Marketing


 

“Meng” Characterplay

I spotted this ad on the Shanghai Metro: The name of the service is 盟盟 (and apparently all the good domain names have been taken for that one). You can see how the “盟” character blends nicely into the drawing of the ship. But no, the brand has nothing to do with ships or cruises or whatever… So while the characterplay looks like it kind of works, the picture really has nothing to do with what 盟盟 is all about: franchising ( 加盟 ) other brands. The post “Meng” Characterplay appeared first on S...
Tags: Advertising, Language, Linguistics, Chinese characters, Characterplay, Shanghai Metro


Poor Work-Life Balance, ‘Somber Atmosphere’ Pull Facebook Down 6 Spots on Glassdoor’s List

There's little debate that Facebook had a tough year in 2018, but have all the crises faced by the social network taken their toll on the work-life balance for employees? Job and recruiting site Glassdoor revealed that Facebook fell from the top spot on its Best Places to Work in 2018 list to No. 7...
Tags: Facebook, Advertising, Glassdoor, Social Pro Daily


Quora breach exposed data of 100 million users

Quora revealed that the data of 100 million users may have been breached as its systems were compromised by “a malicious third party”. Quora CEO Adam D’Angelo said in a blog post that the company was still investigating “precise causes” of the breach. “We believe... ...
Tags: Travel, News, Internet, Social Media, Cybersecurity, Data Breach, Quora, Adam D Angelo


North Keeps Celebs Comfortably Uncomfortable in Film Series for Columbia

Columbia Sportswear and agency North have launched a series of branded videos that puts influencers into uncomfortable situations outdoors—a TV star scaling a glacier, a singer fishing in Baja, a comedian trekking through the Highlands for a whiskey tasting. “Date Night” is the latest film created by Columbia Sportswear and North, featuring Actor Justin Hartley and his wife looking for a break from their hectic schedules and ending up on a desolate Alaskan glacier for an off-the-grid camping tri...
Tags: Advertising, Columbia Sportswear, Ireland, Alaska, North, Baja, Jordan, Portland Oregon, Kesha, Columbia, Baja Peninsula, San Juan Islands, Mark Ray, Celebrity Commercials, Mamrie Hart, West Highland Way


Daily Search Forum Recap: December 4, 2018

Here is a recap of what happened in the search forums today...
Tags: Seo, Search Forum Recap, Daily Search Forum Recap


Show Me the Money: 10 Tips for Improving Retail Profit Margins

Is there a huge gap between your store’s gross and net profits? Discover 10 ways you can improve your profit margins through these best practices. The retail industry is one of the toughest in the American economy. There is no average profit margin for this diverse industry. Even the biggest players post net profits of just two or three percent . Some people are discouraged by these numbers. You see a challenge. You find yourself asking what you can do to improve your profit margins. As ...
Tags: Business, Marketing, Don, Streamline Your Operations for Better Margins When


Ariana Grande Breaks Yet Another YouTube Record

Ariana Grande's "Thank U, Next" just broke yet another YouTube record. In addition to being biggest music video debut in YouTube history, earning 55.4 million views in it's first 24 hours, its is now also the fastest video to earn 100 million views, reaching the milestone in under four days following the release of the video on Friday, Nov. 30 at 3pm ET. photo: YouTube screenshot Grande is also now Spotify's most streamed artists worldwide and the  "Thank U, Next" single is #1 on the ...
Tags: Spotify, Music, Taylor Swift, Youtube, Marketing, Adele, Ariana Grande, Eminem, Selena Gomez, Music Business, Bruce Houghton, J Balvin, Nicky Jam, YouTube & Video, Blackpink, Thank U Next


Noted Tech Genius Rudy Giuliani Refuses to Learn Important Lesson About the Space Bar

