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How to Earn More Referrals This Holiday Season

 Thanksgiving and Black Friday are now in our rearview mirror! Hanukkah starts today, and with Christmas and New Year’s right around the corner, now is the perfect time to reach out to your clients. Without regular touches, former clients could easily forget that you’re still an active agent in their area and may not refer you to their friends and family. So with that in mind, here are three ways to check in with your former and current clients during the holiday season: Host a holiday cont...
Tags: Productivity, Facebook, Feature, News, Marketing, Holiday, Business Planning, Radio, Agents, Latest News, Industry News, Best Practices, Success Tips, Referrals, Real Estate Agent, Real Estate Career


Newsmaker Spotlight: Ashley Bowers on Improving the Value Proposition Through Agent Support

As president of HomeSmart International, Ashley Bowers spearheads operations of all departments at the company and its enterprise departments, keeping them all in sync as they meet growth, retention and systematic goals. In addition to her leadership role at the company, Bowers also became an educator and friend at the start of the pandemic, prioritizing communication and creating a sense of transparency, support and community through the unprecedented times brought on by COVID-19. Here, she dis...
Tags: Feature, News, Business Planning, Business Model, Radio, Teams, Agents, Latest News, Industry News, Best Practices, Phoenix, Success Tips, Bowers, Brokers, Real Estate Brokerage, Ashley Bowers


How One Brokerage Addresses Pain Points to Build Upon a Solid Foundation

Patricia Schlosser Broker/Owner CENTURY 21 Morrison Realty Bismarck, North Dakota www.century21.com/real-estate-agent/profile/patricia-schlosser-P25324325 Region served: Central and Southwest North Dakota Years in real estate: 11 Number of offices: 3 Number of agents: 120 Jordan Grice: As a second-generation family-owned firm, what has been the most valuable component of growing your company to its current level? Patricia Schlosser: We had an excellent foundation. That is the key to it. My fath...
Tags: Facebook, Feature, News, Business Planning, Business Model, Radio, North Dakota, Latest News, Industry News, Best Practices, Success Tips, Brokers, Century 21, Real Estate Brokerage, Century 21 Real Estate, Solid Foundation


Fair Housing Isn’t Enough: Report Shows Racial Disparity Fight Still Needs Support

Overall, overt housing discrimination has lessened through the years following regulations guided by Fair Housing laws; however, it is nowhere near completely dissipated. And while some may not be able to identify it in their day to day, the diversity homeownership gap is a clear example of the persisting challenges that must be addressed, as discussed by the National Association of Real Estate Brokers (NAREB) (SHIBA) Report. In fact, the study found that the gap in homeownership between Black...
Tags: Real Estate, News, Minneapolis, Diversity, Housing Market, Radio, Teams, National, Pope, Lending, Discrimination, Agents, White, Black, Latest News, Industry News


Real Estate Webmasters Helps Usher RISMedia Into Next Era of Information With New Website

New SEO- and User-Friendly Site Improves Deliverability of RISMedia’s High-Quality Content In what’s been nothing short of a break-out year for Real Estate Webmasters (REW), the web design, branding and SEO powerhouse whose Renaissance website platform helps brokers compete with the Zillows and Compasses of the world, the firm also delivered a highly custom, transformational rebrand of RISMedia, as well as a complete overhaul and relaunch of the firm’s real estate news and events website, RISMe...
Tags: Feature, Real Estate, Technology, News, Marketing, Seo, Website, Radio, Teams, John, Agents, Site, Latest News, Industry News, Best Practices, Redesign


Brokers: Videos From RPR Will Help You Learn, Activate and Implement 5 Unique Tools

RPR’s Broker Tools give brokers access to a collection of resources and benefits to help them succeed. This series of video tutorials make it easier than ever to understand and implement five unique benefits: Company Branding, Custom Pages, Affiliated Service Modules, AVM Widget and Deep Links. Watch these videos to learn how to use RPR’s Broker Tools to your advantage! The post Brokers: Videos From RPR Will Help You Learn, Activate and Implement 5 Unique Tools appeared first on RISMedia.
Tags: Technology, News, Marketing, Radio, National, Latest News, Industry News, Best Practices, NAR, RPR, Real Estate Marketing, Brokers, RPR®, Unique Tools, National Association of REALTORS®


