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Coming Soon on Hulu: Season 2 of First-Time Buyer by the National Association of REALTORS®

NAR PULSE—Watch what happens when first-time buyers, guided by the expertise of a REALTOR®, search for their dream home in First-Time Buyer, streaming Dec. 25 on Hulu. Catch up on season one today and share with your agents! Encourage Your Agents to Enroll in the L.E.A.D. Courses Developed by top REALTOR® leaders exclusively for aspiring to seasoned REALTOR® leaders, the Building Blocks, Road Map, Vision and DEI courses equip participants with the practical skills, concepts, knowledge and pract...
Tags: News, Marketing, Radio, National, Hulu, Agents, Latest News, Industry News, NAR, National Association of Realtors, Real Estate Education, REALTOR® Store, National Association of REALTORS®, Real Estate Courses, Realtor Benefits

6 Ways to Build Your Brand as a Real Estate Agent

You know that successful businesses, big and small, have distinct brands that are memorable and instantly recognizable—but did you ever stop to think about your brand? As a real estate agent, you are your brand; your brand is defined by your values and characteristics, by your unique personality. Here are some ways to build your brand as an agent. 1. Identify Your Audience Who are your ideal clients? What motivates them to close a deal? What’s the best way for you to connect with them? Answering...
Tags: Facebook, News, Instagram, Marketing, Business Planning, Radio, Chamber of Commerce, Agents, Latest News, Industry News, Best Practices, Success Tips, Real Estate Marketing, Real Estate Agent, Network Network Network, Fathom

Leveraging Social Media to Improve Brand Trust

Every successful agent knows how important trust is in building and maintaining relationships that will sustain your career. Trust can be the difference between brand obscurity and standing out from your competition when it comes to your social media marketing effort, so it’s vital that you take time to inspire loyalty with your digital presence. From implementing personal storytelling to providing followers with unique experiences, here are a few strategies that will position you as a trustwort...
Tags: Productivity, Feature, Technology, News, Marketing, Business Planning, Social Media, Social Media Marketing, Radio, Agents, Latest News, Industry News, Best Practices, Success Tips, Real Estate Marketing, Real Estate Agent

Annual Home Price Growth Strong but Moderation Forecast for 2022

U.S. annual home price growth for October 2021 remained strong at 18% in October— the highest recorded in the 45-year history of CoreLogic’s Home Price Index (HPI). However, monthly price growth has slowed from its April peak, signaling a continued slowdown in the coming months. The findings: U.S. home prices increased 18% in October YoY. Month-over-month, they increased by 1.3%. Appreciation of detached properties (19.5%) was 6.6 percentage points higher than attached properties (12.9%). CoreL...
Tags: Utah, Florida, Real Estate, News, Housing Market, Radio, Idaho, Arizona, Teams, National, Agents, Affordability, Naples, Latest News, Industry News, Real Estate News

Salt Lake City Projected to be 2022 Top Housing Market

The nation’s top housing markets are driven by strong local economies, tech sector job growth and affordability, according to realtor.com®’s latest forecast. The Top Housing Markets of 2022 were primarily located in the Mountain West, Midwest and New England. They will likely experience the strongest combined growth in home sales and listing prices among the 100 largest U.S. metros, said the company. Across these 10 markets, home sales are expected to grow by 11.6% year-over-year in 2022—almost ...
Tags: Jobs, News, Housing Market, Economy, Radio, Luxury, Teams, National, Salt Lake City, Columbus, Agents, Worcester, Affordability, New England, Latest News, Industry News

Planning for a Successful 2022: Implementing Lessons Learned

As you prepare for the new year, you can gain a great advantage for yourself and your team by reflecting on the past year. When you think about what you’ve accomplished, and where you fell short on your goals, you’re bound to learn something new about yourself and how your team operates. However, simply reminiscing about the past year won’t help you make those valuable—and vital—changes to your business. When we use hindsight to our advantage, we can make important course corrections. So how do ...
Tags: Productivity, News, Business Planning, Radio, 2022, Teams, Agents, Coaching, Latest News, Industry News, Best Practices, Success Tips, Workman Success Systems, Real Estate Training, Real Estate Coaching, Agent Teams

