Marketing


 

HBO Upstages Golden Globes With Ad Showing New Game of Thrones and Big Little Lies Footage

HBO didn't win its first Golden Globe award until an hour and 40 minutes into the telecast, but the network managed to upstage the NBC ceremony before that by airing a Globes ad that featured new footage from several of its most eagerly-awaited shows this year, including the new seasons of Game of Thrones, Big...
Tags: Hbo, Nbc, Advertising, Streaming & OTT, Programming & Performance


Pepsi and William H. Macy Created an Ad Homage to ‘Arrival’ for the Golden Globes

For decades, "Close Encounters of the Third Kind" was advertising's go-to flick for sci-fi parody. But perhaps there's a new contender for the crown? Pepsi's cinematic new ad that just debuted during the Golden Globes is a well-crafted homage to 2016's Arrival (whose star, Amy Adams, was nominated for a Best Actress Golden Globe in...
Tags: Advertising, Amy Adams, Pepsi, William H Macy, AdFreak


Supreme Court to Decide if Marks With Scandalous Matter May Be Registered

Last Friday, the Supreme Court decided it will hear the Brunetti case, and take a closer look at Section 2(a) of the Lanham Act, the portion forbidding federal registration of trademarks having matter that is scandalous or immoral. So, it appears my big prediction for 2019 is pointing in the affirmative direction: “In terms of my big trademark prediction for 2019, it will be revealed whether the scandalous bar to federal registration is invalidated, whether or not the Supreme Court agrees to hea...
Tags: Fashion, Supreme Court, Minneapolis, Congress, Court, Marketing, Articles, Uspto, Free Speech, First Amendment, Branding, Trademarks, Tam, United States of America, John Roberts, Court of Appeals


7 Things Online Mattress Reviews Teach Us About Content Marketing

by Robert Clough The mattress industry is worth $27 billion and increasing by around 4 percent a year. There is plenty of room for new players in the industry but you have to get creative if you want to win big. Content marketing has become an important part of selling mattresses and reviews are key. Continue reading this article to gain valuable lessons from online mattress reviews and content marketing strategies. Lessons from Online Mattress Reviews If you look at the plethora of ma...
Tags: Reviews, Seo, Content Marketing, Online, Ftc, Content And Copywriting, Don, Robert Clough, Tone of Voice Know


How Do Celebrities Look so Slim on the Red Carpet? Cutera’s New Treatment: truSculpt iD!

Tonight the Golden Globe Awards are on. I looked at a slew of photos of women on the Globes’ red carpet. Here are a few of my favorites: Elisabeth Moss   Regina King     Nicole Kidman One would never think that all of these women ( not just these 3 women but almost everyone […]
Tags: Seo, Cutera, Elisabeth Moss Regina King Nicole Kidman


Who Is Watching Whom: Are Regulations Keeping Up With Internet-Connected TVs?

Traditional television ad spend is down, indicative of the fact that the TV screen, which for so long was the epicenter of most homes in the U.S., is no longer king of the media jungle. And the numbers reflect this: Per eMarketer, mobile surpassed TV in terms of ad spend in 2018 with wireless devices...
Tags: Advertising, Ces, Magazine


Who Is Watching Who: Are Regulations Keeping Up With Internet-Connected TVs?

Traditional television ad spend is down, indicative of the fact that the TV screen, which for so long was the epicenter of most homes in the U.S., is no longer king of the media jungle. And the numbers reflect this: Per eMarketer, mobile surpassed TV in terms of ad spend in 2018 with wireless devices...
Tags: Advertising, Ces, Magazine


Watch the Batmobile Stop to Pick Up Groceries in Walmart’s Latest Spot

If you didn't know where Batman shops, you do now: He and celebrities like Slimer, Scooby-Doo, the Griswolds, Doc Brown and more--or, more specifically, their cars--make cameos in a new spot from Walmart promoting its free grocery pickup service. The campaign debuts during NBC's Golden Globes broadcast tonight and features familiar vehicles from movies and...
Tags: Ecommerce, Nbc, Advertising, Walmart, Batman, Slimer Scooby Doo, Griswolds Doc Brown


