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A new 30-page report breaks down how to use Instagram Stories effectively in 2020. Here are 4 key takeaways for influencers, brands, and businesses.

A new report from the analytics company Conviva looked at the state of Instagram Stories in 2020. Having eight or more frames in an Instagram Story and turning on replies help increase reach rates across accounts, Conviva found. The most effective stories were shared by accounts with between 10,000 and 50,000 followers, according to the report. Stories contain fewer frames on average in 2020 than they did in 2019, but reach and engagement have increased. Business Insider broke down four key ta...
Tags: Facebook, Instagram, Youtube, Trends, YouTube Twitch, Erica Chan Coffman, Instagram Stories, Instagram Story, Conviva, Nick Cicero Conviva, Linqia Conviva


A new 30-page report breaks down how to use Instagram Stories effectively in 2020. Here are 4 key takeaways for influencers, marketers, and media companies.

A new report from the analytics company Conviva looked at the state of Instagram Stories in 2020. Having eight or more frames in an Instagram Story and turning on replies help increase reach rates across accounts, Conviva found. The most effective stories were shared by accounts with between 10,000 and 50,000 followers, according to the report. Stories contain fewer frames on average in 2020 than they did in 2019, but reach and engagement have increased. Business Insider broke down four key ta...
Tags: Facebook, Instagram, Youtube, Trends, YouTube Twitch, Erica Chan Coffman, Instagram Stories, Instagram Story, Conviva, Nick Cicero Conviva, Linqia Conviva


Wake up sheeple: AI shows all tourists basically take the same picture

Images shared online have a big impact on how we travel. As documentary photographer Sara Melotti puts it: We are all going to the same places, trying to get similar versions of that same shot because we know it will get us more likes….we go to Instagram-spots! What a sad sad word that is, isn’t it?! Sad as it may be, those photos can reveal a lot about our travel choices, as Facebook‘s AI team recently discovered. The researchers analyzed the influence that online photos and conservation polici...
Tags: Startups, Facebook, Instagram, China, Artificial Intelligence, Cuzco Peru, Sara Melotti, Neural


Post-Pandemic Marketing: Will Your Company Be Ready for the New Business Landscape?

What will our businesses look like in the aftermath of COVID-19? No one is quite sure since there’s no real end date to the virus in sight. One thing we do know is the importance marketing will play in attracting customers back to our stores, restaurants, shops, and offices. For many small businesses, getting customers to their physical locations may be a challenge for a while. That’s why it’s vital to have a robust e-commerce site that attracts customers and clients, so they can do business wit...
Tags: Instagram, Youtube, Advertising, Marketing, Sales, Social Media, Stores, Marketing & PR, A&e, Facetime, Influencer Marketing, Facebook Live, KPI, Instagram YouTube, Rieva Lesonsky, Netflix VF Corp


Rising calls to ban TikTok in the US are great news for homegrown tech giants like Facebook that would prefer less competition and regulatory scrutiny (FB, GOOG, AMZN)

The US government is considering banning TikTok as nationalist "security" concerns about the Chinese app grow. That's great news for American tech companies like Facebook. In recent years, there has been increased political and regulatory scrutiny of the American tech giants. But the companies are able to leverage concerns about foreign tech's influence to ward off unwanted regulation. In 2019, Facebook CEO Mark Zuckerberg argued that "the future of the global internet" is at stake. On Friday...
Tags: Amazon, Facebook, Mark Zuckerberg, Instagram, White House, China, US, America, Trends, Republican, Huawei, Signal, Wells Fargo, Zuckerberg, Trump, Facebook In


How to publish a suggested highlight on your Instagram profile, or add your current story to an already published highlight

You can add a suggested highlight to your Instagram profile from your profile page or add your current story to a published highlight in a few simple steps.  Highlights help you showcase your stories even after they've disappeared. Visit Business Insider's Tech Reference library for more stories. Instagram stories can help you showcase your life, but they disappear after 24 hours. So if you're looking for something more long-term, adding highlights to your profile is a great option.  The proc...
Tags: Instagram, Trends, Walmart, Apple Samsung, Google Pixel


Reverse Mortgage at Center of NBA Player Steph Curry’s Instagram Post

National Basketball Association (NBA) point guard Steph Curry has posted to his Instagram account in support of a man in danger of losing his home in a reverse mortgage foreclosure. The son of a reverse mortgage borrower who lives in a home with significance to fans of the NBA team the Golden State Warriors is at risk of losing the home, but has garnered the attention of Curry who has urged people to donate money to keep the son in the home. This is according to original reporting at local Fo...
Tags: Featured, Instagram, Finance, Fox, Nba, National Basketball Association, Oakland, Curry, Golden State Warriors, Warriors, Steph Curry, Bay Area, Lloyd, Oakland Calif, KTVU, Instagram Post


