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Skin Care Fans, Rejoice: The Ordinary Is Now Back at Sephora

The fate of skincare brand The Ordinary has been uncertain over the last year since Estée Lauder, a minority investor, won a suit to remove CEO Brandon Truaxe from the company after a series of unpredictable actions. Since then, the cult-favorite brand has gotten a fresh start, and for the first time in seven months, it's available at Sephora once again. That means you can go back to shopping your favorite affordable and effective formulas easily. Check out some of the brand's products availabl...
Tags: Beauty, Estee Lauder, Skin Care, Sephora, Beauty Products, Beauty News, Beauty Shopping, Brandon Truaxe, The Ordinary


The Ordinary Has Returned to Sephora After a 7-Month Hiatus

The fate of skincare brand The Ordinary has been uncertain over the last year since Estée Lauder, a minority investor, won a suit to remove CEO Brandon Truaxe from the company after a series of unpredictable actions. Since then, the cult-favorite brand has gotten a fresh start, and for the first time in seven months, it's available at Sephora once again. That means you can go back to shopping your favorite affordable and effective formulas easily. Check out some of the brand's products availabl...
Tags: Beauty, Estee Lauder, Skin Care, Sephora, Beauty Products, Beauty News, Beauty Shopping, Brandon Truaxe, The Ordinary


Skincare Update

What do you think and what can you spot? Visit CanadianBeauty.com to read the rest of this article.
Tags: Beauty, Skin Care, Skincare, Neutrogena, Beautycounter, The Ordinary, Bumble and Bumble


Deciem’s The Ordinary Vitamin C Suspension 23% with HA Spheres 2%

I love test-driving products from @deciem.  They don’t break the bank, but you have to order them online. Right now, I’ve been test-driving this @deciem The Ordinary Vitamin C Suspension on my nights... Visit CanadianBeauty.com to read the rest of this article.
Tags: Beauty, Skin Care, Vitamin C, Deciem, The Ordinary, HA Spheres


The Ordinary Haul

Here it is.  My tiny little The Ordinary haul ordered directly from the Deciem website.  I got the 7% Toning Solution, the Retinol 1% in Squalene, the 23% Vitamin C Suspension with HA, Niacinamide... Visit CanadianBeauty.com to read the rest of this article.
Tags: Beauty, Skin Care, Skincare, Retinol, The Ordinary


Deciem Stores to Reopen as Founder Is Ousted

After a week of uncertainty, Deciem stores will reopen and Brandon Truaxe will be stepping down from his co-chief executive role. The company, best known for its skincare line The Ordinary, had been experiencing trouble after Truaxe announced via a now-removed Instagram that the stores would be temporarily shut down and accused the company of criminal activity. Minority investor Estée Lauder asked a judge to have Truaxe removed from the Deciem board of directors and replaced by co-CEO Nicola Ki...
Tags: Instagram, Beauty, Pwc, Estee Lauder, Skin Care, Minority, Ontario Superior Court, WWD, Beauty News, Deciem, Brandon Truaxe, Truaxe, The Ordinary, Nicola Kilner, Michael Penny, Deciem Stores


The Best Affordable Alternatives To The Ordinary's Top Sellers

Update: Yesterday, Deciem founder Brandon Truaxe, whose once-“quirky” behavior quickly turned to erratic and even volatile over the past year, announced that the company would be shutting down, effective immediately. In a minute-long video posted to Instagram, an emotional Truaxe rambled on about “financial crimes,” “major criminal activity,” and the 2012 Ben Affleck film Argo.Though the Deciem website has since been reinstated after several hours of deletion, the brick-and-mortar stores appear...
Tags: Fashion, Music, New York, Ben Affleck, Sephora, Bha, Silicone, Paula, Kakadu, Vitamin C, Ulta, Deciem, Beautylish, EGCG, Brandon Truaxe, Truaxe


The Ordinary Founder Has Announced Temporary Closure of the Entire Company

Deciem founder Brandon Truaxe has announced temporary closure of the entire company in a video posted on the Deciem Instagram on Oct. 8. In the clip posted on the social platform, Truaxe explained that "this the final post of Deciem. We will shut down all operations until further notice which will be about two months." He then went on to plead for people to take him seriously, later saying "almost everyone at Deciem has been involved in major criminal activity." Along with the video, Truaxe ...
Tags: UK, US, Beauty, Skincare, Beauty News, Deciem, Brandon Truaxe, Truaxe, The Ordinary, Nicola Kilner, Instagram In February Truaxe


The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil Review & Swatches

The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil ($9.80) is a simple, straight to the point, no bells or whistles rose seed hip facial oil. No fillers, no fragrance, nothing but simple cold-pressed rosa canina seed oil aka rose hip oil. That’s the beauty and possibly the genius behind the Ordinary. What you see is what you get which makes for good, clean benefits for your skin. There are a lot of items I’m not particularly a fan of from the Ordinary but this 100% Organic Cold-Pressed Ro...
Tags: Beauty, Skincare, Omega, Muse Approved, Moisturizer, Deciem, Serums, The Ordinary


