Marketing


 

Holiday Scrooge Special!

In this Marketing Over Coffee: Learn about 5G, WP5, Magnetic Planar, Scooters, and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Tom’s Guide with a great article on 5G 5G to cut the cable and make AR possible Facebook adds Search Results to inventory Amazon Paper Toy Catalog 7:16 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage to engage and qualify visitors, convert...
Tags: Facebook, Congress, Uncategorized, Marketing, Alexa, Tom, Ben, LinkedIn Marketing Solutions, Marketing Over Coffee, Coffee Listeners


Daily Search Forum Recap: December 13, 2018

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Tags: Seo, Search Forum Recap


KubeCon Seattle 2018 – open source, docs, community

This week I attended the KubeCon conference in Seattle. The conference’s full name is KubeCon + CloudNativeCon North America 2018. It was huge, friendly, interesting, inspiring. Most of the conferences I attend are tech writing conferences. This is the first time I’ve attended a highly “technical” software conference, and I wasn’t sure what to expect. Would all […]
Tags: Open Source, Seo, North America, Seattle, KubeCon CloudNativeCon, KubeCon, KubeCon Seattle


Why It Is Better To Deal With SEO Resellers Than SEO Providers

If you or your company has clients that are asking for SEO services, then you’re going to try to meet this need. Chances are, you may not have enough SEO expertise on your own. Hence, taking on the task by yourself can be a steep learning curve. Instead, many people are considering using SEO providers or SEO resellers. If you’re not sure which is better, here are a few reasons why a reseller program will be easier in the long run. Catering to the Client. If you decide to use SEO provider serv...
Tags: Startups, Seo, Online Marketing, Others, Digital Marketing, SEO reseller, SEO Resellers Than SEO Providers


3 Can’t Miss Private Brand Events in 2019

2018 has been a great year for My Private Brand and for private brand around the world. Retailer-owned brands have been the hottest trend of 2018 and 2019 is poised to be the year of Private Brand. Retailers around the world are investing in private brand to deliver innovation and differentiation. We are excited to tell you about our three marquee events, The Vertex Awards, Velocity: the My Private Brand Conference and for the first time Velocity Europe. Each is infused with a fresh modern appro...
Tags: Europe, Featured, Lisbon, Branding, Lisbon Portugal, Charlotte NC, Charlotte NC USA, Vertex, Vertex Awards, Christopher Durham


Boston Bruins Tap Fuseideas For Winter Classic Promotion

BOSTON — In anticipation of the upcoming 2019 Bridgestone NHL Winter Classic, the Boston Bruins turned to Fuseideas to help promote and drive sales of their limited series Winter Classic jersey at The ProShop at TD Garden, according to Dennis Franczak, CEO of the full-service advertising firm. Fuseideas, who has worked with the Bruins since 2007, has created a variety of frozen and eye-catching work that will appear as an in-arena promotion with video displayed on Garden HDX, New England Sports ...
Tags: Featured, Boston, Advertising, Prague, NHL, Boston Bruins, Bruins, Blackhawks, TD Garden, Notre Dame Stadium, Bridgestone NHL, Sports Ads, Fuseideas, Dennis Franczak, Garden HDX New England Sports Network, Portland Maine San Francisco


How to make better New Year’s resolutions

Like most people, I used to set a New Year’s resolution on January 1st … only to completely abandon it by February. I’m not alone either. According to U.S. News, 80% of people who set New Year’s resolutions fail to meet their goals. It’s the reason why gyms will be FILLED with people in the first few months of the year, only to thin out as the year goes on.   Frustrated and tired of setting bad goals, I decided to make a change. So I researched new goal-setting methods and discovered a system t...
Tags: Germany, Marketing, Paris, Personal Development, Ramit Sethi, IWT, Facebook First


Why You Need to Prepare Yourself for Financial Emergencies

Life is full of surprises and sometimes those surprises are expensive. You don’t want to get caught unawares by a pricey problem that pops up out of the blue, especially if you’re waiting for your next paycheck to come in. The best solution that people can have tucked in their back pockets is an emergency fund, so they can deal with these complications right away.  What is an emergency fund? An emergency fund is a must-have for people looking to have economic stability and security — experts rat...
Tags: Personal Finance, Marketing


YouTube is Removing Spam Accounts Which May Cause Noticeable Decrease in Subscribers by @MattGSouthern

YouTube is warning users that they may see a noticeable decrease in subscriber count as the company purges spam accounts.The post YouTube is Removing Spam Accounts Which May Cause Noticeable Decrease in Subscribers by @MattGSouthern appeared first on Search Engine Journal.
Tags: News, Youtube, Seo


Spanish Bilingual Social Media Manager - USA-MI-DetroitSpanish Bilingual Social Media Manager - USA-MI-Detroit