Big DTC brands including Casper, Glossier, and Bombas continue to pump money into Facebook and Instagram despite the ad boycott

Many direct-to-consumer upstarts have steered clear of joining the boycott called for by civil rights and other groups to protest hate speech on Facebook amid nationwide protests over racial injustice. As of July 2, prominent DTC brands including Bark & Co., Casper, Daily Harvest, Freshly, Glossier, Harry's, and Stitch Fix were all still actively running ads across Facebook and Instagram in the US. The economic downturn has made it hard for DTC companies to abandon Facebook since it's one of t...
Tags: Facebook, Mark Zuckerberg, Instagram, US, Trends, Deutsche Bank, Mailchimp, Birchbox, Zuckerberg, Google Pinterest, Mike Duda, Sleeping Giants, UNTUCKit, Bombas, Smile Direct Club, Matt Rivitz


How to set up a donation sticker on an Instagram story to aid your favorite cause or nonprofit organization

You can set up a donation sticker on Instagram stories to help your favorite nonprofits raise money. In addition to donation stickers in Instagram stories, supporters can also fundraise for nonprofit organizations during a livestream. For a nonprofit organization to be eligible to receive donations on Instagram, it must be first approved by the platform. Visit Business Insider's Tech Reference library for more stories. Instagram isn't just about memes or vacation photos — it can also be used ...
Tags: Instagram, Trends, Instagram Stories, Facebook Charitable Giving Tools


How to delete an Instagram post permanently or archive it to be restored later

You can delete an Instagram post from your feed by tapping the "Delete" option that's attached to all of your posts. You can archive your Instagram post using a similar process, though archiving will only hide your photo from others instead of deleting it.  Once you delete a post from Instagram, there's no way to recover it — you'll have to make another post. Visit Business Insider's Tech Reference library for more stories. Instagram lets you post photos and videos on a feed and share your l...
Tags: Apple, Instagram, Samsung, Trends, Walmart, Open Instagram


Instagram is banning all content promoting LGBT conversion therapy

Instagram will from Friday ban any content promoting LGBT conversion therapy, the company told the BBC. Conversion therapy applies to any practice which claims it can "cure" people of their sexual orientation or gender identity. It has been widely decried as false, unethical, and harmful by medical bodies. Instagram already banned ads for conversion therapy earlier this year. Visit Business Insider's homepage for more stories. Instagram has taken the decision to ban any content promoting so-c...
Tags: UK, Instagram, Trends, Bbc, Un, Hopkins, EMEA, BBC Conversion, Tara Hopkins, Victor Madrigal Borloz, Madrigal Borloz


Trump might ban TikTok — here's what experts who pored through its code and privacy policies say about its security

The Trump administration has said it is considering banning TikTok, claiming that it hoovers up user data and is owned by a Chinese company as a national security threat. The geopolitics of US-China relations makes it hard to know whether TikTok is actually any more intrusive than social media platforms like Facebook, or whether this is a ploy by the US to gall China. Business Insider spoke to two experts who said that while TikTok has shown some security issues, its privacy policy suggests it...
Tags: Apple, Google, Facebook, Hong Kong, Europe, Instagram, China, Singapore, Disney, US, Trends, European Union, Beijing, Reddit, Chinese communist party, Wall Street Journal


A good story to tell

“I just can’t,” said Allie. “There’s no way I have the skills to do it. Why frustrate myself trying?” Her determined expression seconded her defeatist words. If you replaced Allie’s name with yours, could you hear yourself saying the same thing? If you can, please read on! Can’t is a wickedly powerful word. It’s a limiting and telling word. Using can’t —and believing it—speaks volumes about our confidence, resilience, and the stories we tell ourselves. If we have confidence in ours...
Tags: Leadership, Instagram, Inspiration, Confidence, Inspirational, Allie, Positive Attitude, Resilient


Leading Thoughts for July 9, 2020

IDEAS shared have the power to expand perspectives, change thinking, and move lives. Here are two ideas for the curious mind to engage with: I. Michael Fanuele on the “right-brain, left-brain” myth: “While different regions of our brain exert motor control over specific parts of our body, thinking is a far messier process. In matters of decision-making, there is no ‘right brain’ or ‘left brain’— there is only a brain, an integrated and complex organ in which feeling informs thinking; in fact...
Tags: Facebook, Leadership, Instagram, Robert Gates, Trump, Michael Fanuele, Leading Thoughts, FDR Nixon Reagan, American Failures Successes


Top 100 Credit Unions Using Social Media for the Second Quarter of 2020

The top 100 credit unions using Facebook, Twitter, YouTube and Instagram ranked by Likes, Views and Followers for the second quarter of 2020. The post Top 100 Credit Unions Using Social Media for the Second Quarter of 2020 appeared first on The Financial Brand.
Tags: Facebook, Twitter, Instagram, Youtube, Finance, Facebook Twitter YouTube, Social Media Power 100, Credit Unions Using Social Media, Featured Content


