Marketing


 

Tesla rival Lucid Motors stalks Elon Musk’s ‘SNL’ appearance with an ad during the show

The spot from the upstart electric car maker will tout its push to make the first EV with 500 miles range.  
Tags: Elon Musk, Advertising, Tesla, Lucid Motors


Look how they're advertising single malt whisky these days.

I'm finding that photograph so funny, because I like to take a bath and read a book, and I could be lured into bringing a glass of whisky into that scenario and to put it on a spindly table right by the tub. And I could see getting out of the tub, wrapping my head in a towel and putting on a satin robe and then picking up the book again, but under no circumstances can there suddenly be a big dog in that recently vacated bath... a dog with halfway shampooed hair, no less. That dog and all that...
Tags: Law, Dogs, Advertising, Reading, Bathtub, Drinking, Philip Roth, Kafka, Freud, Marx, Roth, Joyce, Frazer, Ann Althouse, Photoshopping


When the landlord drops by to photograph your apartment for presentation on the Internet...

... and — I guess! — can't touch your stuff but wants the photographs anyway, the rest of us get to see you live like this. It doesn't seem quite fair. Maybe you shouldn't look. I think it's funny... and real... both the way the tenant is living and the ludicrous landlord's representation that it's "Just renovated," with "new paint and carpet." [Author: [email protected] (Ann Althouse)]
Tags: Real Estate, Law, Advertising, Ann Althouse, Interior Decoration


3 easy tips on how to get started with affiliate marketing for your business

Affiliate marketing is a great way to make extra income by promoting things you're already passionate about. Tim Robberts/Getty Images Affiliate marketing is one of the biggest sources of online income available right now. Affiliate marketers earn commission when someone purchases through their unique affiliate links. Marketing expert Ryan Alarid says with the right audience and authentic content creation, it's an easy job. See more stories on Insider's business page. Twenty-fo...
Tags: Small Business, Marketing, Entrepreneur, Trends, Strategy, Brand Advertising, Affiliate Marketing, Nordic, Contributor, Adobe Analytics, Contributor 2019, Tim Robberts Getty Images Affiliate, Ryan Alarid


Mouth to mouth resuscitation

It might be the best way to save someone in distress. But it doesn’t scale. You can only offer this sort of lifesaving intervention to one person at a time. Often, we get stuck because we try to take our useful local magic and somehow make it for everyone. Perhaps we’ll need a different approach when it comes to serving more people. Not because it doesn’t work. It does. Because it doesn’t work at scale.
Tags: Uncategorized, Branding


Brand Update: Dettol Extends To Laundry Sanitizers

 Inspired by pandemic, Dettol, the market leader in the antiseptic category launched a liquid laundry sanitiser. The launch is the brand's sort of entry into the laundry care segment. Indian laundry care market is huge with the size of  INR 29000 crore and because of the low entry barriers is a tough market with both big brands and unorganized segment vying for a piece of the market. The market is dominated by detergents and slowly other segments are opening up. According to a report, the catego...
Tags: Branding, Harish, Harish B, Dettol, Lifebuoy Dabur Lysol


Weekend reading: A post-Covid return to normality or time to rethink it?

W hisper it, but it does seem like the long shadow of Covid may at last be retreating in the UK. That’s not the case for the whole world. Countries like India are feeling the full force of what some in Britain still march and vote to deny. Average global cases recently sustained a new peak of 800,000 a day. But thanks to our long (and, yes, damaging) lockdown, high vaccination rates, and the immunological protection granted by previous infection, the UK appears to be leaving the tunnel we ente...
Tags: Google, UK, England, London, India, Marketing, US, Bloomberg, Bbc, Britain, American Express, Berkshire Hathaway, Pentagon, Tony Hawk, Gary Lineker, Nasdaq


Trump's widely-mocked new blog shows he is now just 'shouting into the void,' say social media experts

Business Insider "At this point, Trump is just shouting into the void," Peter Loge, associate professor school of media and public affairs at the George Washington University, told Insider. Getty Donald Trump's new blog shows he is now just "shouting into the void," since being banned by Facebook and Twitter, say experts. Trump has struggled for attention since the bans announced in January. "A challenge for Trump is that the most effective online engagement requires interact...
Tags: Google, Facebook, Twitter, Politics, Trends, Social Media, Analysis, Donald Trump, Miller, Trump, George Washington University, Capitol, Wexler, Alex Stamos, Facebook and Twitter, Jason Miller


Sega’s Yakuza Franchise Will Continue as an RPG

A recent interview with Ryu ga Gotoku‘s creator Toshihiro Nagoshi and producer Kazuki Hosokawa has revealed the Yakuza franchise will remain an RPG following the success and good reception of Yakuza 7: Like a Dragon, bound to have some curious if it will ever return to its action game roots. IGN’s interview in which Nagoshi […]
Tags: Games, Interviews, Marketing, Anime, Announcements, Sega, RPG, Yakuza, Ryu, Continuations, Gotoku, Ryu ga Gotoku, Toshihiro Nagoshi, Nagoshi, Kazuki Hosokawa


Give Mom Fine Art! “Fine Art By Ane” Has Turned Artwork Into Wearable + Collectable (!) Clothing +Accessories!