Former New York City mayor Rudy Guiliani has mostly been in the news as of late for his legal work for Donald Trump amid the ever-spiraling federal investigation into alleged Russian interference in the 2016 elections. Namely, that said work has been so wildly erratic that his former law firm cut ties with him and…Read more...
Tags: Twitter, Science, Technology, White House, New York City, Domains, Social Media, Cybersecurity, Donald Trump, Rudy Giuliani, Rudy Guiliani, Extra Good Lawyering


What’s Really Wrong with the Census

Susan Rose-Ackerman and Lena Riemer The 2020 Census questionnaire is before the federal courts. Commerce Secretary Wilbur Ross ordered the Bureau of the Census to include a question on citizenship status that is subject to judicial challenge. In the first case to reach the trial stage, the US Southern District Court in New York has completed oral hearings. Its holding is expected to generate appeals, and, indeed, the Supreme Court has already agreed to hear one challenge. The cases are occurr...
Tags: Utah, New York, Supreme Court, Germany, Berlin, Court, US, Eu, European Union, Commerce, House, Evans, EC, Ny, Usc, Hamburg


A Guide on Choosing a Name for Your Brand

It might sound a little exaggerated, but the name you choose for your brand can be the difference between failure and success. This is why you have to be very… Read more » The post A Guide on Choosing a Name for Your Brand appeared first on Noobpreneur.com.
Tags: Business, Branding, Brand Strategy, Brand Name


When will we stop fearing sex?

[From , one of the best sites on the internet for feminist porn, censored to protect Tumblr’s delicate sensibilities.] As I write this, sipping a chestnut praline latte at my local Starbucks, I know I’m living on borrowed time. Last week, Starbucks caved to pressure from an anti-porn organization and announced that starting in 2019, they will be blocking “pornography and illegal content” on their wifi networks. This, of course, means the salacious and utterly disgraceful sex toy review blog y...
Tags: Amazon, Facebook, Twitter, Instagram, Sex, Porn, America, Social Media, Paypal, Starbucks, Tumblr, Banter, Amy, Don, Facebook Instagram, Epiphora


Do All The Marketing!

Marketers are creative geniuses didn’t you know? That’s why there are more types of marketing out there than you could count on your toes and fingers. If you’re like me, you want to try everything you can to increase that web traffic, boost your sales, and toss those customers down your sales funnel. That’s why, without much ado, I’m going to give you a blogful of incredible and (maybe) worthy marketing strategies for your business or blog. 1. E-Mail Marketing E-mail is that thing from the 90s, ...
Tags: Business, Marketing, Content Marketing, Social Media Marketing, Email Marketing, E-mail Marketing


The Chris Voss Show Podcast 242 Nathan Stevenson, CEO of Forwardlane Inc.

Nathan Stevenson, CEO of Forwardlane Inc.
Tags: Podcast, Seo, Chris Voss, Nathan Stevenson, Forwardlane Inc


YouTube Videos Will Now Autoplay in the Home Section by @MattGSouthern

YouTube videos in the home tab will now be set to autoplay by default, without audio.The post YouTube Videos Will Now Autoplay in the Home Section by @MattGSouthern appeared first on Search Engine Journal.
Tags: News, Youtube, Seo, YouTube Videos Will Now Autoplay


This Shop’s Name Is an Ode to the New York Public School System

PS260, a creative editorial company that specializes in postproduction and visual effects, didn't launch at an ideal time. The bicoastal firm opened its doors shortly after 9/11, "a time we wanted to feel rooted in New York," managing partner Zarina Mak explained. In fact, the shop's name is a nod to the city's public school...
Tags: New York, Advertising, Magazine, Leadership & Talent, New York Public School System, Zarina Mak


Infographic: What Consumers Want From Branded Sweepstakes

In an increasingly digital world, brands have to constantly reevaluate their strategies, and branded sweepstakes are no exception. New research from digital marketing solutions company HelloWorld found that the key is to keep it simple: 64 percent of consumers would prefer a prize that makes their daily lives easier over one that makes them feel...
Tags: Advertising, Magazine, Data & Insights, Helloworld


