gains New Evidence appeared first on The Truth About Cars.
Tags: Europe, China, Marketing, Sales, Transit, Autos, North America, News Blog, Coronavirus, Ridership


Gatik adds autonomous box trucks to its ‘middle mile’ game plan

Gatik, the autonomous vehicle startup focused on the ‘middle mile’ of logistics, has added box trucks to its fleet as Walmart and other customers look for ways to boost efficiency and shore up the supply chain amid surging demand from consumers ordering goods online. Gatik came out of stealth nearly a year ago with a game plan — and Walmart as a customer — to haul goods short distances for retailers and distributors using self-driving commercial delivery vans. The self-driving vehicles still ...
Tags: Transportation, California, Marketing, Supply Chain, Tech, Walmart, Canada, Automotive, United States, Arkansas, Ford, Retail, Truck, North America, Delivery, Retail Store


How to Get Some of the Best Car Insurance Rates

How to Get Some of the Best Car Insurance Rates is a post originally published on: Everything Finance - Everything Finance - Its all about Money!When it comes to getting great rates for car insurance, there are quite a few factors at play. We all want to save money, wherever we can, and car insurance is no different. So what are some of the determining factors we should keep in mind when choosing car insurance? That’s a great question and one we want to answer to help you get the best car insura...
Tags: Car Insurance, Marketing, Car, Honda, Auto Insurance, Everything Finance Everything Finance, Everything Finance Everything Finance Its


QOTD: Lamest Product Placement You’ve Seen?

The tedium of self-isolation reached depraved new depths this past weekend, as your author, finding himself all alone with nothing to do, took advantage of the government-imposed privacy to indulge in a shameful solo act. An occurrence that was sadly all too common in his teenage years. That’s right — with the lights turned low and […] The post QOTD: Lamest Product Placement You’ve Seen? appeared first on The Truth About Cars.
Tags: Film, Marketing, Autos, Product placement, Qotd, News Blog, Question of the Day


Copyright Infringement Lawsuit Has Ford Humming a Sad Tune

Did Ford rip off someone else’s playlist? The answer to this question will emerge from a courtroom, now that the owner of a vast digital music catalog has filed a lawsuit against the automaker. The copyright infringement suit, filed late last week, accuses Ford of improperly using 54 songs in its marketing materials over the […] The post Copyright Infringement Lawsuit Has Ford Humming a Sad Tune appeared first on The Truth About Cars.
Tags: Music, Lawsuit, Advertising, Marketing, Ford, Autos, Law And Order, News Blog, Copyright Laws


5 Things to Look out For When Purchasing a New Car

5 Things to Look out For When Purchasing a New Car is a post originally published on: Everything Finance - Everything Finance - Its all about Money!There comes a time when most of us begin to think about getting a new car. No matter what the reason, when the  time comes for you to start looking at new cars, there are a lot of things to think about. And, if you aren’t careful, some of these items could really cost you some serious money in the long run. So, it’s always best to do your due diligen...
Tags: Saving Money, Credit Unions, Marketing, Car, Interest Rate, Carfax, CarMax, Kelley Blue, Epic Content, Everything Finance Everything Finance, Amount Of Money, New Car Warranty When


Our 2 Favorite Apps to Save Money on Gas

Our 2 Favorite Apps to Save Money on Gas is a post originally published on: Everything Finance - Everything Finance - Its all about Money!There are a lot of us who live in an area where driving a car is a must. Sometimes the public transportation is either non-existent or sub-par, so driving is the only option you have. The problem is gassing up our vehicles can really cost some serious money sometimes. This is especially true if you have a long regular commute or are shuttling around children. ...
Tags: Amazon, Money, Saving Money, Marketing, Budgeting, Nike, Paypal, Car, Lowe, Kohl, Everything Finance Everything Finance, Amount Of Money, Applebee 's Chili, Dunkin Donuts Maggiano


Adventures in Marketing: BMW Gets Awkward in a Hurry

Far be it for us to don the cloak of an uptight, finger-wagging, very online scold. That’s the job of other outlets, at least when their staff finish fantasizing about authoritarian purges on social media. With that in mind, BMW’s electrified “i” sub-brand earns a measure of understanding from us that it might not receive […] The post Adventures in Marketing: BMW Gets Awkward in a Hurry appeared first on The Truth About Cars.
Tags: Marketing, Autos, Bmw, Bmw I8, News Blog, Coronavirus


