Don’t Underestimate Testimonials

Are you underestimating the power of testimonials for your sales? You may consider your own behavior when purchasing something from Amazon, for example. Somewhere between your initial interest in the product, and ultimately the purchase, it’s likely that you check …Read More »
Tags: Amazon, Sales, Client relationships, Client Communication, Colleen Francis, Engage Selling Solutions, Motivating Employees, Observations from the real World, Closing, Optimizing Sales, Accomplishing Goals, Closing Sales, Client Loyalty, Pipeline Management, Client Attraction, Engage Selling

12 Tips for Using Testimonials for Ad Agency New Business

Adding recommendations is an easy way to empower a new business program. As part of my consulting work, I’m asked to review a lot of agency websites from a new business perspective. Recently, I had a request to review the website of a large ad agency in New York. I wasn’t surprised that I didn’t find a single testimonial from a happy client. A good number of agencies neglect to add this important component to their marketing mix. The impact of online testimonials, reviews and recommendati...
Tags: Business, New York, Social Media, Linkedin, Inbound Marketing, Accenture, Recommendations, Zendesk, Michael Gass, New Business Tips, Ad Agency New Business, Testimonials, CompUSA, Eric Kiker, Heinz Marketing Online, Spiegel Research Center

Your Price is Your Price – Sticker Shock Isn’t Your Problem

You know your price for writing, right? You charge $X by the hour or the word or the page etc. You know your price gives you enough to for all of your expenses as well as at least some of your wants.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Freelance, Business of Writing

Planning: Why It Is Critical and How to Do It

As a business owner, growing your business proceeds best when it is intentional and managed. Although most assume it is wonderful if you expected 10% growth and instead have 25%, if you did not have the proper infrastructure and systems in place to support that growth, all hades could break lose in your business. And […]
Tags: Sales, Business Operations

Humane Leadership, Courtesy of Brunello Cucinelli

Brunello Cucinelli I love all things Italian. I mean, who doesn’t? And I now love Italian born Brunello Cucinelli, although we’ve never met! At least not yet.  I watched with interest this week’s CBS Sunday Morning, which featured Brunello Cucinelli, who is both a world-class luxury clothing designer and a humanitarian. His story is impressive, and his approach to business enlightening. Hope he inspires you as much as he has inspired me. Growing up Cucinelli Brunello Cucinelli was born into a p...
Tags: Leadership, Italy, Cbs, Om Malik, Perugia, Cucinelli, Brunello Cucinelli, Cucinelli Brunello Cucinelli, Castel Rigone

Ben Horowitz; Tim Ferriss; Significant BRT Statement; Two Webinars

Dear ScaleUps,  Hope it’s been a productive and purposeful week. Here are some insights/opportunities to help you outlearn/outthink the competition. Leading Two Webinars Next Week -- Aug 27 2pm – 3pm ET I’ll be with Emplify’s founder/CEO Santiago Jaramillo (keynoting our Summit) to discuss 5 strategies for employee engagement. Aug 28, 1pm ET, I’ll share the top 3 Barriers to Scaling Up. VC Ben Horowitz’s New Book -- Following on his huge bestseller The Hard Thing About ...
Tags: Leadership, Mit, Harvard, Ben Horowitz, Andreessen Horowitz, Tim Ferriss, Anaheim, Ben, Tim, Leo Babauta, Business Roundtable, Kotter, John Kotter, Better Book Club, John Ratliff, Verne

How to Increase Your Income as an Author (Without Writing Anything New)

Editor’s note: I assume if you write for a living that you are interested in learning how to increase your income as an author? I mean, whether you write for love or money (or both), increasing your income allows you to spend more time writing or maybe carry on writing when you might have been […] The post How to Increase Your Income as an Author (Without Writing Anything New) appeared first on WTD.
Tags: Freelance, Tips For Writers

Why Businesses Must Grasp Millennial Thinking or Face Economic Calamity

Guest post from Gui Costin: When it comes to shopping and buying, the Millennial generation appears to play by its own rules. And businesses that fail to understand the Millennial mindset are destined to fall behind their competition – and perhaps plummet into irrelevancy, says Gui Costin, an entrepreneur, consultant and author of Millennials Are Not Aliens. “Millennials are changing how we buy, how we sell, how we vacation, how we invest, and just about everything else,” ...
Tags: Leadership, Marketing, Millennials, Baby Boomers, Dakota, Dan McCarthy, Gui Costin, Costin, Gui Costin Gui Costin

How much money would it take for you to feel “Rich”?

“How much money would it take for you to feel “Rich”?” I recently came across this interesting question on my Facebook timeline and the answers given by people were very interesting. I thought of sharing it with you all and discuss this insightful and interesting point with you all. I want to become RICH and […] The post How much money would it take for you to feel “Rich”? appeared first on Jagoinvestor.
Tags: Facebook, Finance, Rich, Beginner Level, Investors Behavior

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