Entertainment

Trying to find your niche? 5 tips for working with seniors

Connecting with seniors and their loved ones — and taking the time to understand their challenges fully — is essential to successful outcomes, according to the industry’s best SRES professionals.
Tags: Service, Radio, Teams, Elderly, Agent, Columns, Seniors, Senior, Baby Boomers, Select, Elders, SRES, Christy Murdock Edgar, Senior Real Estate Specialist

The Real Word: What does Zillow’s earnings mean for solo agents?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they'll discuss Zillow’s shareholder letter, Compass acquisitions and direct mail strategies that work.
Tags: Video, Opinion, Service, Radio, Teams, Agent, Compass, Direct Mail, Columns, Zillow, Industry News, Brad Inman, Nicole White, Brokerage, Select, Buyer's Market

Realtor.com’s redemption: After a turnaround, what comes next?

Realtor.com is redeeming itself after sitting on the sidelines of the digital real estate wars. With soaring profits and booming traffic, now may be the time to sell.
Tags: Technology, Opinion, Ebay, Radio, Rupert Murdoch, Robert Thomson, News Corp, Columns, Zillow, Rea, Spencer Rascoff, Select, Realtor.com, Opcity, Ben Rubenstein, Michael Lam

Your deal flopped! Are you guilty of these 7 sale-killing behaviors?

When one of your deals flops, look for what went wrong and what you can do to prevent it — and avoid making that same mistake in the future. Here are a few common deal-killing behaviors to watch out for.
Tags: Video, Opinion, Service, Radio, Mistakes, Agent, Columns, Negotiation, Brokerage, Select, Transaction, Negotiate, Bernice Ross, Agent behavior, Agent Mistakes, Deal Killer

Redfin’s bid to buy RentPath isn’t about rentals

Of course, Redfin is making a move into the rental space. The only surprise about this acquisition should be what took so long. Here’s why the move makes total sense.
Tags: Opinion, Radio, Teams, Agent, Columns, Rentals, Redfin, Glenn Kelman, Brokerage, Select, Jay Thompson, RentPath

10 myths about baby boomers that could cost you business

Baby boomers own a lot of real estate and, therefore, a lot of potential business. A broker of the generation offers some advice for agents looking to work with this cohort.
Tags: Opinion, Service, Radio, Teams, Agent, Columns, Baby Boomers, Select, Teresa Boardman, Generation Jones

Keller Williams stays the course amid leadership changes

Big changes like this always garner questions and speculation. But here's the deal: Building a business is messy at the best of times, and it can get really messy when it's part of an industry that is changing as rapidly as real estate. Like with most growing organizations, the leadership changes over time, but Gary Keller's message has not.
Tags: Opinion, Service, Radio, Teams, Agent, Columns, Keller Williams, Gary Keller, Kw, Select, Josh Team, Adam Hergenrother

How agents can prepare for (an even busier) spring right now

Whether a hot market or a slow one, how can you plan for the upcoming selling season? Here are three easy ways agents can prepare for a potentially hustling and bustling spring marketplace without the downtime that a slow winter market usually provides. 
Tags: Opinion, Service, Radio, Teams, Agent, Columns, Anthony West, Select, Seller's Market, Spring Selling Season, Sphere Of Influence

How to combat 5 common lies listing agents tell — and win the listing

It’s easy for seasoned agents to spot the falsehoods of a competing listing agent, but it’s tricky to explain to potential seller clients. Here are the top five lies listing agents tell and a few strategies for effectively responding to their mistruths.
Tags: Opinion, Service, Radio, Teams, Agent, Columns, Script, Select, Listing Presentation, Listing Agent, Listing Appointment, Carl Medford, Listing Agreement

What you should know about elevator safety 

Structure, accidents, safety tips — here’s everything agents need to know about elevator safety.
Tags: Service, Radio, Teams, Agent, Columns, Elevators, Select, Gerard Splendore

The Real Word: Can ShowingTime competitors step up?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they'll discuss the new showing platform Instashowing, Redfin’s acquisition of RentPath, and Kim Kardashian's and Kayne West's divorce.
Tags: Video, Kim Kardashian, Opinion, Service, Radio, Teams, Agent, Columns, Zillow, Industry News, Brad Inman, Kayne West, Nicole White, Brokerage, Select, Buyer's Market

5 non-real estate classes that’ll make you a better agent

From improv to master classes on persuasion, negotiation and yes, even feeling confident in your own skin, these education programs will help you find self-assuredness and give you a leg up on your competition.
Tags: Service, Radio, Agent, Columns, Improv, Masterclass, Toastmasters, Masterclasses, Brokerage, Select, Kathleen Black, Disc Profile, DiSC personality assessment, Master Classes, Neuro-linguistic programming, Nonreal-estate Classes

Gary Keller, Dave Liniger and the last of the real estate cowboys

The mercurial Keller Williams founder Gary Keller still operates like a cowboy, running his sprawling global enterprise as he sees fit.
Tags: Opinion, Radio, Agent, Columns, Zillow, Keller Williams, Gary Keller, Brokerage, Select, Rich Barton, RE/MAX, Dave Liniger, Exp Realty, Glenn Sanford, Gary Keller Dave Liniger

Want to crush it on TikTok, Instagram or YouTube? 7 tips for video creation

Tools such as Instagram Reels, TikTok and YouTube Shorts are becoming invaluable to real estate agents — especially because they're free. With a few of these best practices, you can ramp up your views and grow your well-deserved audience through short-form videos.
Tags: Videos, Video, Opinion, Marketing, Social Media, Service, Radio, Agent, Columns, Content Creation, Lead Generation, Video Creation, Brokerage, Select, IG, Reels

From critic to fanboy: How this NAR detractor turned

Ever wonder what exactly the National Association of Realtors does for you? Here’s how Jay Thompson went from vocal critical blogger to NAR defender.
Tags: Opinion, Radio, Teams, Agent, Columns, Association, NAR, National Association of Realtors, Select, Jay Thompson

Beyond the headlines: Sales rise as inventory further wanes

Looking for a little clarity on the news? Windermere Chief Economist Matthew Gardner dives into February's housing data releases and predicts how the market will fare.
Tags: Video, Homeownership, Housing, Opinion, Housing Market, Joe Biden, Data, Analysis, Radio, Migration, Columns, Windermere Real Estate, Markets & Economy, Select, Housing Starts, Matthew Gardner

How to help homebuyers compete in 2021 

As economists predict another record-breaking year, brush up on these five tips for agents helping and guiding buyers through this competitive market.
Tags: Service, Radio, Luxury, Teams, Agent, Columns, Select, Seller's Market, Buyer's Agent, Buyer Offer, Bidding Wars, Multiple Offers, Santiago Arana, Competitive Market, Luxury Lens, Strong Offer

Lesson Learned: Be relentless in the follow-up

In this column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week: For Douglas Elliman NYC agent Jared Halpern, patience and persistence pay dividends.
Tags: Lifestyle, Service, Radio, Teams, Agent, Columns, Douglas Elliman, Lesson Learned, Christy Murdock Edgar, Jared Halpern, Douglas Elliman NYC

The power of choice

The real estate industry's tight grip on the consumer, the listing and customer data is loosening as choices for the public continue to grow.
Tags: Facebook, Technology, Opinion, Radio, Agent, Columns, Zillow, Brad Inman, Brokerage, Select, Realtor.com, Century 21, Homelight, Tiktok

The Real Word: Should you blame Zillow or your leaders?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they'll discuss Brad Inman’s reaction to Zillow acquiring ShowingTime, buyer's regret during the health crisis and fair housing policy regarding buyer letters.
Tags: Video, Opinion, Service, Radio, Teams, Agent, Columns, Zillow, Industry News, Brad Inman, Nicole White, Brokerage, Select, Buyer's Market, Byron Lazine, The Real Word

Get it sold! 7 strategies for nailing your new listing’s price

Ultimately, pricing your new listing correctly comes down to whether the seller wants to sell as quickly as possible or achieve the highest price. If you price it just right, however, you may often achieve both. Here are a few strategies.
Tags: Video, Listings, Service, Radio, Agent, Price, Columns, Cma, Pricing, Brokerage, Select, Bernice Ross, Pricing Objections, Seller Objections, Comparable Sales, Accurately price

Agent/broker perspective: How to create safe spaces in a polarized office

Each month Anthony Askowitz explores a hypothetical real estate situation from both sides of the broker/agent dynamic. This time: An agent with family members in military service takes offense to a football-themed party at their real estate office.
Tags: Opinion, Service, Radio, Teams, Agent, Columns, Brokerage, Select, Anthony Askowitz, Agent Broker Perspective

Don’t blame Zillow, blame your leaders

Zillow harnessed the power of the internet and delivered tangible value to agents while the legacy industry stood by and let it unfold. Now, Zillow has become the industry's octopus, its tentacles reaching everywhere. 
Tags: Opinion, Radio, Teams, Agent, Columns, Zillow, Brad Inman, Brokerage, Select, Showingtime, Digital Transaction Month, Theme-month-202102

Don’t fumble your transaction! 5 rules for a strong finish

Regardless of the many epic successes you might have during a transaction, if it doesn’t end well, you might end up keeping a commission and losing the thing that matters most: a satisfied client. 
Tags: Opinion, Service, Radio, Teams, Agent, Columns, Select, Transaction, Carl Medford, Fumble

How to make 2021 your best social media year ever

Social media often becomes something that we bolt onto our business when we have time. Instead, let's be more intentional with our strategy. Here's where to start and how to keep it consistent all year long while growing your reach.
Tags: Video, Marketing, Social Media, Social Media Marketing, Service, Radio, Teams, Agent, Columns, Lead Generation, Select, Katie Lance

Zillow and Opendoor, be transparent about iBuyer profitability: DelPrete

Our industry needs to better understand the economic equation of iBuying. Mike DelPrete’s request is simple: Have an honest, upfront conversation about profitability.
Tags: Transparency, Opinion, Data, Analysis, Radio, Columns, Zillow, Select, Opendoor, Ibuyers, Ibuying, Mike Delprete, DelPrete

The Real Word: What does Zillow’s ShowingTime acquisition mean for agents?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they'll discuss Zillow’s acquisition of ShowingTime, Grant Cardone’s partnership with eXp Realty and how The Weeknd’s Super Bowl performance relates to real estate.
Tags: Video, Opinion, Service, Radio, Teams, Super Bowl, Agent, Columns, Zillow, Industry News, The Weeknd, Grant Cardone, Nicole White, Brokerage, Select, Showingtime

The ShowingTime deal: Another industry ‘Oh shit’ moment

Many agents lamented online Wednesday that Zillow's acquisition of ShowingTime is about Zillow getting its hands on data. As often happens, this is a misplaced fear.
Tags: Technology, Opinion, Radio, Columns, Zillow, Select, Showingtime, Theme Months, Digital Transaction Month, Theme-month-202102

How to help cash-strapped buyers overcome financing hurdles

For some homebuyers, down payment assistance can prove to be a game-changer. Here's why, at the very least, real estate agents should familiarize themselves with affordable financing options for purchasing a home.
Tags: Opinion, Service, Radio, Agent, Loans, Columns, Financing, FHA, Brokerage, Select, Down Payment, FHA loans, Teresa Boardman, Down Payment Assistance, Preapproval Letters

Is CoStar a Zillow competitor? Of course it is

As CoStar made a huge splash entering residential real estate with the purchase of Homesnap and Houses.com, many questions were left unanswered. What exactly is CoStar, and who is Andy Florance? Will it be the savior for real estate agents? Will this be the end of Zillow? Where does the consumer fit in? Let’s get into it.
Tags: Technology, Opinion, Service, Radio, Teams, Agent, Columns, Zillow, Brad Inman, Andy Florance, Spencer Rascoff, Select, Rich Barton, Jay Thompson, Homesnap, Costar