Business


 

Using session replay videos to identify conversion problems on a website

Gone are the days when designers, marketers and product developers solely depended on recruiting end-users to get relevant insights into their thought process and experience on a certain website.... Please click on the title to read the full article!
Tags: Innovation, Beginner, Conversion Rate Optimization


The Servant-Leadership Times They are a Changin

I was living in New York City when I first sought opportunities to work with companies focused on servant leadership. While interviewing a well-known author on the topic, his advice to me was simple: “Move”, he chuckled. He went on to explain his experience turned up few – if any – companies that were serious about servant-leadership in the greater New York area. That was two decades ago. Well, the times they are a changin… The Greenleaf Center for Servant Leadership has announced their new hea...
Tags: New York, Leadership, Office, New York City, Bob Dylan, Seton Hall, Northern New Jersey, Seton Hall University, Headquarters, Servant Leadership, Greenleaf Center for Servant-Leadership, Starbucks Southwest Airlines, New York City Seton Hall, New York Honestly


What is Brand Identity and How To Create a Unique and Memorable One (2019)

This is the most comprehensive guide online to creating a strong brand identity for your business or organization in 2019. A brand identity is the most effective way any organization (startups, small businesses, agencies, nonprofits, or others) can gain a competitive edge in an increasingly crowded marketplace. Both new and existing businesses and organization can benefit from reading this guide. Here’s a complete guide on how to create a great brand identity for your business. What is Brand...
Tags: Sales, Brand, Branding, Brand Personality, Marketing and branding, Brand Identity, Business Name, Business Logo, Consistent Branding, Authentic Branding, Build A Business, Grow An Agency



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