Marketing Psychology: How You Can Use Commitment and Consistency Principles To Increase Sales

Psychology plays a critical role in marketing and design. After all, design influences consumer behavior. There are powerful psychology principles in play behind successful product design. Similarly, smart designers, marketers, and business owners leverage psychology to create custom company logos that influence purchasing decisions. Even simple lines can be powerful psychologically, as we pointed out in our complete guide on creating a unique and powerful brand identity. Marketers and business...
Tags: Advertising, Sales, Strategy, Ads, Branding, Marketing and branding, Marketing Psychology

Sales Management Tip of the Week: #26 Listen, Learn, and Laugh

Hello Steven Rosen here for my weekly sales management tip where each week I share one tip from my book 52 Sales Management Tips, The Sales Managers’ Success Guide. Today’s tip #26 is listen, learn and laugh a lot. Following the three L’s will win you more friends, help you gain knowledge and ultimately help you be happier. Take the time to live in the moment by listening more, read a book, read an article, keep learning. Learning is a constant factor in all of our lives. One should never stop l...
Tags: Leadership, Uncategorized, Steven Rosen

What a Success Plan Is (and Isn’t)

Guest post from Chris Meroff: Investing in your people should be the end game for you as a leader. They come to the workplace every day and invest their significant gifts and talents in an effort to help you and your organization reach an agree upon goal. Their success is your success.   So, it makes sense that we as leaders would want to create a success plan for our people. But first, we have to define success. And that can be a moving target. A success plan is...
Tags: Leadership, Employee Engagement, Dan McCarthy, Annual Performance Review, Chris Meroff, Success Plans

10 Masterclasses for Writers, Poets & Screenwriters to Crush it in 2020

Give me six hours to chop down a tree and I will spend the first four sharpening the axe.Read more: at WritetoDone we are continuously striving to bring you the best advice and resources around to help you become the awesome writer you were born to be. And to do that we listen hard […] The post 10 Masterclasses for Writers, Poets & Screenwriters to Crush it in 2020 appeared first on WTD.
Tags: Freelance, Tips For Writers, Resources for Writers

Elon in China; Modern Day Rockefeller; Huddle Golden Rules; Chief Executive Interview

Dear ScaleUps,  Hope it’s been a productive and purposeful week. Here are some insights/opportunities to help you outlearn/outthink the competition. “Routine sets you free.”, the Medium for Growing Firms -- This week we launched a new media property called ScaleUps - the latest up-to-date news, articles, and videos featuring growing firms. Curated each week by Elaine Pofeldt, who led Fortune Small Business online, take a few minutes to scan thro...
Tags: Elon Musk, Leadership, Microsoft, China, Tesla, Dallas, John D Rockefeller, Elon, Matt, KPI, Nadella, Better Book Club, John Ratliff, Verne, Elaine Pofeldt, FORTUNE Small Business

If you want to improve your B2B customer experience, manage customer distress – Interview with Robert C. Johnson of TeamSupport

Today’s interview is with Robert Johnson, the co-founder and CEO of, a cloud-based, B2B software application built to help customer-facing support teams serve clients better through stronger collaboration, superior teamwork, and faster issue resolution. Robert joins me today to talk about the difference between B2B and B2C customer experience, the Customer Distress Index (CDI) and what B2B companies should be doing differently to improve their customer experience. This interview ...
Tags: Business, Relationships, Customer Experience, Customer Service, Customer Experience Management, Customer Support, Robert, Robert Johnson, Customer Retention, CDI, Paul Greenberg, Customer Journey, Existing customers, Customer Success, Teamsupport, Robert C Johnson

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