brands on TikTok

As more marketers jump on the TikTok bandwagon, Melissa Eshaghbeigi, strategist at design agency Jam3, observed: “It’s possible for you to create that brand moment you’re looking for, but it’s also possible that you’ll cause a cringe reaction from everyone watching.” TikTok is catnip for marketing plans right now: record app downloads, access to Generation Z, high engagement, and people looking for entertainment while sheltering in place. It’s no surprise that many brand teams are urge...
Tags: Social Media, Branding, Ann Handley, SoYoung, Melissa Eshaghbeigi

Brands Without Meaning Are No Longer Essential

Retailer J. Crew announced a bankruptcy filing last month that will potentially close its nearly 200 stores and those of sister company Madewell. Problems for the company have been racking up for years: unsustainable debt, fit and quality issues, a misguided push toward higher income consumers (which alienated its core customer base) and extreme discounting. But J. Crew’s real problem is that the company doesn’t mean anything to anyone. It has no thematic reason for being. The challenge of cr...
Tags: Apple, Amazon, New York Times, J Crew, Warby Parker, Branding, Mickey Drexler, Rhiannon, Gwyneth, Patrick Hanlon, Brand Meaning, Madewell Problems, Ralph Lauren Calvin Klein Liz Claiborne, Donna Karan J Crew, Dolce Gabbana Zadig Voltaire, Dimissianos Miller

Don’t Miss the Latest News from My Private Brand

After 11 years at we have obtained the web address and are moving. Consequently, we need to update our subscriber rolls. Please join our mailing list to receive the latest news and updates. Subscribe * indicates required Email Address * First Name * Last Name * Company Country Marketing Permissions Please select all […]
Tags: Featured, Moved, Branding, My Private Brand

Justice and dignity, too often in short supply

[From two years ago, even more relevant right now] You will never regret offering dignity to others. We rarely get into trouble because we overdo our sense of justice and fairness. Not just us, but where we work, the others we influence. Organizations and governments are nothing but people, and every day we get a chance to become better versions of ourselves. And yet… in the moments when we think no one is looking, when the stakes are high, we often forget. It’s worth remembering that justice an...
Tags: Uncategorized, Branding

Sourcing Data Scientists

Sourcing Data scientists The world is awash with a lot of data. Much of this data is unstructured. Some of it has structure, but to analyze the data would require the development and implementation of an appropriate model, and to come up with meaningful insights out of the data is where the challenge lies. This […]
Tags: Technology, Featured, News, Trends, Recruiting, Guest Post, Hiring, Data Scientist, Branding, Blog Posts, Candidate Sourcing, Sourcing, Boolean Search, Jay Tarimala, How To Source

Consider a gap year

Millions of college-age students have to make a difficult decision soon. Spending all that money and time has always been a significant choice, but now it’s more fraught. The accredited institutions that are now suddenly offering students an online education simply haven’t committed the time or effort to actually be good at it. They’re offering something without effectiveness, polish or insight. The alternative is a gap year. Not just for college students, but for high school students and even a...
Tags: Uncategorized, Branding

Meeting spec (doing the minimum)

Two ways of saying the same thing. If the bridge needs to hold 20,000 pound vehicles, the client isn’t interested in paying extra for you to build it to hold 30,000 pound vehicles. The spec is clear–15,000 is unacceptable, and 30,000 isn’t worth a penny extra in steel, concrete or pilings. But when we’re bringing our human skills to the work, the spec for a job might state that we need to sit at the customer service counter from 9 to 5, but because “be really nice to people,” is hard to quantify...
Tags: Uncategorized, Branding

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