Marketing


 

The path to happiness and well-being. #MindfulSocial With Rick Hanson

On the #MindfulSocial podcast this week I talk with Dr. Rick Hanson, Ph.D. about learning to actually change the structure of our brain through positive neuroplasticity and ways we can learn from our experiences to have more well-being, happiness and emotional balance in our lives. I’ve learned an incredible amount from Rick over the last few years. I first heard about his work was at the Search Inside Yourself Leadership Institute, and then I dug into his books   Resilient, and  Hardwiring Ha...
Tags: Seo, Mindfulness, Npr, Coaching, Ucla, Self Care, Buddha, Rick, Hanson, Facebook Twitter Instagram, Greater Good Science Center, San Rafael California, Search Inside Yourself Leadership Institute, Rick Hanson, Mindful Social, BBC CBS


Daily Search Forum Recap: December 3, 2018

Here is a recap of what happened in the search forums today...
Tags: Seo, Search Forum Recap, Daily Search Forum Recap


A Very Different Type of Lead Magnet

I n last week's video I showed you a technique for making your Lead Magnets stand out. This week we're going to take that further and look at how to create a very different type of lead magnet. Something that's particularly powerful for high value clients. .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; ...
Tags: Marketing, Lead Generation, Ian, Lead Magnet, More Clients TV


Swiss hotel chain offers a ‘social media sitter’ to handle your Instagram while you relax

Ibis, A popular European hotel chain, just introduced the world to the “social media sitter.” It’s the answer to a problem few knew existed, and even fewer though we needed professional help with. “Enjoy your trip without digital stress. Our Social Media Sitter takes care of your Instagram profile. And you can explore the city in peace,” a Google-translated version of Ibis’ website reads. Because, if you go on vacation without overwhelming your Instagram followers with intimate glimpses into you...
Tags: Google, Startups, Instagram, Social Media, Social Media Sitter


How Evolving Print-Media Brands Are Creating Value

The last decade has seen sharp declines in traditional print-based media including magazines and newspapers. Some, like Teen Vogue and Self have transitioned to digital-only editions. Other legacy titles are being transformed into networks, as with Glamour. And pillar publications like Vogue are playing with new approaches to maintain relevance in a world where celebrities can make their own image on social media. These kinds of seismic shifts can create opportunities for brands. Take the Gla...
Tags: Google, Amazon, Facebook, Advertising, New York Times, Vogue, Conde Nast, Branding, Facebook Google, Teen Vogue, JWT Intelligence, Brand Research Brand Strategy Brand Licensing, Pamela Drucker Mann, Cherry Bombe, Adweek Pamela Drucker Mann, May Conde Nast


Amazon: What If You Thought of Doing Manual Labor for Us as More of a Workout

On Monday, Amazon’s PR department touted the story of a woman who allegedly lost a ton of weight working for its Flex delivery service. In the company’s framing, Flex isn’t a dystopian project to reduce shipping costs by letting an army of expendable, plainclothes contractors compete to score “last-mile” delivery gigs…Read more...
Tags: Amazon, Apps, Science, Technology, Pr, Contractors, Gig Economy, Amazon Flex, Its All About How You Look At It


10 Ways to Survive and Thrive in the Age of Disruption

Here's the best advice gleaned from our yearlong series on digital transformation. Be data led, not data driven Any organization can cherry pick data to justify its strategies, says Forrester principal analyst Brendan Witcher. Smart organizations look at the data first and then decide what to do. "Any organization can find data to support a...
Tags: Digital Transformation, Advertising, Magazine, Forrester, Brendan Witcher


3 Trends in Mobility Services to Expect Next Year

While cars, bikes, planes, scooters, mopeds and our own two feet will still all take us from point A to point B, the concept of time--how it's spent and how it's wasted--has evolved as consumers seek to squeeze out more productivity. Even out of their everyday commute. Mobility is no longer a buzzword, necessitating a...
Tags: Digital Transformation, Advertising, Magazine


