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When the landlord drops by to photograph your apartment for presentation on the Internet...

... and — I guess! — can't touch your stuff but wants the photographs anyway, the rest of us get to see you live like this. It doesn't seem quite fair. Maybe you shouldn't look. I think it's funny... and real... both the way the tenant is living and the ludicrous landlord's representation that it's "Just renovated," with "new paint and carpet." [Author: [email protected] (Ann Althouse)]
Tags: Real Estate, Law, Advertising, Ann Althouse, Interior Decoration


What Peloton's future looks like after its recall on treadmills

Hi and welcome to Insider Advertising for May 7. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Peloton's future.Clubhouse shows.Pornhub acquisition talks.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Peloton Experts say Peloton will emerge from the treadmill recall with its bott...
Tags: Media, China, Advertising, Newsletter, Trends, Nike, Adidas, Canada, Digital Media, Liberal party, Pornhub, Xinjiang, Instacart, Influencer Marketing, Clubhouse, Athletic


What Is TikTok Selling? Cultural Relevance

Even if you have never downloaded TikTok, it's hard to ignore its cultural impact. While TikTok has made stars out of some, like musicians Lil Nas X and Olivia Rodrigo--who mounted a historic ascent atop the pop charts with "Driver's License"--it has also brought big wins to brands. Take Ocean Spray, which saw cranberry juice...
Tags: Ecommerce, Media, Advertising, Platforms, Olivia Rodrigo, NewFronts, Tiktok


Nike and Adidas saw their online sales plummet in China over the Xinjiang cotton boycott

Photo by Kevin Frayer/Getty Images Online sales of Adidas and Nike products at Alibaba's Tmall plummeted in April. These sportswear brands are being targeted in a consumer boycott in China against western brands Meanwhile, Chinese athleticwear brands are "reaping" the benefits, according to Morningstar. See more stories on Insider's business page. Adidas and Nike are feeling the effects of a consumer boycott in China.According to a note from Morningstar analyst Ivan Su, online sa...
Tags: Ecommerce, UK, China, Advertising, US, Trends, Nike, Adidas, SU, Alibaba, Retail, Xinjiang, Jefferies, Tmall, Morningstar, Merriman


Some TikTok influencers say the reality of living rent-free at content mansions wasn't the Hollywood dream they anticipated

"They would literally treat us like a dollar sign," Not A Content House member Sabrina Quesada said in the video. Screenshot / YouTube / JustAHouse Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:A startup promised influencers the Hollywood dream and mansion living. But some insiders say it turned into a nightmare.TikTok i...
Tags: Hbo, Hollywood, Media, Instagram, Youtube, Ben Affleck, Advertising, US, Los Angeles, Newsletter, Trends, ROI, New York Times, Dreamworks, Dc, Zappos


Facebook pushes back advertising meetings after Oversight Board ruling

Hi and welcome to Insider Advertising for May 6. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Facebook's Trump decision.Bain Capital eyes Kantar PR spinoff.The WarnerMedia execs leading the upfronts.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Facebook CEOP Mark Zuckerberg in New Yor...
Tags: Apple, Facebook, Mark Zuckerberg, Media, La, New York City, Advertising, Newsletter, Trends, Kantar, Warner Bros, Hulu, Bain Capital, WPP, Bain, Trump


The Top Products Sold on Amazon Prime in Q1

It's no secret that Amazon has its fingers in a lot of pies. From trying to reinvent broadcast TV during its first-ever NewFronts to taking on Thursday Night Football a year early, the tech giant continues to move far past its initial purpose as an online bookseller. But it's still a top online retailer, and...
Tags: Amazon, Ecommerce, Advertising


Verizon's data dreams, denied

Hi and welcome to the Insider Advertising newsletter, where we break down the big news in advertising and media news, including:Jitters inside Verizon Media Group;JetBlue picks a new agency;Peloton malfunctions.First, we're seeking nominations for the world's most innovative CMOs. Submit here.And, if you got this email forwarded, sign up for your own here. FILE PHOTO: A photo illustration shows a Yahoo logo on smartphone in front of a displayed cyber code and keyboard Reuters Ver...
Tags: Apple, Google, Verizon, Facebook, Technology, Media, Yahoo, Israel, Advertising, Disney, Newsletter, Trends, Aol, Nyt, Jetblue, WPP


