Marketing


 

CBS Ad Sales Chief Jo Ann Ross Has Overseen 6 Super Bowls, and Has the Stories to Prove It

The New England Patriots' Bill Belichick will be heading into his ninth Super Bowl on Sunday, tops among all NFL head coaches. And among current TV ad sales chiefs, his counterpart is CBS' Jo Ann Ross, who has headed up network ad sales for CBS since 2002. For Ross, now president and chief advertising revenue...
Tags: Advertising, NFL, Magazine, Cbs, Bill Belichick, Ross, The Big Game, Jo Ann Ross


What Tourism Australia Learned From Creating a Fake Dundee Movie That Promoted the Country

When a trailer for a new Crocodile Dundee movie, titled Dundee, dropped roughly two weeks before Super Bowl LII, the internet was in shock. A reboot of the iconic Crocodile Dundee franchise ... starring Danny McBride? Really? It couldn't be. And it wasn't really, but it did stump people and get them talking for two...
Tags: Advertising, Magazine, Dundee, Crocodile Dundee, The Big Game, Danny McBride


How Snickers Transformed a Basic Biological Need Into Super Bowl Success

In the fall of 2009, Snickers came to BBDO with two big challenges: an ambition to create a Super Bowl spot that would score high in the USA Today Ad Meter (the one poll that mattered back then) and a long-term task to rejuvenate the brand, one that was iconic and loved but forgotten in...
Tags: Advertising, Magazine, Voice, BBDO, The Big Game, Usa Today Ad Meter


Amazon – When is a Label not a Private Brand?

Much has been written (or picked up) over the last week about the Amazon Manufacturer Accelerator Program. In the program Amazon partners with a manufacturer to create a line extension or exclusive label to sell on the site. Merisant, the maker of Equal even pushed out a press release touting the release of the label “Sugarly Sweet by Equal” which includes the following products: Sugarly Sweet Zero Calorie Sweetener made with the stevia leaf and Non-GMO Project verified; available in green pac...
Tags: Amazon, Featured, Walmart, Starbucks, North America, Baby, Branding, Carter, Newman, Perrigo, Kirkland Signature, Amazon Basics, Merisant, Christopher Durham, My Private Brand, Amazon Manufacturer Accelerator Program


Six Examples of Solid Facebook Marketing

Facebook is a very powerful, extremely viral social networking and micro-blogging platform that has catapulted many businesses to new levels. It has enjoyed a famously popular online exposure and an ever-increasing appeal to corporations, social networkers, and online entrepreneurs. Some companies who recognize the Facebook effect experience enormous brand recognition and success that accompanies their marketing efforts. These five companies are currently enjoying successful social networking, h...
Tags: Facebook, Marketing, Pizza Hut, Dell, Harley Davidson, Branding, Facebook Page, Starbuck, Marketing /Sales / Social Media, Solid Facebook Marketing, Dell If Facebook, LawListings LawListings, Harely Davidson, Facebook Starbuck


How to Create Logos for Specific Occasions

These days, it’s not only companies that have logos to represent their brand. Logos for personal use, as individuals and groups, add aesthetics and a distinctive personality to the users and the occasion. An appropriately stunning logo can make milestone events more memorable, special and unique, such as your wedding, your baby’s christening or first birthday, or a big promotion you want to celebrate with family and friends. You can use the logo on your invites, place cards, as a cake topper, yo...
Tags: General, Advertising, Ralph Waldo Emerson


Want to speak at SMX London? Here’s how

The agenda for our upcoming SMX London 2019 show is live and we’ve opened up our “speaking pitch” form for select sessions for the show. Please visit Search Engine Land for the full article. [Author: Chris Sherman]
Tags: London, Seo, Smx, Chris Sherman


4 Things You Should Do If You Are Facing Foreclosure

Foreclosure occurs when a lender repossesses your home because of unpaid mortgage. Going into foreclosure is scary. However, receiving a notice of delinquency does not mean that you automatically lose your home. Most lending institutions offer a 15-day grace period that may or may not have a late fee attached. If you fail to pay for your mortgage for 90 days, the foreclosure process will begin. Nevertheless, there are steps you can take to slow down the foreclosure process and get back on track...
Tags: Personal Finance, Real Estate, Marketing, Hud, Oklahoma


