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How much money a YouTuber with 1 million subscribers earns, according to 5 creators

YouTube creators who are part of the platform's Partner Program can monetize their videos starting at 1,000 subscribers (if they meet other requirements). Google places these ads and pays a creator a rate based on factors like a video's watch time and viewer demographic. Business Insider spoke with five influencers with between 1 million and 2 million YouTube subscribers, who broke down financial topics like how much they'd earned per view and what they made per month from the platform.   Some...
Tags: Google, Amazon, Facebook, Instagram, Australia, Youtube, Trends, David, Business Insider, Groth, Stephan, Amazon FBA, Partner Program, Kevin David, Graham Stephan, Shelby Church


Elon Musk and other competitors rushed to support Rocket Lab after the startup's founder apologized for losing 7 satellites in a launch failure

Rocket Lab, a private spaceflight firm in New Zealand, failed to deliver seven satellites to orbit following a launch on Saturday. Company founder and CEO Peter Beck publicly apologized on Twitter to his customers for the loss of the space mission. Following his mea culpas, Beck and Rocket Lab saw a rush of support from SpaceX's Elon Musk and other spaceflight-industry figureheads. "Sorry to hear about this. Hope you get back to orbit soon. Rockets are hard," Musk tweeted in response to a vide...
Tags: Apple, Google, Spacex, Elon Musk, Youtube, Virginia, Beck, Trends, Nasa, Earth, New Zealand, United Launch Alliance, Musk, Reuters, Dan, Electron


Influencer-tech startup ChannelMeter is launching an app that lets YouTubers get paid early — and it's not the only fintech going after creators

Startups are eyeing social-media stars as potential customers for financial services products as the influencer industry continues to grow.  Last month, the fintech startup Karat introduced a custom charge card for influencers, looking at a creator's social metrics, like follower count and engagement rates, rather than their FICO score to assess whether they qualify for its card. This week, the influencer-tech company ChannelMeter is launching a cash payment app for YouTubers with the goal of ...
Tags: Google, Facebook, Youtube, Trends, Fintech, Lee, Karat, YouTube Instagram, Eugene Lee, Eric Wei, IGTV, Tiktok, YouTube TikTok, YouTube Facebook TikTok, Startup Jellysmack, Will Kim


Post-Pandemic Marketing: Will Your Company Be Ready for the New Business Landscape?

What will our businesses look like in the aftermath of COVID-19? No one is quite sure since there’s no real end date to the virus in sight. One thing we do know is the importance marketing will play in attracting customers back to our stores, restaurants, shops, and offices. For many small businesses, getting customers to their physical locations may be a challenge for a while. That’s why it’s vital to have a robust e-commerce site that attracts customers and clients, so they can do business wit...
Tags: Instagram, Youtube, Advertising, Marketing, Sales, Social Media, Stores, Marketing & PR, A&e, Facetime, Influencer Marketing, Facebook Live, KPI, Instagram YouTube, Rieva Lesonsky, Netflix VF Corp


Social media platforms are finally acting like the mini-governments they are

Is this burst of proactive community moderation just a temporary trend?
Tags: Google, Facebook, Twitter, Youtube, Trends, Social Media, Features, Reddit, Trump


Condé Nast employees say Black celebrities like Lizzo and Megan Thee Stallion were rejected from videos based on a 'racist' vetting process

This story is for subscribers to Business Insider. For a brief period, we're making it widely available. For more information on a subscription to Business Insider, click here. Business Insider spoke to 13 current and former employees of Condé Nast Entertainment about the process through which videos are pitched and produced. Condé Nast Entertainment is the famed publisher's video production entity. Sources say this vetting process, which measures the various parts of a pitch against historica...
Tags: Facebook, Hbo, New York, Minneapolis, Youtube, San Francisco, Barack Obama, Trends, Mtv, Williams, Vogue, Sony, Cbs, Conde Nast, Bet, Vanity Fair


Ford is teaming up with Disney to showcase the all-new Bronco SUV during the coronavirus pandemic (F, DIS)

