Marketing


 

Your Big Trademark Predictions for 2019?

Before we think predictions for 2019, let’s consider the vast ground we’ve covered in 2018: The TTAB turned sixty years old, so we offered some commentary and predictions; Super Bowl LII came to Minneapolis, so we covered ambush marketing and fair use; We celebrated a Minnesota Vikings’ Minnesota Miracle, a very distant memory now; Following that Miracle, Martha explained why the Philly Special isn’t so special; Draeke shared in a Strafford webinar; We happily celebrated our ninth birthday on...
Tags: Apple, Supreme Court, Minneapolis, New York City, Advertising, Marketing, Articles, Budweiser, Uspto, Super Bowl, Fair Use, Seattle, Billboards, First Amendment, Lexblog, Branding


Daily Search Forum Recap: December 31, 2018

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Tags: Seo, Search Forum Recap, Daily Search Forum Recap


In Search of Lost Screen Time

Imagine what we could do with our money, and hours, if we set our phones aside for a year.
Tags: News, Social Media, Smartphones


These are the 10 most important tech news stories of 2018

From Facebook scandals to unprecedented space travel, 2018 has been a year of important, turbulent, exciting, worrying, and delightful tech news. We count the 10 tech stories that will be influencing the future. The post These are the 10 most important tech news stories of 2018 appeared first on Digital Trends.
Tags: Apple, Mobile, Gaming, Facebook, Business, Cars, Trends, Social Media, Tesla, Web, Nasa, Features, Computing, Emerging Tech, Movies & TV


In Screening for Suicide Risk, Facebook Takes On Tricky Public Health Role

Some doctors warn that Facebook is becoming an arbiter of users’ mental distress without proving that its efforts are accurate, effective or safe.
Tags: Facebook, News, Police, Social Media, Facebook Inc, National Suicide Prevention Lifeline, Computers and the Internet, Suicides and Suicide Attempts, Mental Health and Disorders, Emergency Medical Treatment, Psychiatry and Psychiatrists


How to Use Email Marketing to Boost SEO in 2019

  What if I told you that you can use email marketing to boost SEO, would you buy the idea? You might be wondering… what is email marketing in SEO? What is the relationship between email marketing and search engine optimization (SEO)? Email marketing has no direct impact on SEO because emails are not indexed or ranked by Google. And because emails are used typically to increase open rates and click-through-rates  (CTR), some marketers believe that email marketing has no link to SEO. ...
Tags: Google, Facebook, Small Business, Marketing, Sales, Seo, Marketing Strategy, Email Marketing, Jason, Allen, Neil Patel, Cyrus Shepard, Marketing Tips, E-mail Marketing


U.S. Strategic Command Helpfully Reminds World It Could Still Annihilate Everyone Before Midnight

The United States Strategic Command—a high-level U.S. military unified command that oversees everything from nuclear deterrence, command, control, and communications to intelligence, cyber warfare, and combating the proliferation of weapons of mass destruction—helpfully reminded the world on New Year’s Eve that it has…Read more...
Tags: Twitter, Science, Technology, Social Media, War, Military, US military, Nuclear Weapons, Nuclear, Nukes, STRATCOM, US Strategic Command, United States Strategic Command, Peace Is Our Profession


Louis C.K. Mocks Parkland School Shooting Survivors in Recent Set

In the bit, part of a 50-minute set posted on YouTube over the weekend, the comedian joked about the victims of the Florida school shooting.
Tags: Florida, News, Social Media, Louis, Louis C K, Fla, Parkland, C K, Comedy and Humor, School Shootings and Armed Attacks, Long Island (NY, MeToo Movement, Shooting (2018


Tarot With TruthinHand: New Year & Solar Eclipse in week of 12/31/2018-1/6/2019!

We wrap up the end of 2018 and roll into the first week of the New Year to meet a front-end-loaded Solar Eclipse on Saturday in Capricorn.  Eclipses introduce themes of destruction and rebirth every year, this year it’s about firm foundations. This New Year has magic, decay and a Solar Eclipse all the first […]
Tags: Seo


Using Imposter Syndrome to Your Advantage

Who are you to even think you can do this? You never got good grades in school. Math never held your interest. You’re faking it. This is the type of inner dialogue I go through even today, 16 years into my career. It never goes away. And don’t you think this happens to everyone in every career. There will always be someone better than you. That’s a given. And also a reason to ignore this voice. The fact that there is always someone better than you means that you will never find the person perf...
Tags: Work, Seo


#NewYears2019 Innovation Excellence Ranks the Top 10 Innovative COO’s on Social Media

