Ecommerce


 

A 21st-Century Refresh Revitalizes Sales Performance Management Solutions

Gold-Standard Products Get Updated For The 21st Century What’s old is new again. Corduroy, fanny packs, and overalls are all the rage. Star Wars, Jurassic Park, and Jumanji are at the top of the box office. Is it 1995 or 2018? Like so many of our favorite 90s products, sales performance management (SPM) solutions are […]
Tags: Ecommerce


How My E-Commerce Business Soared From 0-$100K in Less Than 4 Months

Over the past 10 years, I've been a part of at least that many startups. The tools of the trade have changed rapidly, but the core elements of successful entrepreneurship remain relatively unchanged. When I first started out, "social media marketing" was a brand new concept and existed almost entirely on Myspace. Now entrepreneurs have a slew of tools to amplify their brand and grow their e-commerce revenue, but it's easy to get lost in the noise. As a consultant and a company founder, I can...
Tags: Ecommerce, Commerce Business Soared From


Luxury Retail 2018: What A Difference A Year Can Make

Luxury brands have gone from relative inertia over digital strategies to a flurry of activity, including technology upgrades, partnerships, and even acquisitions. Back in the summer of 2017, we warned that luxury brands were out of time when it came to improving their digital customer experiences and internal operations. Digitally mature and savvy luxury consumers […]
Tags: Ecommerce, Digital Transformation, Retail, Online Retail, Age Of The Customer, Digital Business, Digital Disruption, Digital Customer Experience, Customer Centricity, Always Addressable Customer


Gillette’s Path Forward With “We Believe”: Own The Controversy

In Part 1 of this post, I criticized Gillette for its statement, “We weren’t trying to court controversy. We were just trying to upgrade the selling line that we’ve held for 30 years,” as lacking conviction in the values it claimed that the campaign represented. My first piece of advice was: If you aren’t authentic […]
Tags: Ecommerce, Advertising, Corporate Social Responsibility, Branding, Gillette, Brand Building, B2C Marketing, Promoted, Marketing & Strategy


Gillette’s Biggest Mistake — And How To Fix It

This video gives a 2-minute summary of the biggest mistake Gillette has made with the “We Believe” campaign and what the brand can do now to fix it. If you want more comprehensive guidance on how to manage a crisis, read the report I wrote with my colleague, Emily Collins: “Brands Forget The Rules of Modern Marketing When Crisis […]
Tags: Ecommerce, Branding, Gillette, B2C Marketing, Emily Collins


Amazing Selling Machine -Best Amazon FBA Training

If you’re looking for best online business that can give you more result with little investment, you may want to consider Amazon FBA business.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Ecommerce, Blogging, Amazon FBA, Amazing Selling Machine Best Amazon FBA


Keep Experimenting To Apply The Best Digital Technology For Your Store Environment

Retailers are slowly moving beyond omnichannel fulfillment capabilities in stores to invest in digital store technologies that empower store associates, improve customers’ engagement, and enhance store operations. There is no single formula for great execution on digital store technologies, and the varied performance of the retailers assessed shows that many are still figuring out the […]
Tags: Ecommerce, Digital Transformation, Customer, Retail, Online Retail, Digital Signage, Digital Store, Digital Business, Digital Disruption, Digital Customer Experience, Store Inventory Management, Digital Retail, Digital Store Technologies


NRF 2019: It’s A Visionary Retail Revival

NRF 2019 attracted more than 800 exhibitors that demonstrated to more than 37,000 attendees. If last year’s theme was (Alexa’s) voice, this year’s show was all about computer vision driving: Frictionless retail. Computer vision specialist Scandit, with clients such as Sephora and Louis Vuitton, showed that any retailer can offer a grab-and-go experience like Amazon […]
Tags: Amazon, Ecommerce, Sephora, Alexa, Nrf, Louis Vuitton, Scandit


My Top NRF 2019 Takeaways (AKA, News Vs. Nonsense)

I say this as both an analyst and a recovering retail professional: NRF is like drinking Red Bull . . . from a 50′ beer bong . . . for three days straight . . . on Jupiter. You just know what’s coming, but there is almost no way to prepare for the deluge of […]
Tags: Ecommerce, Nrf


The Future Of Enterprise Computing: It’s Time To Develop A Long-Term Vision Of Devices And Apps

Computing has changed drastically over the past decade. In our report, “The Future Of Enterprise Computing,” we discuss these major changes and examine how computing will evolve in the next 5-10 years. In 2007, Forrester predicted that the device market would fragment beyond its traditional desktop and laptop confines. Not only did that prediction come […]
Tags: Ecommerce, Forrester, Employee Experience, Enterprise Mobile Devices, Workforce Enablement



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