Marketing


 

Celebrate Robert Burns Night on 1/25/2019 with a Great Scotch Cocktail! Recipe Included!

In January of 2015, The Glenrothes Whisky claimed the World Record for the largest Burns Night Supper of all time with a whopping 645 guests in attendance and raising over £100,000 for charity all while celebrating the life of Scottish poet, Robert Burns. While The Glenrothes won’t be sponsoring another massive Burns Day extravaganza this […]
Tags: Seo, Robert Burns, Robert Burns Night


The Optimal Brand Naming Process

Everyone’s heard stories of great brand names chosen randomly from a hat full of employee suggestions, from the pages of a dictionary, or from an all-night brainstorm. But in reality, while a laissez faire approach to naming could lead to the next “Twitter” or “BlackBerry,” it’s just as likely to end in disaster — if not more so. For example, a more rigorous naming process could’ve helped World Wrestling Entertainment avoid a 12-year dispute with World Wildlife Fund over the initials “WWF.” W...
Tags: Google, Mexico, US, Spain, United States, Uspto, Group, Anthony, Branding, Sutton, World Wrestling Entertainment, Amanda Peterson, Naming, Laurel Sutton, Jonathan Bell, Shannon DeJong


Daily Search Forum Recap: January 25, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Tags: Seo, Search Forum Recap


Amazon Returns to the Super Bowl With Teasers Starring Harrison Ford, Forest Whitaker, Broad City and More

Despite what the National Enquirer said Hamilton creator Lin-Manuel Miranda did not direct Amazon's 2019 Super Bowl commercial--and, it appears, the ad may not focus on founder Jeff Bezos' spaceflight company Blue Origin. Instead, it will follow in the footsteps of its 2018 hit and relies on celebrity muscle to tout a presumably faux Amazon...
Tags: Amazon, General, Advertising, Jeff Bezos, National Enquirer, Hamilton, Harrison, Lin Manuel Miranda, The Big Game, Amazon Returns, Ford Forest Whitaker Broad City, Blue Origin Instead


FastPeopleSearch.com Opt Out & Removal: Your Best Options

[Heads Up]: If you want to opt out or remove yourself from FastPeopleSearch.com quickly we just launched a new feature that will do this for you automatically. Visit this page to try it out. Completing the FastPeopleSearch.com opt out and removal procedure is something we highly encourage you to do. As one of the most popular people search websites around, FastPeopleSearch shares a boatload of personal information on a daily basis. Here’s an example of what things they share on the site: Names ...
Tags: Google, Facebook, Privacy, Branding, Whitepages, FastPeopleSearch


Mark Zuckerberg, Let Me Be Your Ghost Writer

I can tell the people what it is you’re really trying to say.
Tags: News, Social Media, Wall Street Journal, Zuckerberg, Online Advertising, Facebook Inc, Computers and the Internet, Mark E


What is an Email Drip Campaign?

Email drip campaigns are one of the most useful ways to market to your new and current audience. Having an email list can make or break a business. An email drip campaign is a marketing automation tool where emails are attached to triggers. An example of a trigger can be a person signing up to receive information, a newsletter, e-book, or any content they want to learn about/receive. An email drip campaign can be called many different things, so don’t let the terminology fool you – lifecycle ema...
Tags: Seo, Tips, Ross Dunn, Email Drip


Director of Marketing and Communications – OPERA America

OPERA America, the national nonprofit service organization for opera, headquartered at the National Opera Center in midtown New York City, seeks an innovative and collaborative institutional marketer to lead the organization’s outward-facing identity. OPERA America’s strategic plan, in alignment with its 50th anniversary in 2019–2020, positions the organization as an authoritative source of information for the breadth of stakeholders in opera. The organization is looking for an imaginative ...
Tags: Art, Jobs, New York City, America, Social Media, Digital Media, Digital Marketing, Facebook Twitter Instagram, OPERA America, America Magazine, National Opera Center, Marketing and Communications, Director of Marketing and Communications, Publications and Communications, Dan Cooperman, [email protected]


YouTube to Reduce Visibility of Videos That Spread Misinformation by @MattGSouthern

YouTube is adjusting its recommendation engine in an effort to lower the reach of videos that misinform users.The post YouTube to Reduce Visibility of Videos That Spread Misinformation by @MattGSouthern appeared first on Search Engine Journal.
Tags: News, Youtube, Seo


Court Overturns Decision in Illinois’ Landmark Biometric Privacy Case

The Illinois State Supreme Court has reversed a decision in the case brought by a mother against Six Flags after the amusement park captured her son's thumbprint without written permission, as required under the state's biometrics law. This reversal could significantly change how courts allow privacy claims to proceed even if plaintiffs cannot demonstrate they...
Tags: General, Advertising, Illinois, Illinois State Supreme Court