Real Estate Forecast Summit Happening on Dec. 15

NAR PULSE—Join National Association of REALTORS® Chief Economist Dr. Lawrence Yun and a panel of experts for this free webinar, Dec. 15 from 1 to 3 p.m. ET. They will review 2021 and discuss the forces that will shape the real estate market and the economy in 2022. Topics include economic, housing and commercial market outlooks. Register today! New! REALTOR® L.E.A.D DEI Course The REALTOR® L.E.A.D. learning experience has launched a brand-new course that unpacks diversity, equity and inclusion ...
Tags: News, Housing Market, Radio, National, Agents, Latest News, Industry News, Best Practices, NAR, Real Estate News, Lawrence Yun, Brokers, Real Estate Education, REALTOR® Store, National Association of REALTORS®, Real Estate Courses


Real Estate Marketing Ideas for the 2021 Holiday Season

The most wonderful time of the year is upon us. Holidays are fast approaching, and though it can be easy to get swept away in the excitement, it is important to keep up marketing efforts for your real estate business. In addition to your routine marketing strategy, adding in some seasonal and holiday-specific content this time of year can boost engagement and help keep you top-of-mind. Not sure what to share? Here are some ideas for both online and in-person, to spread joy and highlight your bra...
Tags: Feature, News, Marketing, Business Planning, Social Media, Social Media Marketing, Radio, National, Agents, Holiday Season, Branding, Latest News, Industry News, Best Practices, Success Tips, Host


American Pie: The Main Course for 2022?

There are now a record number of real estate professionals with a seat at the table eyeing a piece of the American real estate pie: a delectable dish made up of nearly seven million ingredients we call transactions, stirred in with a tasty sum of $85 billion paid in real estate commissions last year. But before we watch our wallets expand like a holiday waistline, let’s have a look at how the table has been set. Commission InDOJestion There’s nothing like a DOJ investigation to ruin one’s party....
Tags: News, Interest Rates, Housing Market, Radio, United States, Inflation, Omaha, National, Mortgage Rates, Doj, Agents, Coaching, Latest News, Industry News, Best Practices, Mike Ryan


The ABCs of Online Lead Management

For decades, real estate agents have been gathering leads from face-to-face events and referrals. With consumers going online in record numbers today, many agents aren’t all that excited about changing their strategy for securing online leads. But if you don’t do lead generation where most of the leads are, which is now proven to be online, you’re missing out on a huge amount of business. Most homebuyers begin their search online, and many need guidance when looking for an agent. It’s no longer ...
Tags: News, Business Planning, Radio, Teams, Agents, Coaching, Lead Generation, Latest News, Industry News, Best Practices, Success Tips, Lead Conversion, Workman Success Systems, Real Estate Training, Real Estate Coaching, Verl Workman


Communicate More Value and Win More Business

“If you add more and better value than your competitors, you will get hired and attract more clients for life.” I will never forget Dave Johnson, my father, teaching me this while taking me out on sales calls when I was eight years old.  Every single step in the client experience that he made in his successful commercial printing company was designed to intentionally add more value to the client’s experience. He went on to tell me that adding differentiating value would create clients for life....
Tags: News, Business Planning, Dave, Radio, Warren Buffett, Johnson, Agents, Coaching, Latest News, Industry News, Best Practices, Success Tips, Sherri, Dave Johnson, Real Estate Training, Real Estate Teams


Old-Fashioned Service Can Power Your Team’s Success

Robby Brady grew up amid the glorious mountain greenery of northwest South Carolina—a region the locals call, “upstate,” rife with scenic hiking trails, waterfalls and views of the Appalachians—so it is perhaps not surprising that he graduated from Clemson University with a degree in forestry and began a career among the tall timber. But Brady, who today leads the eight-person Robby Brady Team serving the greater Greenville, South Carolina, area under the banner of Allen Tate REALTORS® found it ...
Tags: News, Business Model, Radio, Teams, South Carolina, Latest News, Industry News, Best Practices, Greenville, Success Tips, Brady, Clemson University, Robby, Greenville South Carolina, Barbara Pronin, Brokers