Ford is partnering with Disney to reveal its new Bronco SUV on ABC, ESPN, and the National Geographic channel, as well on Hulu and on Ford's YouTube account. The Bronco was slated to be unveiled at the 2020 Detroit auto show, which was canceled due to the coronavirus pandemic. The Bronco is returning after being discontinued in 1996. Visit Business Insider's homepage for more stories. On Wednesday, Ford announced that it would reveal its much-anticipated new Bronco SUV in prime time, partneri...
Tags: Facebook, Abc, Youtube, Disney, US, Los Angeles, Trends, Ferrari, Ford, Espn, Hulu, Detroit, National Geographic, Coo, Broncos, O J Simpson


Influencers live a pandemic-free fantasy, Quibi dismisses 'YouTuber ideas,' and what's happening with Shane Dawson

Happy Thursday! This is Amanda Perelli and welcome back to Influencer Dashboard, our weekly rundown of what's new in the influencer and creator economy. Before we get started, I want to first introduce a new reporter on BI's business of influencers team: Sydney Bradley! You can reach Sydney and say hi at [email protected] and on Twitter @SydneyKBradley. She will be covering Instagram, TikTok, and all things related to the business of internet creators and influencers. And now to the ...
Tags: Google, Hollywood, Youtube, La, Los Angeles, Trends, Star, Netflix, Mtv, Sydney, Beverly Hills, BLM, BI, Jason Derulo, Trump, Capitol Records


YouTube now lets creators respond to comments with AI-generated smart replies

Google is making it easier for YouTube creators to engage with their audience and quickly reply to comments under their videos. The company is rolling out Smart Reply — an AI-powered feature designed to help users generate appropriate replies without actually typing — to YouTube Studio. Here’s what the implementation looks like: Unlike Smart Reply for Gmail, YouTube’s integration supports multiple languages. For the time being, Smart Reply for creators only works in English and Spanish, but it s...
Tags: Google, Startups, Youtube, Neural, Gmail YouTube, YouTube Studio Here


The best Nintendo Switch games

  The Nintendo Switch is the fastest-selling video game console of the current generation thanks to its utility as a portable device. The Switch also boasts a number of exclusive titles, including games from the "Pokémon," "Super Mario," "Animal Crossing," and "Legend of Zelda" franchises. Below, we've put together a list of must-have games for the Switch, and some additional recommendations if you've already picked up these hit titles. The Nintendo Switch is the world's fastest-selling video...
Tags: Youtube, Trends, Nintendo, Mario, Mario Kart, Super Mario, Zelda, Bros, NPD Group, Yoshi, Akira Toriyama, Animal Crossing, Hyrule, Pok, SNK, Nintendo Switch


Mark Zuckerberg urges people to wear a mask to help 'keep this country open' (FB)

Mark Zuckerberg is calling on people to wear masks to help halt the spread of the coronavirus.  "Covid is spreading quickly again and masks help keep people healthy and keep the country open," Zuckerberg wrote in an Instagram caption accompanying a photo of him and his wife, Priscilla Chan, wearing masks. While researchers have found that universal masking could contain the outbreak and eliminate the need for lockdowns, the issue has become politicized, with some Americans claiming a mask mand...
Tags: Facebook, Mark Zuckerberg, UK, Instagram, Minneapolis, Youtube, Trends, Ford, House, Nancy Pelosi, Donald Trump, Wall Street Journal, Sheryl Sandberg, Zuckerberg, Priscilla Chan, Trump


Quibi says influencers are a key part of its strategy but insiders say it repeatedly dismissed 'YouTuber ideas' in favor of familiar TV formats

Influencers have been part of Quibi's content strategy since it launched, but some people in the influencer business say Quibi has work to do in building relationships with digital creators and making the best use of their talents. Quibi is interested in influencer-driven concepts with high production values or creative that doesn't otherwise fit in with the creators' existing channels, according to people who have pitched or worked with the company. But that approach has ruffled some feathers...
Tags: Youtube, Trends, Netflix, Jeffrey Katzenberg, Hannah Hart, Joe Jonas, Robbins, Business Insider, Hart, Butler, Teigen, Ludlow Ventures, Emily Nussbaum, YouTube Instagram, Rachel Hollis, Kirby Jenner


