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Fashion Marketplace Poshmark Innovates for Stay-at-Home Buyers and Sellers

Approaching its 10th anniversary, fashion resale marketplace Poshmark continues to innovate to stay ahead of how, where and why we shop. With more than 60 million subscribers, the site connects buyers and sellers of new and used clothing, shoes and accessories. "The way we really grew was by getting a community of users that really...
Tags: Fashion, Advertising, Poshmark, Marketing Innovation


France bans Dutch bike TV ad for creating 'climate of fear' about cars

Ad for VanMoof bike unfairly discredits automobile industry, says watchdogA TV commercial for a Dutch-made bicycle has been banned by France’s advertising watchdog for creating a “climate of fear” about cars.Despite being aired on Dutch and German television, the Autorité de régulation professionnelle de la publicité (ARPP) said the ad for the VanMoof bike unfairly discredited the automobile industry. Continue reading...
Tags: Europe, Business, Media, France, Germany, Advertising, Life and style, World news, Cycling, Netherlands, Automotive Industry, ARPP


France bans Dutch bike TV ad for creating 'climate of fear'

Ad for VanMoof bike unfairly discredits automobile industry, says watchdogA TV commercial for a Dutch-made bicycle has been banned by France’s advertising watchdog for creating a “climate of fear” about cars.Despite being aired on Dutch and German television, the Autorité de régulation professionnelle de la publicité (ARPP) said the ad for the VanMoof bike unfairly discredited the automobile industry. Continue reading...
Tags: Europe, Business, Media, France, Germany, Advertising, Life and style, World news, Cycling, Netherlands, Automotive Industry, ARPP


To Boost Ecommerce, Forever 21 Partners With Performance Branding Firm Within

Fashion retailer Forever 21 has announced a partnership with performance branding company Within in an attempt to revamp its ecommerce business. Within, whose client roster also includes Nike, Shake Shack and Hugo Boss, will join the Forever 21 marketing team to assist with content production and media management for social and search platforms. This partnership...
Tags: Fashion, Advertising, Boost Ecommerce Forever, Nike Shake Shack


Macy’s Brand Experience Officer and Story Founder Exits

One of the key players in Macy's reinvention plans, brand experience officer and Story's CEO and founder Rachel Shechtman is among 4,000 employees being let go. The news was first reported by Retail Dive. Shechtman joined Macy's in May 2018 as its first brand experience officer, nearly seven years after she founded Story, the experiential,...
Tags: Fashion, General, Advertising, Macy, Shechtman, Rachel Shechtman, Macy 's Brand


Kanye West Brings His Yeezy Brand to Gap in New Partnership

Kanye West's Yeezy brand is coming to the mall. Today, West revealed a new partnership with staple mall retailer Gap that will see his line of sneakers and clothing drop in Gap stores and online in early 2021. The line, called Yeezy Gap, will span several of Gap's categories, creating "modern, elevated basics for men,...
Tags: Fashion, Advertising, Kanye West, Influencers, Today West, Yeezy Gap


TJX Is Sticking to Brick and Mortar—and Customers Are Flooding In

After brick-and-mortar stores were forced to close beginning in March, retailers such as Walmart and Michaels have spent the last few months driving traffic to their ecommerce sites. TJX, the company behind TJ Maxx, Marshalls and Homegoods, took the opposite approach. The brand shut down sales on its sites during lockdown, didn't offer curbside pickup...
Tags: Fashion, General, Advertising, Walmart, Brick, Homegoods, Michaels, TJX, TJ Maxx Marshalls, Adapting to Crisis, Life After Lockdown


Kids Clothier French Toast Pioneers a Pandemic-Era Necessity: The Socially Distanced Photo Shoot

Now that the United States has begun to reopen, apparel brands are hoping for the return of shoppers--and perhaps even permitting themselves to think optimistically about their autumn collections. After all, fall is just around the corner, and many shoppers start looking for chilly weather clothing as early as July. But as with so many...
Tags: Fashion, General, Advertising, United States, Life in Quarantine, Adapting to Crisis