Top 100 Banks Using Social Media for the Second Quarter of 2020

The top 100 banks using Facebook, Twitter, YouTube and Instagram ranked by Likes, Views and Followers for the second quarter of 2020. The post Top 100 Banks Using Social Media for the Second Quarter of 2020 appeared first on The Financial Brand.
Tags: Facebook, Twitter, Instagram, Youtube, Finance, Facebook Twitter YouTube, Social Media Power 100, Featured Content


Top 100 Banks on Instagram for the Second Quarter of 2020

The top 100 banks on Instagram ranked by their total number of followers through the second quarter of 2020. The post Top 100 Banks on Instagram for the Second Quarter of 2020 appeared first on The Financial Brand.
Tags: Instagram, Finance, Social Media Power 100


Top 100 Credit Union on Instagram for the Second Quarter of 2020

The top 100 credit unions on Instagram ranked by their total number of followers through the second quarter of 2020. The post Top 100 Credit Union on Instagram for the Second Quarter of 2020 appeared first on The Financial Brand.
Tags: Instagram, Finance, Social Media Power 100, Credit Union on Instagram


Facebook just banned a series of disinformation networks linked to Brazil's president that downplayed the severity of COVID-19 (FB)

In a sweep of disinformation networks in five nations, Facebook on Wednesday removed accounts linked to Brazil's president.  Jair Bolsonaro has continually downplayed the coronavirus pandemic – despite recently testing positive for it.  Example posts show the accounts posted information that claimed the virus death rate is "fabricated" by the media.  Visit Business Insider's homepage for more stories. Facebook removed disinformation accounts linked to Brazilian President Jair Bolsonaro that d...
Tags: Facebook, Instagram, US, Trends, Canada, Brazil, Globo, Trump, Roger Stone, Jair Bolsonaro, Bolsonaro, Flavio Bolsonaro, Social Liberal Party, Eduardo Bolsonaro, Jair Bolsonaro Facebook, Ecuador Brazil Ukraine


Facebook removes political disinformation accounts linked to President Trump's longtime ally Roger Stone (FB)

Facebook removed disinformation accounts it says were linked to Roger Stone, the longtime friend of President Trump.  The accounts involved posted about "candidates in the 2016 primaries and general election, and the Roger Stone trial," Facebook said.  Facebook also removed networks that originated in Canada, Ecuador, Brazil, and Ukraine. Visit Business Insider's homepage for more stories. Facebook has removed disinformation accounts after an "investigation linked this network to Roger Stone ...
Tags: Facebook, Florida, Instagram, Congress, Russia, US, Trends, Ukraine, Fbi, United States, House, Wikileaks, Trump, Roger Stone, Stone, New York Times CNN


Berkshire Hathaway HomeServices Showcases Industry Leadership by Automating Digital Advertising During Pandemic, Enters Multiyear Relationship with Adwerx

Popular program has delivered strong ROI for the leading franchisor, who will build on proven success by expanding its use of the Adwerx Enterprise Automation Platform Irvine, CA and Durham, NC – July 8, 2020 (PRNewswire) In May of 2019, theBerkshire Hathaway HomeServices Automated Advertising Program powered by Adwerx Enterprise launched to the franchise system’s nationwide network of over 50,000 real estate agents, giving every network member access to a suite of digital advertising servic...
Tags: Facebook, Real Estate, News, Instagram, Australia, America, Radio, Canada, Middle East, Berkshire Hathaway, Chris, NAR, Berkshire Hathaway HomeServices, Durham NC, National Association of Realtors, Real Estate News


Influencers on YouTube, Instagram, and TikTok now have their own trade association. Its founder explains the industry changes she's pushing for.

The American Influencer Council, a nonprofit membership trade association, formally launched on June 30 and is a first for the influencer industry. The goal of the AIC, similar to other trade organizations in areas like fashion and advertising, is to fill education gaps and advocate on behalf of influencers for industry reform. The AIC's first order of business is lobbying the FTC to provide clearer standards for how to disclose sponsored content that cuts across various platforms like Instagr...
Tags: Instagram, US, Trends, Federal Trade Commission, Ftc, AIC, Instagram YouTube, Business Insider Intelligence, YouTube Instagram, Social Media Week, Bruneteau, Influencer Marketing Hub, Chriselle Lim, Instagram YouTube TikTok, YouTube Instagram TikTok, Brittany Xavier