Focus Your Team on the Right Calls: Servicing vs Prospecting

For the most part, real estate agents pride themselves on providing exceptional service to their buyers and sellers—so much service that they end up failing themselves by not keeping their pipeline full. They over-service their transactions in some cases and then once those deals close, they find themselves out of business and starting the prospecting game all over again. I have seen this over and over, hundreds of times. Agents spend all their time servicing the one or two deals they must close...
Tags: News, Time, Business Planning, Radio, Teams, Johnson, Agents, Coaching, Latest News, Industry News, Best Practices, Success Tips, Sherri, Real Estate Agent, Real Estate Coaching, Agent Teams

The Principles of Team Success, Part 3: Prosperity

ICYMI: Over the past couple of weeks, I’ve been outlining the key principles of successful teams. We started out with the importance of articulating a purpose—defining your “big whys” for being in real estate and starting a team. Then last week, we talked about what it means to be truly productive and how money making activities need to be central to your daily pursuits. What does it mean to be truly prosperous? There are probably as many ways to define prosperity as there are people who experie...
Tags: Feature, News, Business Planning, Radio, Teams, Agents, Coaching, Latest News, Industry News, Best Practices, Success Tips, Merriam Webster, Lead Story, Workman Success Systems, Prosperity, Real Estate Training

Registration Open for Brian Buffini’s Annual ‘Bold Predictions 2022 Real Estate Market Outlook’

Brian Buffini, founder and chairman of Buffini & Company, will continue to navigate what the future holds for real estate, and what agents need to do to succeed, in his annual “Bold Predictions” market outlook, on Mon., Dec. 13, 2021 at 1 p.m. (ET)/10 a.m. (PT). The online broadcast, “Brian Buffini’s Bold Predictions: 2022 Real Estate Market Outlook,” will also include an interview with Dr. Lawrence Yun, chief economist and senior vice president of research at the National Association of REALTOR...
Tags: News, Housing Market, Radio, National, Forecast, Agents, Coaching, Latest News, Industry News, NAR, National Association of Realtors, Lawrence Yun, Brokers, Brian Buffini, Buffini & Company, Buffini

REALTORS® Take the Lead Before the Need

There is no question that REALTORS® have a passion for giving back, and that generous spirit was never more evident than in the hours following the Sept. 11, 2001, attacks on our nation. Our world as we knew it was shaken to its core and REALTORS® jumped into action to create the REALTORS® Relief Foundation (RRF), raising $8.4 million from REALTORS® and others, vowing that no American should be at risk of losing their home because of the loss of a breadwinner in a terrorist attack on American so...
Tags: Post, Real Estate, New York, News, California, Radio, Arkansas, Michigan, National, Louisiana, Agents, Natural Disasters, Michael Ford, Latest News, Industry News, NAR

Luxury Homeownership: Sustainability a Key Buying Factor, COVID Continues Impacting Trends

Demand for luxury home purchases has not dwindled even as the pandemic’s volatile nature continues to pose challenges in real estate. According to a 2022 State of Luxury Real Estate (SOLRE) report, authored by Luxury Portfolio International® (PLI), home prices in the segment are expected to continue increasing as supply struggles to meet high demand. While most luxury buyers (74%) are still reporting strong personal economic confidence, 75% say they are very concerned their discretionary spendin...
Tags: Europe, Feature, Real Estate, News, Marketing, Selling, Housing Market, Radio, Luxury, Middle East, Teams, National, North America, Agents, Latest News, Industry News

5 Ways to Improve Your Real Estate Website Traffic

Is your real estate website doing all it can to increase the number of visitors you have? There is a lot more to it than setting up the site, adding your bio and throwing together some neighborhood pages. If you want your site to be a success with lots of visitors and tons of leads, you need to enhance your website regularly. Here are five things you can work on now to improve search engine optimization (SEO) and increase your real estate website’s traffic. 1. Make your website mobile friendly. ...
Tags: Google, Technology, News, Marketing, Business Planning, Radio, Agents, Coaching, Latest News, Industry News, Best Practices, Success Tips, Springfield, National Association of Realtors, Colibri, Real Estate Marketing

