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6 Ways to Build Your Brand as a Real Estate Agent

You know that successful businesses, big and small, have distinct brands that are memorable and instantly recognizable—but did you ever stop to think about your brand? As a real estate agent, you are your brand; your brand is defined by your values and characteristics, by your unique personality. Here are some ways to build your brand as an agent. 1. Identify Your Audience Who are your ideal clients? What motivates them to close a deal? What’s the best way for you to connect with them? Answering...
Tags: Facebook, News, Instagram, Marketing, Business Planning, Radio, Chamber of Commerce, Agents, Latest News, Industry News, Best Practices, Success Tips, Real Estate Marketing, Real Estate Agent, Network Network Network, Fathom


Coming Soon on Hulu: Season 2 of First-Time Buyer by the National Association of REALTORS®

NAR PULSE—Watch what happens when first-time buyers, guided by the expertise of a REALTOR®, search for their dream home in First-Time Buyer, streaming Dec. 25 on Hulu. Catch up on season one today and share with your agents! Encourage Your Agents to Enroll in the L.E.A.D. Courses Developed by top REALTOR® leaders exclusively for aspiring to seasoned REALTOR® leaders, the Building Blocks, Road Map, Vision and DEI courses equip participants with the practical skills, concepts, knowledge and pract...
Tags: News, Marketing, Radio, National, Hulu, Agents, Latest News, Industry News, NAR, National Association of Realtors, Real Estate Education, REALTOR® Store, National Association of REALTORS®, Real Estate Courses, Realtor Benefits


Leveraging Social Media to Improve Brand Trust

Every successful agent knows how important trust is in building and maintaining relationships that will sustain your career. Trust can be the difference between brand obscurity and standing out from your competition when it comes to your social media marketing effort, so it’s vital that you take time to inspire loyalty with your digital presence. From implementing personal storytelling to providing followers with unique experiences, here are a few strategies that will position you as a trustwort...
Tags: Productivity, Feature, Technology, News, Marketing, Business Planning, Social Media, Social Media Marketing, Radio, Agents, Latest News, Industry News, Best Practices, Success Tips, Real Estate Marketing, Real Estate Agent


Battle for the Future

How Inside Real Estate Is Ensuring Brokerages Stay at the Center of the Lifetime Customer Relationship It’s a pivotal time in real estate. An overheated market, new disruptive business models constantly emerging, and technology changing the paradigm of how real estate brokers, agents and consumers do business are all factors impacting today’s industry. The race is on. And the winners will be those who can best reach, influence and serve consumers throughout their lifetime homeownership journey....
Tags: Feature, News, Marketing, Radio, Teams, National, Zillow, Latest News, Industry News, National Association of Realtors, Macey, Amazon Google, Skousen, IDX, Real Estate Magazine, Real Estate Marketing


5 strategies to increase productivity and profitability in 2022

Ready to jump into the new year with a fresh perspective? Here are real estate expert Jared James' top tips for creating a productivity mindset — as well as email, social media and video marketing campaigns that'll boost your lead gen and profitability in 2022.
Tags: Email, Marketing, Service, Radio, Agent, Email Marketing, Columns, Inventory, Brokerage, Select, Jared James, Bernice Ross, Just Sold Cards, Active Inventory


PowerSite Pro Profile: A Stamford, CT Single Property Website

We are excited to present this PowerSite Pro single property Website: 1115Westover.com Marketed by Berkshire Hathaway REALTOR, Thomas Vozzella, the Website highlights a $1.325MM, 4 bedroom, 3.5 bathroom, classic Connecticut country home.  1115 Westover Road, Stamford, CT 06902 Using our new PowerSite Pro platform, Thomas has added: lots of high definition photosa detailed descriptiona list of amenitiesdocumentsoffice infoa property maplinks to his social media account and ...
Tags: Real Estate, Marketing, Radio, New York Times, Connecticut, Berkshire Hathaway, Thomas, Stamford, Fairfield County, AgencyLogic, Single Property Website, YouTube Vimeo, Facebook Twitter YouTube LinkedIn, Embedded Google, Thomas Vozzella, Berkshire Hathaway Real Estate


What Is Included in a Single Property Website?

