Know Your Audience: The Power Of Human-Centered Content

by Ronald Dod, Chief Marketing Officer and Co-founder of Visiture Your customers are humans — right? You’re not trying to sell your products and services to Google’s web-crawler bots. That means you should be writing content aimed at humans, not algorithms. At the same time, the algorithms control search results, and SEO ultimately can have huge effects on your bottom line. So as much as you might want to create beautiful content written for a human audience, it can seem that economics favors t...
Tags: Google, Amazon, Startups, Seo, Google Analytics, Content, Content Creation, Search Engine Optimization, Content Strategy, Thinking Aloud, Ronald Dod, Facebook Twitter Instagram Email

SE Asia should be aware of Iran's tactics to evade oil sanctions: U.S

The United States is keen to see that Malaysia, Singapore and others are fully aware of illicit Iranian oil shipments and the tactics Iran uses to evade sanctions, a top U.S. sanctions official said on Friday.
Tags: Asia, Money, Iran, businessNews, United States, Malaysia Singapore

Lyft's IPO: the One Article You Need to Read

A customer-based analysis suggests ride-sharing company Lyft will be profitable -- but will it be profitable enough to justify the $24.3 billion valuation it looks set to achieve?
Tags: Finance, Article, FBN, Motley Fool, Fbn/markets, Fox-business/markets, B146c52f-96cc-5187-9cf0-850119c14406

Business owner presents case for living wage

COMMENT: New Zealand employers should cease complaining about the increase to the minimum wage and have greater ambitions for their businesses and their people. Indeed, they should view next month's $1.20 increase to the minimum... [Author: [email protected]]
Tags: Business, New Zealand

Smart & Final Employees Line Up in LA Dodgers Logo Formation for Opening Day!

Smart & Final Celebrates Opening Day as Official Grocery Partner of the Los Angeles Dodgers     Hundreds of Smart & Final Employees Line Up to Create Los Angeles Dodgers Logo Formation       In the ultimate expression of fan pride for the Boys in Blue, hundreds of Smart & Final employees gathered today […]
Tags: Photos, Food, Cooking, Featured, California, Women, Lifestyle, Events, Strategy, Social Media, Seo, Innovation, Men, Baseball, Expert, Focus

China's Huawei posts higher profit as smartphone sales hit record

China's Huawei Technologies, the world's third-biggest maker of smartphones, turned in a higher annual profit on record handset sales even as it continued to grapple with heightened global scrutiny amid allegations of espionage.
Tags: Money, China, businessNews, Huawei, Huawei Technologies the world

Dealing Another Blow to Trump, Federal Judge Strikes Down Rule Skirting Requirements of Health Act

The ruling was the second big defeat this week for the president’s health care agenda, as he has sought to use the courts to repeal the Affordable Care Act.
Tags: News, Small Business, Affordable Care Act, Trump, Health Insurance and Managed Care, United States Politics and Government, Washington (DC

Rubicon's Luke Moriarty and Mark Taylor reap another $1.8m out of company

Rubicon's former top executives Luke Moriarty and Mark Taylor have agreed to drop their claim for severance packages in exchange for about $1.8 million of cash and shares. The pair had been in charge of the forestry biotech firm... [Author: [email protected]]
Tags: Business, Rubicon, Mark Taylor, Luke Moriarty

Oil prices set for biggest Q1 gain since 2009 on U.S. sanctions, OPEC cuts

Oil prices rose on Friday, pushed up by ongoing supply cuts led by producer club OPEC and U.S. sanctions against Iran and Venezuela, putting the crude markets on pace to post their biggest first quarter gain since 2009.
Tags: Money, Opec, Iran, businessNews, Venezuela

Exclusive: Deal for new Sri Lanka oil refinery will take at least a year to finalise - investor

An agreement to build a proposed $3.85 billion oil refinery in Sri Lanka will take at least a year to be finalized as its main investor, India's Accord Group, says it is yet to recruit partners and conduct an assessment of the plan's viability.
Tags: Money, India, businessNews, Sri Lanka, Accord Group

Introducing UnPluggd Speaker: GOJEK Director of Products, Aakash [The TEAM Sport Called Product].

Your competitor can always copy your product, features but the one thing they can’t copy is the team culture and the soul. Great product companies have a hidden differentiator which is the team, the product culture; and they do manage to maintain this culture even at scale, even when they are growing exponentially. Two companies competing with each other is similar to a complex team sport with product, finance, sales, tech, design etc. working together to win. Internal tooling decides how well t...
Tags: Business, JP Nagar BangaloreAgenda, UnPluggd Conf: April 12 and 13th (BLR, UnPluggd Aakash, GOJEK GOJEK

Gold edges up after steep fall; palladium faces worst week since end-2015

Gold inched up on Friday, but was on track for its first weekly decline in four weeks after posting its steepest fall in more than seven months in the previous session on a strong dollar.
Tags: Money, businessNews

China's top banks warn of 'fragile' bad loans scenario as economy slows

China's two largest state-controlled banks warned bad loans could rise and interest margins would shrink, as they posted their weakest quarterly profit growth in more than two years.
Tags: Money, China, businessNews

What's at stake in Jacinda Ardern's China visit

Improving access to China for exports of New Zealand wood and paper products are among key areas of focus for Prime Minister Jacinda Ardern in her talks in Beijing next Monday.Briefing media ahead of her lightning dash to the capital... [Author: [email protected]]
Tags: Business, China, Beijing, New Zealand, Jacinda Ardern

Napier councillors to meet Gun City after petition to stop store gets 600 signatures