3 Strategies for Holiday Lead Conversion

You’ve probably heard this a lot since you first started in the industry: real estate is a relationship business. The pathway toward building relationships with prospective clients is forged through engaging and showcasing your value as a real estate professional. It doesn’t hurt to get creative with reaching out to potential clients, and the holidays are in full swing. You have plenty of options to connect and build relationships this season. Here are some of the best ways to convert hot lea...
Tags: Productivity, Feature, News, Holidays, Marketing, Business Planning, Radio, Agents, Seasonal, Lead Generation, Latest News, Industry News, Best Practices, Success Tips, Don, Lead Conversion

Shattering the Glass Ceiling in Real Estate

The real estate industry is dominated by powerhouse women entrepreneurs. Women are likely to enter real estate not only because of their interest in the field and the flexibility the industry provides, but also because of their strong desire to help families and work with people. The pandemic has been difficult on women’s careers. In April 2020, the share of women aged 25 – 54 in the labor force who were working dropped to the lowest level seen since March 1984. The strides women made through th...
Tags: Feature, Real Estate, Leadership, News, Radio, Dolly Parton, Teams, National, Agents, Latest News, Industry News, NAR, National Association of Realtors, Real Estate News, Brokers, Lead Story

Register for RISMedia’s ‘Rocking in the New Year 2022,’ Taking Place Jan. 6

Join RISMedia and our all-star line-up of real estate leaders and visionaries to gear up for maximum success in the New Year. Power brokers, subject matter experts, top-producing agents and some of the industry’s best coaches and trainers will share critical advice and hands-on strategies for tackling the challenges and optimizing the opportunities that lie ahead in 2022 in our next virtual event. With 20-plus sessions and more than 50 speakers, and two separate, customized tracks for brokers an...
Tags: Real Estate, News, Marketing, Business Planning, Social Media, Housing Market, Radio, Teams, National, Agents, Coaching, Latest News, Industry News, Success Tips, Real Estate Agent, Brokers

Brand Report: Canadian Real Estate Prices Expected to Rise 9.2% in 2022

RE/MAX is anticipating steady price growth across the Canadian real estate market in 2022, with inter-provincial migration continuing to be a key driver of housing activity in many regions, based on surveys of RE/MAX brokers and agents, as reflected in the 2022 Canadian Housing Market Outlook Report. Key findings: Migration between provinces expected to continue in 2022, potentially impacting local Canadian real estate conditions, according to 53% of RE/MAX brokers (20 out of 38) Forty-nine per...
Tags: News, Housing Market, Radio, Canada, Luxury, Teams, National, Halifax, Agents, Latest News, Industry News, Moncton, Atlantic Canada, Real Estate News, Christopher Alexander, Leger

New Mortgages Fall, Sparking Fears of Market Slowdown

A significant drop in mortgage originations for the second consecutive quarter has industry insiders worried, as borrowers appear to be shying away from both refinance and new purchase lending in what is traditionally a peak season, according to a new report from ATTOM Data Solutions. After dropping 3% in the second quarter of 2021, new mortgage originations fell an alarming 8% overall in Q3 this year. This is the first time in more than two years the industry has seen consecutive quarterly decr...
Tags: Real Estate, News, Housing Market, Radio, Teams, National, Mortgage, Lending, Financing, Agents, Latest News, Industry News, Consumer, Real Estate News, Jesse Williams, Brokers

How Past Clients Lead to Future Business

What kind of score do you give yourself when it comes to nurturing past clients? Strengthening these relationships will place you ahead of the competition and set you up for continued success. It’s baffling trying to understand why agents pay for leads that are sold and resold through multiple lead generation platforms, who then wonder why their conversion rates are low. Top producers know that creating the connection with a client is the challenging part, but the real money comes after the tran...
Tags: News, Marketing, Business Planning, Radio, Agents, Coaching, Lead Generation, Latest News, Industry News, Best Practices, Success Tips, Referrals, Lead Conversion, Terri Murphy, Workman Success Systems, Real Estate Training