Editor’s Letter: Our Past Is Our Present, and Our Future

Welcome to 2019 and our first issue of the year, appropriately focused on the Consumer Electronics Show, which is where many brand marketers, media execs and creatives will start their year, looking through the prism of technology--tactically and strategically. What tools and capabilities do I need to get to where I want to be in...
Tags: General, Advertising, Ces, Magazine


Infographic: How Brands Can Make the Most of Their Subscription Services

From beauty boxes to streaming platforms, subscription services are becoming part of the norm. But with more services to choose from, how can brands make their subscription offerings stand out? New research from digital marketing company Digitas sheds light on what keeps subscribers around (49 percent said access to a large selection) and what makes...
Tags: Advertising, Magazine, Digitas, Data Points


Electric Scooters Are Remaking Mass Transit While Driving Profits for Service Providers

If you've been to a major American city in the past year, you've noticed it: sidewalks strewn with discarded pay-per-use electric scooters. Riders seemingly drop them to the ground as soon as they're done with them, no matter where they are. It's kind of like a parade of visitors coming to your house and throwing...
Tags: Advertising, Ces, Magazine, Emerging Tech


Adweek Acquires CMO Moves LLC to ‘Build Deeper Relationships’ With Brands

Adweek will announce Monday that it has acquired CMO Moves LLC, otherwise known as Marketer Moves, a company that launched at the beginning of last year to provide industry insights from CMOs. Financial terms of the deal, which was finalized Jan. 1, were not disclosed. Marketer Moves founder Nadine Dietz will take on the title...
Tags: Advertising, Adweek, Publishers & Platforms, Nadine Dietz, Adweek Acquires CMO Moves LLC, CMO Moves LLC


How Worried Should You Be as Brands, Governments and Law Enforcement Embrace Facial Recognition?

In 2017, nearly 17 million Americans had their identities stolen. If they followed the Federal Trade Commission's recommended 40-page recovery process, they had to contact the companies where fraud occurred; place fraud alerts with credit bureaus; review their credit reports; report the identity theft to the FTC and their local police departments; close new charges;...
Tags: Advertising, Ces, Magazine, Federal Trade Commission, Ftc, Emerging Tech


Exploring How Neuroscience Can Affect a Marketing Strategy

Even in an era of infinite digital metrics, publishers and brands are still faced with an age-old problem: It's hard to measure how your content affects people. Mention ROI, and most brand marketers go white from memories of a budget meeting gone wrong. Impressions, page views, shares, scroll depth, time spent, brand lift: The best...
Tags: Advertising, Ces, Magazine, Voice


The E-Scooter Wars Are Heating Up, and Now You Can Have Your Own Fleet

As the scooter wars heat up, at least one major player is attempting to gain dominance through the good old-fashioned franchise model. In November, Bird announced the launch of Bird Platform, which allows people to independently operate their very own scooter fleet. According to TechCrunch, franchisees will have "free rein to brand as they please,...
Tags: Advertising, Ces, Magazine, Emerging Tech


Vertex Awards: New Year, New Opportunities

Last year the Vertex Awards celebrated its fifth anniversary in a big way with a record number of entries sold out celebrations in New York and Amsterdam and a commemorative 5th-anniversary trophy. Believe it or not, we are even more excited by the program that we have created for this year’s sixth-anniversary awards. The deadline for entries January 18, 2019, is fast approaching, don’t miss your opportunity to win. ENTER TODAY! WHAT’S NEW THIS YEAR? Trophy This year’s competition will featur...
Tags: Europe, New York, Featured, Amsterdam, Lisbon, Branding, Charlotte, Charlotte NC, Vertex Awards


7-Eleven Juices Up Beverage Private Brand

For juice-loving customers: 7-Eleven is back with new varieties of its 7-Select GO!Smart private brand organic cold-pressed juice – this time in 100% single juice varieties. While orange and apple juice can be found anywhere, the new 7-Select GO!Smart 100% fruit juices are unusual varieties that aren’t typically found in every grocery and convenience store. The three new varieties are: Pomegranate – Each bottle is made using 2.5 pomegranates, a powerful source of antioxidants. Unlike most Pom...
Tags: Featured, 7 Eleven, Branding, Eleven, Dion Miliaresis


When is a kilogram not a kilogram?