Q&A: What ZenithMedia’s Head of Innovation Is Excited to See Happen in 2019

Tom Goodwin is not a futurist. However, as the head of innovation for ZenithMedia, he does get paid to see what's coming around the bend. As we close out 2018 and get ready for 2019, we talked with Goodwin about which "innovations" caught his eye--for good and bad--this year and what he's excited about for...
Tags: Digital Transformation, Advertising, Magazine, Goodwin, Tom Goodwin, ZenithMedia


4 Creative Marketing Trends You Can Expect to See in 2019

For countless years, creative marketing has been defined by the ads it generates. But ask any ambitious creative team about 2019, and you won't hear them talking TV spots and preroll. Instead, they're looking to create ideas that will pierce the culture and defy easy description. An event? An experience? A stunt? A movement? I've...
Tags: Advertising, Magazine, Creative Thinkers


Step Aside, Netflix: Disney Will Dominate TV in 2019

2019 will be the year of the pig--except in the TV industry, where it will be the year of the Mouse. That's because Disney is going to dominate 2019, bookending it with a pair of seismic moves. The first is the imminent close of the Disney-Fox merger, which will relocate most of 21st Century Fox's...
Tags: Advertising, Disney, Fox, Magazine, Disney Fox, Programming & Performance, Disney Will Dominate TV


In 2019, We’ll See More Brands Stand for Something

In recent years, brands that take a stand have created some of the most memorable marketing. If anyone asked you to recall 2018's biggest campaign, you'd be talking about Nike's Colin Kaepernick work in an instant. You may not have liked the work (I hate State Street's Fearless Girl) or even think the marketers believe...
Tags: Advertising, Colin Kaepernick, Nike, Magazine


The Battle Between Data and Privacy Rights Will Become Even More Chilling

Over Thanksgiving, I had several conversations with nonmedia people about living in a tech dystopian present. They asked me all sorts of questions about Facebook and Google, artificial intelligence and 5G, data and privacy, and blockchain (of course) because, you know, I'm a tech editor. They asked if they should delete their Facebook account (yes),...
Tags: Google, Facebook, Advertising, Magazine, Connected World


The 2019 Outlook for Agencies: The Good, the Bad and the Ugly

2018 was anything but dull for the ad-agency world. One could argue that it was a year defined by industry whiplash. In one moment, we heard about another agency leader being shown the door. The next, Martin Sorrell reemerged, thumbing his nose at the advertising establishment he helped create. Then Alex Bogusky got back in...
Tags: General, Advertising, Magazine, Martin Sorrell, Alex Bogusky


12 Ways for Businesses to Deal With Hot-Button Topics on Social Media

Social   media  has given every individual and organization a public voice, and people are eager to share their opinions on the latest hot-button issue. So should your business take a stance on controversial topics, or stay out of the fray? To find out, we asked members of Young Entrepreneur Council (YEC) the following: Q. What is your best advice for businesses for dealing with controversial issues on  social   media ?  1. You can take a stance, but don’t try to please everyone When  cont...
Tags: Sales, Social Media, Don, Ryan Wilson, Syed Balkhi, Vik Patel, Duran Inci, Bryan Kesler, Sweta Patel Silicon Valley Startup Marketing, Derek Broman Discount Enterprises LLC, Serenity Gibbons Naacp, Eng Tan Simplr, Bryce Welker Accounting Institute for Success, Jeff Pitta


Toyota Makes It Back-to-Back Super Bowls With New Ad

Toyota has confirmed it is returning to the Super Bowl this year with an ad featuring the brand's popular RAV4 SUV. Creative duties will fall to transcultural shop Burrell, with Saatchi & Saatchi leading the coordination of media and communications. Toyota has not announced the length of the ad, placement or creative direction but is...
Tags: Advertising, Toyota, Saatchi Saatchi, Burrell, The Big Game


Marketing Through Smart Speakers? Brands Don’t Need to Be Asked Twice

The New York Times took an inside look at how 360i is helping brands capitalize on change and shape the future of Voice marketing. In an article entitled “Marketing Through Smart Speakers? Brands Don’t Need to Be Asked Twice,” which appeared on the front page of the New York Times’s Business section, advertising reporter Sapna Maheshwari explores how brands are experimenting with Voice as a marketing channel, and spotlights 360i’s collaboration with client HBO. 360i President, New York Abbey K...
Tags: Hbo, New York, Marketing, New York Times, The New York Times, Ai, Voice, Amazon Alexa, 360i News, Sapna Maheshwari, Klaassen, Voice Playbook, New York Times 's Business, Clio Awards London International Awards


