Entertainment

5 ways indies can recruit competitively in 2022

Ready to grow your business? Find out how your independent brokerage can compete against the industry’s heavy-hitters with these strategies used by six successful indies.
Tags: Niche, Service, Radio, Columns, Onboarding, Social Media Presence, Recruit, Indies, Niche Markets, Brokerage, Select, Troy Palmquist, Indie Brokerage, Recruiting Talent

5 strategies to increase productivity and profitability in 2022

Ready to jump into the new year with a fresh perspective? Here are real estate expert Jared James' top tips for creating a productivity mindset — as well as email, social media and video marketing campaigns that'll boost your lead gen and profitability in 2022.
Tags: Email, Marketing, Service, Radio, Agent, Email Marketing, Columns, Inventory, Brokerage, Select, Jared James, Bernice Ross, Just Sold Cards, Active Inventory

What agents need to know about getting rid of household pests

Agents who are well-versed in the unpleasant — but very necessary — topic of pest and animal control can reassure both buyers and sellers and present them with helpful solutions. Plus, having that knowledge is also a quick way to gain their trust.
Tags: Home, Pests, Animals, Service, Radio, Agent, Columns, Infestation, Critters, Brokerage, Select, Gerard Splendore

Make 2022 your best year ever! 6 tips for massive results

Prioritize giving without expectation in 2022, and it will be your best year ever, says Jimmy Burgess. Find out how to make the mindset shift to giving (and thus receiving), and how to systemize these strategies in your daily routine to make giving seem effortless.
Tags: Video, Opinion, Service, Radio, 2022, Teams, Agent, Columns, Database, Lead Generation, Gratitude, Select, Jimmy Burgess, Theme-month-202112

Lesson Learned: There’s never a reason to lose your cool

This week: Find out how NYC agent Charlie Attias learned that staying cool, calm and collected is often the secret to real estate success.
Tags: Lifestyle, Service, Radio, Teams, Agent, Compass, Columns, Lesson Learned, Charlie Attias, Christy Murdock

The Real Word’s top 199 moments

The Real Word is about to hit its 200th episode (next week!), and Inman has been there for all of it! Here Byron Lazine and Nicole White revisit their fave highlights from 199 episodes full of commentary on real estate's major news — plus all the fun in between.
Tags: Video, Opinion, Service, Radio, Teams, Agent, Columns, Industry News, Inman, Nicole White, Brokerage, Select, Byron Lazine, The Real Word, 199 Episodes

Do the holidays have to be happy? The short answer: No

For the past few years, we've been told to look on the bright side. Especially as real estate agents, positivity often comes with the job. But can too much positivity turn toxic?
Tags: Opinion, Service, Mental Health, Depression, Positivity, Radio, Agent, Columns, Positive, Brokerage, Select, Pandemic, Teresa Boardman, COVID-19

Be transparent: How to have the commission conversation

At the heart of the ongoing DOJ-NAR saga is who gets paid and how in a transaction — and how the consumer is educated about it. Broker-owner Gavin Payne says agents should "attack the gorilla in the room on every appointment.” Here are some key talking points to help articulate your value and provide proof points for commissions.
Tags: Transparency, Opinion, Value, Trust, Service, Radio, Commission, Agent, Columns, Reputation, Brokerage, Select, DOJ NAR, Gavin Payne

Reimagine just-sold cards: 12 strategies for a business boost in 2022

Here, Inman columnist Bernice Ross looks back at 2021, rounding up the best tips, strategies and scripts that you'll need to generate more leads, ramp up your business and hit the ground running in the new year.
Tags: Social Media, Service, Radio, Agent, Columns, Zillow, Lead Generation, NAR, Inman, YouTube Videos, Lead Gen, Brokerage, Select, Zestimate, Buyer Leads, Bernice Ross

How to find happiness in real estate? Do what you love

They say if you love what you do, you'll never work a day in your life. Well, real estate is certainly work, but there is a way to make sure you're successful and happy. Here's the secret according to Jay Thompson.
Tags: Opinion, Happiness, Passion, Service, Radio, Agent, Columns, Business Advice, Agent advice, Select, Outsource, Jay Thompson, Marketing Advice