10 things in tech you need to know today

Good morning! This is the tech news you need to know this Tuesday. Reddit banned r/The_Donald, the largest pro-Trump subreddit, as it cracks down on hate speech and targeting. The subreddit was one of roughly 2,000 communities that were banned across Reddit on Monday, CEO Steve Huffman said. Amazon's live streaming service Twitch suspended President Trump's channel for violating 'hateful conduct' policies and cited his campaign speeches as the reason. Twitch said Trump's words at campaign rall...
Tags: Google, Amazon, Facebook, Elon Musk, Instagram, Microsoft, Youtube, China, India, US, Trends, Tech, Tesla, Reddit, Wall Street Journal, Alexa


4 In Demand Products During This Time Of Pandemic

COVID-19 has paved the way for the “new normal”, wherein people adopt new ways of meeting physical, social, and economic needs. Personal protective equipment (PPE) are now being routinely used to ensure health and safety, virtual shopping is at an all-time high due to qurantine and lockdown, and physical interactions have been limited to mobile and online platforms. There are products that have become in demand because of the current pandemic, primarily because there have been drastic changes c...
Tags: Startups, Youtube, ERP, Netflix, Skype, Alexa, Others, Product Strategy, Business Advice, Pandemic, Global Market Insights Inc, Siri Mobile Devices, Digital Products Digital


Reddit, YouTube, and Twitch are taking major steps to crack down on hate speech from pro-Trump and far-right groups (GOOG, GOOGL, AMZN, FB)

Major social media platforms on Monday took action against Trump, pro-Trump groups, and far-right accounts for violating their policies against hate speech. Reddit banned r/The_Donald, the largest pro-Trump subreddit, Twitch suspended Trump's official account, and YouTube banned a number of prominent white supremacists' channels. The moves come as major advertisers are boycotting Facebook over the company's refusal to take more aggressive action against hate speech and misinformation. Visit Bu...
Tags: Google, Facebook, Mark Zuckerberg, Youtube, Trends, Reddit, Naacp, Donald Trump, Steve Huffman, North Face, Trump, Ku Klux Klan, Tulsa Oklahoma, Denny, Ben Jerry, Stefan Molyneux


YouTube stars reveal their monthly earnings, how much they get paid for 1 million views, and their average CPMs

YouTube creators who are part of the Partner Program can monetize their videos with Google-placed ads and often it's a big chunk of their overall income.  But the amount of money different creators make per view varies based on a variety of factors like content category and viewer demographic. Business Insider spoke with dozens of influencers who broke down how much they'd earned per view, and what they made on videos with 100,000 and 1 million views. Some also shared their monthly and yearly ...
Tags: Google, Amazon, Facebook, Youtube, Trends, Griffin, Business Insider, Blake, Amazon FBA, CPM, Kyra, Partner Program, YouTube Partner Program, Kulani, Roberto Blake, Brian Barczyk


YouTube bans white supremacist channels including those of Richard Spencer, David Duke, and Stefan Molyneux

On Monday, YouTube announced the bans of many popular white supremacists, including David Duke, Richard Spencer, and Stefan Molyneux.  "We have strict policies prohibiting hate speech on YouTube, and terminate any channel that repeatedly or egregiously violates those policies," a YouTube spokesperson said in a statement. YouTube has faced criticism for what the independent research organization Data and Society called its "broadcasting" of "propaganda to young viewers."  The news comes the sam...
Tags: Google, Amazon, Youtube, Trends, Reddit, Ellen Pao, The New York Times, Nazi, Donald Trump, Duke, Steve Huffman, Trump, Ku Klux Klan, Spencer, Stefan Molyneux, SPLC


Top YouTube creators reveal their monthly earnings, how much they get paid for 1 million views, and their average CPMs

YouTube creators who are part of the Partner Program can monetize their videos with Google-placed ads and often it's a big chunk of their overall income.  But the amount of money different creators make per view varies based on a variety of factors like content category and viewer demographic. Business Insider spoke with dozens of influencers who broke down how much they'd earned per view, and what they made on videos with 100,000 and 1 million views. Some also shared their monthly and yearly ...
Tags: Google, Amazon, Facebook, Youtube, Trends, Griffin, Business Insider, Blake, Amazon FBA, CPM, Kyra, Partner Program, YouTube Partner Program, Kulani, Roberto Blake, Brian Barczyk