In Partnering With Alibaba, U.S. Brands Learn Lessons in Ecommerce

For U.S. apparel brands figuring out how to navigate life during and after the pandemic, partnering with ecommerce giant Alibaba has provided insights on how to bolster sales even with storefronts closed. But the success of these initiatives, undertaken by brands such as luxury goods purveyor Michael Kors or direct-to-consumer wool footwear pioneer Allbirds, goes...
Tags: Ecommerce, Fashion, Advertising, Customer Experience, Alibaba, Michael Kors, Experiential, Legacy Brands, Life After Lockdown, Alibaba U S Brands Learn Lessons in Ecommerce


Forever 21 Owner Authentic Brands Maps Out Mexico Expansion With Partner IB Group

Brand management firm Authentic Brands Group is partnering with IB Group to expand fast-fashion retailer Forever 21 across Mexico, the two companies announced today. Mexico is a first step in the Forever 21 ownership group's efforts to convert the brand's international store operations to a licensed partnership model, the company said in an email to...
Tags: Fashion, Mexico, Advertising, Authentic Brands Group, IB Group


What are you saying about my "style" if I can "update" it with this?

Here's an ad for Wayfair that got served up in my Facebook feed:That is so inappropriate! A Last Supper fruit bowl?! And I don't even know what a Compact Electric 26 Pound Daily Production is. I do know that if you click on a Wayfair ad, you'll be forced to give them your email address before you can advance to the product, so I'm never going to find out what a Compact Electric 26 Pound Daily Production is or how much I would have to pay for that complicated and insane fruit bowl. Wouldn't somet...
Tags: Facebook, Fashion, Law, Minneapolis, Washington Post, Advertising, Terrorism, New York Times, Protests, Marco Rubio, Jesus, Associated Press, Salt Lake City, Flowers, Jesse Jackson, Wayfair


Eva Longoria Colors Her Own Hair In New L’Oreal Paris Ad

Coming up with an idea for a commercial is easy enough to do while working from home. But what about the shoot and post-production? How are the agencies and their clients keeping everyone safe? Here is one way…the following ad was filmed by Eva Longoria using two smartphones in her own L.A. home to comply […] The post Eva Longoria Colors Her Own Hair In New L’Oreal Paris Ad appeared first on Adpulp.
Tags: Fashion, Advertising, Eva Longoria, Celebrity Endorsement, Creative Review, COVID-19, New L'Oreal Paris


Are you wearing deodorant while sheltering at home?

Scent provides valuable information about personality traits and attractiveness. Since the 1920s, companies have made us anxious about our odor in order to sell us their products. Our disdain of personal smell is related to our fear of aging and death. With so many of our regular habits upended over the past six weeks, I held an informal poll on my social media channels asking who had quit wearing deodorant. As you can imagine, responses were varied. Some people include deodorant along with ma...
Tags: Facebook, Sex, Relationships, Advertising, Personality, Judaism, Islam, Innovation, Hygiene, Senses, Napoleon, Derek, Lambert, Josephine, James Webb, J Walter Thompson


"He stopped all conventional advertising of his apparel and devoted his entire ad budget to public service announcements...."

"The second campaign urged people to vote by showing footage of Hitler and suggesting that voting was the way 'to keep fools like these out of our government.'"From "Herb Goldsmith, the Man Behind the Members Only Jacket, Dies at 92/An aggressive marketer, he used celebrities to promote his brand. Frank Sinatra, Johnny Carson and two presidents wore his jackets" (NYT).On a trip to Germany in 1978, he saw a jacket with epaulets and a Nehru collar. Using a shiny chintz fabric from Japan, he design...
Tags: Fashion, Japan, Law, Germany, Advertising, Hitler, Goldsmith, Ann Althouse, Herb Goldsmith, Frank Sinatra Johnny Carson


