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10 proven ways to boost your team’s profitability

Watch and learn what some of our industry’s most profitable teams are doing to keep their margins healthy in good markets and in bad.
Tags: Agent, Brokerage, Lead Generation, Marketing, Select, Video, B2b, Back To Basics, Boosting Your Team's Profitability, Pat Hiban, Profitability, Team


5 quick Memorial Day marketing ideas for agents

Looking for a marketing plan to tie to Memorial Day? It’s not too late! Here are a handful of things you can do — all under three hours — to promote your business.
Tags: Technology, Marketing, Social Media, Radio, Memorial Day, Agent, Facebook Ads, Photo shoot, B2b, Facebook Live, Select, Back To Basics, Memorial Day Marketing, IGTV, Christy Murdock Edgar, Pop By


The Inman Weekender: Zillow and Redfin strike a 4-city deal

Need something to occupy your spare moments between running errands and open houses this weekend? Check out this week's top news and our "Back to Basics" series.
Tags: Headlines, Marketing, Collection, Radio, Agent, Recap, Weekend, Industry News, Brokerage


Want to rise above your competition? Try these 5 pro moves

In real estate, showcasing your professionalism is how you get business. It’s how you convince buyers and sellers to work with you over the plethora of other agents out there. What can you do to exhibit competence and display your skillset to past and future clients? Here are five pro moves that’ll set you apart from the rest of the pack.
Tags: Marketing, Radio, Agent, Expert, B2b, Select, Continuing Education, Back To Basics, Designations, Alissa Gardner


3 essential social media platforms for newbie agents

When it comes to social media, it’s a bit of a jungle out there. To help new agents suss out what’s crucial, here are the top three platforms and some tips for how to make it all work with your marketing plan.
Tags: Facebook, Technology, Instagram, Opinion, Marketing, Radio, Agent, B2b, Nextdoor, Select, Back To Basics, Andrew Helling


Nissin’s One Piece Cup Noodle CM Shows Zoro’s School Life

Cup Noodle producer Nissin is back with its inventive advertising campaigns as this time they are teaming up with Eiichiro Oda’s One Piece, presenting the popular piracy series in a slice of life form starring Zoro. Nissin posted the new high-quality animated CM on Twitter, depicting the cast of One Piece in a slice of […]
Tags: Food, Marketing, Ramen, Anime, One Piece, Eiichiro Oda, Nissin, CM, Zoro Nissin


The most impressive customer service. Ever.

  We have all experienced horrible customer service. Whether it was being put on hold for an eternity and then being disconnected, or ending up with a tech expert who, based on his responses, was proudly celebrating his second day on the job. This is almost balanced out by the superior customer service we can usually expect from companies such as Apple and Amazon. But I have never seen anything like the customer service described in the document above. I had ordered a bunch of succulents and wa...
Tags: Apple, Amazon, Business, Advertising, Marketing, Sales, Creativity, Ideas, Humor, Weddings, Good Ideas, Cacti, Jay H Heyman, Father of the Bride


Why don’t we think about clients’ specific needs?

Other than that narrow exception that agents make for first-time homebuyers, agents don’t think of clients as having specialized needs that require customized solutions. Instead, agents provide a cookie-cutter approach to standardized service with the same scripts, the same materials, the same programs. That needs to change. Here's how.
Tags: Customization, Opinion, Marketing, Service, Radio, Agent, Zillow, B2b, Trulia, Select, Back To Basics, Joe Rand


Hulu Review – How Hulu Compares to the Competition

Have you tried Hulu yet? This Hulu review shows how you can cut the cord on cable TV and save a lot of money, while still being able to watch great TV programs and movies! Remember the days when you could only watch television if you had a fancy cable package with 100+ channels? These days, there are numerous television and streaming services to choose from including Sling, Netflix, Amazon Prime Video, and you guessed it, Hulu. In this review, we’ll focus on Hulu – a streaming television service...
Tags: Japan, Entertainment, Marketing, Netflix, Hulu, Money Management, New Hulu, Sling Netflix Amazon, Mindy Project ABC, All Hulu, Hulu Cloud DVR, Hulu Originals Hulu, Give Hulu