Emerging Tech: AI and 5G Will Be Game Changers for Real Estate

Technology is playing an increasingly important role in real estate, supplementing agent and broker efforts to build relationships and provide value to homebuyers, sellers and investors. While the last decade has seen significant tech growth, industry experts addressed the future of its applications in real estate at the National Association of REALTORS® (NAR) annual REALTOR® Conference & Expo, this year held in person at the San Diego Convention Center in California from Nov. 12-15. The consens...
Tags: Technology, News, California, Radio, National, Ai, Agents, Griffin, 5g, Latest News, Industry News, NAR, National Association of Realtors, Real Estate News, San Diego Convention Center, Conroy

How 1REport Empowers Agents for Success in the Digital Era

“We knew we were building something big, but we didn’t know how big,” says Allen Alishahi, referring to the past year of growth his company has seen. Last year, ShelterZoom—the four-year-old startup Alishahi co-founded after his 30-year career as a Staten Island, New York, broker—launched a digitally secure platform called DocuWalk. This full suite of tools gives agents a way to manage the real estate process all the way from the initial offer to the final signature. Building on the success of D...
Tags: Feature, Technology, News, Marketing, Digital Privacy, Radio, National, Agents, Latest News, Industry News, Staten Island New York, Real Estate Technology, Lead Story, Chao Cheng Shorland, Shelterzoom, Allen Alishahi

Forecast: 2022 Real Estate Market Will be a Mixed Bag

From remote work trends impacting where people can live to affordability issues cropping up as home prices rise, the real estate markets in 2022 will have a fair share of new challenges and opportunities. According to the realtor.com® 2022 Housing Forecast, next year is set to be a mixed bag. Housing trends to watch in 2022: While 2020-2021 brough a home-buying frenzy largely fueled by first-time millennial homebuyers, potential homeowners will face increased competition for at least the next t...
Tags: News, Interest Rates, Housing Market, Radio, Teams, National, Forecast, Agents, Affordability, Predictions, Latest News, Industry News, Consumer, Real Estate News, Real Estate Market, Brokers

Year-End Outlook: Price Growth to Cool as Affordability Challenges Persist

Editor’s Note: RISMedia’s Year-End Outlook series provides an in-depth analysis of the housing market’s leading indicators for economic health, and showcases expert insights on what’s to come in 2022.  Depending on whom you ask, the past year of home price gains may have been a boon or a bust. Home prices rose by nearly 20% over the past year under a perfect storm of a widening supply and demand gap in addition to pandemic-induced influences. On the one hand, sellers have benefited from heated c...
Tags: Feature, News, Radio, Teams, National, Seattle, Agents, Latest News, Industry News, NAR, Gardner, Bowers, Consumer, National Association of Realtors, Gardners, Pappas

Single-Family Home Prices Continue Upward Momentum

Home prices for single-family properties continued their upward trajectory in September, going against typical seasonal market slowdowns, according to the most recent S&P CoreLogic / Case-Shiller Indices. The organization reported an 19.5% annual increased in September, down from 19.8% in August. The 10-City Composite increased 17.8% YoY, down from 18.6% the previous month. The 20-City Composite increased 19.1% YoY, down from 19.6% in the previous month. The markets with the highest YoY home pri...
Tags: Agents, Brokers, Consumer, Industry News, Latest News, Lead Story, National, News, Teams, Case-Shiller, CoreLogic, Feature, Home Prices, Home Values, Housing Market, Real Estate

U.S. Home Prices Continue to Appreciate

U.S. home prices increased 18.5% from the third quarter of 2020 to the third quarter of 2021. According to the Federal Housing Finance Agency House Price Index (FHFA HPI®), house prices were up 4.2% compared to Q2 of 2021. FHFA’s seasonally adjusted monthly index for September was up 0.9% from August.​ ​​​​​Key findings: Housing markets have experienced positive annual appreciation since 2012. Home prices increased in all 50 states and DC between the third quarters of 2020 and 2021. The five st...
Tags: Utah, Florida, Real Estate, News, Maryland, Montana, Radio, North Dakota, Idaho, House, Iowa, Arizona, Teams, National, Dc, Louisiana