Quibi has courted influencers for its shows but insiders say it ruffled feathers by dismissing 'YouTuber ideas' in favor of familiar TV formats

Influencers have been part of Quibi's content strategy since it launched, but some people in the influencer business say Quibi has work to do in building relationships with digital creators and making the best use of their talents. Quibi is interested in influencer-driven concepts with high production values or creative that doesn't otherwise fit in with the creators' existing channels, according to people who have pitched or worked with the company. But that approach has ruffled some feathers...
Tags: Youtube, Trends, Netflix, Jeffrey Katzenberg, Hannah Hart, Joe Jonas, Robbins, Business Insider, Hart, Butler, Teigen, Ludlow Ventures, Emily Nussbaum, YouTube Instagram, Rachel Hollis, Kirby Jenner


Meet Spin, a new startup bringing live-streamed shopping— which has exploded in China— to the US. Here's how it partners with influencers and retailers for a digital window shopping experience.

Spin Live, an app where retailers and influencers can live stream videos to shoppers, just launched in the US. Live commerce has taken off in China, where users can follow brands and influencers, watch product videos, and click-to-buy in-app. Live commerce combines entertainment with shopping, engaging users through video and enabling seamless check-outs. Sign up here for our Wall Street Insider newsletter. Live commerce, where brands and influencers stream videos to shoppers, has taken off i...
Tags: Amazon, Youtube, China, US, Trends, Paypal, Alibaba, Max Levchin, Taobao, Hsn, Qvc, Wiegand, Brian Wiegand, Instagram TikTok, MSA Capital Rock River Capital, Fason de Viv


10 things in tech you need to know today

Good morning! This is the tech news you need to know this Monday. The Washington Post reports that as far back as 2015 Facebook started altering its policies to accommodate Donald Trump. The Post's report relies on information from a dozen former and current employees plus previously unreported documents. . The stock plummet wiped $7 billion off CEO Mark Zuckerberg's net worth. .  The coffee shop chain will continue to advertise on YouTube however. . "There is much more to be done, especial...
Tags: Facebook, Mark Zuckerberg, Post, Spacex, Washington Post, Youtube, China, Singapore, US, Trends, Unilever, Eu, Bbc, Honda, Donald Trump, Black Lives Matter


Blackpink takes back the YouTube crown from BTS with record-breaking new video

K-pop group Blackpink has broken the record for the most views for a single video in 24 hours with its new music video ‘How You Like That,’ reports Variety. Hit the play button above to watch it. The video racked up 82.4 million views within the first 24 hours of release on June 26. It ousted the previous record holder, which happens to be another K-pop track: BTS‘ ‘Boy With Luv,’ which garnered 74.6 million views back in April 2019. This isn’t the first time Blackpink has held the record for mo...
Tags: Startups, Youtube, Distract, Blackpink


Starbucks suspends advertising on all social media platforms, becoming the latest company to boycott Facebook

Starbucks announced Sunday it will suspend all of its advertising across social media platforms as it conducts discussions "internally, with our media partners, and with civil rights organizations" about ending the spread of hate speech. Facebook, in particular, has taken criticism for its response to hate speech on its platform and its decision to allow President Trump to make controversial posts, such as calling protesters "thugs" and writing "when the looting starts, the shooting starts." S...
Tags: Google, Facebook, Mark Zuckerberg, London, Minneapolis, Youtube, Trends, Patagonia, Starbucks, Donald Trump, Coca Cola, Cnbc, Business Insider, Zuckerberg, Trump, Anti Defamation League


Here's how the all-new Ford F-150 pickup truck could stack up against the Tesla Cybertruck (TSLA, F)

Ford revealed its all-new, 2021 F-150 pickup truck last week, and it's packed with technology. The F-150 has been the best-selling vehicle in the US for 43 straight years. The Tesla Cybertruck was unveiled last year and immediately captivated and polarized opinion with a radical, futuristic design. The F-150 hits the market later this year, while the Cybertruck won't start deliveries until late next year. Ford hasn't yet detailed pricing, but the top-spec F-150 and the best-equipped Cybertruck...
Tags: Facebook, Youtube, US, America, Trends, Tesla, Ford, Toyota, Nissan, Chevy Silverado, Cybertruck, Tesla Cybertruck


