Marketing


 

ASMR Marketing Is Officially Dead After This Soothing 4-Minute Clip About Shaving Your Balls

"Remember, no two balls are the same." Such lines, whispered ASMR-style by a nerdy dude in a shower, punctuate 72andSunny Amsterdam's surprisingly entertaining and even vaguely safe-for-work "Shavetorials" for Lynx Shower & Shave Foam. Also on tap: scratching, brushing and razor blades caressing soapy skin. These sights and sounds permeate a trio of tongue-in-cheek instructional...
Tags: Advertising, Amsterdam, AdFreak


PepsiCo Moves Gatorade Digital Marketing to TBWA\Chiat\Day Los Angeles

PepsiCo has shifted responsibility for digital work on its Gatorade brand to longtime creative agency partner TBWA\Chiat\Day, a spokesperson for the beverage giant confirmed today. "Chiat will continue to be our creative AOR in addition to taking on select digital marketing efforts for the brand," the representative wrote. PepsiCo did not elaborate, and a TBWA...
Tags: Advertising, Los Angeles, Accounts, Pepsico, TBWA, Chiat, PepsiCo Moves Gatorade Digital Marketing


'He's learned nothing': Zuckerberg floats crowdsourcing Facebook fact-checks

As site grapples with flood of fake news, former Snopes editor says CEO’s crowdsourcing comments he has ‘learned nothing’Facebook chief executive Mark Zuckerberg revealed that he is considering crowdsourcing as a new model for Facebook’s third-party factchecking partnerships.In the first of a series of public conversations, Zuckerberg praised the efforts of factcheckers who partnered with Facebook following the 2016 presidential election as a bulwark against the flood of misinformation and fake ...
Tags: Facebook, Mark Zuckerberg, Technology, Social Networking, Social Media, US news, Zuckerberg


91st Academy Awards: Black Panther Has Been the Most-Tweeted Best Picture Nominee

The 91st Academy Awards won't be given out until Sunday night, but if social media popularity determined the winners, Black Panther would be a shoo-in for Best Picture. Twitter shared data on nominees that have been mentioned in the most tweets since nominations were announced Jan. 23. Best Picture: Black Panther A Star Is Born...
Tags: Advertising, Black Panther, Social Pro Daily


Meet DrainerBot, the Ad-Fraud Operation That Could Be Stealing Your Mobile Data

Oracle has lifted the lid on a major ad-fraud operation that can secretly consume up to 10 gigabytes of data from unwitting mobile users each month, potentially costing them hundreds of dollars per year. Dubbed "DrainerBot", the menace is distributed via software embedded in millions of consumer apps that (once downloaded) can surreptitiously download hidden...
Tags: Advertising, Programmatic


Startup BizCast #102 – Giving Free Advice

Have you ever gotten yourself in a long conversation with someone you thought could end up being a client, and they asked question after question about how you would handle certain situations?  Have you wondered whether you should really be giving out that information for free?  In this episode, host Steve Mullen talks about when it’s okay to give out free advice. To ensure you don’t miss a single episode of Startup BizCast, subscribe via iTunes, Google Play, or Stitcher.  Also, be sure to like...
Tags: Pr, Steve Mullen, Startup BizCast, Ray Santelli, Startup BizCast Facebook Page, Trident Solutions Group


Viral YouTube Formats: Creating Original Content That Works

For artists, creating original, successful content can be a challenge, but like so many things, systems and guides have been developed which can provide bands and artists with the structure for creating content that is either wholly new, or remixes preexisting elements in a new, unique way. ______________________________ Guest post by Jake Udell of Art Of Manager Earlier today, I found this article about the taxonomy of YouTube videos via Music Ally – It’s an outline for “how you ...
Tags: Music, Marketing, Guest Post, Vogue, Kendall Jenner, Music Business, Matt, Bill Burr, D.I.Y, Jake Udell, Matt Gielen, Publishing & Songwriting, YouTube & Video


Use These Meme Template Accounts to Create Your Own Dank Memes

Angel Olson once sang “they made a meme out of my legacy darling,” but I have never found a meme that fully encompassed my lasting effect on the world. Luckily, I can now (easily) make my own bespoke memes, with a little help from template accounts on Instagram.Read more...
Tags: Instagram, Social Media, Memes, Lifehacks, Angel Olson, Meme Templates


Laws Aimed at Silencing Political Boycotts of Israel Are Categorically Different Than Public Accommodations Laws

Amanda Shanor Last week, both Andrew Koppleman on this blog and Eugene Kontorovich in the Wall Street Journal published pieces arguing that laws aimed at silencing political boycotts of Israel are the same, for First Amendment purposes, as public accommodations laws.   More sharply, both suggest that the ACLU is hypocritical (and, in Kontorovich’s view, motivated by identity politics).   They fault the ACLU for defending antidiscrimination laws, such as the one at stake in Masterpiece Cakes...
Tags: Supreme Court, Israel, United States, South Africa, Aclu, West Bank, Arizona, Evans, University of Pennsylvania, Naacp, Wall Street Journal, Branding, Guest Blogger, Bds, Wharton School, O'Brien


