Entertainment

3 reasons Instagram isn’t working for you (and what to do)

To effectively increase your brand awareness and position yourself as the go-to authority in your market, watch out for these common Instagram turn-offs and avoid them yourself.
Tags: Agent, Back To Basics, Lead Generation, Marketing, Select, Service, Teams, Instagram, Social Media, Social Media Strategy, Stefanie Lugo, Theme-month-202104

My top Back to Basics tip? Answer the damn phone

There’s tons of training that addresses diligent follow-up and frequent outreach. What's far more critical in building your business than a speedy reply or dropping someone into a system that will pound out messages to a contact database? Answering the phone.
Tags: Agent, Back To Basics, Columns, Lead Generation, Opinion, Select, Service, Teams, Jay Thompson, Phone, Response, Response Time, Theme-month-202104

Buyer’s remorse is real! 3 tips for avoiding canceled contracts

With home prices across the nation rising sky-high, more buyers are wondering if paying so much is the right thing to do. “Morning after" jitters are causing many to reconsider their purchase. Here’s how to combat getting that post-contract cancelation call from your buyers.
Tags: Opinion, Service, Radio, Teams, Agent, Columns, Select, Back To Basics, Buyer's remorse, Carl Medford, Theme-month-202104

The Real Word: Is New York City making a comeback?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they'll discuss the demand for office space, the end to the NYC exodus and The Smith Group's new listing video.
Tags: Video, New York, NYC, Opinion, New York City, Service, Radio, Teams, Agent, Market, Columns, Industry News, Office Space, Nicole White, Brokerage, Select

How to master the inventory in a hot market

What differentiates a rookie from a top-notch, seasoned pro, you ask? Well, it starts with an in-depth knowledge of the market and a knack for accurately gauging property values. Here's how you can hone that skill and set yourself up for long-term success.
Tags: Video, Opinion, Service, Radio, Teams, Agent, Columns, Inventory, Brokerage, Select, Back To Basics, Property Values, Sales Price, Bernice Ross, Theme-month-202104, Price Points

How to master inventory in a hot market

What differentiates a rookie from a top-notch, seasoned pro, you ask? Well, it starts with an in-depth knowledge of the market and a knack for accurately gauging property values. Here's how you can hone that skill and set yourself up for long-term success.
Tags: Video, Opinion, Service, Radio, Teams, Agent, Columns, Inventory, Brokerage, Select, Back To Basics, Property Values, Sales Price, Bernice Ross, Theme-month-202104, Price Points

Forget time-blocking! Focus on these 5 time-management tactics

Time-blocking is standard real estate productivity advice, but here’s the thing: It doesn’t work. Here’s a better approach to time management that’ll help you stick to your priorities and knock out those dollar-producing activities.
Tags: Productivity, Opinion, Time, Lifestyle, Service, Radio, Teams, Agent, Time Management, Agent advice, Select, Back To Basics, Time Blocking, Time Management Strategies, Theme-month-202104, Leslie Hillman Dollinger

8 ways to rank higher on Google — and improve your website traffic

Getting your website to rank on Google is like putting together pieces of a puzzle. All of your efforts across various channels come together to build your website’s authority. Here are few tips to help drum up more traffic for your business.
Tags: Agent, Back to Basics, Brokerage, Marketing, Select, Service, Teams, Blog, Blogging, Building links, Businesses, Content, Content Creation, Google, Kate Hulbert, Rank

3 ways to set buyers expectations during this sizzling-hot spring

By setting expectations early, agents can put their clients in a better position and educate them on the often frustrating marketplace so they can make quick, sound decisions. Here's how.
Tags: Service, Competition, Radio, Teams, Agent, Market, Anthony West, Markets & Economy, Brokerage, Select, Back To Basics, Client Expectations, Multiple Offers, Competitive Market, Theme-month-202104, Low Invetory

How to deal with unlawful occupants in listings

Rising levels of homelessness have increased the incidents of unlawful access to homes on the market. Here are a few key steps to respond to unauthorized entry and preventative measures to ensure it does not happen in the first place.
Tags: Security, Service, Homelessness, Radio, Property, Teams, Homeless, Agent, Columns, Shelter, Select, Back To Basics, Break-ins, Theme-month-202104

