Marketing


 

Popcornopolis Celebrates National Popcorn Day (Jan. 19!) + NEW Contest to Win Popcorn for a YEAR!!

Snack lovers, rejoice! The experts in tasty treats and all things delicious, Popcornopolis, invites patrons to tempt their taste buds during National Popcorn Day on January 19 and beyond. To celebrate a day dedicated to popcorn, the gourmet snack and gift gurus are offering special deals all month long including a social media promotion where […]
Tags: Seo, Popcornopolis


5 Real Examples of Advanced Content Promotion Strategies

Posted by bsmarketerContent promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. 1. Use content to fuel social media distribution (...
Tags: Facebook, Europe, Wordpress, San Francisco, Seo, Linkedin, Ppc, Quora, Brian, McGregor, Zach, Kissmetrics, Nathan, LinkedIn Facebook, Mayweather, Brian Jackson


Best Gadgets for Bloggers on The Go

Who would have thought 10 years ago that keeping an online diary was a golden ticket to fame and fortune? In the age of the Internet, we’ve seen the art of blogging transform from a mere hobby to a full-blown multimillion-dollar business. According to Forbes, A-list blogging personalities can earn as much as 150,000 dollars for a single Instagram post or 300 grand for a video partnership on Youtube. It’s a crazy lucrative business and no wonder more and more people are trying their hand on blogg...
Tags: Apple, Instagram, Microsoft, Advertising, Samsung, Sony, Microsoft Office, Nfc, Canon, Cnet, Casey Neistat, Forbes, Wi Fi, Anker PowerCore, Blog Tips, Anker PowerCore 20100 Power Bank


10 Things Hotels Need to Embrace in The Face of Social Media Marketing and Customer Engagement

When it comes to Social Media Marketing many Hotels struggle with Customer Engagement. Many Hotels find the real-time conversations intimidating and often that they pose more concerns than adding any value to their business. The high-volume of customer inquiries many Hotels also find very difficult to deal with. Today it is accepted among most brands that Social Media Marketing is valuable because it allows companies to directly engage with their customers, build brand presence, and ultimately ...
Tags: Facebook, Hotels, Social Media, Seo, Customer Engagement, Social Media Marketing, Hotel, Social Media Community, Morch, Hotels Social Media, Founders Media Click Here, Social Media Mastery for Hotels, Social Media Mastery for Hotel, Hotel Social Media Community, Are Morch Hotel Blogger, Facebook Group for Hotels


5 Key Benefits of Internal Brand Building

We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/WomenonBusiness If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. http://feeds.feedblitz.com/womenonbusiness
Tags: Business, Marketing, Branding, Human Resources Issues, Employee Training, Internal Branding, Brand Buidling


Daily Search Forum Recap: January 16, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Tags: Seo, Search Forum Recap


Please Help This Brand Grow

ENTER TO WIN A $500 CASH CARD Just Tell Us How We Can Be More Useful When The Blake Project launched Branding Strategy Insider in 2006 our goal was to be the leading resource for helping marketing oriented leaders and professionals build strong brands. After nearly thirteen years and 3,000 thought pieces later we need your help in building a more useful Branding Strategy Insider. Please help us by taking this survey. Our survey should take less than 15 minutes to complete, and responses are c...
Tags: Branding, Brand Strategy, Blake Project, Branding Strategy Insider


MMY Global name Katie Briscoe, President and Craig Compagnone, COO

announcement Read more about MMY Global name Katie Briscoe, President and Craig Compagnone, COO Add new comment [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Advertising, MMY Global, Katie Briscoe, Craig Compagnone


Microsoft and Kroger Team up to Take on Amazon

Whether you like or dislike Amazon, there's no doubt that they've disrupted how we approach shopping and it’s forcing other large companies to do the same. Amazon is now expanding offline and rapidly changing the grocery shopping experience presenting new challenges and areas of opportunity for today’s grocers. In 2017 alone, Amazon sold $2 billion in groceries online, which is up 59% year-over-year. It’s estimated that Amazon has of the U.S. online grocery market on lockdown, which...
Tags: Amazon, Microsoft, Satya Nadella, Walmart, Sem, Kroger, Walmart Amazon, Arash Ghaemi Integer Denver


