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Skin Care Fans, Rejoice: The Ordinary Is Now Back at Sephora

The fate of skincare brand The Ordinary has been uncertain over the last year since Estée Lauder, a minority investor, won a suit to remove CEO Brandon Truaxe from the company after a series of unpredictable actions. Since then, the cult-favorite brand has gotten a fresh start, and for the first time in seven months, it's available at Sephora once again. That means you can go back to shopping your favorite affordable and effective formulas easily. Check out some of the brand's products availabl...
Tags: Beauty, Estee Lauder, Skin Care, Sephora, Beauty Products, Beauty News, Beauty Shopping, Brandon Truaxe, The Ordinary


The Ordinary Has Returned to Sephora After a 7-Month Hiatus

The fate of skincare brand The Ordinary has been uncertain over the last year since Estée Lauder, a minority investor, won a suit to remove CEO Brandon Truaxe from the company after a series of unpredictable actions. Since then, the cult-favorite brand has gotten a fresh start, and for the first time in seven months, it's available at Sephora once again. That means you can go back to shopping your favorite affordable and effective formulas easily. Check out some of the brand's products availabl...
Tags: Beauty, Estee Lauder, Skin Care, Sephora, Beauty Products, Beauty News, Beauty Shopping, Brandon Truaxe, The Ordinary


The Worst Beauty Moments Of 2018 — & What We Can Learn From Them

We've seen our fair share of cultural low points this year. We cringed as kids dared each other to eat laundry detergent, Tristan Thompson cheated on Khloé Kardashian while she was in labor with his child, and Kanye West spewed a lot of nonsense. So yes, there were some missteps, and it's not fun to revisit them — but it's important we do, because those baffling, embarrassing, and downright insensitive controversies are destined to repeat themselves if we just brush them aside like yesterday's ...
Tags: Fashion, Music, Rihanna, NFL, America, Kanye West, Reddit, Khloe Kardashian, Thompson, Amandla Stenberg, Riley, Alok Vaid Menon, Fenty, Estee Lauder Companies, Adesina, Huda Beauty


Estée Lauder Just Got A Restraining Order Against Deciem's Brandon Truaxe

Amid scrambled Instagram posts, closed and unclosed stores, and a court order to replace Brandon Truaxe as CEO, the latest chapter in the dramatic Deciem saga involves Estée Lauder Cosmetics Inc., which owns 28% of the company, filing a restraining order against Truaxe.According to The Wall Street Journal, Leonard Lauder, the chairman emeritus of Estée Lauder, and Andrew Ross, Lauder’s senior vice president of strategy and new business, reportedly received a threatening email from Truaxe last w...
Tags: Fashion, Music, New York, Instagram, Estee Lauder, Wall Street Journal, Ross, WSJ, Amandla Stenberg, Leonard Lauder, Lauder, Deciem, Brandon Truaxe, Truaxe, Nicola Kilner, Pelo Malo


Deciem Stores to Reopen as Founder Is Ousted

After a week of uncertainty, Deciem stores will reopen and Brandon Truaxe will be stepping down from his co-chief executive role. The company, best known for its skincare line The Ordinary, had been experiencing trouble after Truaxe announced via a now-removed Instagram that the stores would be temporarily shut down and accused the company of criminal activity. Minority investor Estée Lauder asked a judge to have Truaxe removed from the Deciem board of directors and replaced by co-CEO Nicola Ki...
Tags: Instagram, Beauty, Pwc, Estee Lauder, Skin Care, Minority, Ontario Superior Court, WWD, Beauty News, Deciem, Brandon Truaxe, Truaxe, The Ordinary, Nicola Kilner, Michael Penny, Deciem Stores


Brandon Truaxe Is Officially Out — But Deciem Is Open For Business

Deciem founder Brandon Truaxe has been effectively stripped of all his roles and powers after an Ontario Superior Court judge granted an interim order Friday morning brought forth by Estée Lauder Cosmetics Inc. Deciem itself, in the meantime, is back online and in business.The order for injunctive relief, which was granted by Justice Michael Penny shortly after 11:30 a.m. in Toronto, removes Truaxe from Deciem’s board of directors and ends his role as president and CEO. The order also appoints...
Tags: Fashion, Music, Instagram, Toronto, Estee Lauder, Ross, Penny, Brandon, Ontario Superior Court, Deciem, Brandon Truaxe, Truaxe, Nicola Kilner, Cusano, Michael Penny, Mark Gelowitz