The Ordinary Will Launch an SPF So You Can Be "Friends" With the Sun Again

A post shared by THE ABNORMAL BEAUTY COMPANY (@deciem) on May 14, 2018 at 10:01am PDT Lately, whenever we see The Ordinary pop up on our Instagram feed, we hold our breath. Hopefully, the post means that the affordable, transparent skincare brand is launching a new item such as its famous $10 retinol or editor-approved $6 hyaluronic acid serum. On the other hand, it could be an erratic post by brand CEO Brandon Truaxe, who runs The Ordinary's social channels. (Truaxe has been critic...
Tags: Canada, Beauty, Skin Care, Sunscreen, Brandon, Beauty Products, Beauty News, Beauty Shopping, Beauty Trends, Brandon Truaxe, Truaxe, The Ordinary


It Looks Like the Ordinary Is Leaving Sephora After Less Than 1 Year

When the Ordinary launched in 2013, it quickly gained a cult following that included famous faces such as Kim Kardashian West. Deciem, the transparent brand's parent company, started selling the Ordinary in Sephora last December, but it looks like those days are numbered. As Allure noted, according to an Instagram comment left by the brand, the Ordinary is moving from Sephora to Ulta. The comment reads, "We are leaving Sephora due to payment issues but will launch online and in stores with Ulta...
Tags: Kim Kardashian, Instagram, Beauty, Skin Care, Sephora, Douglas, Ulta, Beauty Products, Beauty News, Beauty Shopping, Beauty Trends, Deciem, Truaxe, The Ordinary, Ordinary in Sephora, Brandon Truaxe Deciem


The Best Affordable Alternatives To The Ordinary's Top Sellers

There are a lot of reasons to love The Ordinary: the simplified formulas, the potent ingredients, the mix-and-match possibilities, the low, low prices. Unfortunately, there are also quite a few reasons to not want to support the brand, which have become more and more apparent over the past few months as Brandon Truaxe, the founder and CEO of The Ordinary and its parent company, Deciem, has very publicly made a bit of a mess of it.While boycotting a company whose divisive views you disagree with...
Tags: Fashion, Music, Sephora, Bha, Brandon, Paula, Clinique, Kakadu, Vitamin C, Ulta, Deciem, EGCG, Brandon Truaxe, The Ordinary, Virgin Marula Oil, Granactive Retinoid


You're Not Imagining Things, Everyone Is Using This $10 Serum - Including Kim Kardashian

Since arriving at Sephora a few months ago, Canadian skincare brand The Ordinary has attracted quite the cult following. In addition to its range of powerful products, The Ordinary has garnered attention for its affordable price point. (Seriously - nothing exceeds $20.) As it turns out, the brand has even attracted one very famous fan: Kim Kardashian. On her subscription-style app, the 37-year-old multi-hyphenate shared a list of products she uses to "slow the aging process," including The Ord...
Tags: Kim Kardashian, Beauty, Kim, Skin Care, Sephora, Serum, Beauty Products, Celebrity Beauty, Beauty Shopping, Antiaging, The Ordinary, Granactive Retinoid


5 Incredible Products You Need to Try From Affordable Skincare Brand The Ordinary

Earlier this year, I was introduced to new cult-favorite brand, The Ordinary. The Canada-based brand comes from the company Deciem, which has an umbrella of skincare-based lines. All of them have one thing in common: they strive to create clinically clean products that don't contain harmful chemicals and which people can actually afford. I personally became obsessed with it when a friend recommended I try its popular Hyaluronic Acid 2% + B5 ($6). Sephora even just starting carrying the line, and...
Tags: Shopping, Canada, Beauty, Skin Care, Sephora, Beauty Products, Beauty Shopping, The Ordinary


The $7 Face Serum That Saved My Dried-Out Winter Skin

I suffer from acne-prone skin that gets both super oily and dry. I try to keep my skincare routine as simple as possible, but as the seasons change, I often have to switch up my products. This Winter, I started using this The Ordinary Hyaluronic Acid 2% + B5 Serum ($7), and it has totally transformed my once flaky, dried-up face. I was introduced to the brand over the Summer when a lot of my friends started raving about this "cool, new, affordable" brand. It promotes creating clinical formulas...
Tags: Beauty, Skincare, Serum, Beauty Products, Beauty Shopping, Beauty Review, The Ordinary


The Ordinary, the Beloved Brand That Sells $5 Skin Care, Is Coming to Sephora

Cult-favorite Canadian skincare brand The Ordinary has spent about a year disrupting the beauty biz with its cheaper-than-cheap products (we're talking as low as $5, y'all) and policy of transparency. Likewise, Sephora has spent the better half of 2017 partnering with beloved indie brands like ColourPop and Kiehl's. In short, both companies are owning the game right now, so it makes sense they would team together for total skincare domination. RelatedA Beginner's Guide to The Ordinary Skin Ca...
Tags: Canada, Beauty, Skin Care, Sephora, Kiehl, WWD, Beauty Products, Beauty News, Beauty Shopping, Beauty Trends, The Ordinary



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