Avoid deal-breakers! What you should know about inspections

Even though many buyers are opting to forgo inspections, agents still need to be familiar with them to protect their buyers as much as possible. Here are a few inspections that'll help pinpoint problems within a property — and avoid a major deal-breaker.
Tags: Mold, Service, Radio, Teams, Agent, Chimney, Asbestos, Foundation, Roof, Brokerage, Select, Back To Basics, Radon, Geological, Sewer, Structural

WATCH: Back to Basics 101 — Know your data

Realogy national trainer Jay Luebke shares why it’s absolutely critical for agents to know their numbers forward and backward.
Tags: Video, Data, Service, Radio, Teams, Agent, Market, Realogy, Select, Jay Luebke, Back To Basics, Theme-month-202104, Market Inventory

Back to Basics 101: Know your data

Realogy national trainer Jay Luebke shares why it’s absolutely critical for agents to know their numbers forward and backward.
Tags: Video, Data, Service, Radio, Teams, Agent, Market, Realogy, Select, Jay Luebke, Back To Basics, Theme-month-202104, Market Inventory

The Real Word: When will the market cool down?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they'll discuss when the market is expected to cool down, a neighbor’s listing that revealed a roaming cat and how landlords are dealing with the eviction ban.
Tags: Video, Opinion, Service, Radio, Teams, Agent, Market, Columns, Industry News, Inventory, Nicole White, Brokerage, Select, Cool Down, Low Inventory, Byron Lazine

Versatile online marketing solution HighNote brings it all together

Just like how Slack centralizes and categorizes office communications, HighNote can do the same for your pre-listing pitch, agent or team profiles, local market guides, and all other forms of digital content.
Tags: Apps, Technology, Opinion, Marketing, Radio, Teams, Marketing Software, Branding, Select, Lead Capture, Climb Real Estate, Tech Reviews, Real Estate Software, Technology Reviews, Online Presentations, Team Marketing

Are you prepared for a future crisis? 4 ways to protect yourself

When the economy is strong and confidence is high, people become idle and get too comfortable. When a crisis hits, they leap into panic mode. That's why, to prepare for any future uncertainty, team leaders have to take these important steps now.
Tags: Radio, Process, Teams, Agent, Lists, To Do List, Brokerage, Select, Back To Basics, Business Crisis, Kathleen Black, Theme-month-202104, Checkist, Handling A Crisis, Preparing For A Crisis, Process Document

New to real estate? How to guide clients through homebuying

As a real estate pro, it's your job to help clients pinpoint what they want and then help them find it. If you're a newly minted agent, here's what you should be doing throughout your clients' homebuying journey.
Tags: Environment, Service, Radio, Teams, Agent, Mortgage, Moving, Homebuying, Brokerage, Select, Buying Property, Back To Basics, Home Features, Theme-month-202104, Homebuying In 2021, Moving timeframe

10 team-building basics every team leader should know

Whether you have a large team or are just starting to build your first, there are fundamental principles worth knowing. The basics are the basics for a reason. They work. Here are 10 team-building basics that every leader show know. 
Tags: Opinion, Service, Radio, Teams, Agent, Columns, Team Building, Select, Back To Basics, Adam Hergenrother, Theme-month-202104, Team Building Basics

Make more money! Go ‘Back to Basics’ with Inman this April

We want to help you make more money — right now. All month, go Back to Basics with Inman as real estate pros share what’s working now and how they’re setting up to profit in a post-pandemic world.
Tags: Radio, Teams, Agent, Inman, Back To Basics, Theme Months, Theme-month-202104

How to build trust with prospective clients

To be successful in this whacky business, you have to build relationships. What’s the one thing that all relationships have in common? Trust. Here’s how to build trust regardless of how well you know the person.
Tags: Opinion, Relationships, Trust, Service, Radio, Saying No, Teams, Agent, Columns, Relationship Building, Building Relationships, Building Trust, Select, Jay Thompson, Trust Building

8 bogus questions sellers ask when interviewing listing agents

Some of the tried-and-true questions sellers have been asking for years are actually totally meaningless. Here are the top bogus questions sellers ask along with ways to effectively counter them.
Tags: Service, Radio, Teams, Agent, Sellers, Brokerage, Select, Homesellers, Carl Medford, Homeselling, Listing Appointments, Seller Questions, Listing Agents