A single property Website helps agents, brokers, home owners and others involved in real estate to market a single home using the highest form of personalized marketing. The Websites are used in listing presentations and serve as the single richest source of information about one home online. Each single property Website is accessible via a unique domain name that traditionally reflects the properties street address, a feature that is included with the product. Also included: Custom Domain Nam...
Tags: Social, Facebook, Real Estate, Marketing, Radio, Listing, Agent, Subscription, Concierge, Facebook Twitter, AgencyLogic, Powersite, Single Property Website, Single Property Websites, Listing Websites, Real Estate Agent


4 emails every agent should send (and how to do it)

How can you make sure people actually open your email marketing? Send these four types of emails leads and past clients actually want to read, and you'll become the local expert they look forward to hearing from.
Tags: Email, Marketing, Service, Radio, Agent, Email Marketing, Emails, Promotion, Testimonial, Brokerage, Select, Email Campaigns, Dale Archdekin


Building a Winning Brand, But Where to Start?

We often hear that when it comes to building a successful business, branding is one of the most important aspects. And not only that, but if done right, powerful branding can also do parts of the selling for you. Undoubtedly, branding can create a lasting effect on our businesses across markets, but it is rare to see and know how it is broken down and where to start. You may find plenty of information on branding but say to yourself “that makes sense, but where do I start?” For most real estate ...
Tags: News, Marketing, Business Planning, Business Model, Radio, Ibm, Coaching, Latest News, Industry News, Best Practices, Don, Marion, Real Estate Marketing, Brokers, Real Estate Brokerage, Real Estate Branding


PowerSite Pro Profile: A Lexington, MA Single Property Website

We are excited to present this PowerSite Pro single property Website: 19Holmes.com Marketed by REALTOR Elizabeth Crampton, the Website highlights a new $4.8MM, shingle-style, 5 bedroom, 7.5 bathroom home designed by renowned Catalano Architects.  19 Holmes Road, Lexington, MA 02420 Using our new PowerSite Pro platform, Elizabeth has added: lots of high definition photosa detailed descriptiona list of amenitiesa property videodocuments – a floor and site plansoffice infoa p...
Tags: Real Estate, Marketing, Radio, Elizabeth, Lexington, AgencyLogic, Single Property Website, YouTube Vimeo, Facebook Twitter YouTube LinkedIn, Embedded Google, Elizabeth Crampton, Holmes Road Lexington MA, Lexington Winchester Belmont Concord


Luxury Homeownership: Sustainability a Key Buying Factor, COVID Continues Impacting Trends

Demand for luxury home purchases has not dwindled even as the pandemic’s volatile nature continues to pose challenges in real estate. According to a 2022 State of Luxury Real Estate (SOLRE) report, authored by Luxury Portfolio International® (PLI), home prices in the segment are expected to continue increasing as supply struggles to meet high demand. While most luxury buyers (74%) are still reporting strong personal economic confidence, 75% say they are very concerned their discretionary spendin...
Tags: Europe, Feature, Real Estate, News, Marketing, Selling, Housing Market, Radio, Luxury, Middle East, Teams, National, North America, Agents, Latest News, Industry News


An Overview of the AgencyLogic PowerOffice Brokerage System

AgencyLogic provides PowerOffice, a set of tools and features that allow brokers and franchises to manage enterprise volumes of single property Websites. To get access to PowerOffice give us a call on: (888) 201-5160 or email: [email protected] Step 1: Log into your account. You will see PowerOffice from the main menu: Step 2: Click on the PowerOffice link. From here a pop-up window will appear giving you one-click access to all of the PowerOffice features: Step 3: The PowerOffice sy...
Tags: Real Estate, Marketing, Website, Online, Radio, Listing, Websites, AgencyLogic, Powersite, Single Property Website, Single Property Websites, Listing Websites, Listing Website, PowerSites, Virtual Tour, Virtual Tours


5 Ways to Improve Your Real Estate Website Traffic

Is your real estate website doing all it can to increase the number of visitors you have? There is a lot more to it than setting up the site, adding your bio and throwing together some neighborhood pages. If you want your site to be a success with lots of visitors and tons of leads, you need to enhance your website regularly. Here are five things you can work on now to improve search engine optimization (SEO) and increase your real estate website’s traffic. 1. Make your website mobile friendly. ...
Tags: Google, Technology, News, Marketing, Business Planning, Radio, Agents, Coaching, Latest News, Industry News, Best Practices, Success Tips, Springfield, National Association of Realtors, Colibri, Real Estate Marketing


33 milliseconds to form an impression: 7 tips for making it count

It takes as little as 33 milliseconds for someone to form a first impression of you — so what are you doing to make sure you stand out? Here, top professionals from across the country share how they put their best selves forward.
Tags: Clothing, Marketing, Social Media, Service, Radio, Agent, Respect, Clothes, Professional, Be Prepared, Appreciation, Van Life, First Impression, Brokerage, Select, Second Home Market