Signal said Facebook shut down its advertising account after the privacy-focused messaging app tried to buy Instagram ads showing how the social media giant collects data

Signal CEO Moxie Marlinspike. Steve Jennings/Getty Images for TechCrunch Signal said it tried to buy Instagram ads that would show users how Facebook targets them. The ads would display personal information about users that Facebook uses when targeting ads. But Signal said Facebook responded by shutting its account down. See more stories on Insider's business page. Facebook blocked ads that Signal wanted to buy that would show Instagram users the data that Facebook collects from them, ...
Tags: Apple, Facebook, Elon Musk, Media, Instagram, Advertising, Trends, Social Media, Tesla, Data Privacy, Signal, Moxie Marlinspike, La Jolla, Tech Insider, Democratic Sen Elizabeth Warren, Katie Canales


Tula Capitalizes on Influencer Marketing, Doubling Sales Year to Date

Beauty brand Tula Skincare is continuing to capitalize on its influencer marketing strategy in 2021 after generating $56 million in earned media value last year, according to influencer marketing platform Tribe Dynamics. "As we approach a return to our new normal, consumer demand for skincare continues to be incredibly strong--especially for brands like Tula that...
Tags: Ecommerce, Advertising, Tula, Challenger Brands, Data Points, Tula Skincare, Influencers & Creators, Tula Capitalizes


Playlist privacy: You can be identified from just three songs

New research discovered that you can be identified from just three song choices. This type of information can be exploited by streaming services through targeted advertising.The researchers are calling for musical preference to be considered in regulations regarding online privacy.While the focus on music piracy dominated the media for years, an equally important (and far less discussed) phenomenon occurred during the transition from broadcast radio to streaming. People were no longer beholden ...
Tags: Google, Facebook, Spotify, Music, Privacy, Advertising, Surveillance, Innovation, Ai, Apple Music, Self, Derek, Tel Aviv University, Spotify YouTube, Ariel University, Ron Hirschprung


Verizon sells its media business

Hi and welcome to Insider Advertising for May 4. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Verizon sells its media business.Adidas toughens agency payment terms.Inside Clubhouse Media Group.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Rafael Henrique/SOPA Images/LightRocket/Getty Imag...
Tags: Verizon, Hollywood, Media, Yahoo, Advertising, Marketing, Newsletter, Trends, Adidas, Aol, Espn, Times, Donald Trump, Influencer Marketing, Ad Tech, CMG


Are We Seeing a Slowdown in Health and Fitness Products?

While the pandemic kept most of the population out of the gym, it hasn't harmed the health and fitness industry overall. Quite the opposite, in fact: Demand for health and fitness products soared during the first year of the pandemic, according to ecommerce analytics platform Profitero. But while some health and fitness categories remain elevated,...
Tags: Ecommerce, Advertising, Health and Wellness, Data & Insights


We’ve Been Spending Way More on Our Pets During the Pandemic

Pet adoption skyrocketed at the height of the pandemic as animal lovers looked to enrich their many hours at home with an affectionate furry friend. And as any good marketer knows, with widespread lifestyle surges come retail booms. According to new data from ecommerce analytics platform Profitero, consumers have been shelling out considerably more on...
Tags: Ecommerce, Advertising, Data & Insights


Ermenegildo Zegna Teams with Stellantis

Today, the Ermenegildo Zegna Group announced its affiliation with Stellantis. By 2025, the Zegna Group’s entire fleet of 200 will go green. A new green-car policy has gone into effect at the company, well known for its pricy clothing and accessories. “The quality of our products must go hand in hand with our respect for nature. […] The post Ermenegildo Zegna Teams with Stellantis appeared first on The Truth About Cars.
Tags: Europe, Design, Technology, Media, Advertising, Global, Sales, Sustainability, Green, Luxury, Electric Vehicles, Italy, Autos, Carbon Footprint, Hybrid, Branding


A company is using artificial intelligence to insert new products and ads into content, including old movies - and the technology could come to streaming platforms