Looking for listings? How to build a real estate farm step-by-step

With inventory at all-time lows, the need to generate listings has never been more pressing. Whether you’ve never built a farm before or it's been a while since you have, these steps will help you create and grow a thriving geographic real estate farm.
Tags: Video, Listings, Marketing, Service, Radio, Teams, Agent, Columns, Inventory, Select, Low Inventory, Geographic Farming, Geographic Farm, Jimmy Burgess, Geo-farm

The Real Word: Could independent contractor status die?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they'll discuss the status of real estate agents as independent contractors, how to generate more listings and who's crushing it on TikTok.
Tags: Video, Opinion, Listings, Service, Radio, Teams, Agent, Columns, Independent Contractors, Industry News, Inventory, Nicole White, Brokerage, Select, Low Inventory, Tiktok

The 4 most common communication errors team leaders make

As a team leader, you're expected to be a great communicator — but of course, that's easier said than done. Here are the top communication errors you might be guilty of without even knowing it (and how to fix those problems).
Tags: Communication, Service, Radio, Teams, Agent, Team, Conversations, Open Communication, Team Members, Brokerage, Select, Team Collaboration, Team Leaders, Time Blocking, Communication Plan

How much are iBuyers paying for customer acquisition?

Over the past three years, the largest iBuyers — Opendoor, Zillow and Offerpad — have spent over $200 million advertising directly to consumers. That spend peaked in 2019 before slowing during the pandemic. Historically and today, Opendoor appears to be vastly outspending its competition — a reflection of its size, scale and ambition.
Tags: Opinion, Data, Costs, Analysis, Radio, Teams, Fees, Cac, Zillow, Customer Acquisition Cost, Overhead, Select, Opendoor, Ibuyers, Offerpad, Mike Delprete

How to support your agents in this ultra-competitive seller’s market

Across the country, nearly every major market is hearing the same song: low inventory, high demand, and a knock-down, drag-out fight for buyers trying to get a home, especially in the entry-level pricing brackets. Here are a few tips for encouraging your agents in this climate.
Tags: Opinion, Service, Radio, Teams, Agent, Team, Columns, Inventory, Select, Seller's Market, Real Estate Team, Home Builders, Homebuilders, Ryan Rodenbeck

Commission, appraisals, inventory: 11 challenges agents face today

Last year was a trying one, but it taught us to stretch ourselves, our business brains and our mindsets. It also forced us to adapt in an ever-evolvig landscape. Here are the top challenges agents face on the daily.
Tags: Opinion, Interest Rates, Leads, Service, Challenges, Radio, Teams, Agent, Zillow, Connection, Rates, Affordable Housing, Inventory, Professionalism, Select, Realty One

Agents, hold yourselves to a higher standard — especially in a hectic market

Although the market extremes can be challenging, we’re all still here and working in the business. As professionals, we must focus on the long haul — while working together, helping our clients and always doing the right thing.
Tags: Opinion, Service, Competition, Radio, Ethics, Idaho, Teams, Agent, Respect, Ethical, Boise, Real Estate Professionals, Brokerage, Select, Jeff Martel

Marketing through video? Here’s how to 10X your reach

The more video you create, the better you get at it. As you expand your content creation and share videos more creatively, you’ll see a massive ROI. To aid in your expanding marketing efforts, here are five simple types of videos you can easily make and creative ideas for pushing them out into the world.
Tags: Video, Marketing, Content Marketing, Service, Radio, Teams, Agent, Columns, Content Creation, Video Marketing, Video Content, Select, Kendall Bonner

Inman Handbook on Homeward

Homeward provides the buying power of a cash purchase to noncash homebuyers, allowing for more competitive offers and a better chance at winning in a multiple-offer situation.
Tags: Service, Radio, Teams, Agent, Mortgage, Brokerage, Select, Cash Offer, Tim Heyl, Homeward, Multiple Offers, Inman Handbook, Multiple Offer Situation, Inman Handbooks, Winter 2021, Mortgage & Alternative Financing Month