We’re looking for bilingual candidates to join our team as a Social Media Manager in Detroit, Michigan. This is a mid-level role that operates from the Detroit Renaissance Center (not a virtual work opportunity).  You'll work as an extension of the marketing team for one of the world's top automakers. In this role, you'll manage paid and organic posts on social media platforms, drive marketing objectives and help provide tailored insight to customers. You’ll serve as a key liaison t....
Tags: Social Media, Detroit Michigan, Detroit Renaissance Center


The Soundtrack to Your Winter Solstice Comes Courtesy of Trojan Man and His Sensual Tunes

Just in time for the winter solstice--or rather, "the longest night of the year" (Dec. 21)--Trojan is offering up an album to get people and their partners "in the mood." The record from Trojan Man (actor Jason Blynn) is looking to rival the more classic sensual LPs from the likes of Al Green, Marvin Gaye,...
Tags: Advertising, AdFreak, Jason Blynn


Google Fully Moves Multiple Reports Over to the New Search Console by @MattGSouthern

Google confirmed that multiple reports in the classic Search Console have been fully moved over to the new version.The post Google Fully Moves Multiple Reports Over to the New Search Console by @MattGSouthern appeared first on Search Engine Journal.
Tags: Google, Tools, News, Seo


Udacity Achieves 50000 Nanodegree Grads Amid Company Reorganization - Xconomy

   Xconomy Udacity, a pioneer in the online teaching of IT skills, is celebrating a milestone today---50000 students have now graduated from one of its.
Tags: Seo


The Chris Voss Show Podcast 243 Rebecca Walser, JD, LLM, CFP of Walser Wealth

Rebecca Walser, JD, LLM, CFP of Walser Wealth
Tags: Podcast, Seo, Walser, Chris Voss, Rebecca Walser


The Resurrection of FAO Schwartz

Just over three years after iconic toy store FAO Schwarz closed its doors on New York City’s Fifth Avenue, it has returned. The retailers’ new owner ThreeSixty Group has brought the store back to life, Lifesize danceable piano keyboard, and all. The new store is at 30 Rockefeller Plaza in Manhattan. The toy store, which was founded in 1862 by a German immigrant quickly became a tourist attraction after opening its Fifth Avenue location in 1986. The reopening is significant, as this will be the...
Tags: Featured, California, Manhattan, Branding, Lifesize, Rockefeller Plaza, FAO Schwarz, FAO Schwartz, Convenience & Specialty, New York City 's Fifth Avenue, ThreeSixty Group, Mattson Creative, FAO Schwartz Consider


Capcom Dev 1 Twitter Teases New Year’s Present

Capcom Dev 1’s Twitter account has teased a “present” coming in the New Year to celebrate 10,000 Twitter followers. The gift in the form of an announcement was initially supposed to be revealed in time for the Holidays but for unexplained reasons, Capcom has postponed its generosity: Whether the announcement pertains to a new game […]
Tags: Twitter, Business, Games, Marketing, Anime, Announcements, Capcom, Capcom Dev


How WestJet’s Real-Time Giving Set the Bar for Brand Generosity

When looking at brands' benevolence during the Christmas holiday season, it's hard to find a program that outdoes WestJet's 2013 real-time giving. It's still a favorite for many (yours truly included) because it ticks off quite a few boxes: It was generous, ambitious, filled with authentic emotion and, from a practical advertising perspective, was a...
Tags: General, Advertising, Westjet


495 Scripted Shows Aired in 2018 as Streaming’s Output Surpassed Basic Cable and Broadcast

Peak TV has peaked yet again. The number of original scripted TV series this year jumped to 495--just barely missing 500--as the annual output from streaming services surpassed the tallies from broadcast and basic cable for the first time. According to new data from FX Networks Research, 160 streaming series aired this year, compared to...
Tags: Advertising, Programming & Performance, FX Networks Research


Åhléns create ad claiming all Swedish Christmas traditions stem from other countries. Get schooled & calls for boycott.

marketing mishaps Read more about Åhléns create ad claiming all Swedish Christmas traditions stem from other countries. Get schooled & calls for boycott. Add new comment [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Advertising


Holiday planning for the content marketer: Your blueprint for success!

We all have personal calendars to contend with, especially at this time of year. We double-book social events and try to balance that with overloaded work schedules that leave us wishing there was more time. As we look towards the New Year, we make a promise: Next year, I will be more organized! As B2B marketers, our brand’s calendar should be no different. Who are the people we need to... Read more on the CMA website.
Tags: Sem, Cma


Holiday planning for the content marketer

We all have personal calendars to contend with, especially at this time of year. We double-book social events and try to balance that with overloaded work schedules that leave us wishing there was more time. As we look towards the New Year, we make a promise: Next year, I will be more organized! As B2B marketers, our brand’s calendar should be no different. Who are the people we need to... Read more on the CMA website.
Tags: Sem, Cma


6 Steps to Get Your Content Marketing to Kick *Bleep* and Take Names

“Want to do an activity?” my son asks. Paul and I agree. He hands each of us a pencil and a sheet of paper face down. Zachary tells us to circle numbers in order beginning with one and working up as high as we can. And he’ll be timing us after we turn over our […] [Author: Meryl Evans]
Tags: Marketing, Sales, Content Marketing Strategy, PAUL, Zachary, Meryl's Notes Blog, Meryl Evans, Karate Kid


Is Your Company's Content Cursed?