What You Need to Know about Hotel Investing

Each year, many tourists go to the UK in order to see iconic places and attractions. It is no wonder that there is a boom that is observed in the hotel industries through the years. The UK hospitality sector is expected to exceed around £100 billion in revenue at the end of 2018 and there’s a 6% growth shown in the past five years. You can read more about the UK in this link here. In the future, more and more tourists are expected to stay so it is safe to say that the hotel industry will co...
Tags: UK, Marketing, Investing, Barbados, Thirlmere Deacon Hotel Investments


The Discipline of Unpacking Those Boxes that Have Been in Storage Forever

To keep an item, I have to be 99% certain that I would use this again. You need to consider these three choices: Each item can only be held once and must be acted upon in one of three ways —> Choice 1. Decide. . . .   Decide whether an item is “a part of some whole,” “a whole with many parts,” or doesn’t belong. This choice will seamlessly establish a sorting system that matches your thinking one choice at a time. Keep these decisions rational. Don’t overvalue or romanticize. Treat every item a...
Tags: Productivity, Choice, Branding


How to Leverage Your Internal Influencers: Key Findings from Onalytica’s Latest Research

The modern buyer journey is changing and becoming increasingly more social. At the same time, a buyer’s trust in brand messaging is at an all-time low. More than ever, consumers (both B2C and B2B) are seeking out authentic feedback in social media as part of their decision journey. Simultaneously, brands are encouraging employees to become that trusted voice through  employee advocacy programs. In their recent report, Employee Advocacy 2.0: Leveraging Influence to Drive a Connected Organizati...
Tags: Seo, Research, Doubt, Employee Advocacy, Onalytica, Social Media Consulting, Journey Onalytica, Tribal Impact, Influence Brands, Hinge Research Institute


Thanks To “Surveillance Capitalism,” The Googleplex Knows What You’ll Buy Next

Careful where and what you click. Every keystroke you make is evidence. If you’re not comfortable with being spied on every time you open a window, I highly suggest you spend some time with this brilliant article by John Naughton in The Guardian. I would say that it is an eye-opening exploration of our lost privacy, […] The post Thanks To “Surveillance Capitalism,” The Googleplex Knows What You’ll Buy Next appeared first on Adpulp.
Tags: Google, Privacy, Advertising, Data, Consumerism, John Naughton, Industry Analysis


Aldi Launches The Uk’s Best Meat-Free Vegan Burger

Is it a ‘New Year, New You?’ or maybe just time for something different – either way, supermarket Aldi UK has you covered. Whether you regularly follow a meat-free diet or are embarking on Veganuary this month, Aldi has launched the most meat-like but meat-free private brand quarter pounder on the market, which looks and tastes just like a real burger! The grocer has spent the last 12 months perfecting a delicious recipe to capture a distinct Smokey flavor which is often lacking from other meat-...
Tags: UK, Featured, Global, Aldi, Branding


Another Way Jekyll Helps Me Out

This blog runs on Jekyll. Which means I write all my posts in Markdown. Then I run a command to publish my site and it generates a static site which I upload to my web host. I have the whole publishing process scripted. I did this because it was a time when I rarely visited this blog. And usually when I did, either a plugin, theme or Wordpress itself got hacked. Then I would have to spend more time unhacking it then I had spent there in the whole last year. All for a blog I didn’t write posts ...
Tags: Seo, Blogging, Jekyll


SUPER BOWL LIII – FIRST WAVE OF SOCIAL MEDIA BRAND DATA Courtesy of Talkwalker!

Superbowl is but a week away! (*OMG.. pieces on food,  cocktails, souvenirs and fan fashion will be featured along with places you might want to visit to watch the game). However before we even dig into the essentials,  here’s the social media brand data metrics and information courtesy of TalkWalker! When it comes to the […]
Tags: Seo


Why Social Media Management is Valuable and How It Can Leverage Direct Bookings for Your Hotel

Is your Hotel struggling with Social Media Marketing? Are your Hotels Social Media Marketing leads not turning into direct bookings? Is Social Media Marketing just not working for your Hotel? If the answer is YES to one, two or all of these questions I will now show you WHY Social Media Management is valuable and how it can leverage direct bookings for your Hotel. Even if you are a Hotel owner that does not believe Social Media Marketing does or could have an impact on your Hotel this might a...
Tags: Facebook, Hotels, Social Media, Seo, Social Media Marketing, