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How to Earn More Referrals This Holiday Season

 Thanksgiving and Black Friday are now in our rearview mirror! Hanukkah starts today, and with Christmas and New Year’s right around the corner, now is the perfect time to reach out to your clients. Without regular touches, former clients could easily forget that you’re still an active agent in their area and may not refer you to their friends and family. So with that in mind, here are three ways to check in with your former and current clients during the holiday season: Host a holiday cont...
Tags: Productivity, Facebook, Feature, News, Marketing, Holiday, Business Planning, Radio, Agents, Latest News, Industry News, Best Practices, Success Tips, Referrals, Real Estate Agent, Real Estate Career


Newsmaker Spotlight: Ashley Bowers on Improving the Value Proposition Through Agent Support

As president of HomeSmart International, Ashley Bowers spearheads operations of all departments at the company and its enterprise departments, keeping them all in sync as they meet growth, retention and systematic goals. In addition to her leadership role at the company, Bowers also became an educator and friend at the start of the pandemic, prioritizing communication and creating a sense of transparency, support and community through the unprecedented times brought on by COVID-19. Here, she dis...
Tags: Feature, News, Business Planning, Business Model, Radio, Teams, Agents, Latest News, Industry News, Best Practices, Phoenix, Success Tips, Bowers, Brokers, Real Estate Brokerage, Ashley Bowers


Mortgage Rates Hold Firm Going Into Thanksgiving Weekend

The 30-year fixed-rate mortgage (FRM) averaged 3.10%, unchanged from last week, according to the latest Primary Mortgage Market Survey (PMMS) from Freddie Mac. Mortgage details: 30-year fixed-rate mortgage averaged 3.10% with an average 0.7 point for the week ending Nov. 24, 2021, unchanged from last week. A year ago, the 30-year FRM averaged 2.72%. 15-year fixed-rate mortgage averaged 2.42% with an average 0.7 point, up from last week when it averaged 2.39%. A year ago, the 15-year FRM average...
Tags: Feature, Real Estate, News, Senate, Interest Rates, Radio, House, Treasury, Teams, National, Biden, Mortgage Rates, Agents, Latest News, Industry News, Fed


How One Brokerage Addresses Pain Points to Build Upon a Solid Foundation

Patricia Schlosser Broker/Owner CENTURY 21 Morrison Realty Bismarck, North Dakota www.century21.com/real-estate-agent/profile/patricia-schlosser-P25324325 Region served: Central and Southwest North Dakota Years in real estate: 11 Number of offices: 3 Number of agents: 120 Jordan Grice: As a second-generation family-owned firm, what has been the most valuable component of growing your company to its current level? Patricia Schlosser: We had an excellent foundation. That is the key to it. My fath...
Tags: Facebook, Feature, News, Business Planning, Business Model, Radio, North Dakota, Latest News, Industry News, Best Practices, Success Tips, Brokers, Century 21, Real Estate Brokerage, Century 21 Real Estate, Solid Foundation


Window to the Law: Criminal Background Checks and Fair Housing

Editor’s Note: This is part of a monthly video series from the National Association of REALTORS® (NAR) to inform and educate members about important aspects of being a real estate professional. Watch for this series each month in RISMedia’s Daily Real Estate Advisor. Overly broad bans on renting to individuals with criminal records may lead to costly fair housing violations. Watch the latest Window to the Law video from NAR to learn tips on how to review your criminal record screening policy to...
Tags: Feature, News, Law, Radio, National, Agents, Latest News, Industry News, NAR, National Association of Realtors, Brokers, Fair Housing, Background Check, Lead Story, Real Estate Education, National Association of REALTORS®


Real Estate Webmasters Helps Usher RISMedia Into Next Era of Information With New Website

New SEO- and User-Friendly Site Improves Deliverability of RISMedia’s High-Quality Content In what’s been nothing short of a break-out year for Real Estate Webmasters (REW), the web design, branding and SEO powerhouse whose Renaissance website platform helps brokers compete with the Zillows and Compasses of the world, the firm also delivered a highly custom, transformational rebrand of RISMedia, as well as a complete overhaul and relaunch of the firm’s real estate news and events website, RISMe...
Tags: Feature, Real Estate, Technology, News, Marketing, Seo, Website, Radio, Teams, John, Agents, Site, Latest News, Industry News, Best Practices, Redesign


Real Estate Marketing Ideas for the 2021 Holiday Season

The most wonderful time of the year is upon us. Holidays are fast approaching, and though it can be easy to get swept away in the excitement, it is important to keep up marketing efforts for your real estate business. In addition to your routine marketing strategy, adding in some seasonal and holiday-specific content this time of year can boost engagement and help keep you top-of-mind. Not sure what to share? Here are some ideas for both online and in-person, to spread joy and highlight your bra...
Tags: Feature, News, Marketing, Business Planning, Social Media, Social Media Marketing, Radio, National, Agents, Holiday Season, Branding, Latest News, Industry News, Best Practices, Success Tips, Host


Millennials Collaborating to Attain the American Dream of Homeownership

The affordability issues in the housing market aren’t going away for younger buyers. The financial challenges hindering millennial homeownership have been well documented between overwhelming student loan debt and record-level home prices. However, some within the cohort are carving their own path to the American dream through teamwork. “Affordability is a key issue for young buyers or first-time homebuyers entering into the market with limited housing inventory, so pooling incomes with a roomma...
Tags: Feature, Real Estate, New York, News, Homeownership, Housing Market, Radio, Millennials, National, Seattle, Smith, Agents, Wall Street Journal, Latest News, Industry News, Homebuying


The Principles of Team Success, Part 2: Productivity

ICYMI: Last week, I talked about why it’s so important to identify a clear purpose for being in real estate and building a team—you must define your “big why” if you want to develop a successful business. Without a focused purpose, it doesn’t matter much what you do to advance the business because you have nowhere particular you want to go. Henry David Thoreau once wrote: “It is not enough to be industrious; so are the ants. What are you industrious about?” It’s easy to feel busy working in real...
Tags: Productivity, Feature, News, Time, Business Planning, Radio, Teams, Agents, Coaching, Latest News, Industry News, Best Practices, Success Tips, Henry David Thoreau, Real Estate Agent, Real Estate Career


House Passes ‘Build Back Better’ In Big Step for Landmark Bill

The approximately $1.75 trillion “Build Back Better Act,” which dedicates unprecedented funding for a broad swath of social programs including housing, passed the House last Friday, despite stiff opposition from Republicans. The passage inches the bill forward, even as its fate and specific language will be subject to further scrutiny. Real estate advocates have mostly supported the bill, which includes around $150 billion in housing-related investments. The bill must still pass the Senate, wher...
Tags: Feature, News, Congress, Housing, Senate, White House, America, Joe Biden, Radio, House, House Of Representatives, National, Biden, Advocacy, Latest News, Industry News


Existing-Home Sales Down YoY, But Monthly Increases Show Low Inventory Not Holding Buyers Back

Existing-home sales, recording a seasonally adjusted annual rate of 6.34 million in October, bumped down 5.8% compared to last year, according to the latest data from the National Association of REALTORS® (NAR). While they’re lagging behind on a yearly basis, consistent monthly increases show home sales remain relatively stable despite continued challenges impacting affordability, such as low inventory. Single-family home sales increased to a seasonally adjusted annual rate of 5.66 million in Oc...
Tags: Feature, News, Housing Market, Radio, Teams, National, Agents, Latest News, Industry News, Inventory, NAR, National Association of Realtors, Real Estate News, Lawrence Yun, Home Sales, Leslie Rouda Smith


Millennials, Remote Work Are Upending Cities—What It Means for Real Estate

Location is, and has always been, everything in real estate. The truism that where a property sits must be its most important characteristic remains undisputed. But what is location, really? What does it mean to homebuyers, and what are the consequences when changes come? The truth is, street layouts, public transportation systems, commuting routes, open space, walking paths, restaurants or shopping, parks, schools and scenic views are malleable both in how they are valued and how they come to b...
Tags: Feature, New York, News, La, Boston, Los Angeles, Atlanta, Radio, Agents, Long Island, Latest News, Industry News, Nyu, Torrance, Manhattan Beach, Levittown


How to Showcase Your Open House on Facebook and Instagram Live

Facebook Live is a tool that connects broadcasters to their fans to enable real-time broadcasting, empowering the world to create, share and connect around live moments. The interactive elements of Facebook Live help broadcasters receive real-time feedback from their fans, and create a social viewing experience for fans to engage with one another and directly with the broadcaster. Facebook Live stays relevant and useful beyond real-time viewing as well, with content posting to Facebook as video-...
Tags: Facebook, Feature, Technology, News, Instagram, Marketing, Business Planning, Social Media, Social Media Marketing, Radio, Agent, Facebook Live, Latest News, Industry News, Best Practices, Success Tips


Headliners Week of 11/21 – 11/27

News Catch Up on This Week's Biggest Stories document.createElement('video'); RISMedia Executive Editor Maria Patterson delivers this week's Headliners, a video recap of the week's top stories in real estate. In focus this week: NAR has approved several MLS policy proposals, including display of buyer broker commissions; Lawrence Yun’s session at the NAR ...
Tags: Feature, News, Radio, Mls, National, Zillow, Latest News, Christie, NAR, Yun, Lawrence Yun, Jesse Williams, Paige Brown, Lead Story, Maria Patterson, Paige Tepping


Headliners Week of 11/14 – 11/20

News Catch Up on This Week's Biggest Stories document.createElement('video'); RISMedia Executive Editor Maria Patterson delivers this week's Headliners, a video recap of the week's top stories in real estate. In focus this week: NAR has approved several MLS policy proposals, including display of buyer broker commissions; Lawrence Yun’s session at the NAR ...
Tags: Feature, News, Radio, Mls, National, Zillow, Latest News, Christie, NAR, Yun, Lawrence Yun, Jesse Williams, Paige Brown, Lead Story, Maria Patterson, Paige Tepping


NAR Touts ‘Resounding Progress’ on Several Federal Policy Issues

To say it’s been a busy year for the National Association of REALTORS® (NAR) would be an understatement. From juggling the impacts of the pandemic to vying for investment in housing in Washington D.C., the association has had its hands full throughout 2021. Hundreds of real estate professionals gathered to hear the latest updates on federal issues impacting the industry during NAR’s annual REALTOR® Conference & Expo at the San Diego Convention Center in California. Co-presenters at the session i...
Tags: Feature, News, Congress, California, Washington, Senate, Joe Biden, Radio, Luxury, House, Teams, National, Agents, Young, Latest News, Industry News


4 Marketing Tactics Successful Agents Are Using…Now

Growing and nurturing your sphere of influence is a constantly moving target. With ever-changing algorithms, here are four tips successful real estate agents are using to grow their businesses. 1. Leverage Geography Use different location tags (neighborhood, etc.) on Instagram. When you alternate your location tags, it is a quick and easy way to reach a larger audience and boost engagement. Just like dial-up internet, marketing by zip codes is a thing of the past. Now is the time to give your t...
Tags: Facebook, Feature, Technology, News, Marketing, Business Planning, Radio, Agents, Latest News, Industry News, Best Practices, Success Tips, Real Estate Marketing, Real Estate Technology, Fathom, Real Estate Brokerage


‘Closed’ Means Closed: NAR Gives DOJ a Vocabulary Lesson

If the U.S. Department of Justice (DOJ) didn’t know the difference between open and closed, the National Association of REALTORS® (NAR) made sure to tell them. The legal battle between the two parties resurfaced after NAR filed a motion in U.S. District Court on Nov. 12, using the DOJ’s words against them. “The Antitrust Division has now confirmed that it entered into a binding settlement with NAR, under which it ‘did agree to issue a closing letter confirming to NAR that it had closed an invest...
Tags: Feature, News, Radio, Teams, Doj, Agents, Justice Department, Latest News, Industry News, U S District Court, NAR, National Association of Realtors, DOJ s Antitrust Division, Richard Powers, NAR Code of Ethics, Antitrust Division