Ane Howard is an amazing artist. Her artwork reflects a creative, thoughtful artist who has found her metier in painting. She has had many exhibits where her oil paintings have been very popular. However, Howard has done more than just work with oil paints on canvas. She has taken some of her more inspired imagery […] The post Give Mom Fine Art! “Fine Art By Ane” Has Turned Artwork Into Wearable + Collectable (!) Clothing +Accessories! first appeared on LA-Story.com.
Tags: Seo, Howard, Ane Howard


How to Road Trip With Kids and Save Money

How to Road Trip With Kids and Save Money is a post originally published on: Everything Finance - Everything Finance - Its all about Money! Road tripping with kids might sound like a nightmare at first. However, if the trip is just a few hours and you can manage to limit drinks to avoid dozens of restroom stops, you might save some money and still maintain your sanity. Most airlines charge a separate ticket for kids age 2 and older. This can really add up if you have a few kids and choose to fly...
Tags: Saving, Marketing, Budgeting, Don, Spring Break, Everything Finance Everything Finance, Money Road


How Sierra Space, a Rival of Elon Musk’s SpaceX, Built an Ad Strategy Around His SNL Debut

Elon Musk might be getting a windfall of publicity through his opportunity to host Saturday Night Live this weekend, but one of his competitors is also using the event as a launching pad for its own messaging. Sierra Space, a spinoff of aerospace firm Sierra Nevada Corp., has purchased 30- and 15-second preroll ads that...
Tags: Elon Musk, Advertising, Sierra Nevada Corp, AdFreak, Streaming & OTT, Sierra Space


Big Trade Publishers Have a Good Start to 2021 - Publishers Weekly

Big Trade Publishers Have a Good Start to 2021   Publishers Weekly
Tags: Seo


‘The Black Mother’s Green Book’ Seeks to Improve Birth Experiences for Black Women

A new app launched ahead of Mother's Day invokes Victor Hugo Green's historic Green Book as it attempts to help Black mothers navigate the perils of racism in the medical industry. Independent agency Mother worked with Irth, a non-profit tech project of Narrative Nation, on the launch of "The Black Mother's Green Book" today. Referencing...
Tags: General, Advertising, Diversity, Mother, Black, Victor Hugo Green, Equity and Inclusion, Improve Birth Experiences for Black Women


Major Publishers are selling a ton of ebooks in 2021 - Goodereader

Major Publishers are selling a ton of ebooks in 2021   Goodereade
Tags: Seo, Major Publishers


Massachusetts sues Publicis Health, alleging it ‘fueled’ opioid crisis in state through its work for Purdue Pharma

Here are some of the specific marketing strategies cited in the suit, for which it claims the agency was paid $50 million.
Tags: Massachusetts, Advertising, Purdue Pharma, Publicis Health


Billie’s Mother’s Day Campaign Puts Postpartum Bodies on a Much-Deserved Pedestal—Literally

While many brands are attempting to approach Mother's Day in a more thoughtful, personal and sensitive way this year, direct-to-consumer personal care brand Billie is pushing that trend even further. In an attempt to pull back the facade of unattainable expectations and portrayals of motherhood--especially around a day meant to celebrate it--the brand is honoring...
Tags: Advertising, Billie, Diversity, Brand Purpose, Equity and Inclusion


Reflecting on KubeCon 2021

Kubernetes has made a huge impact on how businesses deploy applications, and how they adopt cloud.  This year’s KubeCon + CloudNativeCon Europe 21 agenda was very broad, touching almost every aspect of both developer and operations journeys.  As, Lee Sustar notes in his blog earlier this week, Kubernetes is being used in a variety of […]
Tags: Big Data, Marketing, Application Security, Emerging Technology, development & operations (DevOps, business technology (BT, Architecture & Technology Strategy, KubeCon CloudNativeCon Europe, Cloud Computing Trends, BC/DR, Lee Sustar


How a Favela Orchestra Brilliantly Used Soccer to Get Brazil Excited for Classical Music

Whether it's a backdrop or a major driving force in our lives, music plays a big role in the human experience. But not everyone has the same access to music education and exposure. Realizing this, Brazil's Heli?polis' symphony orchestra, or Sinf?nica Heli?polis, joined forces with Hungry Man Productions to make headlines in a country obsessed...
Tags: Advertising, International, Brazil, AdFreak, Sports Marketing


Profitero’s Sarah Hofstetter on Unleashing Your Inner Diva and the Importance of Adaptability

The species that survives is the one that's most adaptable, said Sarah Hofstetter, president of ecommerce growth platform Profitero, as she cited Darwin during Adweek's Social Media Week N.Y. event today. "The past year has really been about change and the importance of adaptability," she underscored. During her presentation "Unleashing Your Inner Diva," Hofstetter provided...
Tags: Advertising, Social Media, Adweek, Darwin, Hofstetter, Sarah Hofstetter, Marketing Innovation, Profitero