The Principles of Team Success, Part 2: Productivity

ICYMI: Last week, I talked about why it’s so important to identify a clear purpose for being in real estate and building a team—you must define your “big why” if you want to develop a successful business. Without a focused purpose, it doesn’t matter much what you do to advance the business because you have nowhere particular you want to go. Henry David Thoreau once wrote: “It is not enough to be industrious; so are the ants. What are you industrious about?” It’s easy to feel busy working in real...
Tags: Productivity, Feature, News, Time, Business Planning, Radio, Teams, Agents, Coaching, Latest News, Industry News, Best Practices, Success Tips, Henry David Thoreau, Real Estate Agent, Real Estate Career


How an Inverse Mentorship Benefits Everyone

Six years ago, when real estate agent Evan Roberts earned his license and started in the business, he realized he needed to learn tricks of the trade beyond his course. “You have more complex transactions,” said Roberts, “and you really need someone with 20 to 30 years of experience who has been through the process before and who you can lean on.” What happens, Roberts wondered, when your clients didn’t find a house and instead want to buy a lot and build? Conducting a transaction with a land br...
Tags: News, Business Planning, Radio, Agents, Coaching, Latest News, Industry News, Best Practices, Success Tips, Roberts, Baltimore Maryland, Colibri, Real Estate Career, Evan Roberts, Real Estate Training, Real Estate Coaching


Home Prices Start Q4 Slower, but Just Slightly, Reveals Radian Home Price Index

In a repeat of the 2020 experience, after a very strong third quarter, home prices across the United States continued to climb in October, albeit at a slower pace than in September. Radian HPI rose at an annualized rate of 17.3% in the month of October, slightly below the 17.6% recorded in the prior month, according to Radian Home Price Index (HPI) data released Friday by Red Bell Real Estate, LLC, a Radian Group Inc. company. While the one-month trend was slightly lower, in the 12 months since ...
Tags: News, Minneapolis, Radio, West, United States, Luxury, Idaho, Arizona, Teams, Miami, Detroit, Agents, South, Latest News, Industry News, Best Practices


LGBTQ+ Real Estate Conference Offers Nearly 20 Sessions

LGBTQ+ Real Estate Alliance will host a virtual, one-day “Experience The Alliance” conference on Thursday, December 9. The event will feature nearly 20 sessions throughout the day, according to the organization. “We were greatly disappointed that the outbreak of the COVID-19 Delta variant forced us to cancel our inaugural in-person event in September, and we wanted to make sure that we could still deliver outstanding content to our members,” said Ryan Weyandt, CEO of the LGBTQ+ Real Estate Allia...
Tags: News, America, Bank Of America, Radio, Teams, Conference, Agents, Latest News, Industry News, Best Practices, Freddie Mac, Kimber, Alliance, U S Department of Housing and Urban Development, Leslie Rouda Smith, Brokers


4 Tips to Earn Leads During Thanksgiving Week

Successful real estate professionals know it’s critical to stay connected with clients. With the holiday season in full swing, Thanksgiving is a perfect opportunity to get creative about engaging with past, present, and future clients. For many folks, the holiday season is a time to reconnect with friends and family. It’s also a great time to do the same for your clients. From running a Thanksgiving contest on social media to bringing people together to watch football and give back to the com...
Tags: Technology, News, Thanksgiving, Radio, Agent, Broker, Holiday Season, Lead Generation, Latest News, Industry News, Best Practices, Jordan Grice, Premium Metered


How to Showcase Your Open House on Facebook and Instagram Live

Facebook Live is a tool that connects broadcasters to their fans to enable real-time broadcasting, empowering the world to create, share and connect around live moments. The interactive elements of Facebook Live help broadcasters receive real-time feedback from their fans, and create a social viewing experience for fans to engage with one another and directly with the broadcaster. Facebook Live stays relevant and useful beyond real-time viewing as well, with content posting to Facebook as video-...
Tags: Facebook, Feature, Technology, News, Instagram, Marketing, Business Planning, Social Media, Social Media Marketing, Radio, Agent, Facebook Live, Latest News, Industry News, Best Practices, Success Tips