“Then it popped,” Louboutin’s Contrasting Red Sole Trademark

A week ago, over at The Fashion Law, an Independent Source for Law, Business and Culture, an enjoyable trip down memory lane was published about the history of trademark protection regarding Louboutin’s red-colored sole mark. What I hadn’t seen before now is Christian Louboutin’s quote “then it popped”: “The concept shoe, with its stacked heel and floral applique, was missing something. As the story goes, the designer, Mr. Christian Louboutin, reached for a bottle of red nail polish — ‘Thank God...
Tags: Fashion, China, Advertising, Marketing, International, Articles, Infringement, Iowa, Fair Use, Branding, Trademarks, Christian Louboutin, Chin, Yves Saint Laurent, Steve Baird, Louboutin


Backpacks, Boycotts, Brand Bullying, Backlash, and Backcountry.com

A belated thanks to Candice Kim and Professor Leah Chan Grinvald for sharing their insights and perspectives in our recent webinar on trademark bullying. One topic we discussed is Backcountry.com’s recent to backlash over its trademark enforcement activities concerning the Backcountry mark. The example is a harsh reminder to trademark counsel of the worst case scenario when a trademark enforcement campaign comes under fierce public attack. In response to the boycott and backlash, Backcountry.c...
Tags: Fashion, Advertising, Marketing, Articles, Infringement, Uspto, Las Vegas, Branding, Likelihood Of Confusion, Trademarks, Steve Baird, Kryptek, Strafford, Law Suits, Trademark Bullying, Ttab


Louis Vuitton Imagined A Series Of Their Muses As Protagonists Of Horror Movies And Sci-Fi Novels

For Pre-Fall 2020, Nicolas Ghesquière (a French fashion designer who has been the creative director of the house of Louis Vuitton) imagined a series of Louis Vuitton muses as protagonists of horror movies and sci-fi novels. Ghesquière gives us Jennifer Connelly in a scalloped lace pleated dress as the star of “Dreamkeeper”; Robyn wearing sequins and cool leather in “. Source
Tags: Fashion, Design, Advertising, Inspirations, Louis Vuitton, Robyn, Jennifer Connelly, Nicolas Ghesquière, Ghesquiere


Kylie Minogue tries to lure Brexit-weary Britons in new Tourism Australia ad 'Matesong'

Pop star reprises Neighbours character in a song that also includes tennis star Ash Barty, comedian Adam Hills and former cricketer Shane WarneA new $15m tourism campaign featuring Kylie Minogue is aiming to lure Brexit-weary Britons to Australia with the perennial promise of cute marsupials, white-sand beaches and locals who “speak your language”.The three-minute musical advertisement aired on televisions in the UK before the Queen’s message on Christmas Eve, with Minogue and another well-known...
Tags: Travel, UK, Australia, Advertising, Life and style, UK News, Australia news, Neighbours, Kylie Minogue, Shane Warne, Sandringham, Brexit, Ash Barty, Minogue, Adam Hills, Ian Thorpe


Top CMOs and Marketing Leaders Share Their Best Career Advice

Click to read more from the year. What's one great piece of career advice? We asked that question across an impressive group of top leaders from companies like GE, NFL, Citi, General Mills, Verizon, Pinterest, Puma and Playboy. Get ready to take plenty of notes. In this special roundup, hear these top tips, like having...
Tags: Advertising, Careers, Playboy, Year In Review, Leadership & Talent, Marketer Moves, GE NFL Citi General Mills Verizon Pinterest Puma


How to Plan for Your Financial Future as a Content Marketer

Content marketing is in high demand, but it may not be a career you can follow forever. Eventually, you may grow tired of the field, desiring something different or wanting to retire altogether. You may also find that automation and AI begin to take over at least some of your responsibilities, potentially limiting your career options or stifling your long-term trajectory. Even if you follow your intended career path forever, you’ll one day want to retire—which means you’ll need to have a fin...
Tags: General, Finance, Advertising, Careers


Put a Sock in Informational Refusals?