Hank Stroll, one of my first clients and a dear friend, would occasionally reply to my email with a chuckle telling me I’m doing what his wife does. He explained that his wife and I sometimes had a tendency to talk about something and he’d have no clue what we’re talking about. Like he entered […] [Author: Meryl Evans]
Tags: Writing, Marketing, Sales, Tech, Content Marketing, Meryl's Notes Blog, Meryl Evans, Curse Of Knowledge, Made To Stick, Hank Stroll


A Content Marketing Fail That Doesn't Have to Happen

As we planned to move back to Texas and buy our first home, Paul (rockin’ better half) and I decided to start fresh. We sold most of the furniture we had at our place in Washington, D.C. Although our new home was barren for a while, one of the first things we shopped for was […] [Author: Meryl Evans]
Tags: Texas, Washington, Marketing, Sales, Content Marketing, PAUL, Meryl's Notes Blog, Meryl Evans


Reaching Out to Readers on Social Media

Welcome to meryl’s notes blog (this here place you’re lookin’ at) in Plano, Texas. We’re honored to be a stop in Eleanor Vincent’s WOW! Women On Writing Blog tour. We’re giving away a copy of her moving memoir Swimming with Maya: A Mother’s Story. Read on to see how you can win. If you want […] [Author: Meryl Evans]
Tags: Amazon, Writing, Sales, Social Media, Maya, Plano Texas, Memoirs, Meryl's Notes Blog, Meryl Evans, Eleanor Vincent


Content Marketing Taken Over by Zombies

Zombies are in. I think its popularity started with PopCap Games’ “Plants vs. Zombies,” which took up many hours of what little free time I had. Now, I wasn’t the likely candidate to be a fan of the game because I’m so not a fan of horror. Yet PopCap created a cute and fun game. […] [Author: Meryl Evans]
Tags: Business, Writing, Zombies, Marketing, Sales, Content Marketing, PopCap, Meryl's Notes Blog, Meryl Evans, PopCap Games Plants


This Content Marketing Hazard Can Hurt Your Company's Credibility

My husband Paul and I finally took our sons to the much-lauded Perot Museum of Science and Nature. Lane, the new high schooler, wasn’t thrilled about going. (“Why did I have to come?” Grumble, grumble.) He’d rather stay home and play video games. His younger brother Zachary, the bookish one, couldn’t wait. I didn’t have […] [Author: Meryl Evans]
Tags: Business, Writing, Marketing, Sales, Content Marketing, PAUL, Zachary, Meryl's Notes Blog, Meryl Evans, Perot Museum of Science and Nature Lane


Fiat Chrysler Sends Its $950 Million North American Media Business to Publicis Groupe’s Starcom

Fiat Chrysler Automobiles completed a six-month review of its North American media business by awarding responsibility for the company's most important global market to Publicis Groupe's Starcom, according to parties familiar with the matter. The assignment encompasses media buying and planning for all of Fiat Chrysler's brands, which include Jeep, Chrysler, Dodge and Ram. The...
Tags: Advertising, Accounts, Fiat Chrysler, Fiat Chrysler Automobiles, Publicis Groupe, Starcom


Fiat Chrysler Sends Its $950 Million U.S. Media Business to Publicis Groupe’s Starcom

Fiat Chrysler Automobiles completed a six-month review of its U.S. media business by awarding responsibility for the company's most important global market to Publicis Groupe's Starcom, according to parties familiar with the matter. The assignment encompasses media buying and planning for all of Fiat Chrysler's brands, which include Jeep, Chrysler, Dodge and Ram. The other...
Tags: Advertising, Accounts, Fiat Chrysler, Fiat Chrysler Automobiles, Publicis Groupe, Starcom


Twitter Users Say No to Dollar Shave Club After It Advertises on Hannity

After a story in Fast Company detailed digitally native razor darling Dollar Shave Club's continued relationship with Fox News firebrand--and Michael Cohen client--Sean Hannity, Twitter users were not shy in voicing their disapproval. And, in multiple instances, they cancelled their subscriptions to join rival razor clubs like Harry's. According to the report, which posted at...
Tags: Ecommerce, Advertising, Fox News, Harry, Sean Hannity, Michael Cohen, HANNITY



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