The NFL Heated Up Facebook in January, While Instagrammers Talked Golden Globe Awards

The National Football League was a red-hot Hot Topic on Facebook in January, while Instagrammers focused a bit more on the Golden Globe Awards, according to Facebook IQ. The social network's research arm found that Facebook users chatted about Patrick Mahomes, the New Orleans Saints, Tom Brady and the National Basketball Association's Golden State Warriors...
Tags: Facebook, Advertising, New Orleans Saints, Tom Brady, National Football League, National Basketball Association, Patrick Mahomes, Social Pro Daily, NFL Heated Up Facebook, Instagrammers Talked Golden Globe


Calling CEOs: Your Software Teams Need You — Now

Our research indicates that software delivery success depends on the CEO’s active leadership of strategy, culture, and metrics. That’s right: CEOs, not just CIOs. This video explains what CEOs should do. For more, see our blog.
Tags: Marketing, Digital, Ceo, Software, Software Development, Digital Business, Application Development & Delivery


Google: Tagging Internal Links With UTM Tracking Parameters Send Mixed Signals

Google's John Mueller said in a webmaster hangout on YouTube yesterday at the 16:56 mark into the video that it can confuse Google if you are tagging your internal links with tracking parameters, such as UTM links. It is actually a common practice to do this but it can cause confusion to Google for indexing if you use too many parameters.
Tags: Google, Seo, Google Search Engine Optimization, John Mueller


Serena Williams Joins the Board of Directors of Poshmark, an Online Shopping Marketplace

Serena Williams, tennis champion and fashion enthusiast, is now adding one more achievement to her already packed resume, which also includes a fashion line dubbed "Serena." Today, Williams joins Poshmark's board of directors, her second time on a board, after already joining Survey Monkey's in 2017. Poshmark, an eight-year-old social commerce marketplace, where users can...
Tags: General, Advertising, Williams, Serena Williams, Poshmark


Android Users on Facebook Now Have More Control Over Their Location Information

Facebook introduced an easier way for its Android users to control how it uses their location information. Engineering director for location infrastructure Paul McDonald pointed out the differences between how iOS and Android handle location settings in a Newsroom post. Android devices feature a single on/off switch for location services, enabling users to determine whether...
Tags: Facebook, Advertising, Paul McDonald, Social Pro Daily


Did Burger King’s Super Bowl Ad Actually Work? CMO Fernando Machado Shares 10 Insights

It was a Super Bowl ad unlike any other--for better or worse. Burger King's #EatLikeAndy ad in this year's Big Game was a surreal 45 seconds of Andy Warhol silently eating a Whopper. Beyond the cryptic hashtag, there was really no sales message and definitely no punchline. It was a classic moment of found footage...
Tags: Advertising, Andy Warhol, Burger King, Fernando Machado, Data & Insights


H&K: “A fresh batch of M27 rifles leaving Georgia headed to the Devil Dogs”

Heckler & Koch are on fire on their Facebook Social Media. Their post about “A fresh batch of M27 rifles leaving Georgia headed to the Devil Dogs” currently has over 6,000 comments and 15,000 shares. That’s quite a lot for anything related to firearms, especially after only 11 hours and still developing. The start-up post […] Read More … The post H&K: “A fresh batch of M27 rifles leaving Georgia headed to the Devil Dogs” appeared first on The Firearm Blog.
Tags: Guns, Social Media, Georgia, Lulz, US Marines, Daily News, Heckler & Koch, NFA / Suppressors / Class III, Devil Dogs, Facebook Social Media, USMC M27 IAR, HK M27


ABC Sells Out Its Oscars Inventory, With 30-Second Spots Going for as Much as $2.6 Million

The Academy Awards has made more than its share of missteps and controversy when it comes to putting together Sunday's ceremony and reversing the Oscar's falling ratings, but things are continuing to run fairly smoothly on the business side. ABC said today that the network has sold out its Oscars ad inventory, four days ahead...
Tags: Abc, Advertising, Programming & Performance


Waze Partners With WPP to Make Delivering In-Car Ads to Drivers Easier for the Agency’s Retail Clients

Waze, the Google-owned social navigation app, has announced a partnership with WPP to make it easier for the holding company's retail clients to exclusively target drivers with their ads. The "in-car platform" is designed to direct drivers, of which more than 100 million access the app per month, to retail stores through "en route messaging,"...
Tags: Google, General, Advertising, WPP


Publicis Media Promotes New Chief Executive Across Agencies Zenith, Moxie and MRY