zavvie and Landis Partner on Home-Buying Solution

Zavvie recently announced it is teaming up with Landis, a company that uses technology and data science to help Americans achieve homeownership. Landis, which recently became part of the National Association of REALTORS® REACH Program for startups, is a social impact-driven company with a mission to guide renters on their unique path to purchasing a home. Now operating in Alabama, Florida, Georgia, Indiana, Kansas, Kentucky, North Carolina, Maryland, Missouri, Ohio, South Carolina, Pennsylvania,...
Tags: Real Estate, Technology, News, Radio, Commission, National, Agents, Latest News, Industry News, Homebuying, Landis, National Association of Realtors, Real Estate News, Hornung, Real Estate Agent, Zavvie

Commerce Department Moves to Double Lumber Tariffs, NAHB Responds

The U.S. Commerce Department moved forward with an administrative review to double the tariffs on Canadian lumber shipments into the U.S. from 9% to 17.9%. Chuck Fowke, chairman of the National Association of Home Builders (NAHB), issued the following statement in response: “With the nation in the midst of a housing affordability crisis, the Biden administration has moved to slap a huge, unwanted tax hike on American homebuyers and renters by doubling the tariffs on Canadian lumber shipments int...
Tags: Europe, Real Estate, News, White House, China, Radio, Luxury, Commerce, Teams, National, Supply, Biden, Agents, Latest News, Industry News, Inventory

Overcoming Bias in Home Appraisals Starts With the Appraisers

(TNS)—Home appraisers have gotten an unusual amount of attention recently thanks to a surge in coverage about racial disparities in home valuations. There’s no simple explanation for how a property’s value is assessed, but understanding how appraisals work and the industry’s current makeup can provide some framework to addressing inequality in the housing market. Why Diversity Is Important in the Appraisal Industry Before understanding why diversity matters in appraisals today, it’s crucial to u...
Tags: Real Estate, News, Radio, Teams, National, Equity, Agents, Latest News, Industry News, Brown, Urban Institute, Bankrate, Annapolis Maryland, Consumer, Real Estate News, Jessica Brown

Wedding vs. Homeownership: New Survey Measures Modern Priorities

Americans pressed pause on many milestones in 2020, but in 2021 they reignited plans to buy and sell homes. The real estate market is strong according to the National Association of REALTORS® and homeownership is top of mind for Americans. In fact, 82% of unmarried Americans would rather invest in a home than pay for a big expensive wedding,   from Coldwell Banker Real Estate LLC. Conducted online by The Harris Poll among over 2,000 U.S. adults, the survey reveals what’s on homebuyers’ and selle...
Tags: Real Estate, News, Homeownership, Marketing, Housing Market, Radio, Wedding, Teams, National, Survey, Agents, Pew Research Center, Latest News, Industry News, Homebuying, Ricardo Rodriguez

Pending Home Sales Rebounded in October

Pending home sales increased in October, rebounding from September’s decline, according to the National Association of REALTORS® (NAR). Overall, contract activity increased monthly in each of the four major U.S. regions. However, on a yearly basis, two regions (West and Northeast) reported drops and two others (Midwest and South) increased. The Pending Home Sales Index (PHSI), which is a forward-looking indicator of home sales based on contract signings, rose 7.5% to 125.2 in October. An index o...
Tags: Feature, Real Estate, News, Housing Market, Radio, Luxury, Teams, National, Realtors, Agents, Latest News, Industry News, Midwest, Freddie Mac, Northeast, NAR

What the New Digital Real Estate Customer Really Wants

Today’s new breed of digital real estate customer is technology savvy and digitally focused. They have so much information at their fingertips, and they use it to their advantage before they ever consider contacting you. With nothing more than a smartphone, they can find out everything they want to know about a property, investigate and find a real estate agent, schedule a showing, and apply for a mortgage—in a matter of minutes. To meet their needs, you’ll need to adapt and keep up the pace. He...
Tags: Google, Facebook, Technology, News, Boston, Marketing, Business Planning, Selling, Radio, Mls, Agents, Latest News, Industry News, Best Practices, Homebuying, Success Tips

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