A Taste of Social and Influencer Marketing: What B2B Can Learn from B2C #SMBMSP

B2C brands pioneered the use of influential voices to boost their brand appeal, sales, and campaigns. And as more and more B2B brands and marketers dive into the world of influencer marketing, the question is: How can we leverage the knowledge, insights and tips B2C marketers have to share for our marketing efforts? Last week, a panel of foodie influencers and bloggers provided some insights that can help answer that question. My TopRank Marketing colleague Jack Fitzpatrick and I attended ...
Tags: Google, Instagram, Social Media, Seo, B2b Marketing, Atlanta, Hilton, Influencer Marketing, Toprank Marketing, B2b Influencer Marketing, Lindsay, Lindsay Greene, Starwood Hilton, Jack Fitzpatrick, B2C influencer marketing, Social Media Breakfast Minneapolis St Paul


A Conversation with Sharon Vinderine: PTPA

Last week I had the opportunity to chat with Sharon Vinderine about their Parent Tested Parent Approved (PTPA) Seal which I have noticed making an appearance on private brand products from Walgreens to Aldi. Thank you for taking a few moments to talk to me. CD: Tell me about your path to founding PTPA? SV: As a new mom, I struggled when it came to determining what types of products would be ideal for my family. The only means I felt I could truly trust were the endorsements of my peers.  It w...
Tags: Featured, Aldi, Walgreens, Broadcast, Grocery, North America, Branding, PTPA, Sharon Vinderine, Parent Tested Parent Approved, Steve Harvey Rachael Ray, Walgreens Aldi


A Conversation with Sharon Vindervine: PTPA

Last week I had the opportunity to chat with Sharon Vindervine about their Parent Tested Parent Approved (PTPA) Seal which I have noticed making an appearance on private brand products from Walgreens to Aldi. Thank you for taking a few moments to talk to me. CD: Tell me about your path to founding PTPA? SV: As a new mom, I struggled when it came to determining what types of products would be ideal for my family. The only means I felt I could truly trust were the endorsements of my peers.  It ...
Tags: Featured, Aldi, Walgreens, Broadcast, Grocery, North America, Branding, PTPA, Parent Tested Parent Approved, Sharon Vindervine, Steve Harvey Rachael Ray, Walgreens Aldi


Tim Peter Named to Ecommerce Magazine’s Top 15 Ecommerce Professionals

Ecommerce Magazine recently rounded-up a list of the Top 15 Ecommerce Professional to Look Out For this year. And, we’re thrilled to announced that they included our company president and founder, Tim Peter, among them. Ecommerce Magazine had this to say about Tim: If you’re looking for a seasoned and experienced marketer to follow, Tim Peter is your guy. He’s been working in the industry since 1995 and has made a huge impact on a lot of businesses since he began. Said Tim, “I’m thrilled to be i...
Tags: Press Coverage, Seo, Mobile Commerce, Tim, Tim Peter, Press Coverage for Tim Peter & Associates, Digital Hotel Marketing, Tim Peter Named, Ecommerce Magazine, Said Tim


Juventus Broadens Brand in Mashup ‘Watch Party’ Event With Brooklyn Nets

Juventus, the iconic Italian soccer team, has been expanding its identity for the past few years, pushing the boundaries of how a team can grow its activities and significance internally. Its “Black and White and More” identity has been coming to life with a broad-ranging plan that transforms the deepest values of the Juventus Football Club through diversified experiences. And one of those new experiences is set to unfold on Friday, December 7, in New York City in a mashup event that features J...
Tags: New York, New York City, Football, Advertising, US, Soccer, Brooklyn, Italy, Nba, Juventus, Club, National Basketball Association, Inter Milan, Jay, Brooklyn Nets, Toronto Raptors


Guide To Having A Frugal DIY Christmas: Low Cost Gifts, Decorations, Activities And More