NAR Touts ‘Resounding Progress’ on Several Federal Policy Issues

To say it’s been a busy year for the National Association of REALTORS® (NAR) would be an understatement. From juggling the impacts of the pandemic to vying for investment in housing in Washington D.C., the association has had its hands full throughout 2021. Hundreds of real estate professionals gathered to hear the latest updates on federal issues impacting the industry during NAR’s annual REALTOR® Conference & Expo at the San Diego Convention Center in California. Co-presenters at the session i...
Tags: Feature, News, Congress, California, Washington, Senate, Joe Biden, Radio, Luxury, House, Teams, National, Agents, Young, Latest News, Industry News


The Secret to Door-Knocking Success

The idea of knocking on doors to introduce yourself to your farm area might make you nervous, but rather than knock, drop a flyer in their mailbox and run, let me offer a few tips to give you the confidence to connect with your potential clients. Offer Something of Value Whether it’s a postcard, a flyer, short guide or newsletter, there’s a variety of information you can provide that can give value, such as a list of what’s recently sold in the area, a certificate for a market report (or CMA), o...
Tags: Amazon, News, Marketing, Business Planning, Radio, Cma, Agents, Coaching, Lead Generation, Latest News, Industry News, Best Practices, Success Tips, Darryl, Real Estate Marketing, Real Estate Training


Is Your Real Estate CRM Working for You or Against You?

Your real estate CRM is an important tool. When it works, it’s invaluable. If it doesn’t, it may stifle your progress. Here’s how you can ensure your real estate CRM is keeping your daily activities on track, so you can increase your income and live the good life! Database A good real estate CRM should be much more than just a database. To really be effective, your CRM must bring every record you have to life. Referral Maker® CRM from Buffini & Company is specially designed to help you rank all ...
Tags: Technology, News, Marketing, Business Planning, Radio, Agents, Coaching, CRM, Lead Generation, Latest News, Industry News, Best Practices, Success Tips, Real Estate Technology, Brian Buffini, Buffini & Company


4 Marketing Tactics Successful Agents Are Using…Now

Growing and nurturing your sphere of influence is a constantly moving target. With ever-changing algorithms, here are four tips successful real estate agents are using to grow their businesses. 1. Leverage Geography Use different location tags (neighborhood, etc.) on Instagram. When you alternate your location tags, it is a quick and easy way to reach a larger audience and boost engagement. Just like dial-up internet, marketing by zip codes is a thing of the past. Now is the time to give your t...
Tags: Facebook, Feature, Technology, News, Marketing, Business Planning, Radio, Agents, Latest News, Industry News, Best Practices, Success Tips, Real Estate Marketing, Real Estate Technology, Fathom, Real Estate Brokerage


Collaboration Key to Business Growth

Vanessa Bergmark Owner/CEO Red Oak Realty, a member of Leading Real Estate Companies of the World® San Francisco, California www.redoakrealty.com Region served: San Francisco’s East Bay Years in real estate: 19 Number of offices: 5 Number of agents: 155 Motto/work philosophy that you live by: Have a sense of urgency. I don’t believe in complacency when running a business. Jameson Doris: What’s your secret to staying relevant in today’s ever-changing real estate landscape? Vanessa Bergmark: Stay...
Tags: Technology, News, Marketing, San Francisco, Business Planning, Radio, Industry News, Best Practices, Success Tips, San Francisco California, Brokers, Lead Story, LeadingRE, Leading Real Estate Companies of the World, Real Estate Brokerage, Jameson Doris


Aligning With a Brokerage That Allows for Leadership Autonomy

Casey Brown CEO, Reliant Realty ERA Powered Nashville, Tennessee https://reliantrealty.com Region served: Southeast Tennessee and the East Coast of Florida Years in real estate: 23 Number of offices: 7 Number of agents: 800 Motto/work philosophy that you live by: “If you’re not first, you’re last,” and “expect the unexpected.” We’ve always prepared for the bad weather. We have no debt, we’re crazy savers and we didn’t pull back during COVID. Lesley Grand: What ultimately led to your decision to ...
Tags: Technology, Leadership, News, Business Planning, Radio, Nashville, Latest News, Industry News, Best Practices, Success Tips, Nashville Tennessee, Southeast Tennessee, Brokers, Real Estate Brokerage, ERA Real Estate, Casey Brown


