Posts filtered by tags: Philip Morris[x]


Punchy and the Kool-Aid man: study shows how big tobacco marketed kids' drinks

Study of previously sealed documents shows how tobacco companies adapted their advertising skills to win over childrenTobacco companies used their advertising skills to help market sugary drinks to kids – even inventing the single-serving juice box, according to a new study that looked at previously sealed documents.The research, gathered by experts on the tobacco industry at the University of California San Francisco (UCSF), tracks how two tobacco titans, RJ Reynolds and Philip Morris, adapted ...
Tags: Health, Children, US news, Tobacco industry, Philip Morris, Capri Sun, Kool Aid, University of California San Francisco UCSF, RJ Reynolds

Cannes Lions: Philip Morris Seeks Creatives’ Help in Shift From Cigarettes

Philip Morris International, which makes six of the world’s top 15 cigarette brands including #1 brand Marlboro, wants to help create a smoke-free world—and it’s challenging the creative community to help it market alternatives to cigarettes. “It’s clear that our product in its current form causes disease,” said PMI CEO Andre Calantzopoulos at Cannes Lions International Festival of Creativity on Thursday, where its executives touted the company’s “transformation” on a number of panels. “Once yo...
Tags: Health, Singapore, Uncategorized, Advertising, America, Public Health, Switzerland, Cannes, Cvs, Marlboro, Philip Morris, Cannes Lions, Philip Morris International, SVP, PMI, Marian Salzman

Philip Morris waging global effort to hobble anti-smoking treaty, files show

Tobacco giant fighting plans to introduce plain packaging on cigarettesCompany says there is nothing improper about strategic effortsPhilip Morris, the multinational company best known for Marlboro cigarettes, has developed a corporate strategy to undermine a global treaty and fight tobacco regulation around the world, leaked documents reveal.A slide presentation from 2014 entitled “Corporate Affairs Approaches and Issues” details a plan to counter plain packaging – the standardised packs and la...
Tags: Health, Business, UK, Smoking, Society, World news, World Health Organization, World Health Organisation, Tobacco industry, Philip Morris, Philip Morris International

Brands Test Limits as UK Introduces Plain Tobacco Packaging

The UK is now the second country in the world and the first in Europe to require cigarettes to be sold in plain, standardized packaging, following the lead of Australia, which implemented the first such measure in December 2012. In May 2016, new EU legislation dictated how tobacco products are manufactured, produced and sold across Europe. The revised rules, called the Tobacco Products Directive, banned certain products from sale such as flavored cigarettes (except menthol). Retailers were give...
Tags: Health, Europe, UK, Design, Campaigns, Australia, Scotland, Uncategorized, Advertising, Research, Eu, Bbc, Public Health, Ireland, Sainsbury, Retail

Phillip Morris Loses Lawsuit Against Uruguay on Tough Tobacco Rules

An international trade court ruled against Philip Morris in the company’s lawsuit against the government of Uruguay over tobacco-labeling rules. The tobacco giant must pay Uruguay’s government $7 million in damages, along with all litigation costs, the panel ruled. [Author: Leon Kaye]
Tags: Health, Tobacco, Smoking, Government, International Trade, Corporate Responsibility, Corporate Social Responsibility, Health and Wellness, Policy & Government, Society, Public Health, Healthcare, Leon Kaye, Health Care, Cigarettes, Uruguay

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