The average family plans to spend close to $1000 on Christmas expenses. Here's how you can cut that number significantly by having a frugal DIY Christmas. The post Guide To Having A Frugal DIY Christmas: Low Cost Gifts, Decorations, Activities And More appeared first on Bible Money Matters and was written by Peter Anderson. Copyright © Bible Money Matters - please visit biblemoneymatters.com for more great content.
Tags: Budget, Marketing, Christmas, Frugality, Peter Anderson


Tumblr Will Be Permanently Banning All Adult Content Soon

But there are some exceptions to the rule
Tags: News, Uncategorized, Social Media, Tumblr


UM Names New Chief Executive for the U.S.

IPG Mediabrands' Universal McCann (UM) has a new chief executive for the U.S. UM global CEO Daryl Lee promoted 15-year agency veteran Lynn Lewis to the role today. Lewis replaces Kasha Cacy, who left UM a few months ago to join Engine as global CEO. "[Lewis] is a homegrown leader who has built a loyal...
Tags: Advertising, Daryl Lee, Lewis, Leadership & Talent, Kasha Cacy, IPG Mediabrands Universal McCann UM, U S UM, Lynn Lewis


Scoop: Coming Up On Season 6 Finale Of THE GREAT CHRISTMAS LIGHT FIGHT on ABC - Monday, December 17, 2018 - Broadway World

Scoop: Coming Up On Season 6 Finale Of THE GREAT CHRISTMAS LIGHT FIGHT on ABC - Monday, December 17, 2018   Broadway World "The Great Christmas Light Fight" will air its final two back-to-back episodes as part of "25 Days of Christmas," MONDAY, DEC. 17 (8:00-10:00 p.m. EST), on The ...
Tags: Abc, Seo, Broadway, Broadway World


Santa with vision problems / Le père noël voit double?

THE ORIGINAL? Joué Club (Toy Stores) –  2017 Watch the TV Commercial (You Tube) Source : La Réclame Agency : Very Good Choice (France) LESS ORIGINAL Générale d’Optique (optical stores) –   2018 Watch the TV Commercial (You Tube) Source : Ad Forum Agency : La Chose, Paris (France) [Author: Joe La Pompe]
Tags: Toys, Entertainment, Advertising, Christmas, Santa Claus, Xmas, Santa, Error, Noël, Erreur, Paris France, Joe La Pompe, TV and Viral, Forum Agency, Optique, Bad Vision


Mixing Business with your Personal Life on Social Networks

Social networks like Facebook, Twitter, and Instagram are great places to engage both your professional network as well as your personal. However, most people separate business and personal on social media and I think that's a mistake. A fun aspect of social media is getting to know a bit about the personal lives of those we do business with.
Tags: Twitter, Marketing, Social Media, Best Practices, Facebook Twitter and Instagram, Personal Branding, New Rules of Marketing and PR


Tumblr Will Ban Explicit Adult Content Following Removal of Its iOS App

Tumblr has been unavailable for download via the iOS App Store since mid-November due to child pornography that slipped through its filters, and it took a big step toward remedying that issue on Monday this week. The Verizon Media Group/Oath-owned microblogging platform announced Monday that all adult content will be banned starting Dec. 17. In...
Tags: Advertising, Tumblr, Publishers & Platforms, Verizon Media Group Oath


Rest in peace, Tumblr

Tumblr today announced it’d be banning adult content from the site, effective December 17. While this appears to be an attempt to curtail the images of child sex abuse found on the site, users contend it will only stifle and punish artists who have filled the site with positive and accessible forms of erotica. Recently, Tumblr‘s app was removed from the App Store because illegal images of the abuse of minors were proliferating there. Now, the company has updated its rules on adult content, stati...
Tags: Startups, Social Media, App Store



Filters
show more filters
March - 2019
MoTuWeThFrSaSu
    123
45678910
11121314151617
18192021222324
25262728293031
April - 2019
MoTuWeThFrSaSu
1234567
891011121314
15161718192021
22232425262728
2930     
May - 2019
MoTuWeThFrSaSu
  12345
6789101112
13141516171819
20212223242526
2728293031