How to Prepare for a Luxury Real Estate Listing Appointment

So you’ve landed your first luxury listing appointment—now what? Meeting with prospective clients—especially ones at a higher price point you may have never worked in before—is intimidating, to say the least. Your listing appointment is their time to ask you questions, get to know you and ultimately decide whether or not you’re the luxury real estate professional they want to work with. In other words, it’s your time to shine. To shine, though, it’s important to arrive at your listing appointmen...
Tags: Technology, News, Marketing, Business Planning, Radio, Luxury, Agents, Coaching, Industry News, Best Practices, Success Tips, Luxury Real Estate, Hartley, Institute, Colibri, Real Estate Agent


How to Manage Negative Online Reviews for Your Real Estate Business

Online reviews are essential for today’s real estate professionals. Whether you are a lone agent or you run an entire brokerage, your reputation and those of your agents are imperative to your day-to-day business. In fact, these reviews can affect not just gaining new leads and clients, but the relationships with your existing clients. But just like any business that offers services and works with customers, reviews are inevitable, both positive and negative. No matter how hard you work, everyon...
Tags: Facebook, News, Social Media, Radio, Agents, Latest News, Industry News, Best Practices, Google Facebook, Paige Brown, Negative Online Reviews, Premium Metered


Frenzies and Bidding Wars: Leaders Share Tactics to Win in the Post-Pandemic Market

After a year that relied heavily on Facetime rather than actual face time, real estate professionals are wondering what they should expect in 2022’s post-pandemic market. As market dynamics continue to shift, leading brokers shared how they’ve been planning for the future at RISMedia’s 26th Annual Power Broker Forum, held during the REALTORS® Conference & Expo last week. The forum was moderated by John Featherston, founder, president, and CEO of RISMedia, Inc., and York Baur, CEO of MoxiWorks. ...
Tags: Feature, News, Business Planning, Radio, National, Baltimore, Facetime, Latest News, Industry News, Best Practices, Success Tips, Dalton, NAR, Baur, Ariosa, Howard Hanna Real Estate Services


The Trend Toward Universal CRM Usage

There’s a real estate paradox that brokerages are all too familiar with in 2021: Brokerages are providing more technology than ever to their agents, yet almost every tech tool—from customer relationship management (CRM) software to transaction management programs—feels and looks the same, regardless of the brokerage. Many brokerages struggle to showcase their character and individuality through their tech offerings. When it comes to recruiting and retention, tech solutions look pretty much the s...
Tags: Technology, News, Marketing, Business Model, Radio, CRM, Customer Relationship Management, Latest News, Industry News, Best Practices, Success Tips, NAR, National Association of Realtors, Real Estate Marketing, Real Estate Technology, Brokers


Real Estate Technology Trends To Use In 2021

Over the last decade, technology has changed the face of the real estate industry. That’s why it’s so important for real estate professionals to stay informed about the latest technology trends within the industry. So, here’s a list of the most important technology trends in real estate that will help you remain competitive. PropTech PropTech (Property Technology) is a word to describe the digital innovations that aid individuals in buying, selling, researching and managing properties. PropTech...
Tags: Technology, News, Marketing, Business Planning, Radio, Mortgage, Lending, Financing, Agents, Latest News, Industry News, Best Practices, Success Tips, Quicken Loans, Real Estate Marketing, Real Estate Technology


How Two HomeSmart Brokers Used Tech to Scale Their Business

Todd Priest and Rob Vossoughi Owners, HomeSmart PV & Associates Modesto, California https://homesmart.com/franchise/hsca004 Region served: Central Valley of California Years in real estate: Todd (31) and Rob (16) Number of offices: 5 Number of agents: 565 Jordan Grice: How did you come to partner with HomeSmart, and how has that helped mold your brokerage? Todd Priest: When we were looking at doing this on our own, HomeSmart had contacted us, and we flew out and met with them. Not only did we f...
Tags: News, California, Business Planning, Business Model, Radio, Culture, Rob, San Francisco Bay, Central Valley, Latest News, Industry News, Best Practices, Success Tips, Todd, Modesto California, Real Estate Technology



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