5 sales podcasts every agent should listen to

Real estate agents spend a lot of their time traveling (and the holidays are upon us). How do wise agents make the most of their time? Here are a few podcasts that'll up your sales game. Listen next time you're stuck in transit.
Tags: Podcasts, Service, Radio, Agent, Columns, Brokerage, Select, Guy Raz, Rich Dad, Sales podcasts

Is Oregon’s ban on love letters in legal trouble? The Real Word

In this edition of The Real Word, Bryon Lazine and Nicole White discuss a lawsuit that's fighting Oregon's ban on love letters, top changes from the NAR annual conference and Real Estate Creative's social media content.
Tags: Video, Opinion, Oregon, Service, Radio, Teams, Agent, Columns, Industry News, NAR, Nicole White, Brokerage, Select, Byron Lazine, The Real Word, Bryon Lazine

Humor, connection, presence: How to upgrade your marketing in 2022

Statistics say that clients typically go with the first agent they meet — so how can you make sure you're that agent? Well, it comes down to your marketing. Luxe marketer Tiffany McQuaid shares a few strategies that'll help you stand out from your competition and get that deal in 2022.
Tags: Video, Marketing, Social Media, Communication, Service, Radio, Agent, Columns, Blog Posts, Marketing Ideas, Brokerage, Select, Top Of Mind, Bernice Ross, Tiffany McQuaid

11 issues that will impact the future of real estate

As Americans, we’re very blessed. This holiday season, mega-team leader Carl Medford is thankful, but also concerned. Here are the top 11 issues that he believes will affect the future of real estate.
Tags: Crime, Labor, Opinion, Climate, Global Warming, Cybercrime, Radio, Teams, Agent, Columns, Markets & Economy, Select, Wealth Divide, Carl Medford, Supply Issues, Inventory Sh

Lesson Learned: Tune into your clients

Real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week: Find out how Sotheby’s Stan Ponte learned to talk less and listen more.
Tags: Lifestyle, Radio, Manhattan, Agent, Columns, Sotheby, Stan Ponte, Lesson Learned, Christy Murdock

$6M in 4 months: How to use this agent’s free Facebook lead strategy

If you are looking for a source for free leads, don’t miss out on the opportunity that local Facebook Groups offer. Add value, be a valuable resource, and business will follow. Here's how Realtor Jay Johnson pulled out $6 million in closed sales in his first four months as an agent.
Tags: Facebook, Video, Service, Radio, Community, Agent, Facebook Groups, Columns, Facebook Group, Jay Johnson, Brokerage, Select

What agents need to know about double-pane windows 

Having the ability and the vocabulary to discuss different types of windows and knowing about their energy-efficient capabilities is beneficial for real estate agents who are selling both new construction and renovated properties. Here's what to know.
Tags: Home Improvement, Windows, Service, Radio, Agent, Insulation, Columns, Select, Gerard Splendore, Double-pane Windows, Heat resistance

Should you buy leads? An agent and broker go head-to-head

A veteran agent wants her broker to invest in leads purchased from national services, but her broker views them as active competitors. Is there a happy medium they can achieve? Anthony Askowitz explores this hypothetical situation from both sides of the broker/agent dynamic.
Tags: Networking, Leads, Service, Radio, Agent, Network, Columns, Brokerage, Select, Anthony Askowitz, Buying Leads, Bought Leads, Lead Development

10 tips for a fierce listing presentation from ‘Million Dollar Listing LA’ stars

David Parnes and James Harris put together their top tips for creating a listing presentation that will wow potential sellers and manage their expectations once they make the smart decision and choose you.  
Tags: Marketing, Service, Radio, Luxury, Teams, Agent, Columns, Luxury Real Estate, James Harris, Select, Listing Presentation, David Parnes, Luxury Lens, Listing Presentation Tips

3 ways to show your thanks this year (and earn more business next year)

The personal rewards of being a thankful person has a higher ROI than any transaction you could close. Here's how to show your gratitude to your top clients and make this your best Thanksgiving ever.
Tags: Video, Holiday, Service, Radio, Agent, Columns, Gratitude, Holiday Marketing, Brokerage, Select, Personalized videos, Thanksgiving Marketing, Thanksgiving video