Now that we’re back in the blogging business, I’m anxious to be able to harvest some visual trademark stories captured on my iPhone over the past 7 months: Are you surprised to see the federal registration symbol marking World’s Softest? After all, the phrase seems to communicate important information about the socks in question, as does the federally-registered slogan: Like Walking on Clouds! Turns out, not only has the sock maker registered World’s Softest Sock for socks, it has registered di...
Tags: Fashion, Advertising, Marketing, Articles, America, Uspto, Branding, Fed, Trademarks, Federal Circuit, Eddie Bauer, Trademark Trial and Appeal Board, Ttab, Acquired Distinctiveness, SofTest, Merely Informational


7 Tips From Top Marketers on How to Strategically Ask for a Promotion

As part of Adweek's First Things First newsletter (sign up here), we've been soliciting tips from our readers on a variety of topics about your careers and workplaces. Sometimes promotions just land your lap. Your accomplishments speak for themselves and your company recognizes them. Other times, you need to be prepared to toot your own...
Tags: Advertising, Careers, Adweek, First Things First, Leadership & Talent


Understand Your Ultimate Goal

Several years ago, I was living in New York City and taking the subway to work every single day. Like many young people, I’d been taught somewhere along the line that this was “the place” to work and where the most sophisticated work happened, where the highest salaries were paid, and where the most important work occurred. I think this is true to a great extent. The city is extremely exciting and people work so hard there they can’t help but become incredibly good at their jobs. The concentrati...
Tags: New York, Featured, Law, New York City, Environment, Advertising, Careers, Public Relations, Thailand, United States, New York New York City, Employmentcrossing, Staying Positive, Type Of Job, Be Lawyers, Highest Salaries


This Former Prisoner Went From Running a Drug Empire to Leading a Creative Agency

Vincent Bragg was still in prison when he came up with the idea for ConCreates, a creative agency network that's staffed by current and formerly incarcerated individuals. "I come from such an unconventional background," he admitted. Bragg was serving time for more than five years in federal prison for running a drug empire. While behind...
Tags: General, Advertising, Careers, Magazine, Bragg, Creative Agency, Leadership & Talent, Trailblazers, Vincent Bragg


Father teaches trans son to shave in moving ad for Gillette

Gliding like a dual-blade razor through sensitive areas, Gillette introduces its second social media ad to take on social topics, this time with a father sweetly guiding his trans son during a first shave. Sitting on the couch with his dad beside him, real trans activist Samson Brown of Toronto, Ontario, says, “I always knew I was different, I didn’t know there was a term for the type of person that I was. I went into my transition just wanting to be happy. I’m glad that I’m at the point where ...
Tags: Facebook, Life, Boston, Advertising, US, Lifestyle, Transgender, Espn, Gillette, Ad Friendly, Queerty, Toronto Ontario, Samson, Comcast Corp, Facebook With, Michael Wilke


Calvin Klein issues public apology following accusations of queerbaiting

A straight woman kisses a female robot to sell jeans. Is it a problem?
Tags: Life, Advertising, Lifestyle, Calvin Klein, Ad Friendly, Queerty, Bella Hadid, Miquela, Queerbaiting


Brands You’d Recommend to Your Girlfriends | Advertising on Girlfriendology

If a brand tells me they’re great, I don’t always believe them. But, if a girlfriend tells me she loves them, then I’m sold! That’s how it is with girlfriends. We trust each other to recommend products and services, share tips and tricks that our girlfriends will love as much as we do. That’s how word-of-mouth spreads, fans grow and, actually, bloggers influence. We women trust our friends (and bloggers are often our ‘virtual friends’) to recommend the best solutions and companies. She-conomy r...
Tags: Life, Advertising, Brands, Healthcare, Mel, Newsroom, Facebook Twitter, ConAgra, Girlfriend INSPIRATION, Girlfriend Advice and Reviews, Girlfriendology, Healthy Choice, Debba Haupert, Advertising To Women, Girlfriendology Advertising, New Cars 89 Bank Accounts 93 Food


Canvas Shoes Are A Canvas for Creative Expression

I like when brands act as canvases for their customers to make meaning. To me, that’s how connections that lead to repeat transactions are made. Today, Vans is launching their latest brand campaign – Waffleheads – a series of videos about collectors, customizers and creatives that have truly turned Vans into a canvas for creative expression. These […] The post Canvas Shoes Are A Canvas for Creative Expression appeared first on Adpulp.
Tags: Fashion, Advertising, Change Agents, Personalization, Influence, Creative Review, Taglines, Lifestyle Marketing, Consumer Generated Media



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