This Creative Head Is Bridging the Gap Between Hollywood and Madison Avenue

It all started with a viral video. James Shani had already created a music video for Nick Cannon when he was in college in 2013, but he made a bigger splash with a Tesla spec commercial in 2014. He even found a way to get it to Elon Musk, founder and CEO of the carmaker,...
Tags: Elon Musk, Hollywood, Advertising, Magazine, Nick Cannon, Madison Avenue, Leadership & Talent, James Shani


You can now share saved Facebook posts with a Pinterest-like collection tool

Facebook collections can now be shared with friends if you also want to allow them to contribute to the list. Facebook is rolling out an update that allows users to add a contributor to their collections, or lists of saved Facebook posts. The post appeared first on Digital Trends.
Tags: Facebook, News, Pinterest, Trends, Social Media, Facebook update, Facebook Collections


My Top 5: Tumblr Clamps Down on (Sex) Fun, How Dare LinkedIn Try to Be Interesting, and Quitting Social Media

My weekly thoughts on communications, marketing and social media, published weakly. Why You No Blog? Nobody actually asks me this, but it’s time for me to exercise my blogging muscles again. Aside from focusing on learning and serving clients rather than trying to spend time writing about my industry, I have indulged my online addiction in following the unique political landscape we currently enjoy. Through joy or despair, that world is as fascinating as it has been in years. My favorite read i...
Tags: Verizon, Facebook, Yahoo, Social Media, Linkedin, Pr, Aol, Tumblr, Don, Starwood Hotels, Seth Abramson, Tumblr Instagram, Instagram Stories, Universiuty of New Hampshire, Post Became About Sex Workers Tumblr, Steve Rotman


2018 Winning Black Friday Social Activations

This Black Friday came in looking green for many retailers. CNBC reported that online sales for Black Friday were 23.6% higher than last year, which is BIG. With that much online activity, social media had to be a big piece of the strategy to drive traffic. We’ve rounded up three of the best Black Friday Social Activations and content inspirations. Top Black Friday Social Activations   J.Crew Keeps the Holiday Cheer With online traffic being so high, admittedly higher than anticipated for...
Tags: Facebook, Uncategorized, Seo, Social Media Marketing, J Crew, Cnbc, Barnes Noble, Social Media Examples, Social Activations


How to Integrate User-generated Content Into your Hotel Marketing

Marketing is a way of showing people what you can offer and what they can experience if they stay in your Hotel. A good content marketing strategy is complex, detailed and wisely fashioned. A great content marketing strategy goes beyond the typical and includes content generated in various ways. If you want to be on top of your game and produce appealing and engaging content, then you need to adopt innovative forms of marketing. User-generated (UG) content can be just the ingredient you’re miss...
Tags: Facebook, Hotels, Social Media, Seo, Canada, Hotel, Hotel Marketing, User-generated Content, Sarah Allen, Social Media Community, Morch, Amanda Sparks, Founders Media Click Here, Social Media Mastery for Hotels, Facebook Group Hospitality Gone Social Click Here, Social Media Mastery for Hotel


California Sparkling Wines from Korbel Make GREAT Cocktails for Holiday Parties!

Looking for fun and affordable drinks to celebrate the season? Korbel along with other brands has some amazing recipes and presentations for you – and you will love how easy and tasty they are! Korbel Tiny Bubbles     Korbel 187ml mini bottles make the perfect stocking stuffer or party favor. Korbel offers a range […]
Tags: California, Seo, Korbel, Korbel Tiny Bubbles Korbel


Facebook’s F8 2019 Is Set for April 30 and May 1

F8 2019, Facebook's annual developer conference, will be held at the McEnery Convention Center in San Jose, Calif., April 30 and May 1. Information and updates are available via the event's website, where developers can also opt to be notified when registration opens. Major announcements are the norm at the social network's annual confab: 2018:...
Tags: Facebook, Advertising, SAN JOSE Calif, McEnery Convention Center, Social Pro Daily