Housing Markets Likely to Normalize in 2022, Says NAR’s Lawrence Yun

Is the economy back to normal? It’s the question everyone wants answered as we navigate through a semi-return to normalcy amid the pandemic, and it’s the question Dr. Lawrence Yun, chief economist of the National Association of REALTORS® (NAR), posed as he opened the Residential Economic Issues & Trends Forum at NAR’s annual REALTOR® Conference & Expo, this year held in-person at the San Diego Convention Center in California. While several market indicators lagged throughout the pandemic, the ho...
Tags: Feature, News, California, Interest Rates, Housing Market, Radio, Inflation, National, Mortgage, Latest News, Industry News, NAR, National Association of Realtors, Yun, San Diego Convention Center, Lawrence Yun


Gary Scott Returns to Allen Tate, Becomes President

A magnate, a mover, a titan in the industry, Gary Scott is coming home. Allen Tate Realtors® announced today that Scott, a 30-year industry veteran who most recently headed up Long & Foster, will return to the company where he previously served in a leadership role through the late 1990s and early 2000s—now charged with overseeing operations in a four-region market that includes 1,500 agents and 300 staff members. “I am beyond excited to return to Allen Tate Realtors, a vital partner among t...
Tags: Feature, News, Radio, Teams, Agent, Philadelphia, National, Realtors, Broker, Agents, Delaware, Pittsburgh, Latest News, Industry News, Charlotte, Gary


Frenzies and Bidding Wars: Leaders Share Tactics to Win in the Post-Pandemic Market

After a year that relied heavily on Facetime rather than actual face time, real estate professionals are wondering what they should expect in 2022’s post-pandemic market. As market dynamics continue to shift, leading brokers shared how they’ve been planning for the future at RISMedia’s 26th Annual Power Broker Forum, held during the REALTORS® Conference & Expo last week. The forum was moderated by John Featherston, founder, president, and CEO of RISMedia, Inc., and York Baur, CEO of MoxiWorks. ...
Tags: Feature, News, Business Planning, Radio, National, Baltimore, Facetime, Latest News, Industry News, Best Practices, Success Tips, Dalton, NAR, Baur, Ariosa, Howard Hanna Real Estate Services


As Real Estate Changes, NAR’s Shannon McGahn Is Always Trying to Stay a Step Ahead

Real estate is a dynamic industry and one that’s only true constant is change. This has been evident to anyone who’s been following the industry since at least The Great Recession. And certainly the pandemic has reinforced that idea. The industry has seen moments of extreme lows and, now, extreme highs. Often, some of this ebb and flow in real estate is impacted by public policy. It serves as a steward that can ensure stability in the market. And behind that policy are individuals like Shannon M...
Tags: Feature, News, Supreme Court, Congress, Cdc, Washington, Senate, White House, America, Housing Market, Power, Radio, Hawaii, House, Fema, San Diego


The Principles of Team Success, Part 1: Purpose

The longer I am in the real estate business, the more I am convinced that teams are the future of real estate. We know the benefits of a successful team model: greater stability and success year over year, improved work-life balance, and a more satisfactory client experience. But getting a team off the ground is a process most agents aren’t prepared for. That’s why it’s critical that new teams have proven principles of success to guide them forward. This short series is going to address the key ...
Tags: Feature, News, Radio, Teams, Jeff Bezos, Agents, Coaching, Alice, Latest News, Industry News, Best Practices, Cheshire, Lewis Carrol, Workman Success Systems, Verl Workman, Team Success


RISMedia Celebrates Innovation, Perseverance and Achievements at Power Broker & Newsmakers Event

Over 350 of the industry’s most influential real estate brokers and agents gathered last week, on Fri., Nov. 12, for a night of networking, celebration and education at RISMedia’s 25th annual, invitation-only Power Broker & Newsmakers Reception & Dinner, which honors the Top 500 brokers in RISMedia’s Annual Power Broker Report & Survey as well as the firm’s 2020 and 2021 Newsmakers. While the annual recognition of real estate’s “who’s who” carries a longstanding tradition of being a gathering pl...
Tags: Amazon, Feature, News, California, Radio, Luxury, San Diego, National, John, Agents, Hall of Fame, Latest News, Industry News, NAR, McBride, Goodwin