Instagram introduces Reels in India to fill the nation’s TikTok-sized void

It’s been almost a week since TikTok was banned in India, and we’ve seen a trove of clones trying to fill in the gap. In a power move, Facebook-owned Instagram is introducing its short-video tool Reels in test mode in the country. However, this doesn’t mean that it’s the full roll-out of the Reels for all users across India. The company said this will be a “broad test” in the country, and did not clarify which users will get Reels, or how it’s choosing to make the feature available. Reels was la...
Tags: Startups, Facebook, Instagram, India, Brazil


Instagram introduces Reels in India fill the nation’s TikTok-sized void

It’s been almost a week since TikTok was banned in India, and we’ve seen a trove of clones trying to fill in the gap. In a power move, Facebook-owned Instagram is introducing its short-video tool Reels in test mode in the country. However, this doesn’t mean that it’s the full roll-out of the Reels for all users across India. The company said this will be a “broad test” in the country, and did not clarify which users will get Reels, or how it’s choosing to make the feature available. Reels was la...
Tags: Startups, Facebook, Instagram, India, Brazil, Insider


Instagram introduces pinned comments to better moderate threads

You can pin up to three comments on a post
Tags: News, Instagram, Trends, Social Media, Instagram comments, Instagram moderation, Social Media Moderation


How much money a YouTuber with 1 million subscribers earns, according to 5 creators

YouTube creators who are part of the platform's Partner Program can monetize their videos starting at 1,000 subscribers (if they meet other requirements). Google places these ads and pays a creator a rate based on factors like a video's watch time and viewer demographic. Business Insider spoke with five influencers with between 1 million and 2 million YouTube subscribers, who broke down financial topics like how much they'd earned per view and what they made per month from the platform.   Some...
Tags: Google, Amazon, Facebook, Instagram, Australia, Youtube, Trends, David, Business Insider, Groth, Stephan, Amazon FBA, Partner Program, Kevin David, Graham Stephan, Shelby Church


Gary Vaynerchuk is charging up to $250,000 to help companies shake up their e-commerce operations. Here's the pitch deck.

Serial entrepreneur Gary Vaynerchuk is going after direct-to-consumer startups and established companies alike with a new e-commerce consultancy, VaynerCommerce.  VaynerCommerce, a part of Vaynerchuk's ad holding company, VaynerX, counts Mondelez and Flow Hydration as clients and charges on a per-project basis, with fees going up to $250,000. Vaynerchuk is a founder himself, his Empathy Wines online startup having just sold to beer, wine, and spirits giant Constellation Brands, and says he kno...
Tags: Facebook, Instagram, Trends, Shopify, Gary Vaynerchuk, Mondelez, Vaynerchuk, Ben Fried, VaynerCommerce, Lucid Fusion, VaynerCommerce VaynerCommerce, VaynerX, Zubin Mowlavi, Robbie Deeks, Lucid Fusion VaynerCommerce


The founder of the American Influencer Council explains why she launched the first trade organization for creators and the FTC changes it's lobbying for

The American Influencer Council, a nonprofit membership trade association, formally launched on June 30 and is a first for the influencer industry. The goal of the AIC, similar to other trade organizations in areas like fashion and advertising, is to fill education gaps and advocate on behalf of influencers for industry reform. The AIC's first order of business is lobbying the FTC to provide clearer standards for how to disclose sponsored content that cuts across various platforms like Instagr...
Tags: Instagram, US, Trends, Federal Trade Commission, Ftc, AIC, Instagram YouTube, Business Insider Intelligence, YouTube Instagram, Social Media Week, Bruneteau, Influencer Marketing Hub, Chriselle Lim, Instagram YouTube TikTok, YouTube Instagram TikTok, Brittany Xavier


Instagram swaps out its ‘Activity’ tab for ‘Shop’ in new global test

Instagram today is starting a small global test of the Instagram Shop tab, first announced this May, which allows Instagram users to shop from top brands and creators via a new tab in the app’s navigation bar with just one tap. Here, users will be able to filter products by categories, as they can today via the existing Shop experience within Instagram Explore. Though the company in May had also announced plans for a newly designed Instagram Shop with a different layout than what’s available tod...
Tags: Ecommerce, Apps, Instagram, Shopping, Tech, E-commerce, U S Instagram, Instagram Shop


Post-Pandemic Marketing: Will Your Company Be Ready for the New Business Landscape?

What will our businesses look like in the aftermath of COVID-19? No one is quite sure since there’s no real end date to the virus in sight. One thing we do know is the importance marketing will play in attracting customers back to our stores, restaurants, shops, and offices. For many small businesses, getting customers to their physical locations may be a challenge for a while. That’s why it’s vital to have a robust e-commerce site that attracts customers and clients, so they can do business wit...
Tags: Instagram, Youtube, Advertising, Marketing, Sales, Social Media, Stores, Marketing & PR, A&e, Facetime, Influencer Marketing, Facebook Live, KPI, Instagram YouTube, Rieva Lesonsky, Netflix VF Corp



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