Basic Principles, Mindset, and Mechanics of Digital Marketing with Jason Pantana – (Part 1 of 3)

Many agents crash and burn when they’re starting out in online marketing. The BIG reason behind these bumps on the road? Many don’t really know who they are and what services they’re trying to sell. This mistake can cost you leads and ultimately, money. Embarking on your marketing journey doesn’t have to be scary. Discover how you can improve on your marketing by listening to this interview with Jason Pantana, the resident marketing guru and host of Marketing Edge. Jason shares some...
Tags: Real Estate, Marketing, Radio, General Interest


Make it about them: How to win trust and more clients

When meeting with new clients, take a page from other service industries, and focus on their needs first before you launch into a pitch. That way, you can tailor it to clients' specific needs and win their trust along the way.
Tags: Trust, Marketing, Radio, Agent, Select, Joe Rand


Success stories from Startup Alley: FIRST

For real estate agents and brokers, most of their new listings will come from their sphere of influence. Which means staying in touch with people they already know is paramount to driving business. But while the average homeowner moves every 7 or so years, the vast majority have lost touch with their agent by that time.
Tags: Technology, Marketing, Events, First, Radio, Inman Connect Marketing, Real Estate Connect, First.io, Success stories from Startup Alley: First


6 tips for creating video that today’s consumers will actually watch

Eighty-five percent of videos on Facebook are watched without sound. Given such numbers, how do you create video — sans sound — that captivates viewers? Here are six tips for making your silent video shine.
Tags: Facebook, Video, Technology, Marketing, Lifestyle, Radio, Exclusive, B2b, Kyle Draper, Select, Back To Basics, Silent Video, Ray Shak


Is This Effective or Intimidating Real Estate Marketing?

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Tags: Real Estate, Funny, Marketing, Fail, Radio, Mafia, Just For Fun, Keller Williams, Kw, MOB


The Inman Weekender: 7 tips for post-inspection negotiation

Need something to occupy your spare moments between running errands and open houses this weekend? Check out our "Back to Basics" series and this week's top news.
Tags: Headlines, Marketing, Collection, Radio, Agent, Recap, Weekend, Industry News, Brokerage


Shadowverse Pulls no Punches with One-Punch Man Collab

Shadowverse has predictably taken part in another anime-themed collaboration, this time teaming up with superhero anime One-Punch Man as notable characters like Saitama and Tatsumaki have become playable avatars and bound to bring more watchers to the currently airing second season. An assortment of card skins, sleeves and emblems will be available for players to […]
Tags: Games, Marketing, Anime, Announcements, TCG, Saitama, One-Punch Man, Tatsumaki, Collab, Shadowverse


Should agents work with friends? It depends who you ask

A crucial part of any real estate agent’s business comes from referrals within their own sphere. But what happens when a close friend or family member opts to transact alone or with another agent?
Tags: Family, Friends, Listings, Marketing, Radio, Agent, Realtor, Referrals, Select, Dawn Elle Richardson, Debbie Wenzel, Greg Ernst, Isabel C. Diaz, Lab Coat Agents


How a spirit of generosity will win you new business

Follow the advice of your grandma, and never arrive at a party empty-handed. Contribute to any given situation by giving prospective clients useful information, advice and comfort. They'll thank you with new business.
Tags: Marketing, Radio, Agent, B2b, Lead Generation, Select, Back To Basics, Joe Rand


People are lazy

We all know the rules and rationale of an effective elevator pitch. The theory has it that you must craft a persuasive story that lasts about 30 seconds. The premise is that that is all the time you would have to tell your story in a (hypothetical) elevator ride before the person to whom you are talking tunes out, and wishes their office were on a lower floor. The truth is though, that you are ignoring a basic truth: people are lazy. In this context, as soon as they have heard you say you are ...
Tags: Business, Advertising, Marketing, Sales, Creativity, Ideas, Humor, Weddings, Good Ideas, Jay H Heyman, Father of the Bride


Phantasy Star Online 2 × KonoSuba

Phantasy Star Online 2‘s 2019 “Stars: EPISODE 6” Part 2 update has rolled out, providing players with tons of new content and additions, though anime fans might be more intrigued by the assortment of KonoSuba collab goods. The collaboration event is in promotion of KonoSuba’s upcoming movie, with costumes and hairstyles for several characters from […]
Tags: Games, Marketing, Anime, MMORPG, Image Gallery, KONOSUBA, Subarashii Sekai, Phantasy Star


Is This The Single Most Pointless Reason To Buy A Home?