YouTube Is Taking Another Step to Clean Up Its Recommendations

YouTube is tweaking its recommendations to reduce exposure to videos on what it called "borderline content and content that could misinform users in harmful ways." Over 200 million videos are recommended on YouTube's homepage every day, the company said in a blog post. The Google-owned video site offered as examples of content that could be...
Tags: Google, Youtube, Advertising, Social Pro Daily


Q&A: Dirty Lemon’s Founder and CEO on the Future of The Drug Store

With a wellness-themed lineup of matcha, rose, turmeric and charcoal-flavored beverages, Instagram star and millennial cult favorite Dirty Lemon has sold more than 2 million bottles in three years and snagged upwards of 100,000 customers, with 90 percent of its orders processed via text message. It's little wonder that the startup refers to itself as...
Tags: General, Advertising, Challenger Brands, Dirty Lemon


3 strategic ways to achieve your goals

Goals are great — but often, the ways we achieve those goals are tedious, time-consuming, and (let’s face it) boring. Some examples: To run a marathon, you must train and run dozens of miles each week. To write a book, you must sit down and write thousands of words each day. To clean your house, you must … well, clean your house. It’s this tedium that often results in people giving up their goals entirely — even if it’s something they really want to achieve. That’s the reason why gyms are cho...
Tags: Marketing, Harvard, Lucy, Personal Development, Jimmy, Odysseus, Charles Duhigg, Lucy Both


The Danish Way: Probably Perfect Pilsners In Sustainable Packaging

“Small refinements make a big difference.” This is a line from the new Carlsberg commercial. The statement is emblematic. “The Danish mindset and the philosophy of our founder of ‘always pursuing better,’ has driven the brand since its creation in 1847,” says Julian Marsili, Global Brand Director. “Probably the best beer in the world?” You […] The post The Danish Way: Probably Perfect Pilsners In Sustainable Packaging appeared first on Adpulp.
Tags: Advertising, Brands, Packaging, Carlsberg, Advocacy, Food And Beverage, Creative Review, Julian Marsili


Facebook Confirms Plans to Integrate Messaging Services on Facebook, Instagram and WhatsApp

Facebook chief executive Mark Zuckerberg has plans to connect the messaging services of Facebook, Instagram and WhatsApp, a massive technical undertaking that could also have security implications for users of the different services, according to a Friday report from The New York Times. The plan will mean that the services will still operate as stand-alone...
Tags: Facebook, Mark Zuckerberg, Advertising, The New York Times, Facebook Instagram, Publishers & Platforms


Aller Media Chooses ADvendio to Streamline Their Ad Management Processes Across the Nordic Region

Aller Media, the leading publisher of magazines and newspapers in the Nordic region, with a weekly circulation of 3.2 million copies, has implemented Salesforce-based ADvendio to streamline the advertising sales management process of its business units in Denmark, Norway, and Sweden with multi-currency support. Hamburg, Germany — ADvendio, a Salesforce-based advertising management solution for publishers […] The post Aller Media Chooses ADvendio to Streamline Their Ad Management Processes Across...
Tags: Sweden, Advertising, Press Releases, Online Media, Media Buying, Ad & Media Strategies, Digital Intelligence, Ad Products, Denmark Norway, Advendio, Advertising Sales Management, Aller Media, Aller Media Chooses ADvendio, Hamburg Germany ADvendio


Facebook Reveals Plans to Integrate Messaging Services on Facebook, Instagram and WhatsApp

Facebook chief executive Mark Zuckerberg has plans to connect the messaging services of Facebook, Instagram and WhatsApp, a massive technical undertaking that could also have security implications for users of the different services, according to a Friday report from The New York Times. The plan will mean that the services will still operate as stand-alone...
Tags: Facebook, Mark Zuckerberg, Advertising, The New York Times, Facebook Instagram, Publishers & Platforms


Facebook Expanded the Targeting Options for Auto Dealers on Its Platform

Car dealerships already had the ability to retarget visitors to their websites or applications via automotive inventory ads on Facebook and, starting Friday, those ads can do a lot more. Automotive inventory ads can now be used to target prospective car shoppers based on their visits to other pages, websites and apps from auto brands...
Tags: Facebook, Advertising, Social Pro Daily


Identical pun in French language / L’oignon fait la farce?