Success in the world of work today is, as always, tied to the indelible link between talent, brand and innovation. What has changed and continues to evolve is the opportunity for savvy leaders to optimize their passion and their work on social channels. Innovation Excellence, likes to recognize the Top Ten Innovative – as in ...
Tags: Twitter, Headlines, Leadership, Inspiration, Success, Trends, Strategy, Social Media, Management, FF, Industry, Culture, Innovation, Collaboration, Conferences, Growth


How to Maximize the Benefits of Your Retirement Account

How to Maximize the Benefits of Your Retirement Account is a post originally published on: Everything Finance - Everything Finance - Its all about Money! No matter your current age, retirement is something that should be on your mind in some way, shape or form. Whether you are younger and just starting out in the workforce, or getting closer to retirement, what you choose to do can greatly affect your future. There are a few ways to maximize the benefits of your retirement account that we should...
Tags: Marketing, Social Security, Ira, Irs, Don, ROTH IRA, Everything Finance Everything Finance


Resolutions Time: Facing Up to Facebook’s Perennial Series of Shortcomings

Facebook is dominant. Therefore, when Facebook goes off the rails, as it has again in 2018, it’s a big story that needs more definition. Before we delve in, let’s look back a few years… Did you know that the National Security Agency and the FBI teamed up in October 2010 to develop techniques for turning […] The post Resolutions Time: Facing Up to Facebook’s Perennial Series of Shortcomings appeared first on Adpulp.
Tags: Facebook, Advertising, Social Media, Fbi, Content, Resistance, National Security Agency, Media Trends


The Best of Million Dollar Journey – 2018 Edition!

Feels not too long ago that I was writing the 2017 year-end post, but here we are, the end of 2018!  This past year was significant in a few ways.  On a personal level, I started a new career that has helped me grow professionally and honestly has been a lot of fun.  There is truth in finding work that you enjoy so that it doesn’t even feel like you’re working!  From my experience, the key is to keep things fresh and to keep learning.  Once things get stale, try to find new responsibilities wit...
Tags: Marketing, Canada, Bravo, Vanguard, TSX, Esso, Best of MDJ, Amazon Visa, Toronto Stock Exchange This


You Got This! 3 Plumber SEO Tips You Need to Know for 2019

by Robert Clough Let's get one thing straight right off the top: Search engine optimization (SEO) is no longer optional for plumbers in 2019. Yellow Pages books are out and search engines like Google are now the place your potential customers depend on to look for plumbing services. In fact, 40% of all mobile searches are for local businesses, with 73% of those users taking additional action such as calling a business or a converting to a sale. So how can you implement SEO to drive leads ...
Tags: Google, Seo, Google My Business, Robert Clough


Top 5 Christmas Ads on Adstasher for 2018

With the holidays season winding down and the new year just around the corner, we thought we'd share with you the top 5 Christmas campaigns based on popularity here at Adstasher. Although Christmas commercials tends to be a bigger deal in the UK, this year saw some unexpected flops from holiday stalwarts like John Lewis, which saw American made commercials garner more eyeballs. Here is our list of this holiday season's best! Adstasher's Top 5 Christmas Ads for 2018:  For their 2018 Holida...
Tags: Apple, Google, UK, John Lewis, Featured, Macaulay Culkin, Advertising, George Rr Martin, Bouygues Telecom, Kevin, Kevin McCallister, Jeff Payne, Christmas Commercials, Grisham David Baldacci, Billie Eilish Sharing


Embracing Change: 5 Questions With IBM SVP & CMO Michelle Peluso

Tech giant IBM has been in business for 107 years—an amazing accomplishment for any company, let alone one grounded in technology. Part of that success can be attributed to the company’s willingness to early on adapt technological innovations such as artificial intelligence, cloud computing and blockchain as well as its ongoing commitment to customer experience and agile at scale. “We have to be always willing to embrace change,” says Michelle Peluso, IBM SVP & CMO. “Today that change is about ...
Tags: Advertising, CIO, Ibm, Nps, Interbrand, Michelle Peluso, Ginni Rometty, Peluso, IBM SVP, Johannes Christensen


7 Resolutions to Help You Achieve Financial Freedom in the New Year

A new year, and a new chance to improve your financial situation. We have seven resolutions to help you achieve financial freedom in 2019. A t the end of every year and the beginning of another, we tent to reflect on our lives and look for ways we can improve upon it during the next 12 months. For many of us, January seems like a reboot–a way to look at our lives with renewed energy and focus. We all have different lifestyles, different income levels, and various financial goals. But nearly ev...
Tags: Personal Finance, Marketing, Debt, Financial Planning, Ira, Money Management, Experian, Cnbc, Joe, University of Scranton, HSA, Money and Life, Transunion Equifax, David Bach, Jesse Mecham, Complete Credit Review