Where To Get Real Estate Humor, Technology, Marketing and News

With 187 million users, Twitter remains a monster social network and much loved way to share news, commentary, content and opinion. For a real estate perspective there’s no better place to go than the AgencyLogic Twitter account. Simply follow @AgencyLogic and enjoy!
Tags: Twitter, Real Estate, Technology, News, Funny, Marketing, Social Media, Fun, Radio, Content, Social Network, AgencyLogic, Single Property Website, Single Property Websites, AgencyLogic Twitter


How To Access The MLS Compliant Single Property Website

Each MLS has its own rules about how listing data can be represented and when it comes to single property Websites many do not allow any branding. The good news is that every AgencyLogic single property Website comes with a free, MLS compliant (non-branded) version. Please follow this step to access and see it – if you have additional questions give us a call on: (888) 201-5160 or email: [email protected] Step 1: Enter the domain name of your single property Website, e.g.   www.123AnySt...
Tags: Real Estate, Support, Marketing, Brand, Help, Radio, Mls, AgencyLogic, Powersite, Multiple Listing Service, PowerSites, Unbranded, Branded


3 Strategies for Holiday Lead Conversion

You’ve probably heard this a lot since you first started in the industry: real estate is a relationship business. The pathway toward building relationships with prospective clients is forged through engaging and showcasing your value as a real estate professional. It doesn’t hurt to get creative with reaching out to potential clients, and the holidays are in full swing. You have plenty of options to connect and build relationships this season. Here are some of the best ways to convert hot lea...
Tags: Productivity, Feature, News, Holidays, Marketing, Business Planning, Radio, Agents, Seasonal, Lead Generation, Latest News, Industry News, Best Practices, Success Tips, Don, Lead Conversion


Chrono Cross Opening Recreated for Another Eden Collab Rife With Yokochichi

Beloved RPG Chrono Cross has taken part in a collaboration with smartphone game Another Eden, presenting players with a splendidly animated recreation (full of sideboob) of the RPG’s opening sequence that has some convinced that a remake or remaster for the title is on the way. The collab crossover event is called “Complex Dream” and […]
Tags: Games, Marketing, OP, Smartphones, Anime, Comparison, RPG, Remakes, Image Gallery, Chrono Cross, Casuals, Yokochichi


Where To Get Real Estate Humor, Technology, Marketing and News

With 756 million members, LinkedIn is by far the largest professional network on the Web. While the content and objectives of the platform vary significantly from other ‘social’ networks, it has a large number of company pages and is a great source for professional content. For a real estate perspective there’s no better than the AgencyLogic LinkedIn page. To see more, visit LinkedIn!
Tags: Real Estate, Technology, News, Funny, Marketing, Social Media, Linkedin, Fun, Radio, Content, Social Network, AgencyLogic, Single Property Website, Single Property Websites


Buying Single Property Website Licenses

To activate an AgencyLogic single property Website you need a “License.” Each license covers your PowerSite for a year and includes all costs including the domain name. To add a license to your account please follow these steps – if you have additional questions give us a call on: (888) 201-5160 or email: [email protected] Step 1: Log into your account and you will see the Activity Screen: Step 2A: To buy licenses either click on the “Buy More” graphic in the top right of the screen: Th...
Tags: Google, Real Estate, Microsoft, Internet, Marketing, Internet Marketing, Online, Radio, Listing, Hit, Hits, Views, Visits, AgencyLogic, Single Property Website, Single Property Websites


Register for RISMedia’s ‘Rocking in the New Year 2022,’ Taking Place Jan. 6

Join RISMedia and our all-star line-up of real estate leaders and visionaries to gear up for maximum success in the New Year. Power brokers, subject matter experts, top-producing agents and some of the industry’s best coaches and trainers will share critical advice and hands-on strategies for tackling the challenges and optimizing the opportunities that lie ahead in 2022 in our next virtual event. With 20-plus sessions and more than 50 speakers, and two separate, customized tracks for brokers an...
Tags: Real Estate, News, Marketing, Business Planning, Social Media, Housing Market, Radio, Teams, National, Agents, Coaching, Latest News, Industry News, Success Tips, Real Estate Agent, Brokers


PowerSite Free vs PowerSite Pro Single Property Websites

You can now choose between creating either a PowerSite Free or PowerSite Pro single property Website. Both are created using the Create New PowerSite button. Having added property details you publish your PowerSite and can then choose if you want our PowerSite Free or PowerSite Pro. But how do they differ?Here are the differences:
Tags: Real Estate, Free, Marketing, Radio, AgencyLogic, Single Property Website


How Much Does A Single Property Website Cost?