Buying a New Car? 5 Areas Your Mechanic Should Check Beforehand

Buying a New Car? 5 Areas Your Mechanic Should Check Beforehand is a post originally published on: Everything Finance - Everything Finance - Its all about Money!When it comes to buying a new car, a lot of times buying used is the way to go. This can save you a bundle of money in the long run, rather than driving a new car off the lot. But, when you purchase a new used car, there are quite a few things to watch out for. And if you aren’t careful, some of these items could cost you more than if yo...
Tags: Money, Saving Money, Shopping, Marketing, Car, Carfax, Epic Content, Everything Finance Everything Finance, Everything Finance Everything Finance Its


BMW Gets Another New Logo, Insists Symbol Never Stemmed from Aviation

BMW is updating its logo for the modern era. The old glossy emblem with the dated lighting effects the company has leaned upon for the last 23 years will be replaced with a new transparent image that nixes the black background entirely while maintaining the lettering and central blue-and-white roundel. You’ve probably already seen it on […] The post BMW Gets Another New Logo, Insists Symbol Never Stemmed from Aviation appeared first on The Truth About Cars.
Tags: Marketing, History, Autos, Bmw, New Logo, News Blog, Automotive History, Iconography, Brand Emblems


This Crossover Won’t Save You From Coronavirus

As we told you last week, the rampaging coronavirus outbreak and subsequent restrictions on movement has forced Chinese automakers to use technology in new ways. With sales plunging and millions barred indoors, auto giant Geely turned to online retailing, allowing customers to order and configure cars from home. The automaker even allowed for test drives […] The post This Crossover Won’t Save You From Coronavirus appeared first on The Truth About Cars.
Tags: China, Marketing, Autos, Geely, News Blog, Coronavirus, Cabin Filters


Sexy Companions Are All About in Osaka Auto Messe 2020

Spectacular car show Osaka Auto Messe has not been remiss to forget adorning the entire venue with hordes of gorgeous companion girls, as a grand assortment can be seen wearing luxurious outfits to harvest attention towards the brands they are promoting. Held from February 14th to February 16th, the event had plenty of sublime sights […]
Tags: Japan, Marketing, Cars, Events, Anime, Cosplay, Osaka, Image Gallery, Race Queens, Booth Babes, Osaka Auto Messe


Land Rover’s 4xFAR Festival Introduces Audiences to the 2020 Defender

Chief Commercial Officer Felix Bräutigam explains how the brand is marketing the next generation vehicle The Land Rover Defender is no ordinary vehicle. For the first hands-on introduction of the all-new generation of the 2020 Defender 110 four door and Defender 90 two door models, a two day festival—with off-road driving, music, historical vehicles, food and a range of outdoor activities—was created in Coachella Valley, …
Tags: Design, Marketing, Cars, Automotive, Festivals, Music Festivals, Land Rover, Defender, CCO, 2020 Defender, 4xFar, Brand Profile, Felix Brautigam


Adventures in Marketing: The Welcome Return of Body Damage

Automakers go to great pains to show off their vehicles in the best possible light. Via the deft touch of their respective marketing teams, ordinary machines suddenly grow the ability to do the impossible: getting the hopelessly nerdy guy his dream girl, soothing inconsolable babies, and performing feats of strength that would leave even Frank aghast. […] The post Adventures in Marketing: The Welcome Return of Body Damage appeared first on The Truth About Cars.
Tags: Advertising, Marketing, Autos, Jaguar Land Rover, Land Rover Defender, JLR, News Blog


Driver Hastily Calls Police Over Shocking Vehicle

A Japanese person driving along the road descended into such a panic after witnessing a strange vehicle that they called the police, as it seemed to have a girl hanging on the back of it (which turned out to actually be a doll). While cruising along the Hanshin Expressway (a network of expressways around Osaka, […]
Tags: Japan, Marketing, Cars, Bizarre, Anime, Kyoto, Osaka, Kobe, Hanshin Expressway


Is There a Market for an Arteon Wagon in America?