Publicis Media has a new chief executive overseeing agencies Zenith, Moxie and MRY. Lauren Hanrahan has been promoted to the role, tasked with accelerating agency growth and culture and working with clients across the agency roster. She will report to Publicis Media Americas CEO Tim Jones. Hanrahan replaces Sean Reardon, who is leaving for an...
Tags: Advertising, Sean Reardon, Publicis Media, Leadership & Talent, Lauren Hanrahan, Zenith Moxie, Publicis Media Americas, Tim Jones Hanrahan


Google Ads’ Universal App Campaigns Are Now Just ‘App Campaigns’ by @MattGSouthern

Google is rebranding Universal App Campaigns, which are now known simply as "App campaigns."The post appeared first on Search Engine Journal.
Tags: Google, News, Seo, Digital Advertising


Hiring, Retaining and Promoting People of Color Is A Great Start

ANA Educational Foundation Report Says New Talent Feels Unwelcome NEW YORK (February 20, 2019) — Recruiting and retaining racially diverse talent continues to vex marketers due to a fundamental disconnect between the resources being invested in diversity initiatives and a lack of inclusiveness felt by diverse workers. Those were among the key conclusions of a new study […] The post Hiring, Retaining and Promoting People of Color Is A Great Start appeared first on Adpulp.
Tags: New York, Advertising, Diversity, Ad People, ANA Educational Foundation


Apple Watch Defies Gravity in Latest Sky-High ‘Air Dancing’ Spot From Director Jonathan Glazer

Apple has chosen to dive headfirst into the health sector. The company's latest U.K. campaign makes its broadcast debut on tonight's Brit Awards, following a quarter that proved very disappointing for investors due to a marked drop in sales of its signature iPhone. At the same time, Apple announced all-time revenue records for wearables. The...
Tags: Apple, General, Advertising, Jonathan Glazer


Fortnite Publisher Pulls Pre-Roll Ads on YouTube Following Child Exploitation Controversy

Epic Games, the company behind the hit online game Fortnite, is suspending all of its pre-roll YouTube advertising after a report found that the brand was appearing on children's videos that serve as an online hub for pedophiles. The move comes after investigations from YouTuber Matt Watson and Wired found ads from major brands like...
Tags: General, Advertising, Matt Watson, Fortnite Publisher Pulls Pre Roll Ads on YouTube


The Replacer is Responsible for All the Newsworthy Chaos in Call of Duty’s Newest Campaign

Since 2003, the Call of Duty franchise has cultivated a reputation of being one of the most immersive multiplayer video games in the business. Their latest installment, Black Ops 4, fortifies their legacy with their largest map ever, a truly captivating battle royale mode called "Blackout," and a healthy dose of the undead (because taking...
Tags: Advertising, Ad of the Day


Investments in Diversity Hiring Aren’t Leading to Inclusivity in Advertising

The ANA Educational Foundation released a report this week detailing the challenges that the advertising industry still faces when it comes to hiring and retaining employees of color. "Charting a More Diverse Pathway to Growth" focused on three demographics: African-Americans, Hispanics and Asian-Americans. It was done in conjunction with a 2017 study from the Advertising...
Tags: General, Advertising, ANA Educational Foundation


How the 2017 Solar Eclipse Created a Silver Anvil Opportunity for Duke Energy

For Duke Energy, the 2017 solar eclipse posed a special opportunity for the electric power holding company headquartered in the Carolinas. The exact center of the eclipse’s path of totality was set to land at the company’s World of Energy facility at Oconee Nuclear Station, a 14,000-square-foot science education hub in Seneca, S.C., and the oldest operational nuclear visitor site in the world. Sensing an ideal moment to leverage both their education center and name (solar power is a major compon...
Tags: Science, Pr, South Carolina, Duke Energy, Thought Leadership, Carolinas, Seneca, PRSA, Dean Essner, Communications Strategy, Silver Anvil Awards, World Of Energy, Silver Anvil, Oconee Nuclear Station, Duke Energy s World of Energy, Chris Rimel


Google Serves 11X More AMPHTML Ads Compared to Last Year by @MattGSouthern

The number of AMPHTML ads served by Google has grown 11x year-over-year.The post appeared first on Search Engine Journal.
Tags: Google, News, Seo, Digital Advertising


If a Brand Is Not Authentic in Its Attempts to Reach Black Audiences, Then It’s Not Trying Hard Enough

Consumerism is the machine that powers our society, and black dollars provide much of the fuel. According to a 2018 Nielsen study, African Americans spend $1.2 trillion annually. The collective spending power of this demographic is great, yet marketers have been challenged in authentically reaching this audience. Recent marketing failures illustrate the gravity of this...
Tags: Advertising, Nielsen, Voice


U.S. Digital Ad Spend Will Surpass Offline in 2019

Today, digital becomes king. eMarketer published today showing that total U.S. ad spend will hit $238.82 billion, with the amount spent on digital media buys surpassing that of traditional and accounting for 54.2 percent of the market. The research shows that digital ad spend will hit $129.34 billion in 2019, while traditional media buys will...
Tags: General, Advertising, Emarketer



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