THE ORIGINAL? Quick Star Chef Burger –  2000 “L’oignon fait sa force” Source : Club des DA Agency : Young & Rubicam (FR) LESS ORIGINAL Burger-King Crispy Onions –   2019 “L’oignon fait sa force” Source : Affichage Agency : Buzzman Paris (France) [Author: Joe La Pompe]
Tags: Food, Restaurants, Advertising, Onions, Puns, Young Rubicam, Print & Outdoor, Joe La Pompe, Buzzman Paris France, Pun, Play On Words, Calembour, Jeu De Mot, Oignon, Quick Star Chef Burger, Club des DA Agency


Hostility Still Looms in Ivory Coast and Liberia - Fair Observer

Hostility Still Looms in Ivory Coast and Liberia   Fair Observer After the ICC acquitted Laurent Gbagbo of crimes against humanity, the fear of renewed violence in Ivory Coast is growing.
Tags: Seo, Liberia, Ivory Coast, Icc, Laurent Gbagbo


Here’s What Happens When Gen Z Founders Meet Big Brand CMOs

This week Adweek brought together some of the biggest brand CMOs--from the leaders of Target and Hilton to L'Or?al and The New York Times--to talk about the challenges and solutions facing brand marketers today. During the half-day discussion we also heard from four next-gen founders who are challenging the status quo. Here are some of...
Tags: Advertising, New York Times, Hilton, Adweek, Marketer Moves


Search Buzz Video Recap: Google Search Console, Image Search, Mobile-First, Disavow & Much More

This week, we covered how Google said the old Search Console may sunset in March and specifically which features are going away. Some European Google searchers were seeing...
Tags: Google, Seo, Search Buzz Video Round Recap


Entries are open for the 2019 Search Engine Land Awards

Through March 8, get Super Early Bird rates on your entry fees for the industry’s most prestigious awards competition. Please visit Search Engine Land for the full article. [Author: Pamela Parker]
Tags: Seo, Pamela Parker


Facebook to integrate messenger with Instagram and WhatsApp

Facebook, Instagram and WhatsApp are integrating their messenger services, potentially giving agents new ways to communicate with potential clients.
Tags: Facebook, Messenger, Technology, Instagram, Marketing, Whatsapp, Radio, Industry News, Facebook Instagram, News Brief


Lucky Generals Hires Former Y&R London Managing Director Katie Lee as Its First CEO

London's Lucky Generals, a division of TBWA, has appointed its first CEO: Katie Lee, who most recently served as managing director of Y&R London before the WPP agency merged with VML to become VMLY&R. Lee had only taken up her position at Y&R London in July of last year. The merger, according to a statement...
Tags: London, Advertising, WPP, TBWA, Katie Lee, VML, Leadership & Talent, VMLY R Lee


Facebook wants to merge messaging in Messenger, WhatsApp, and Instagram

Facebook is reportedly planning on merging messaging services in Messenger, WhatsApp, and Instagram. The goal seems to be to allow users to message each other no matter what platform they are using. The change is planned for 2020. The post Facebook wants to merge messaging in Messenger, WhatsApp, and Instagram appeared first on Digital Trends.
Tags: Mobile, Facebook, Business, News, Instagram, Trends, Social Media, Whatsapp, Facebook Messenger


Focus on …. Data & Analytics Week | Imperial News - Imperial College London

Focus on …. Data & Analytics Week | Imperial News   Imperial College London Interested in a career in Data & Analytics but want to find out more? Come along to one of our talks/events during the Focus on Data & Analytics Week.
Tags: London, Seo, Data Analytics, Analytics Week, Data Analytics Week


Tropicana, Oscar Mayer, H&M and More Partner With Kraft to Provide Donations for Federal Workers

As the federal government shutdown stretches on, Kraft is partnering with several brands to provide food and clothing to furloughed federal workers. Kraft opened Kraft Now Pay Later, a pop-up grocery store located at 1287 4th Street NE in Washington, D.C., on January 16. Four days later, the company took out a full-page ad in...
Tags: General, Washington, Advertising, Kraft, Federal Workers, Kraft Now, Tropicana Oscar Mayer


Tropicana, Oscar Meyer, H&M and More Partner With Kraft to Provide Donations for Federal Workers

As the federal government shutdown stretches on, Kraft is partnering with several brands to provide food and clothing to furloughed federal workers. Kraft opened Kraft Now Pay Later, a pop-up grocery store located at 1287 4th Street NE in Washington, D.C., on January 16. Four days later, the company took out a full-page ad in...
Tags: General, Washington, Advertising, Kraft, Federal Workers, Kraft Now, Tropicana Oscar Meyer


MarTech Today Research: A marketer’s guide to enterprise SEO platforms

The report offers an in-depth review of the market, tips on the buying process and 18 vendor profiles. Please visit Search Engine Land for the full article. [Author: Amy Gesenhues]
Tags: Seo, Amy Gesenhues, MarTech Today Research



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