We are often asked: “How much does an AgencyLogic single property Website cost?” Here is the answer and your options – remember once you buy a single property Website license for the new AgencyLogic PowerSite Pro they do not expire, ever!   Let us know if you have questions by clicking here.
Tags: Real Estate, News, Marketing, Radio, Cost, AgencyLogic, Single Property Website, Single Property Websites


‘Online reviews don’t matter’: 5 marketing myths debunked

Marketing has become an essential element of the real estate business. However, there are many myths and misconceptions about how to effectively market yourself and your listings. Here's the truth agents need to know.
Tags: Mobile, Marketing, Social Media, Google Search, Service, Radio, Agent, Online Reviews, Brokerage, Select, Mobile Traffic, Marketing myths


How Past Clients Lead to Future Business

What kind of score do you give yourself when it comes to nurturing past clients? Strengthening these relationships will place you ahead of the competition and set you up for continued success. It’s baffling trying to understand why agents pay for leads that are sold and resold through multiple lead generation platforms, who then wonder why their conversion rates are low. Top producers know that creating the connection with a client is the challenging part, but the real money comes after the tran...
Tags: News, Marketing, Business Planning, Radio, Agents, Coaching, Lead Generation, Latest News, Industry News, Best Practices, Success Tips, Referrals, Lead Conversion, Terri Murphy, Workman Success Systems, Real Estate Training


Haruhi Suzumiya × PUBG Collaboration Event Begins in Japan

A collaboration event between the popular battle royale game PlayerUnknown’s Battlegrounds and the legendary Suzumiya Haruhi no Yuuutsu has begun in Japan, giving players a chance to collect cosmetic items and voice tracks based on their favorite characters to make their experience have just a little more anime allure. The event offers players a chance […]
Tags: Games, Japan, Marketing, Smartphones, Anime, Crossover, Battle Royale, Online Gaming, Image Gallery, Haruhi, PUBG, The Melancholy of Haruhi Suzumiya, Suzumiya Haruhi no Yuuutsu


Digital yachts and $2.4M virtual plots: Power brokers to sell the metaverse

Oren and Tal Alexander, two of Douglas Elliman's top luxury agents, are extending their reach into the metaverse of virtual real estate.
Tags: Technology, Marketing, Radio, Luxury, Websites, Oren, Douglas Elliman, Select, News Brief, Sandbox, Oren Alexander, Tal Alexander, Metaverse, Decentraland, Virtual Real Estate, The Alexander Team


A December Deal: PowerSite License Single Property Website Savings

With the Holiday Season now officially in full swing, we have lots of special offers to help kickstart your marketing and save you money.  Here are the details: Deal 1 – buy one single property Website license, and get one free! That’s a $50 saving! Deal 2 – buy five single property Website licenses, and get two free! That’s a $125 saving! Deal 3 – buy ten single property Website licenses, and get five free! That’s a $350 saving! Deal 4 – buy twenty-five single property Website licenses, and...
Tags: Marketing, Sale, Online, Radio, Listing, Discount, Offer, Coupon, AgencyLogic, Powersite, Single Property Website, Power Site, Power Sites, PowerSites, Virtual Tour, Virtual Tours


How 1REport Empowers Agents for Success in the Digital Era

“We knew we were building something big, but we didn’t know how big,” says Allen Alishahi, referring to the past year of growth his company has seen. Last year, ShelterZoom—the four-year-old startup Alishahi co-founded after his 30-year career as a Staten Island, New York, broker—launched a digitally secure platform called DocuWalk. This full suite of tools gives agents a way to manage the real estate process all the way from the initial offer to the final signature. Building on the success of D...
Tags: Feature, Technology, News, Marketing, Digital Privacy, Radio, National, Agents, Latest News, Industry News, Staten Island New York, Real Estate Technology, Lead Story, Chao Cheng Shorland, Shelterzoom, Allen Alishahi


The Complete Single Property Website Features Checklist

Looking to make the most of your single property Website? While most of our features are prompted during the initial build of the site, there are many which fall into our “extended features” category. Below is complete list of features that we think are beneficial to marketing your single property Website and enhancing its overall appearance. We hope you find this list helpful. If you need assistance with any of the noted features please refer to the help and support section in your AgencyLogic ...
Tags: Real Estate, Advice, Marketing, Website, Radio, Tips, AgencyLogic, Agencylogic Powersite, Agencylogic.com, Powersite, Single Property Website, Single Property Website Tips, Single Property Websites, Upload, Google Analytics Download, Open House Announcement Upload



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