Houseplants Don’t Just Look Great — They’re Amazing For Your Skin, Too

Plant ladies are the new cat ladies among the millennial generation, and not only because so many of us are living too frugally and precariously to be able to look after an animal: They're low-maintenance, affordable, good for our mental health, and, most importantly, make for a great Instagram photo.The once-tacky artificial plant may be coming back into vogue in the interior-decor sphere — they'll never die, unlike even the hardiest succulent, and are more realistic than ever before — but now...
Tags: Fashion, Music, UK, New York, Nasa, Patch, Matisse, Sibley, University of Reading, Royal Horticultural Society, Blackett, Brandon Truaxe, Curtis Gubb, Tijana Blanusa, Blanusa, Emma Sibley


Estée Lauder Is Suing To Kick Brandon Truaxe Out Of Deciem

In a bizarre video shared to Instagram on Monday, Deciem founder Brandon Truaxe announced that the company would be shutting down all operations “until further notice.” This morning, after three full days of confusion and speculation among fans, social-media followers, and QAnon supporters, Truaxe posted another update: screenshots of a legal notice, which appears to have been sent by Mark Gelowitz, a partner at Osler, Hoskin & Harcourt LLP in Toronto, on behalf of the Estée Lauder Companies, w...
Tags: Fashion, Music, Instagram, Toronto, Amsterdam, Estee Lauder, Jack Daniel, Ontario Superior Court of Justice, Eugenie, Hilton DoubleTree, Estee Lauder Companies, Deciem, Bridal Party, Brandon Truaxe, Truaxe, Nicola Kilner


How Deciem's Troubled Founder Became The Subject Of An Alt-Right Conspiracy

Months of erratic social-media activity from Brandon Truaxe, the founder of the wildly successful beauty startup Deciem, came to a head earlier this week, when Truaxe announced in a long, rambling Instagram video — geotagged to the White House — that Deciem would be shutting down all operations, effective immediately."Almost everyone at Deciem has been involved in major criminal activity, which includes financial crimes and much others," Truaxe tells the camera, from the backseat of a car. In t...
Tags: Fashion, Music, Hollywood, Instagram, Washington, White House, Africa, Barack Obama, United States, Tim Cook, Reddit, Pentagon, Estee Lauder, Thor, Donald Trump, Wall Street Journal


I Got A Facial Workout At New York's First "Gym" For Your Face

Beauty with Mi, hosted by Refinery29's beauty writer Mi-Anne Chan, explores the coolest new trends, treatments, products, and subcultures in the beauty world. Never miss an episode by subscribing here.Don't make the same mistake I did and call a FaceGym treatment a facial. "It's a workout," Inge Theron, the brand's founder corrected me before introducing me to my "trainer" who would be guiding me through warm up, cardio, and cool down in New York's first "Gym For Your Face."Trendy branding as...
Tags: Fashion, Music, New York, New York City, Manchester, Gwyneth Paltrow, Saks Fifth Avenue, Don, Theron, Mi Anne Chan, Brandon Truaxe, FaceGym


The Best Affordable Alternatives To The Ordinary's Top Sellers

Update: Yesterday, Deciem founder Brandon Truaxe, whose once-“quirky” behavior quickly turned to erratic and even volatile over the past year, announced that the company would be shutting down, effective immediately. In a minute-long video posted to Instagram, an emotional Truaxe rambled on about “financial crimes,” “major criminal activity,” and the 2012 Ben Affleck film Argo.Though the Deciem website has since been reinstated after several hours of deletion, the brick-and-mortar stores appear...
Tags: Fashion, Music, New York, Ben Affleck, Sephora, Bha, Silicone, Paula, Kakadu, Vitamin C, Ulta, Deciem, Beautylish, EGCG, Brandon Truaxe, Truaxe


11 Group Halloween Costumes That Bring The Beauty Looks

You may have to to hide your eye roll when your co-worker starts blabbing on about how she and her BFF are dressing as Kylie Jenner and Jordyn Woods for Halloween, but you have to admit that it's a pretty clever idea. Not only is it fresher than the cat costumes you and your best friend have worn for the past three years, but they probably already own all the important parts, save for the necessary manicure.You and your friends — whether there's just two of you or a crew of six or more — can wi...
Tags: Fashion, Music, Rihanna, Upper East Side, Kylie Jenner, Cher, Joe Jonas, Savage, Dione, West Philadelphia, Blake, Blair, Lupita, Laguna Beach, Nakia, Dionne