Breaking: Mrs. Claus Works For Google

Google's Santa Tracker is officially back for its 15th year to surprise and delight children of all ages in the three weeks leading up to Christmas. But the announcement was arguably overshadowed by one shocking detail: It was attributed to none other than Mrs. Claus, who, it turns out, works for Google as the vice...
Tags: Google, Advertising, Santa Tracker, Social Pro Daily


Dependent Care FSA: Save on Daycare, Preschool, Summer Camps, After-School, and Elder Care

One of the newer work perks that we took advantage of this year was the Dependent Care Flexible Spending Account (DCFSA). This is separate from the Health Care Flexible Spending Account (HCFSA) and the Health Savings Account (HSA). However, they do work in a similar way in that you can pay for eligible expenses with pre-tax money and thus save money by being exempt from income taxes on that amount. For example, we were able to pay for $5,000 in preschool expenses using your DCFSA in 2018....
Tags: Taxes, Marketing, Frugal Living, Social Security, Medicare, Irs, MFS, MFJ, Health Savings Account HSA, Healthcare FSA, FICA Social Security tax Medicare


Kroger and Walgreens Expand Pilot, Add Home Chef Meals

The Kroger Co. and Walgreens today announced two initiatives, building on the exploratory pilot the retailers announced in October, combining Kroger’s food and grocery authority with Walgreens expertise in pharmacy, health and beauty. Robert Clark, senior vice president of merchandising, Kroger “We are redefining the customer experience in a variety of ways through Restock Kroger, including innovative partnerships like our test-and-learn pilot with Walgreens. We are excited to enter the ne...
Tags: Featured, America, Walgreens, Chicago, Mariano, Branding, Cincinnati, Kroger, Clark, Florence Kentucky, Northern Kentucky, Kroger Co, Robert Clark, Simple Truth, Pat Vihtelic, Home Chef


Logo Design Trends 2019: Your Ultimate Guide to Navigate The Biggest and Hottest Trends

  A logo is the visual centerpiece of a company’s brand identity. As we explained in The Small Business Guide to Creating a Perfect Logo: At its most basic, a logo is a small, symbolic piece of artwork that represents a business. But, we’ve dug a bit deeper than that. When you set aside all the design trends and fancy fonts, at its core, a logo must: 1- Embody your brand. 2- Be instantly recognizable. 3- Be versatile. 4- Be timeless. Everything else is optional. In fact, I’ll go one step furthe...
Tags: Firefox, Design, Instagram, Small Business, Sales, Startup, Netflix, Airbnb, Branding, Logo Design, Don, Dunkin Donuts, CCI, Mary Kate, Marketing and branding, Brand And Identity


Bacardi Highlights New Premium Dark Rums With Spot Co-Directed by Michael B. Jordan

Bacardi, the spirits company that got its start in Cuba in 1862 manufacturing rum, is turning its attention to the dark premium rum segment of the category. Dark rum is considered premium because it is aged longer in the barrels than white rum. The company has unveiled a new campaign from BBDO in New York...
Tags: General, Advertising, Cuba, Michael B Jordan, Bacardi, BBDO


Super Bowl LIII: Auto Brands Lead the Early Trickle of Big Game Advertisers

It’s still a trickle, but the flow of advertisers back into Super Bowl TV commercials has begun. So far, only about a half-dozen major advertisers have formally raised their hands for spots in the CBS telecast of the February 3 game from Mercedes-Benz Stadium in Atlanta, but they are some prominent ones in Big Game lore. And, interestingly, after a Super Bowl earlier this year in which auto brands were noticeably less participatory than in previous years, a quintet of car brands is leading the ...
Tags: Mexico, Advertising, US, America, Atlanta, New Orleans, Super Bowl, Cbs, Toyota, Steven Tyler, Mercedes Benz, Hyundai, Kia, Colgate, Pierce Brosnan, Mercedes-Benz Stadium



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