A long long time ago the standards for meter's, kilograms, etc was an actual physical object. Those days are long gone of course. For example, the meter is defined is the length of the path traveled by light in 1/299,792,458 th of a second. Why such an odd number (can fractions be odd?)? Because they retrofitted it to what that the meter is.  Rather than go to France and compare my stick to the one under a glass case I can just measure the speed of light. Oh. That sounds hard! It matters a bit s...
Tags: France, Seo


PB Careers: Staples – Manager, Staples Brand Product Sales

PB Careers: Staples – Manager, Staples Brand Product Sales Function: Merchandising/Buying Location: Staples Corporate Center, Framingham, MA US Date posted: 1/4/2019 5:11:32 PM Type: Full-time Permanent / Contract: Regular Job number: 1076088 Description Position summary: The Manager, Staples Brand Product Sales is responsible for acting as sell-side expert and customer advocate on key core and growth categories aligned with 2019 Objectives and channel priorities. In partnership with the Catego...
Tags: Featured, US, Staples, Branding, NPD, 2019, Staples Brand, PDB, Staples Corporate Center Framingham MA US Date, Product Development Marketing and Sales, Staples Brands Group Marketing, Marketing Merchandising Sales Training, Apollo Staples


M10 New and Next Series of Samsung Galaxy Mobile for India confirmed with Infinity-V display and 3,400mAh battery

The South Korea immense launch two Galaxy smartphones of its ‘M’ series in India. The price the Samsung Galaxy M10 will around 9500 and other one Samsung Galaxy M20 price will around 15000. These M series smartphone will be part Read more… The post M10 New and Next Series of Samsung Galaxy Mobile for India confirmed with Infinity-V display and 3,400mAh battery appeared first on TechRecur: Latest Telecom Media & Technology News, Trends, Analysis, Press Releases.
Tags: Mobile, South Korea, India, Samsung, Seo, Phone, Smartphone, Smartphones, Mobile Tech, Samsung Galaxy, Mobiles, Infinity, M10 Mobile, Samsung Galaxy Mobile for India


The Polish mobile operator P4 the brand of Play announces 4G expansion

P4 the Polish mobile operator which is the brand of Play, published and update regarding 4G Network coverage. The operator said about the coverage which is now 2214 towns, 1000 inhabitants, 391 cities and over 10,000 residents with LTE Services. Read more… The post The Polish mobile operator P4 the brand of Play announces 4G expansion appeared first on TechRecur: Latest Telecom Media & Technology News, Trends, Analysis, Press Releases.
Tags: Seo, LTE Services Read


#NYCtech Week in Review: 12/30/18-1/5/19 - AlleyWatch

#NYCtech Week in Review: 12/30/18-1/5/19   AlleyWatch According to a recent SEC filing, Augustus Intelligence has raised $1.1M in funding out of a total offering of $80M. This first tranche comes from two investors.
Tags: Seo, SEC, NYCtech Week, Augustus Intelligence


Is the Tech Industry the New Coal Mine?