How to Quickly Brand Your Emails to Match Your Site

In all aspects of your business marketing, it’s vital that you maintain single, coherent brand identity. Whether it’s your social media platforms or your paid ads, creating a brand identity is crucial to building customer rapport and trust. This is particularly important when it comes to your email marketing. Email is an essential part of your marketing strategy, and it’s important that it matches your website branding, both visually and in your copy. You need to send out emails that leave a pos...
Tags: Marketing, Sales, Nike, Cta, Delta, Branding, Delta Air Lines, McDonald, Digital Color Meter


The Internal Components That Make a Successful Brand Reinvention

When Dunkin' announced they were dropping the "Donuts" from their name this past September, they were taking a page out of a longstanding brand playbook for brand reinvention: new agency, new logo, new creative campaign, new product focus. Congratulations, you've reset consumer expectations and set the stage for a new wave of growth and prosperity....
Tags: Advertising, Voice, Dunkin


YouTube: Here’s How to Mute Notifications in a Chat

Did you know YouTube allows you to turn off notifications for individual chats? Our guide will show you how this is done. Note: These screenshots were captured in the YouTube application on iOS. Step 1: Tap "Inbox" at the bottom of the screen to go to your message inbox. Step 2: Tap the chat you...
Tags: Advertising, Social Pro Daily


How Brands Can Navigate a Video World of Celebrity Creators

The story of YouTube is one of continuous reinvention. From the early days of chaos and cats to the wave of viral videos to the rise of a new type of entertainment personality, the platform has kept its audience enthralled by refusing to stand still. For brands and marketers, however, this constant shapeshifting has presented...
Tags: Youtube, Advertising, Voice, Connected World, Streaming & OTT


Watch Live Video of New Year's Celebrations in Times Square, Disney World, and Around the Globe

It’s almost 2019. And if you’d rather stay home tonight, we’ve got some great live video streams that will put you in the middle of the New Year’s action.Read more...
Tags: Facebook, Science, Youtube, Social Media, Cnn, Walt Disney World, Disney World, Cordcutters, Around the Globe, How To Watch New Years, How To Watch New Years Youtube, Times Square Disney World


NBA All Star Voting On Google

Did you know you can go to Google and vote for your favorite NBA players for the All Star game and events. It works on Google.com, Google Assistant or on the NBA web site or apps. Go to Google and search for [nba all stars] or any team name or NBA related query and you'll see it.
Tags: Google, Seo, Nba, Google Search Engine, NBA All Star Voting On Google


Google Log Cabin Room


Tags: Seo, Search Engine Photo Of The Day, Google Log Cabin Room


Job - Coffee and Bagel Brands - Social Media Specialist

Coffee and Bagel Brands - Social Media Specialist [Author: Ryan May | @MNPR]
Tags: Pr, Ryan May, Bagel Brands Social Media Specialist


How the Advertising Landscape Will Continue to Evolve in 2019

Advertising has historically been powered by media. While this is still the case, technology is increasingly at the industry's center of gravity. This shift, along with outside influences ranging from the economy to politics, has brought the industry to a pivotal moment. Everything from how and where we connect with consumers to the architecture of...
Tags: Advertising, Year In Review, Voice


Google AMP Featured Snippets Anchor & Highlight Content

9to5Google found a new Google feature that works on mobile for some featured snippets that lead to AMP pages. If you click on an AMP based featured snippet in mobile search, Google may jump you down, anchor or scroll you down, to the specific section of content in the featured snippet and also highlight the content.
Tags: Google, Seo, Google Amp, Google Search Engine


Unicode Works Within Google Local Listings

Andy Simpson spotted a local panel that was using unicode to make the business name stand out from the rest. Andy was doing a normal search for a barber shop and this listing came up in Google's local results, which caught his eye.
Tags: Google, Seo, Google Maps, Andy, Andy Simpson, Unicode Works Within Google


New Year's Eve 2018 Logos & Themes From Google, Bing, Yahoo & Baidu

2019 is around the corner and to celebrate, Google, Bing, Yahoo, Baidu and others in the search industry have special logos and home page themes. Here are screen captures from these sites for the 2018 New Year's Eve event.
Tags: Seo, Baidu, Logos, Google Bing Yahoo, Google Bing Yahoo Baidu



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