Tim Peter Talks Google Travel in New Duetto Whitepaper

Duetto recently published a whitepaper addressing the most efficient utilization of Google products for hotel marketers. With Google Travel products coming to the forefront of hotel ecommerce, Duetto Managing Editor and whitepaper author, Jason Freed, sought industry experts to talk about optimizing Google platforms for marketing, distribution, and overall profitability. We’re very excited about our president and founder Tim Peter’s inclusion in this whitepaper, alongside industry heavy-hitters ...
Tags: Google, Press Coverage, Uncategorized, Seo, Tim, Duetto, Tim Peter, Google Travel, Press Coverage for Tim Peter & Associates, Digital Hotel Marketing, Jason Freed, Tim Peter Talks Google Travel, New Duetto Whitepaper, Rob Torres Patrick Bosworth


Bing Makes it Easier to Manage Dynamic Search Ads Campaigns by @MattGSouthern

Bing Ads is introducing page feeds which will make it easier for advertisers to manage Dynamic Search Ads campaigns.The post appeared first on Search Engine Journal.
Tags: News, Seo, Paid Search


Austin’s Media Tech Incubator Readies for First Group of Startups

Austin—An incubator for startups that are developing a media product is in its final week of accepting applications.Called Collective, the incubator is focused on startups that are working on innovating the media space, which includes augmented and virtual reality, publishing, news, public relations, video games, music, sound, film, marketing, advertising, radio, and podcasting, the group says. The incubator is a part of the Austin Community Foundation, a nonprofit philanthropy organization, an...
Tags: Startups, Accelerator, Publishing, Music, Texas, News, Media, Video Games, Film, Incubators, Advertising, Marketing, Trends, Social Media, Startup, Public Relations


Kroger Chairman & CEO McMullen Bullish on Private Brand

Kroger Co. Chairman and CEO Rodney McMullen delivers a keynote presentation moderated by CNBC Anchor Sara Eisen in New York City at NRF 2019: Retail’s Big Show. Kroger Chairman and CEO Rodney McMullen provided his outlook on the future of retail at this weeks’ annual NRF 2019: Retail’s Big Show in New York City during a dynamic keynote presentation themed Restocking the future: Kroger’s insatiable appetite to play and win the long game. CNBC “Squawk on the Street” and “Closing Bell” Anchor Sar...
Tags: Featured, New York City, Digital, America, Walgreens, Alibaba, Retail, Grocery, Cnbc, Branding, Kroger, Kroger Co, McMullen, Simple Truth, Rodney McMullen, Sara Eisen


10 Ways to Generate Real Estate Leads You Probably Haven't Thought Of

by Robert Clough 5.5 million existing homes sold in the United States in 2018. That number is set to go up by about 0.2 million in 2019. With all of those homes getting bought up, it should be a cakewalk for realtors to drum up real estate leads in the way of both sellers and buyers, right? Wrong. More opportunity breeds serious competition in the real estate space. Despite the volume of agents out there today, there are still some tried and true ways that you can begin to network in ...
Tags: Google, Facebook, Seo, United States, Zillow, Robert Clough, Ways to Generate Real Estate, LinkedIn Groups LinkedIn


Curate Your Audience to Get Better Results from Your Digital Campaigns

Knowing your audience is an important part of your digital marketing strategy. These tips will help you sharpen your audience targeting. Read more at PPCHero.com
Tags: Seo, How To, Audience Targeting


YouTube is Ramping Up Enforcement of its Community Guidelines by @MattGSouthern

YouTube announced it is strengthening enforcement of its community guidelines to protect users from people who abuse the platform.The post YouTube is Ramping Up Enforcement of its Community Guidelines by @MattGSouthern appeared first on Search Engine Journal.
Tags: News, Youtube, Seo


Hulu’s Nick Tran Talks Leadership Style While Remaining Culturally Relevant as a Brand

As the vp of brand marketing and culture at Hulu, Nick Tran leads a team in charge of defining and shaping the overall customer experience and relationship with the brand. From previous stints with Taco Bell, Samsung and apparel startup Stance Socks, Nick carries a diverse background with the common thread of keeping brands at...
Tags: General, Advertising, Hulu, NICK, Nick Tran Talks Leadership, Hulu Nick Tran, Taco Bell Samsung


On Technology: How Secrecy Fuels Facebook Paranoia

The social platform knows everything that happens within its walls — that’s the whole point — but it is oddly reticent when it comes to misinformation campaigns.
Tags: News, Social Media, Trump, Facebook Inc, Computers and the Internet, Donald J, Internet Research Agency (Russia


Tesco Begins Boosting Fiber in Private Brands

Increasing customer interest in fortified foods has prompted British retailer Tesco to begin boosting fiber content in some of its most popular private brand snacks. In a move to help customers increase their dietary fiber Tesco has begun boosting fiber to own label foods starting with pies, pasties, sausage rolls, and chilled bread. It follows Government guidelines which recommended that the average daily intake of fiber needed to nearly double in order for Brits to lead a healthier lifestyle. ...
Tags: Featured, Global, Tesco, Branding, Angela, Angela Hughes Tesco, Angela Hughes, Garlic Ciabatta Slices


