Branding

Marketing For Agency Strategists

Curiously, many people find their way to advertising agencies or in-house marketing departments at major brands without being educated or trained in the basics of marketing. And inside agencies, even more curiously, there is no additional training in marketing beyond the on the job variety. Which is a wonderful way to ensure that you will always be at least one step behind the MBAs. Let’s cover some of the key concepts today starting with the marketing mix – the Four P’s which was developed i...
Tags: Lyft, Nordstrom, New York, Brand Marketing, Starbucks, Houston, Haiti, TOMS, Branding, Nestle, McDonald, Stevens, J D Power, Koichi Shimizu, Crispin Porter Bogusky, Ps Product Place

Nonprofit Branding: Why You Must Build a Strong Nonprofit Brand

Nonprofits are not traditional businesses. They serve a higher purpose. And, they operate differently than for-profit businesses on a fundamental level. But, just because nonprofits aren’t in it for the money doesn’t mean they can or should ignore branding. If you’re starting a new business, a strong brand identity is the most effective way for your new business to gain a competitive edge. But a strong brand identity may be even more important for nonprofits than for regular companies. As Matt ...
Tags: Sales, Fundraising, Nonprofits, Branding, Don, Schwartz, American Cancer Society, Marketing and branding, Stanford Social Innovation Review, Matt Schwartz, Philanthropy News Digest, Nonprofit Branding, Ilma Ibrisevic, Donorbox Nonprofit Blog

Sears Sues Lampert for Looting the Retailer – Craftsman, Kenmore & Diehard

The remnants of the once iconic Sears is suing former Chairman Eddie Lampert, his hedge fund ESL Investments and others like Treasury Secretary Steven Mnuchin, claiming they illegally siphoned billions of dollars of assets from the retailer before it declared bankrupt. The lawsuit, made public on Thursday, followed the Lampert’s $5.2 billion purchase in February of most Sears assets, including private brands DieHard and Kenmore in a bankruptcy auction. “Had defendants not taken these improper an...
Tags: Featured, Treasury, Sears, Branding, Lowe, Land 's End, Stanley Black Decker, Ernst Young, Kenmore, Duff Phelps, Eddie Lampert, Lampert, Big Box, Kenmore Craftsman, Steven Mnuchin, KCD

Velocity Conference: The Extraordinary Rise of Private Brand at Amazon

Today I am excited to announce my presentation for the 2019 edition of the Velocity Conference. This year’s event will be held April 29 – May 1, 2019, at the Le Méridien Charlotte in Charlotte, NC. Over the next few weeks, we will be announcing the entire lineup of icons, geniuses, and mavericks who will educate, challenge and grow private brands for years to come. The Extraordinary Rise of Private Brand at Amazon In this presentation My Private Brand President, Christopher Durham will take a ...
Tags: Amazon, Velocity, Branding, Charlotte, Amazon Consider, Christopher Durham, Méridien Charlotte, Amazon Durham

Aldi “Private Brand is Coming”

German discount grocer Aldi continues its “Like brands. Only cheaper.” advertising campaign in the United Kingdom with the introduction of a Game of Thrones inspired commercial. The new spot features Aldi’s private brand toilet paper. You just finished reading Aldi "Private Brand is Coming"! Consider leaving a comment! SPONSORS:  
Tags: Featured, Global, Aldi, United Kingdom, Branding, Aldi Private Brand

Verified Expert Brand Designer: Ramotion

Ramotion is a remote branding and product design agency that has worked with Bay Area tech startups since 2014. While they typically do branding for funded, fast-growing startups, Ramotion has helped companies ranging from Bitmoji’s early brand identity to Mozilla’s rebrand. We spoke to Ramotion’s CEO Denis Pakhaliuk about their iterative approach, his favorite branding projects and more.   Ramotion’s branding philosophy: “We are a big fan of starting small: designing a small package...
Tags: Brand Designers, Hiring, Personnel, Startups, Talent, TC, Verified Experts, Branding

Dancing with infinity

If your little bagel shop suddenly had everyone in the world waiting in line to buy a bagel, that would be stressful indeed. You’d need riot police to keep order and you’d run out of sesame seeds in no time. On the other hand, it’s easy to hope that your YouTube video, your Facebook post or your professionally published book be seen by everyone in the entire world. Because digital scales. Because there’s apparently no useful limit. Because you believe in it and more is better. But more isn’t alw...
Tags: Facebook, Uncategorized, Branding

Consumer-First Strategies Pay Off For Trio of Retail Banking Stars

How and why Umpqua, FirstBank and Ally take nontraditional paths to serve their consumers and build their brands. The post Consumer-First Strategies Pay Off For Trio of Retail Banking Stars appeared first on The Financial Brand.
Tags: Finance, Branding, Retail Banking Stars, Umpqua FirstBank

Modern Assessment Tooling

I’ve been deep diving into all new forms of assessment tooling, primarily for recruiting purposes. I’ve been asked many times to share my experiences and knowledge about them, so I’ve written a White Paper (Link at the end of this post) about it for you to download. Since the white paper is a 22-page read […]
Tags: Featured, News, Assessments, Branding, Blog Posts

Mueller Report Excerpt: Volume I

Below is the first of two excerpts of the Mueller Report that will eventually appear in Howard Gillman, Mark A. Graber, Keith W. Whittington, American Constitutionalism (Vol. I): Structures and Powers (Oxford University Press: New York).  The questions are for students, but also for the general public.   Feel free to circulate, but please only use and quote with proper attribution. And let me know if you are teaching and would like an examination copy of GGW. @2019 Robert S. Mueller, “Repor...
Tags: Mark Graber

Three deadlines (and Instagram!)

Here’s what someone posted yesterday in The Freelancer’s Workshop discussion board: I was really just hoping to pick up a few insights from Seth. I got one of those yesterday, but meeting and interacting with other people struggling with the same things as me has been amazing. The deadline to sign up for The Bootstrapper’s Workshop and The Freelancer’s Workshop is this weekend. Today’s your last best day to level up. The next altMBA is now accepting applications, and the early deadline is Ap...
Tags: Instagram, Uncategorized, Taylor, Sam, Branding, Seth

Mueller Report Excerpts: Volume II

Below is the first of two excerpts of the Mueller Report that will eventually appear in Howard Gillman, Mark A. Graber, Keith W. Whittington, American Constitutionalism (Vol. I): Structures and Powers (Oxford University Press: New York).  The questions are for students, but also for the general public.   Feel free to circulate, but please only use and quote with proper attribution. And let me know if you are teaching and would like an examination copy of GGW. @2019 Robert S. Muelle...
Tags: Mark Graber

The true cost of customer response

“Your call is very important to us.” If you hear that, it means someone is not just lying, but also isn’t good at arithmetic. Your company spends $6 on digital ads to get a click, and one in a hundred clicks leads to an inquiry. Which means that every inquiry sitting in the queue cost you $600. Inquiries are a bit like cronuts, in that they go stale quickly. Waiting an extra day to get back to just one person probably costs you more than the entire day’s salary of a customer service salesperson....
Tags: Uncategorized

Brand Attention: The metric you are not thinking about

To be successful in a fast paced, ever changing, and competitive market, it is imperative for brands to think beyond just CPC, CPA and ROAS in the short term. Instead they should be equally aware of their brands position in the attention amongst their prospective customers, AND increasing the customer lifetime value of their existing customers. Read more at PPCHero.com
Tags: Seo, Branding, Audience Targeting, Programmatic, Multi-Channel Funnels