A side-by-side shows how Mirriad inserted an ad onto the back of a newspaper. Mirriad Mirriad uses AI technology to insert products and ads into new and old content. It's the in-content solution for the Chinese giant Tencent and plans to work with streaming platforms. The startup could provide a solution for advertisers to make revenue amid a widespread shift to streaming. See more stories on Insider's business page. There's no question that traditional television is being ecli...
Tags: Apple, UK, News, Media, Entertainment, Advertising, US, Trends, Film Industry, Netflix, Tencent, Product placement, Hulu, Streaming Services, Tecate, Tech Insider


Seeking nominations for the most innovative chief marketing officers in the world in 2021

Snap chief marketing officer Kenny Mitchell Snap We're seeking nominations for Insider's sixth annual list of the most innovative CMOs in the world. They're coping with seismic changes facing the ad industry and finding new ways to reach consumers. Submit your ideas by 9 a.m. ET on May 17. See more stories on Insider's business page. Insider is seeking nominations for Insider's sixth-annual list of the most innovative CMOs in the world, and we want to hear from you.Su...
Tags: Google, Media, Advertising, Marketing, Trends, CMO, Retail, Advertising Agencies, Kenny Mitchell, Tanya Dua, Most Innovative CMOs, CMO List


Wirecutter Debuts New Sections, Styles and Trends, to Capitalize on Ecommerce Boom

The ecommerce boom heralded by the stay-at-home orders of 2020 has encouraged publishers to lean more intently into affiliate programs, including The New York Times' Wirecutter. The reviews site has been working on two new sections, Style and Trends, which will sit alongside its other verticals --Home & Garden, Electronics, Sleep, Kitchen and Appliances--and bolster...
Tags: Ecommerce, Media, Advertising, The New York Times


Facebook puts ad agencies under the microscope

Hi and welcome to Insider Advertising for May 3. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Facebook's agency audit.The power players of IPG.The ad execs helping with the cookie crash.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Facebook CEOP Mark Zuckerberg in New York City on Frid...
Tags: Apple, Verizon, Facebook, Mark Zuckerberg, Media, New York City, Advertising, Newsletter, Trends, Eu, Daimler, Ad Tech, Fcb, Lindsay, Omnicom, Newsletters


Former Netflix executive convicted of fraud after orchestrating more than $500,000 in bribes and kickbacks

Photo Illustration by Chesnot/Getty Images Ex-Netflix IT chief Michael Kail on Friday was convicted of 28 counts of fraud and money laundering. Kail created a "pay-to-play" scheme, taking bribes and kickbacks from tech startups hoping to do business with Netflix. Kail, who was indicted in 2018, must also forfeit a Los Gatos home he purchased with the funds. See more stories on Insider's business page. Former Netflix vice president of IT Michael Kail was convicted by a federal jury on ...
Tags: Startups, Lawsuit, Enterprise, Media, Yahoo, Entertainment, Advertising, US, Trends, Fraud, Netflix, Silicon Valley, Bribery, Doj, US Department of Justice, Los Gatos


Job opening: Web Developer at Rizen Creative

Spotted recently on LinkedIn. Rizen Creative is looking for a Web Developer to join their team. From the job listing: Rizen Creative is looking for a kick-ass coder that has a genuine love for programming. You’re an open-minded creative thinker who loves to hang around others that love talking about ways to make the web a cool place for customers. And, you want to help clients not just succeed, but stand apart in the digital universe. We aren’t looking for the seasoned veteran...
Tags: Jobs, Advertising, Linkedin, Cms, Idaho, Boise Jobs, Rizen Creative, Web Developer Job


In Appeal to Moms, Shapermint Creates Chief Mom Officer

Shapewear brand Shapermint is unveiling a new chief mom officer campaign, shifting the tenor of its messaging from humorous to serious in order to speak to its audience of moms. Tackling the topic of how overtaxed mothers are during the pandemic, the company is offering an open application process for the role, advertising it via...
Tags: Ecommerce, Advertising, Strategy, Challenger Brands, Fashion & Apparel


If you have updated to the latest version of Apple's iOS 14.5 and still haven't seen any privacy pop-ups yet, it could be due to this setting on your iPhone