The Ordinary Founder Has Announced Temporary Closure of the Entire Company

Deciem founder Brandon Truaxe has announced temporary closure of the entire company in a video posted on the Deciem Instagram on Oct. 8. In the clip posted on the social platform, Truaxe explained that "this the final post of Deciem. We will shut down all operations until further notice which will be about two months." He then went on to plead for people to take him seriously, later saying "almost everyone at Deciem has been involved in major criminal activity." Along with the video, Truaxe ...
Tags: UK, US, Beauty, Skincare, Beauty News, Deciem, Brandon Truaxe, Truaxe, The Ordinary, Nicola Kilner, Instagram In February Truaxe


The Ordinary Will Launch an SPF So You Can Be "Friends" With the Sun Again

A post shared by THE ABNORMAL BEAUTY COMPANY (@deciem) on May 14, 2018 at 10:01am PDT Lately, whenever we see The Ordinary pop up on our Instagram feed, we hold our breath. Hopefully, the post means that the affordable, transparent skincare brand is launching a new item such as its famous $10 retinol or editor-approved $6 hyaluronic acid serum. On the other hand, it could be an erratic post by brand CEO Brandon Truaxe, who runs The Ordinary's social channels. (Truaxe has been critic...
Tags: Canada, Beauty, Skin Care, Sunscreen, Brandon, Beauty Products, Beauty News, Beauty Shopping, Beauty Trends, Brandon Truaxe, Truaxe, The Ordinary


The Ordinary at Ulta Could Be Happening Considering It is Gone from Sephora

Rumors that the Ordinary was pulling out of Sephora and being sold at Ulta in the near future might just be true considering most of the line has disappeared from Sephora.com and hasn’t restocked. According to rumors there was some issues with payments being received from Sephora. Whether this is true or not or just the ravings of Brandon Truaxe remains the be seen because no official statement has been made by Sephora. I do wonder if it has anything at all to do with the fact that Brandon has...
Tags: Nordstrom, Uncategorized, Beauty, Sephora, Brandon, Ulta, Brandon Truaxe, Limecrime


The Best Affordable Alternatives To The Ordinary's Top Sellers

There are a lot of reasons to love The Ordinary: the simplified formulas, the potent ingredients, the mix-and-match possibilities, the low, low prices. Unfortunately, there are also quite a few reasons to not want to support the brand, which have become more and more apparent over the past few months as Brandon Truaxe, the founder and CEO of The Ordinary and its parent company, Deciem, has very publicly made a bit of a mess of it.While boycotting a company whose divisive views you disagree with...
Tags: Fashion, Music, Sephora, Bha, Brandon, Paula, Clinique, Kakadu, Vitamin C, Ulta, Deciem, EGCG, Brandon Truaxe, The Ordinary, Virgin Marula Oil, Granactive Retinoid


Deciem Just Quietly Launched A New Fragrance Brand

As the well-documented drama behind the scenes (and publicly, via unfiltered Instagram posts) at Deciem continues to unfold, the parent company of cult-favorite brands like The Ordinary and NIOD has quietly, without any official press announcement, made another big move: venturing into the world of all things fragrance.The upcoming launch, Avestan, is named for the sacred Eastern Iranian language known only from its use in Zoroastrian scripture, religious texts ascribed to one of the world's ol...
Tags: Fashion, Music, Tibet, Budapest, Atlas Mountains, Asni, Byredo, Deciem, Brandon Truaxe, Truaxe, Avestan, NIOD, Beni Isguen


The Beauty Brand With The 25,000-Person Wait List Has Some BIG News

Update: After months of internet buzz surrounding the up-and-coming and affordable beauty brand Deciem, it looks as if one other iconic company had its eye on the indie collection all along. According to WWD, Estée Lauder recently made an investment in the millennial brand.While terms of the deal have yet to be disclosed, both companies seem eager to get started on the working relationship. Brandon Truaxe, the founder of Deciem, told the publication, "It’s nearly unthinkable for a conglomerate ...
Tags: Fashion, Music, Estee Lauder, Kris Jenner, Estee Lauder Companies, Deciem, Brandon Truaxe, Advanced Retinoid, Serum Foundation, Coverage Foundation, WWD Estée Lauder, Too Faced and Becca Cosmetics



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