Stories of small business: resilience amid COVID-19

As a former small business owner, I admire the many ways that an idea-turned-business can start: as a side hustle, a plan dreamed up at the kitchen table, or something passed down from generation to generation. But what I admire more is the ingenuity and resilience of small business owners who make it through all manner of crises, especially COVID-19.Seventy percent of small businesses say digital tools have been useful to them during the COVID crisis. Here are the stories of a few businesses fr...
Tags: Google, New York, Small Business, Youtube, Mexico, United States, New Delhi India, Verona Italy, Corinna, Rahul Kaul, Kim Spalding, Anna Fiscale, Progetto Quid, Theresa Williams, COVID, Brooklyn New York Celsious


LIVE JUNE 30 | Happiness hack: Approach life like an Italian chef

Add event to calendar What does an adaptive and inventive life look like? Well, it looks a lot like Italian cooking. Tuscan chef Gabriele Corcos and American actor Debi Mazar bring their creative forces to Big Think Live to discuss risk-taking, career pivoting, and why your approach to food can be an instruction manual for reinvention, love and family. Ask your questions during the live Q&A! Join at 1pm ET on Tuesday June 30. Streaming via YouTube and Facebook, and via Big Think Edge (fo...
Tags: Travel, Food, Art, Facebook, Television, Film, Youtube, Happiness, Creativity, Culture, Innovation, Personal Growth, Debi Mazar, Gabriele Corcos


YOUTUBE MONEY STATS: Data from 26 creators reveals how much they earn per view, per month, and on videos with 1 million views

YouTube creators who are part of the Partner Program can monetize their videos with Google-placed ads and often it's a big chunk of their overall income.  But the amount of money different creators make per view varies based on a variety of factors like content category and viewer demographic. Business Insider spoke with dozens of influencers who broke down how much they'd earned per view, and what they made on videos with 100,000 and 1 million views. Some also shared their monthly and yearly ...
Tags: Google, Amazon, Facebook, Youtube, Trends, Griffin, Business Insider, Blake, Amazon FBA, CPM, Kyra, Partner Program, YouTube Partner Program, Kulani, Roberto Blake, Brian Barczyk


YouTube is targeting TikTok with a new 15-second video recording feature

Facebook and Instagram are both trying their hand at short-video platforms to rival TikTok, with Lasso and Reels. So why should YouTube feel left out? The video streaming company is now experimenting with a new feature that will let you record 15-second videos. Earlier this week, YouTube said it’s letting some people record short videos with this feature called multi-segment videos. It is rolling out the test to some users on both iOS and Android. The idea is to record 15-second clips that will ...
Tags: Google, Startups, Facebook, Apps, Instagram, Youtube, Lasso


Karat launches a credit card for online creators

Karat is a new startup promising to build better banking products for the creators who make a living on YouTube, Instagram, Twitch and other online platforms. Today it’s unveiling its first product — the Karat Black Card. The startup, which was part of accelerator Y Combinator’s Winter 2020 batch, is also announcing that it has raised $4.6 million in seed funding from Twitch co-founder Kevin Lin, SignalFire, YC, CRV and Coatue. Co-founder and co-CEO Eric Wei knows the creator world well, than...
Tags: Fundings & Exits, Startups, Y Combinator, Media, Youtube, Funding, Tech, Kevin Lin, Karat, Wei, SignalFire, CRV, Coatue, Eric Wei, Recent Funding, Will Kim


Meet Spin: A new US live-commerce startup partnering with influencers and retailers to bring window shopping to your phone

Spin Live, an app where retailers and influencers can live stream videos to shoppers, just launched in the US. Live commerce has taken off in China, where users can follow brands and influencers, watch product videos, and click-to-buy in-app. Live commerce combines entertainment with shopping, engaging users through video and enabling seamless check-outs. Sign up here for our Wall Street Insider newsletter. Live commerce, where brands and influencers stream videos to shoppers, has taken off i...
Tags: Amazon, Youtube, China, US, Trends, Paypal, Alibaba, Max Levchin, Taobao, Hsn, Qvc, Wiegand, Brian Wiegand, Instagram TikTok, MSA Capital Rock River Capital, Fason de Viv



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