Lorenzo Di Cola/NurPhoto via Getty Images App Tracking Transparency is one of the core new features in Apple's iOS 14.5 software update. App developers now need to serve users a pop-up asking for permission in order to track them. Some users' settings have prevented them from seeing any pop-ups. Here's how to change that. See more stories on Insider's business page. Apple's iOS 14.5 update began rolling out earlier this week, featuring a bunch of new features, from emo...
Tags: Iphone, Apple, Media, Privacy, Advertising, Trends, Siri, Att, Mobile Advertising, Ad Tech, Pop-up, Appsflyer, McKee, Poulton, Blis, Tech Insider


River Island Celebrates Lockdown Freedom to Promote Spring/Summer Collection

British clothing retailer River Island is celebrating liberation and friendship in a campaign that anticipates the easing of Covid-19 lockdown restrictions and the carefree summer months on the horizon. The "Unleash Your Vibe" ad, the first work for the brand by creative agency St Luke's, features four women dressed in the retailer's spring-summer collection having...
Tags: Ecommerce, Advertising, Creative, River Island, Retailing, Fashion & Apparel, River Island Celebrates Lockdown Freedom


Harry’s Eyes Future Product Launches With New Marketing Boss Gabby Cohen

After securing $155 million in new capital investment last month, shaving equipment manufacturer Harry's has hired Gabby Cohen to be its global head of integrated marketing and communications from subscription fashion service Rent the Runway. Cohen, who started working with the company as a consultant in December, will now take on the new role working...
Tags: Ecommerce, General, Advertising, Harry, Cohen, Gabby Cohen, CMO Moves, B-to-C


A new report lays out the $4.8 billion PR tech industry

Hi and welcome to Insider Advertising for April 30. I'm senior advertising reporter Lauren Johnson, and here's what's going on:The $4.8 billion PR tech industry.Facebook warns advertisers about Apple's privacy move.Google's return to offices.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Cision How small...
Tags: Apple, Google, Facebook, Mark Zuckerberg, Media, New York City, Advertising, Marketing, Newsletter, Trends, Public Relations, Ad Tech, Cision, Newsletters, Advertising Agencies, Patrick Coffee


Top TikTok talent managers and agents for creators in 2021

Collab Crib Courtesy Instagram Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:The top talent managers and agents for TikTok stars in 2021 How much money a YouTuber How a Clubhouse-famous group of "NYU Girls" built a business through sponsorships and tips A TikTok influencer mansion takes a page from the reality-TV playbo...
Tags: UK, Hollywood, London, Media, Instagram, Microsoft, Youtube, Advertising, Newsletter, Trends, Atlanta, Atlantic, House, Sydney, WME, Jones


Verizon is reportedly eyeing a media spin-off

Hi and welcome to Insider Advertising for April 29. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Verizon reportedly wants to sell off media assets.Hewlett-Packard Enterprise in-houses its advertising.Lionsgate tried to buy Showtime.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Verizon Medi...
Tags: Verizon, Facebook, Media, Yahoo, Lionsgate, Advertising, Newsletter, Trends, Digital Media, Aol, Showtime, Starz, Wall Street Journal, Publicis, Cnbc, Ad Tech


With British Humor, This eBay Ad Champions Savvy Shoppers

E-Commerce giant eBay released a new TV ad campaign titled "More ways to win," featuring a loveable British "rogue" and celebrates shoppers who love a bargain. Created by McCann London, the 40-second spot, which will air in the U.K., "playfully" and "vividly" show all the ways people can win in life by shopping on eBay,...
Tags: Ecommerce, Ebay, Advertising, International, McCann London, AdFreak


Note to Amazon: Adobe and FedEx Are Helping Your Competitors Offer 2-Day Delivery

Software giant Adobe and delivery giant FedEx are joining forces to bring free two-day shipping to online merchants to help them better compete with the likes of Amazon and Walmart. In a new multi-year deal, ShopRunner--a membership service that offers free shipping and returns and was acquired by FedEx late last year--will be integrated into...
Tags: Amazon, Ecommerce, Advertising, Walmart, Retailing



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