Remembering Gary Martinez

Those who have been around this business for some time may remember Gary Martinez. In 2000, Gary, together with Chad Connally, founded AB Positive — an interactive shop that was subsequently acquired by es/drake (now Drake Cooper) in 2006. Recently, Chad shared on his Facebook page news of Gary’s passing during the Ironman 70.3 North American Championship St. George. From Chad’s post: Sometimes a human comes into your life and changes you forever. Gary Martinez was that kind of guy. ...
Tags: Advertising, People, Chad, St George, Facetime, Triathlon, Gofundme, Hills, Gary, Jessica, Angelo, Drake Cooper, Worth Mentioning, Ironman Triathlon, Ab Positive, Chad Connally


Archiving Facebook Messages Just Got a Lot Easier

Facebook recently announced a bunch of new features for Messenger and Instagram DMs on its apps. Media messaging is now streamlined, chats are easier to archive (and unarchive), and Instagram DMs now include read receipts. Let’s investigate at all the new features and how to use them.Read more...
Tags: Facebook, Instagram, Social Media, Software, Facebook Messenger, Lifehacks, Operating Systems, Mobile Applications, Communication Software, Instant Messaging Clients, Google Allo, Windows Live Messenger, Cross Platform Software, Technology Internet, Private Message


Can States Deny or End My Unemployment Benefits By Rejecting Federal Funding for PUA and PEUC?

$aving to Invest This article was last updated on May 7 This is a scary situation for the millions of unemployed workers getting federally funded unemployment benefits under the PUA, PEUC or EB... Read the rest of the post...
Tags: Marketing, Government Rebates and Payments, PUA PEUC


Publicis Health Facing Lawsuit Over Role in Marketing OxyContin

Purdue Pharma's reckoning over the company's promotion of OxyContin contributing to an opioid epidemic has spread to the company's marketing partners. Yesterday, Massachusetts Attorney General Maura Healey filed a lawsuit in Suffolk Superior Court on behalf of the Commonwealth of Massachusetts accusing Publicis Health of deceptive marketing practices for its role in promoting OxyContin to...
Tags: General, Massachusetts, Advertising, Health and Wellness, Maura Healey, Purdue Pharma, Suffolk Superior Court, Publicis Health, Publicis Health Facing Lawsuit Over Role


The D’Amelio sisters hook up with Hollister and IHOP responds to Adam Sandler: Trending

This week’s marketing winners, losers and newsmakers... Winner Culture Brands, a small agency that is only four years old, picked up some major momentum this week when Hyundai Motor America tapped it to be its African American agency of record. The Maryland-based shop will get a broad remit with a chance to weigh in on everything from marketing strategies and experiential to consulting on media buys. More here. Loser This week’s loser is the U.S. consumer. Not only did the econom...
Tags: New York, Maryland, Advertising, CMO, Hollister, Adam Sandler, Shah, Ihop, Abercrombie, Simmons, Applebee, Gonzalez, Keene, Long Island New York, Saucony, TBWA


Snap’s Chief Business Officer Discusses Why AR Is the Future of Marketing

With fitting rooms closed and physical activations off the table amid the pandemic, augmented reality has seen a surge in popularity among retailers and other brands which have found it a useful tool for engaging with consumers in an interactive manner. Even before this recent uptick, however, Snap has long been one of the companies...
Tags: Advertising, Social Media, Artificial Intelligence


Watch the newest commercials on TV from LL Flooring, Target, Skillshare and more

Interior designer and Instagram-famous plant enthusiast Hilton Carter promotes his limited-time greenery collection, coming to Target on May 14.
Tags: Instagram, Advertising, Hilton Carter


Twitter’s Alphonzo Terrell Stands Up for Social Media Professionals Everywhere

The terms "social" and "brands" were used countless times during Adweek's Social Media Week 2021, but Twitter's global head of social and editorial Alphonzo Terrell would like to see them phased out. "I would love to destroy the term social and introduce something different that is more encapsulating," he told Adweek audience engagement editor Jess...
Tags: Advertising, Social Media, Adweek, Platforms, Alphonzo Terrell


5 Steps for Marketers to Prepare for the Coming Cookie Disruption

Is there any connection between a marketer and a 4-year-old kid? Guess what? They both love cookies. Marketers have been tracking website visitors, logins, shopping carts, and more with these cookies. But lately, cookies, these tiny text files with small pieces of data, are in real danger. Google announced the end of third-party cookies on its Chrome browser. Many marketers have shown worry about the same message. To set the record straight, Google won’t replace third-party cookies with new indi...
Tags: Google Chrome, Google, Facebook, Marketing, US, Data, Ppc, Data Science, Facebook Google, Cookieless


Ad industry employment by the numbers, plus internet providers’ astonishingly brazen astroturfing campaign: Datacenter Weekly

Also: What consumers think of that Adidas Beyoncé commercial.  
Tags: Advertising, Adidas



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