2021 REBAC Hall of Fame Inductees Committed to Providing Outstanding Service

In today’s low-inventory housing market, where buyers are vying for homes like never before, the guidance of an experienced real estate professional is a must. But what does it take to be the agent buyers can rely on to help them navigate even the most challenging home-buying experience? According to this year’s REBAC Hall of Fame inductees, it begins with the Accredited Buyer’s Representative (ABR®) designation. Awarded each year by the Real Estate Buyer’s Agent Council (REBAC), the coveted des...
Tags: Facebook, Hong Kong, Feature, New York, News, Homeownership, Radio, San Diego, Ohio, National, Agents, Latest News, Industry News, Homebuying, Atlanta Georgia, Lo


Weekend Habits That Will Capture More Referrals

If you’re a successful agent, your weeks are usually extremely busy. You may want to keep up with former clients and earn new referrals as part of your workday to-dos, but with such little downtime, those thoughtful touches can fall by the wayside. One way to combat this issue is to make time for it on the weekend—and if you do it right, it can even be relaxing, or even fun! Here are few habits you should consider using to garner new referrals over the weekend without feeling like you’re still w...
Tags: Productivity, Feature, News, Marketing, Business Planning, Radio, Agents, Latest News, Industry News, Best Practices, Success Tips, Referrals, Real Estate Agent, Real Estate Career, Lead Story, Jameson Doris


Register: How to Maximize Your Technology Arsenal

What: Contact management. Marketing automations. Future planning. Today, technology can help bolster every aspect of your real estate business. Because there are myriad solutions available, however, it can feel overwhelming to choose a tech stack that works with your specific needs. Tune in to RISMedia’s next webinar, sponsored by McKissock Learning by Colibri Group and moderated by Cleve Gaddis of Workman Success Systems, to learn how finding and mastering the appropriate set of tech tools will...
Tags: Feature, News, Georgia, Radio, National, Agents, Latest News, Industry News, Bailey, Workman, Colibri, Gaddis, RE MAX LLC, Realogy, Century 21 Real Estate LLC, Lead Story


Happening Now: Leaders Share Success Strategies at RISMedia Power Broker Forum

RISMedia kicks off its annual Power Broker Forum today, back in a live-audience setting during this year’s REALTORS® Conference & Expo in San Diego, California. The theme of this year’s forum is “Setting Your Sights on a Record-Breaking 2022,” and the event will take place today, Friday, Nov. 12 at 10:30 a.m. PT at the San Diego Convention Center Ballroom 20 CD. The session is open to all full- and day-conference attendees. This year’s speakers include: Cindy Ariosa, Senior Vice President, Regi...
Tags: Feature, Technology, News, Marketing, Social Media, Radio, Luxury, Teams, National, Agents, Latest News, Industry News, Best Practices, San Diego California, Client Services, Brokers


How to Generate New Ancillary Income With Buyer Solutions

Competition in the real estate brokerage space has never been as fierce: Gross margins for all brokerage firms have dropped more than one-third in the last seven years, from 22% to under 14% today. The biggest challenge brokers will face over the next three months is pressure on profit margins. Brokerages need to generate ancillary revenue streams to survive. Although an estimated 42% of brokerages offer mortgage, title, closing services and property insurance, most brokerages still do not. A Ne...
Tags: Feature, Technology, News, Business Planning, Business Model, Radio, Profits, Latest News, Industry News, Best Practices, Ancillary Revenue, Success Tips, Hornung, Real Estate Technology, Brokers, Real Estate Brokerage


Less Office Space Opens Doors for Business Development, Brokers Say

It’s hard to argue that remote work isn’t here to stay. Debates regarding the future workplace paradigm are lined with companies figuring out how often employees will need to report to an office even as the pandemic wanes. Real estate brokers are having similar conversations as technology becomes more prominent in agents’ businesses. As a result, broker/owners are left reevaluating how much office space they need and where they could funnel former rent funding back into their businesses. Smarte...
Tags: Feature, Real Estate, News, Office, Business Planning, Business Model, Radio, Baltimore, Remote, Latest News, Industry News, Scottsdale, Harley, Foster, Northern Virginia, MacDonald



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