If you enjoyed this post then you’ll also enjoy these posts.
Tags: Real Estate, Funny, Marketing, Walmart, Fail, Ad, Fun, Radio, Just For Fun


5 steps for getting more social media ‘likes’

Generally speaking, likes beget likes, and engagement encourages engagement. Here are five steps for getting more social media “likes” on your real estate content. It’s not as hard as you think.
Tags: Facebook, Instagram, Opinion, Marketing, Social Media, Likes, Radio, Agent, B2b, Lead Generation, Select, Jay Thompson, Back To Basics, Instagram Stories, Facebook Stories, Social Media Likes


Tokyo Evangelion Bar the Perfect Pilgrimage Site

The Tokyo Evangelion Sakaba bar has reopened in Ikebukuro on the 20th of April and now serves up even more Evangelion-themed food and drink items discounted during its special “Angel Hour”. A lucky few managed to visit the bar directly and tried such delicacies as Misato Beer, Edamame from Ryoji Kaji’s plantation, Sachiel Chicken Wings and Nerv Headquarters Fried […]
Tags: Food, Alcohol, Marketing, Tokyo, Anime, Ikebukuro, Image Gallery, Evangelion, Tokyo Evangelion Sakaba, Ryoji Kaji, Sachiel Chicken Wings


Nextdoor raises $123M in funding

Nextdoor, a hyperlocal social network for neighbors and local businesses, has raised an additional $123 million in funding, led by Riverwood Capital.
Tags: Technology, Marketing, Radio, Tiger Global Management, Hyperlocal, Kleiner Perkins, Benchmark, Lead Generation, Nextdoor, Select, Sarah Friar, Riverwood Capital, Chris Varelas, Neighborhood sponsorships


Dear Marketing Mastermind: How do I make my open house more effective?

In this monthly advice column, the Marketing Mastermind answers three burning questions. This month’s topic: all things open house.
Tags: Marketing, Radio, Agent, Lead Generation, Open House, Digital Marketing, Select, Print Marketing, Christy Murdock Edgar, Dear Marketing Mastermind, Mega Open House, Open House Marketing


Why you should treat everyone like a client from the moment you meet

Successful real estate agents foster a relationship dynamic in which clients and potential clients start thinking of them like their other service providers, such as their accountants, their dentists and their hair stylists.
Tags: Marketing, Radio, Agent, Zillow, B2b, Select, Build Relationships, Back To Basics, Joe Rand


Voice-activated home search available through GSAR

Greater Syracuse Association of Realtors partners with VoiceterPro to provide home shoppers with voice search in central New York.
Tags: Listings, Marketing, Radio, Agent, Amazon Echo, Voice Search, Alexa, Vai, Select, News Brief, Google Home, Hey Google, Buyers Tools, MLS & Associations, Agent Neo, Ami Berger


The Inman Weekender: Put your first-time buyers at ease

Need something to occupy your spare moments between running errands and sitting open houses this weekend? Check out our "Back to basics" series and this week's top news.
Tags: Headlines, Marketing, Collection, Radio, Agent, Recap, Weekend, Industry News, Brokerage


China Promotes Social Credit System with Propaganda Music Video

In an attempt to brainwash youths into believing China’s upcoming social credit system is fair, just and noninvasive, the Chinese government has recruited various popular Chinese singers to take part in a propaganda music video promoting the system. The music video stars the pop song “Live up to Your Word” and was produced by the […]
Tags: Music, Politics, Technology, China, Marketing, International, Anime, MV, Made In China, China Promotes Social Credit System


How to create an unforgettable showing experience for buyers

Here are a few ways to make sure your listing is an unforgettable showing experience for potential buyers, one that'll stand out in the sea of inventory and stay on buyers' minds. 
Tags: Video, Marketing, Radio, Agent, B2b, Select, Staging, Home Staging, Back To Basics, Professional Photography, David Stroh, Unforgettable Showing Experience



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