Napier's Mayor and its 12 councillors will meet with the new Gun City Napier store's owners, after a petition to have it banned from the city gained 600 signatures. Councillor Maxine Boag received a petition on Friday, titled "Tell... [Author: [email protected]]
Tags: Business, Napier, Gun City, Maxine Boag

U.S., China resume trade talks in Beijing after 'productive working dinner'

U.S. Treasury Secretary Steven Mnuchin said on Friday he had a "productive working dinner" the previous night in Beijing, kicking off a day of talks aimed at resolving the bitter trade dispute between the world's two largest economies.
Tags: Money, China, Beijing, businessNews, U S Treasury, Steven Mnuchin

Huawei says 2018 sales top $100B despite US pressure

Chinese tech giant Huawei says its 2018 sales surged above $100 billion, though sales of network equipment were flat amid U.S. warnings to other governments that its telecom technology is a security risk.
Tags: Finance, China, US, Article, Associated Press, Huawei, Shenzhen, FBN, Fbn/markets, Fox-business/markets, Fox-business/industries, Fox-business/features, Dd541415-4f7f-5364-9a44-b18635946aa0

H.B. Fuller (FUL) Q1 2019 Earnings Conference Call Transcript

FUL earnings call for the period ending March 2, 2019.
Tags: Finance, Article, FBN, Motley Fool, Fbn/markets, Fox-business/markets, A6653691-4b8b-5726-96bd-8d6f0480f52b

China, US trade negotiators resume talks in Beijing

Trade negotiators from China and the U.S. are resuming talks to try to resolve their tariff dispute over China's technology ambitions.
Tags: Finance, China, Article, Beijing, Associated Press, FBN, China US, Fbn/markets, Fox-business/markets, Fox-business/economic-indicators, Fox-business/politics, Fox-business/features, B6fc2ddd-122b-5419-82a7-6ba04cf7c179

Tech firm says it will pay workers $5000 to move to Hawke's Bay

Hawke's Bay-owned company Re-Leased is offering a $5000 relocation bonus to attract software developers to the region.Founder Tom Wallace says the company, which runs a cloud-based commercial property management platform, has allocated... [Author: [email protected]]
Tags: Business, Bay, Hawke, Tom Wallace

Continuous Disclosure: $576 an hour bill for Halifax, Analysts react to Air NZ review

Continuous Disclosure is a market news column, including analysis and opinion. Edited by Duncan Bridgeman, Tamsyn Parker and Jamie Gray. Halifax, CBL costs mount Investors in collapsed Australian derivatives trader Halifax must... [Author: [email protected]]
Tags: Business, Halifax, Air NZ, Duncan Bridgeman Tamsyn Parker, Halifax Analysts, Jamie Gray Halifax CBL

The Secret to Writing a Memoir People Want to Read

Have you ever thought of writing a memoir? No? Well, I hadn’t either. I never considered writing a memoir myself until... well, you'll have to watch the video further down to find out! There is a problem, though: It can suddenly be too late to write a memoir. Years ago I used to encourage my father to write a memoir […] The post The Secret to Writing a Memoir People Want to Read appeared first on WTD.
Tags: Freelance, How to Write Stories

Why This Popular Retirement Advice Actually Makes It Harder to Save

You may be inadvertently setting yourself up for financial failure.
Tags: Finance, Article, FBN, Motley Fool, Fbn/markets, Fox-business/markets, 96fbc191-f032-5e6d-8144-d07d20176a05

E-scooters get seven month trial extension in Auckland

E-scooters will remain on Auckland footpaths for at least another seven months with a new trial extension to begin on Monday.The new trial builds on the current one that ends on March 31, with new licence conditions for operators.Those... [Author: [email protected]]
Tags: Business, Auckland

5 Things Lululemon Management Wants You to Know

Lululemon is soaring after its latest quarterly report. Here's what management wants investors to know.
Tags: Finance, Article, Lululemon, FBN, Motley Fool, Fbn/markets, Fox-business/markets, D801459f-01c3-594f-a65b-796a48f1d222

Air New Zealand appoints Jennifer Sepull as chief digital officer

Air New Zealand has appointed Jennifer Sepull as the airline's new chief digital officer.She will be on the airline's executive and starts work on May 1, replacing Avi Golan who has left the company. The top digital role is a... [Author: [email protected]]
Tags: Business, New Zealand, Air New Zealand, Avi Golan, Jennifer Sepull

Passport, Lime, and three cities collaborate on micro-mobility pilot program

Micro-mobility platform developer Passport and electric scooter company Lime partnered with city officials in Charlotte, Detroit, and Omaha to announce a pilot program for last-mile urban transportation options. The post Passport, Lime, and three cities collaborate on micro-mobility pilot program appeared first on Digital Trends.
Tags: News, Cars, Trends, Omaha, Lime, Charlotte Detroit, Scooter Sharing, Lime Scooters, Micro-mobility

Starting A Business? Use These 5 Hacks To Raise Sales

We are living in the entrepreneurship age where people are leaving their 9 to 5 jobs and pursuing their passion of becoming a business owner. Starting a business can be easy but running a business isn’t. The hardest part of running a business is generating sales. Here are 5 growth hacks that every new business owner must use to raise sales: 1. Get Listed On Google Local’s 3 Pack. If you are able to get your new business listed on the top 3 local search results a.k.a the local pack then you ha...
Tags: Google, Startups, Facebook, Digital, Nap, TOMS, Expedia, Others, Tom, Neil Patel, Google Local, Sales Strategy, Business Advice

Boeing’s public messaging on 737 MAX crisis criticized as bureaucratic, legalistic, and slow

Although the MAX crisis was never going to be easy to manage, observers say Boeing made it worse with a response that was legalistic, slow, and largely insensitive to consumer anxieties
Tags: Business, News, Boeing

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