Recently there has been a lot of talk about the working environment in the tech industry. Video game developers working 80 or more hours a week to keep their job. Collusion among big tech companies to keep the salaries down. The list goes on and on. There has even been talk of unions forming. A few years ago, after feeling pushed around at a development job I was working, I realized that we were the workers. Yes, we were inside with the other people that worked for the company. Yes, we were wea...
Tags: Work, Seo, Skynet, Cto


Hotel Social Media Marketing Pain Points and How to Start Immediate Building a New Effective Framework

What are your Hotel’s Social Media Marketing Pain points? Do you have some burning Social Media Marketing questions for your Hotel? Social Media Marketing pain or frustration is a significant challenge for many Hotels today. I will in this article address some of the common pain points and frustrations Hotels faces today. If your Hotel is looking for a quick fix solution, you have arrived at the wrong place. This is a process where you can apply yourself towards the task of becoming a little be...
Tags: Facebook, Hotels, Social Media, Seo, Social Media Marketing, Hotel, Social Media Community, Morch, Pain Points, Founders Media Click Here, Social Media Mastery for Hotels, Facebook Group Hospitality Gone Social Click Here, Social Media Mastery for Hotel, Hotel Social Media Community, Are Morch Hotel Blogger, Hotels Social Media Marketing


2H 2018 Quick Links, Part 3 (Keyword Advertising)

* St. George Executive Shuttle LLC v. Western Trails Charter & Tours LLC, 2018 WL 3350348 (D. Utah July 9, 2018). This is a competitive keyword advertising lawsuit involving the purported trademark “St. George Shuttle” (St. George is a city in Utah). The court denies the defendant’s motion to dismiss as premature. What are the odds the court will void the plaintiff’s “trademark” before this lawsuit is over? * LegalForce RAPC Worldwide v. Swyers,  3:17-cv-07318-MMC (ND Cal. July 17, 2018). Plain...
Tags: Google, Amazon, Utah, Law, Congress, Marketing, Search Engines, DMV, Bing, Trademark, George, Fla, Amazon com Inc, Multi Time Machine, Lasoff, St George Executive Shuttle LLC


2 Behavioral Biases That Are Making You Lose Money

One of the most interesting areas of finance is called behavioral finance, which is the study of how our behaviors can influence the outcomes of our portfolios. According to H. Kent Baker and Victor Ricciardi in The European Financial Review, there are several behavioral biases that can impact your investment portfolio and result in lower returns. Here are two of those biases: 1. Representativeness According to Baker and Ricciardi, this bias results when you label an investment “good” or “...
Tags: Advice, Marketing, Investing, Money Management, Baker, Familiarity, Ricciardi, Kent Baker, Victor Ricciardi, European Financial Review


Job openings at SOVRN

SOVRN is looking to grow their team again, and has two new openings they recently posted on their site: Art Director We are seeking an art director with excellent design chops who can also provide clear direction without losing sight of project goals. We want an art director that can work with and mentor our designers, animators, videographers and other creatives to lead and unify a creative vision and deliver campaigns that are as impactful as they are thoughtful. To mesh with our ...
Tags: Jobs, Advertising, Art Director Job Opening, Graphic Designer Job Opening, Sovrn


Douglass Winthrop Advisors Has Cut Goldman Sachs Group (GS) Holding By $1.34 Million; 0 Analysts Covering Lonmin Plc (LON:LMI) - The FinReviewer

Douglass Winthrop Advisors Has Cut Goldman Sachs Group (GS) Holding By $1.34 Million; 0 Analysts Covering Lonmin Plc (LON:LMI)   The FinReviewer Douglass Winthrop Advisors Llc decreased Goldman Sachs Group (GS) stake by 80.97% reported in 2018Q3 SEC filing. Douglass Winthrop Advisors Llc sold ...
Tags: Seo, SEC, LMI, Douglass Winthrop Advisors LLC, Goldman Sachs Group GS, Lonmin Plc LON, FinReviewer Douglass Winthrop Advisors Llc


marketing predictions

This time of year, we marketers love to make bold predictions about the year ahead. We are perennially excited about the shiny new thing. That excitement can keep us informed but it can also distract us from what may actually be most important for our marketing strategy, our brand, and our business. It can also keep us tethered to the marketing herd, chasing the same tactics as everyone else. "If marketing kept a diary, t...
Tags: Digital, Branding, Mark, Ann Handley, Mark Ritson



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