How Purpose Is Driving Financial Performance

Marketers may worry that a social purpose will turn off consumers, or at least divert resources that could have been used to win over buyers directly. But brands on a mission are usually rewarded, not penalized, by their customers. Research on the world’s 50 fastest growing brands, from 2001 to 2011, found a causal relationship between . Brand consultants Millward Brown and former Procter & Gamble marketing officer Jim Stengel developed this list, and they argued that a higher purpose helps ...
Tags: Unilever, Branding, Procter Gamble, Millward Brown, Michael Porter, Stengel, Brand Purpose, Mark Kramer, Jim Stengel, Myriam Sidibe, Alan Jope, Routledge Excerpted, With Brands on a Mission, Anand Giridhardas

Writing Content for SEO: 6 Powerful Habits So Your Website Shows Up In Search Engines

Eat five servings of vegetables. Exercise for 30 minutes a day. Drink eight glasses of water. And … Optimize your website content for search engines. Writing content for SEO (Search Engine Optimization) might feel like drudgery. After all, where’s the fun in keyword research? What’s inspiring about writing meta descriptions? I get it — I resented SEO tasks for years. Search engine optimization seemed so-not-creative. So scientific. So cold and clinical. But then I started using to...
Tags: Firefox, Google, Low, Branding, Don, YOAST, Neil Patel, SEO Search Engine Optimization, UberSuggest, Erik Wardell, Pathfinder SEO

Brand Update : Tata Safari is back to Reclaim Your Life

 It's happy news for Tata Safari fans. Tata Motors has decided to relaunch the iconic Tata Safari in a new platform. The brand which created the premium SUV market in India was languishing in the sidelines when the Indian market was gravitating towards SUVs. After 2016, there was no product improvements nor any campaigns. The only saving grace for the brand was that it was chosen by Indian armed forces to replace Maruti Gypsy. Then Tata Motors did a coup. It began to launch a range of products ...
Tags: India, Safari, Branding, Tata Motors, Harish, Harish B, Tata Safari, Tata Safari fans Tata Motors, Maruti Gypsy Then Tata Motors

Thinking Through Trump Impeachment 2.0

There are a number of constitutional questions raised by the second impeachment of President Trump, including whether it is permissible to try a president after he has left office.  For the moment, however, I’m going to set this issue aside to engage with the basis for the impeachment.  But first, some general observations. I’ve written recently about the history of presidential impeachment.  In preparing for my Constitutional Law class this semester, I was going back over my notes in light of r...
Tags: Congress, Senate, Ukraine, United States, House, House Of Representatives, Branding, Clinton, Trump, House Judiciary Committee, Stephen Griffin, Charles Black

Reconsidering Revolution

For the symposium on Gary Jeffrey Jacobsohn and Yaniv Roznai, Constitutional Revolution (Yale University Press, 2020). Emily Zackin Jacobsohn and Roznai begin their important look at constitutional revolution with the observation that, while this term appears throughout the literature on constitutional change, there is very little agreement about what it actually means. They point out that most definitions of the term “constitutional revolution” privilege form over function—that is, they re...
Tags: Chicago, Branding, Guest Blogger, Johns Hopkins University, Kuhn, Ackerman, Thomas Kuhn, Jacobsohn, Roznai, Gary Jeffrey Jacobsohn, Emily Zackin, Emily Zackin Jacobsohn, University of Chicago Press Page

Kia Seeks World Domination

Kia, no longer content to occupy the second tier among carmakers, yesterday held a virtual press conference to announce their plans for world domination. Dropping Motors America from their name was the first indicator, as the company now known as just Kia moves forward. We reported the other day on Kia’s new logo, a bold […] The post Kia Seeks World Domination appeared first on The Truth About Cars.
Tags: Design, Marketing, Global, Electric Vehicles, Korea, Autos, Kia, Korean, Branding, Kia Motors America, News Blog, World Domination, Dropping Motors America

HCM Talent Technology Roundup – January 15, 2021

HCM Talent Technology Roundup – January 15, 2021 Press play to listen to this article! Pandemic Pushes More Employers to Tap High-Volume Approach Despite the pandemic and economic downturn, urgent and immediate needs have required many organizations to recruit high volumes of employees. Among employers using high-volume recruitment methods, 40% say the pandemic made them […]
Tags: Technology, Featured, News, Tech, Recruiting, HR, Staffing, Branding, Blog Posts, Hr Technology, Sourcing, Candidate Experience, Talent Acquisition, COVID-19

How To Embrace Working From Home As A Long-Term Norm

How To Embrace Working From Home As A Long-Term Norm Working from home is now the reality for millions of people around the world. But though many of us would like to return to the office, we need to embrace the fact that remote work is going to be a long-term norm.   This is because […]
Tags: Productivity, Technology, Featured, News, Tech, Recruiting, Guest Post, Branding, Blog Posts, Talent Acquisition

The difficult choice of disappointment

All forward motion disappoints someone. If you serve one audience, you’ve let another down. One focus means that something else got ignored. If you create something scarce, someone won’t get their hands on it. The very act of creation means that it won’t be the ideal solution for everyone. On the other hand, with certainty, we know that doing nothing disappoints an even larger group of people. The opportunity is to find someone to delight and to embrace the fact that someone is not everyone.
Tags: Uncategorized, Branding

[PODCAST] Storytelling about Degreed with Kat Kennedy

Storytelling about Degreed with Kat Kennedy Welcome to the Use Case Podcast, episode 52. This week, we have storytelling about Degreed with Kat Kennedy. During this episode, Kat and I talk about how practitioners make the business case or the use case for purchasing Degreed. Kat is an expert in all things skill development and […]
Tags: Technology, Featured, News, Podcasts, Job Market, Branding, KAT, Blog Posts, Talent Acquisition, Degreed, Kat Kennedy, Degreed Kat

What’s the Rush? Why Revolutionaries Love Speed

For the symposium on Gary Jeffrey Jacobsohn and Yaniv Roznai, Constitutional Revolution (Yale University Press, 2020). Joshua Braver For many revolutionaries, time is of the essence, and they have no qualms breaking the law if it slows them down.  In their book, Constitutional Revolution, Gary Jacobsohn and Yaniv Roznai take almost the exact opposite stance.  Through wide-ranging and in-depth case studies, they show that constitutional revolutions often happen incrementally and through per...
Tags: Law, India, Poland, South, Branding, Guest Blogger, John Bingham, Assembly, Joshua, Stevens, Indian Supreme Court, Jacobson, Nehru, Ackerman, Thomas Hobbes, Constituent Assembly

Born to run (things)

The first half of Bruce Springsteen’s autobiography makes some things abundantly clear: He had no natural ability to play the guitar. In fact, after his first lessons, he quit, unable to play a note. He had no singing talent. Every group he was part of needed a lead singer, and it wasn’t him. And just about everyone dismissed him. Audiences walked out, his first agent simply stopped returning his calls and bandmates gave up and moved on. He didn’t even know how to drive a car. Not on...
Tags: Bruce Springsteen, Uncategorized, Branding, Brian Koppelman, Creative s Workshop

Tools and Tactics for Sourcing Success in 2021

  Tools and Tactics for Sourcing Success in 2021 Despite the global pandemic and high unemployment, hiring continues to challenge certain sectors. The need for specific skill sets, background, certifications, and experience, coupled with a call to increase diversity, equity, and inclusion, has organizations struggling to find the right talent to advance outcomes.   Further […]
Tags: Featured, News, Tech, Recruiting, Job Market, Data, Hiring, Staffing, Branding, ATS, Blog Posts, Sourcing, Talent Acquisition, Diversity and Inclusion, COVID-19

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