5 Tips for Saving Money When You Have Low Income

Most of us want to save money so we can build wealth and plan for the future. We have goals we want to reach (like traveling) or things we want to buy (like a dream home). However, this can seem impossible when you’re surviving on low income. According to CNN, 25 million American households are living paycheck to paycheck. When money is tight, saving any amount can be the last priority on your list. You’re just trying to get by. So how do you save more money when you’re making minimum wage? How...
Tags: Motivation, Saving Money, Marketing, Debt, Investing, Cnn, David, Frugality, Irs, Make Money, EITC, Better Yourself


Pens? I don’t need no stinkin’ pens.

After every visit to my dentist, the hygienist hands me a small plastic bag. Inside are usually a toothbrush, a tiny tube of toothpaste, and a small dental floss. Occasionally, even a trial size mouthwash. And have you ever finished a meal at a Chinese restaurant without being handed a plate of fortune cookies, or a sliced orange? Plus more and more banks offer dog biscuits at their branches. Though I don’t know why the freebies started, they are certainly an expected tradition by now. Point is...
Tags: Business, Advertising, Marketing, Sales, Creativity, Ideas, Humor, Weddings, Good Ideas, Tang, Jay H Heyman, Father of the Bride


It’s back! Here’s how to switch to Twitter’s reverse chronological feed

Twitter has finally brought back the reverse chronological feed, allowing you to see your feed based on the newest tweets, rather than using Twitter's algorithm that shows what it thinks you want to see. It's easy to switch. The post It’s back! Here’s how to switch to Twitter’s reverse chronological feed appeared first on Digital Trends.
Tags: Apple, Ios, Android, Mobile, Twitter, Trends, Social Media, Reverse Chronological Feed


Here’s how to switch to Twitter’s reverse chronological feed

Twitter has finally brought back the reverse chronological feed, allowing you to see your feed based on the newest tweets, rather than using Twitter's algorithm that shows what it thinks you want to see. It's easy to switch. The post Here’s how to switch to Twitter’s reverse chronological feed appeared first on Digital Trends.
Tags: Apple, Ios, Android, Mobile, Twitter, Trends, Social Media, Reverse Chronological Feed


CES 2019’s Focus on the Superficial and Lack of Innovation Were Among Its Shortcomings

Now that CES 2019 has ended, marketers are feverishly working to deliver presentations and POVs that justify the large contingents they sent to Las Vegas last week to chart the biggest innovative trends facing 2019. But the reality of CES 2019 is that it was not a year of "new." Now first, let me say...
Tags: Advertising, Ces, Las Vegas, Voice


Recording of Trends presentation on The Content Wrangler BrightTALK channel

Yesterday I gave a presentation called Tech Comm Trends: Providing Value as a Generalist in a Sea of Specialists on The Content Wrangler BrightTALK channel. The recording is embedded below.
Tags: General, Seo


The Acura ILX Just Found a Parking Space on Facebook’s Instant Games Platform

Acura just drove its 2019 ILX performance sedan onto the Facebook Instant Games track. The automaker's social promotion of its vehicle is in full throttle following last month's introduction of a sticker pack for Instagram Stories that enables users to customize a 2019 ILX with elements such as wheels, accessories and A-Spec packaging, as well...
Tags: Facebook, Advertising, Acura, ILX, Social Pro Daily


Job - RSP - Creative Services Writer

RSP - Creative Services Writer [Author: Ryan May | @MNPR]
Tags: Pr, Ryan May


Nearly 75 percent of U.S. users don’t realize Facebook tracks their interests

Did you know Facebook tracks your interests, including political and multicultural affiliations? According to a recent Pew study, 74 percent of adult users in the U.S. have no idea Facebook keeps a running list of your interests. The post Nearly 75 percent of U.S. users don’t realize Facebook tracks their interests appeared first on Digital Trends.
Tags: Facebook, News, Trends, Social Media, Facebook Ads, Pew Research Center


Tech We’re Using: How to Sort Through a Cornucopia of Television Shows

Our assistant TV editor has a state-of-the-art setup for watching shows and movies. But here’s what happens when there can be too much content to choose.
Tags: Television, Movies, News, Social Media, New York Times, Computers and the Internet, Downloads and Streaming, Video Recordings, Television Sets and Media Devices



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