Branding

Harvey Nichols Reveals A Stylish Take on Valentine’s Day

Luxury British department store Harvey Nichols has released a new private brand range of Valentine’s Day gifts designed by Smith&+Village. Building on the success of the stylish Harvey Nichols private brand food collection redesign in 2018, the line includes five boxes of premium chocolate truffles in a variety of sizes. The wit and playfulness of the core food collection follow through into the Valentine’s range, with the traditional ‘heart’ icon replaced by phrases such as ‘I heart emoji u’ an...
Tags: Featured, Global, Smith, Harvey Nichols, Richard, Branding, Smith Village Building, Richard Village Director Smith

Twitter Link Roundup #357 – Terrific Reads for Small Business, Entrepreneurs, Marketers, and Designers!

Cabin fever is a phenomenon known to any of us who have suffered through cold, unreasonably long winters. While the specifics may vary from person to person, cabin fever generally encompasses feelings of boredom, irritability, restlessness, and the vague impulse to set fire to the walls. Feeling stressed out because of a marathon of mandatory stay-at-home days is common, even for people living in routinely cold places – we’re looking at you, Winnipeg. The restrictions imposed on lifestyle, rout...
Tags: Twitter, Design, Leadership, Small Business, Inspiration, Marketing, Sales, Entrepreneur, Startup, Atlantic, Jason, Ross, Branding, Winnipeg, Twitter link roundups, Mark Ritson

How Marketers Can Change Agency Culture

In 2016 Avi Dan a NY based Agency search consultant wrote an article in Forbes titled Why Aren’t Women Starting Their Own Ad Agencies? The thrust of his discussion acknowledged the increase in women at the top of the big Madison Avenue agencies and celebrates the transformation: “This development is long overdue. For decades, Madison Avenue didn’t just restrict women to the back of the bus, it actually didn’t even allow women on the bus”. He continues with his hypotheses on women missing oppo...
Tags: Obama Administration, Australia, US, Branding, Agency, Forbes, World Economic Forum, Don, Madison Avenue, FAULKNER, BBDO, Avi, Avi Dan, Brand Research Brand Strategy Brand Licensing, Jay Chiat, Industry Issues

Velocity Early Bird Registration Ends Midnight Friday!

Get your ticket now and save $300 with our early-bird pricing. Rate expires Midnight EST Friday, February 15th. Miss this opportunity and you’ll pay more next week for the exact same ticket. What are you waiting for? Register now and join us April 29 – May 1 in Charlotte! Your ticket unlocks unrivaled networking, business opportunities and learning including… 16+ keynotes, panels and conversations with actionable insights and tactics Business-defining networking events where you’ll engage with...
Tags: Featured, Velocity, Branding, Velocity Conference Innovation Expo You

Is Deseat.me Safe? Find Out In Our Review

Deseat.me is a tool that was created to help people quickly delete accounts that they may have accumulated over time. If you’re a regular user of the internet there’s a good chance that you have at least a few existing accounts you don’t use anymore. This is pretty normal. It’s the online equivalent of all that random junk that people cram into their basements. While this might not seem like a big deal at first, it has the potential to turn into a major problem later on. Having a lot of accounts...
Tags: Google, Facebook, Privacy, Branding, Deseat

If an Alligator Infringes a Beaver Mark, Will a Cowboy?

You might recall that several months ago, we blogged about an intriguing trademark infringement battle between Buc-ee’s and Choke Canyon. In June 2018, the Texan rivals competing in the over-sized gas station market–a real niche, to be sure–went to trial, with Buc-ee’s arguing that Choke Canyon’s alligator logo infringed Buc-ee’s beaver mark: Incredibly, the Texan jury found in favor of Buc-ee’s. The jury also found that Choke Canyon’s alligator mark diluted (a/k/a “blurred”) the distinctivenes...
Tags: Chicago, Branding, Tim Sitzmann, Bucky, Choke Canyon, Choke Canyon Logo

4 Ways Internal Brand Awareness Pays Big Dividends for Marketing

Do your front-line employees, like customer service representatives and salespeople, know how to communicate your brand story? Most marketers laugh when they hear this question because they don’t have a high degree of confidence. In fact, according to my company’s research, 66% of marketing executives believe their brand message is lost by the time it reaches the front lines. A company’s marketing investment is designed to drive demand, but demand isn’t valuable unless it converts to sales at a ...
Tags: Marketing, Doubt, Southwest Airlines, B2b, Branding, Marketingprofs, Don, Consumer, Econsultancy, It Encourages Cross

Blame Chadha

With the President on the brink of declaring a national emergency, let us briefly review how we got here. In the National Emergencies Act of 1976, Congress provided that such a declaration could be rendered null and void by a joint resolution of Congress. Subsequently, the statute was amended to say that such a resolution must be signed by the President or enacted after a congressional override. That makes a BIG difference. If the original standard were in place, there is a good chance that the ...
Tags: Congress, Court, House, Branding, INS, Gerard N Magliocca, Chadha

Mastering the medium

We know what it sounds like when you’re great at AM radio, classical music or even reality TV. We can imagine the tone and content you’ll need to be really good at being on Broadway. Jack Dorsey has made it clear that Elon Musk has mastered Twitter. He wrote, “I like how [he] uses Twitter. He’s focused on solving existential problems and sharing his thinking openly. I respect that a lot, and all the ups and downs that come with it.” Before you decide to master a medium, it’s worth considering th...
Tags: Elon Musk, Uncategorized, Branding, Toledo, Broadway Jack Dorsey

New Privacy Laws in California: Take Your Consumer Data Privacy Seriously Now, Before It’s Too Late

“Google’s parent company Alphabet is making changes to its data privacy policy, even though could harm its lucrative advertising business and have a larger financial business impact” Data privacy should not be taken lightly. Although in early January at CES – the largest consumer tech show – virtually nothing was said about consumer data privacy […]
Tags: Google, Technology, Featured, Legal, News, Privacy, California, Data, Alphabet, Branding, Blog Posts, Recruiting Data