How to grow your business through gratitude this thanksgiving

The personal rewards of being a thankful person has a higher ROI than any transaction you could close. Here's how to show your gratitude to your top clients and make this your best Thanksgiving ever.
Tags: Video, Holiday, Service, Radio, Agent, Columns, Gratitude, Holiday Marketing, Brokerage, Select, Personalized videos, Thanksgiving Marketing, Thanksgiving video

Create future closings: How to keep tabs on your VIPs

To keep tabs on his highest-priority clients, Jimmy Burgess maintains a whiteboard with anticipated listings, buyers and his top referral partners — plus, the last time they got in touch. Here's how he provides them with value and keeps communication on point.
Tags: Video, Service, Radio, Agent, Columns, Text Messages, Referrals, Brokerage, Select, Video Emails, Jimmy Burgess, Future Listings, Hand-written Notes

Inflation hasn’t peaked yet: 2022 housing forecast

COVID-19 caused an unparalleled shock to the U.S. economy, and the Delta variant has certainly impacted the speed of recovery. However, Windermere Chief Economist Matthew Gardner firmly believes that the economy will continue to grow. Here's his 2022 housing forecast.
Tags: Video, Service, Radio, Delta, Teams, Agent, Columns, Forecast, Growth, Markets & Economy, Brokerage, Select, Matthew Gardner

7 ways to market your new listing for FREE

Want to stand out from the competition and win the listing? To maximize the probability that you will get the listing, include these strategies in your marketing plan. The best part? They'll cost you absolutely nothing.
Tags: Service, Competition, Radio, Agent, Columns, Qr Code, Brokerage, Select, Facebook Business Page, Bernice Ross, Brochure box, Win listing

How to maintain an indie feel while expanding into new markets

An independent brokerage looking to expand needs to consider quality over quantity — quality in character, culture and reputation. Here are a few ways to maintain your brokerage’s core mission while taking your business to new heights.
Tags: Service, Radio, Culture, Indie, Agent, Columns, Partnership, Brokerage, Select, Mauricio Umansky, The Agency, Independent Brokerage, Indie Broker Month, Theme-month-202111, Indie culture

Lesson Learned: Work your relationships

Real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week: Learn from Alabama real estate agent Christie White that it’s not always what you know, it’s who you know — especially starting out.
Tags: Lifestyle, Alabama, Service, Radio, Teams, Agent, Columns, Lesson Learned, Christy Murdock, Christie White

How this $1M top producer takes charge of his day

If you don’t own your time, you’ll never be able to operate at your highest potential. How do the most successful real estate pros approach their day? Here's what this million-dollar top producer does, hour by hour.
Tags: Productivity, Video, Success, Service, Radio, Agent, Schedule, Columns, Brokerage, Select, Tom Toole, Jimmy Burgess, Productive activities

How are indies faring? Get a glimpse into this indie broker-owner’s business

As a Realtor and broker-owner of Boardman Realty, Teresa Boardman has vast experience working in and running an independent brokerage. Here's her take on what it's like to be an indie broker and what the future might look like.
Tags: Opinion, Service, Radio, Indie, Agent, Columns, Indies, Boardman Realty, Brokerage, Select, Teresa Boardman, Indie Brokerage, Indie Broker Month, Theme-month-202111

7 real estate lessons from ‘7 habits of highly effective people’

Stephen R. Covey's time-tested self-help book, "7 Habits of Highly Effective People," has been an empowering read for anyone looking to truly grow themselves personally and professionally. Here's how you can harness the power of this book that has been a must-read for decades and apply it to your real estate career. 
Tags: Video, Habits, Success, Service, Radio, Agent, Columns, Proactive, Stephen Covey, Brokerage, Select, Stephen R Covey, Success Habits, 7 Habits of Highly Effective People

Rising mortgage rates won’t be ‘major deterrent to homebuyers’

Although rates will rise, they will remain very competitive when compared to historic averages, and it would take a significantly greater increase in rates to negatively impact prices. Windermere Chief Economist Matthew Gardner explains why.
Tags: Video, Housing, House Prices, Housing Market, Service, Radio, Inflation, Agent, Mortgage, Columns, Mortgage Rates, Home Values, Markets & Economy, Brokerage, Select, Treasurys