The answer, mouthed silently by many of our readers, is surely, “No, absolutely not.” And yet the door is not closed on the prospect of a wagon variant of the Volkswagen Arteon ⁠— a high-end liftback sedan that landed with a barely audible thump in North America last year. Comments made at the Chicago Auto Show […] The post Is There a Market for an Arteon Wagon in America? appeared first on The Truth About Cars.
Tags: Marketing, Sales, America, Vw, Autos, Volkswagen, North America, Wagons, Chicago Auto Show, News Blog, Product Planning, Future Models, Arteon, Volkswagen Arteon, Arteon Wagon


Cash-strapped Nissan Records an Album

The year was 1981, and the frazzled mother of yours truly found herself behind the wheel more than usual. This writer was apparently screaming and bawling like a 21st century voter, and the only way to get him to conk out was to bundle him into an increasingly corroded Plymouth Volare and hit the lonely […] The post Cash-strapped Nissan Records an Album appeared first on The Truth About Cars.
Tags: Marketing, Autos, Nissan, Recordings, Leaf, Nissan Leaf, News Blog, Plymouth Volare, Stoner Albums, Nissan Records


‘Real People’ Ad Chief Leaves Chevrolet

The man behind a Chevrolet ad campaign that spawned a particularly hilarious, long-running spoof almost from day one has left the company, Automotive News reports. Chevrolet ad chief Paul Edwards took a walk Thursday, with General Motors replacing the brand’s U.S. marketing VP with Steve Majoros, currently the bowtie’s director of cars and crossovers marketing. […] The post ‘Real People’ Ad Chief Leaves Chevrolet appeared first on The Truth About Cars.
Tags: Advertising, Marketing, General Motors, Gm, Autos, Chevrolet, Paul Edwards, Automotive News, Steve Majoros, News Blog


Ford’s Pickup Truck Emoji Sure Looks Different

Emojis have taken on a bizarre level of importance within the automotive industry. Last October, Jeep complained about how the symbol used for its name on iOS devices didn’t accurately represent the brand — and it was only a few months earlier that Ford was busy teasing the pickup emoji it had pending with the Unicode Consortium. There’s […] The post Ford’s Pickup Truck Emoji Sure Looks Different appeared first on The Truth About Cars.
Tags: Marketing, General Motors, Ford, Gm, Autos, Trucks, Chevrolet, Pickup Truck, Emojis, Unicode, Ford Motor Co, Pickups, News Blog


QOTD: The Most Superb of All?

Yesterday was, in addition to being an excellent palindrome, a pretty big day for sports. With untold million being thrown around by companies vying for attentive eyeballs, our own Chris Tonn offered a roundup of the various and sundry Super Bowl cars ads, leaving us with one questions: what was your fave? Hyundai seemed to score […] The post QOTD: The Most Superb of All? appeared first on The Truth About Cars.
Tags: Advertising, Marketing, Autos, Super Bowl, Hyundai, Qotd, News Blog, Chris Tonn, Question of the Day


Close-up: 2021 Cadillac Escalade Teased, Short Film to Come

This may come as less than exciting news, given that we’ve already seen properly leaked 2021 Cadillac Escalade images already. “Properly” meaning someone sneaked their phone out and fired off a couple of bad pics in a secure area. That said, the next-generation Escalade has shown its face in an official image ahead of next […] The post Close-up: 2021 Cadillac Escalade Teased, Short Film to Come appeared first on The Truth About Cars.
Tags: Design, Marketing, General Motors, Gm, Autos, SUVs, Cadillac, Holywood, Cadillac Escalade, Escalade, News Blog, Product Planning, 2021 Cadillac Escalade


Tokyo Auto Salon 2020 Companions Never Fail to Galvanize

The arrival of the 2020 edition of the world’s largest custom car event, Tokyo Auto Salon, has put an assortment of not only impressive vehicles on display but gorgeous girls as well, with the beauties likely being the whole reason some even attend the occasion. The countless women present could be seen wearing outfits of […]
Tags: Japan, Marketing, Cars, Events, Tokyo, Anime, Cosplay, Tokyo Auto Salon, Image Gallery, Race Queens, Booth Babes


Hyundai Hopes to Boost Kona Electric Interest With Mountainous Publicity Stunt

Hyundai Motor Group India hopes to grow interest in the Kona Electric by having the subcompact crossover become the first EV to drive to Mount Everest’s base camp. While demand for the model has so far been relatively low, with deliveries averaging roughly 100 units per month in the U.S., it’s performed rather well globally […] The post Hyundai Hopes to Boost Kona Electric Interest With Mountainous Publicity Stunt appeared first on The Truth About Cars.
Tags: India, Marketing, Electric Vehicles, Autos, Publicity Stunts, Mt. Everest, EVs, Hyundai, Mount Everest, Kona, Hyundai Motor Group, News Blog, Hyundai Kona Electric, Kona Electric, Hyundai Motor Group India



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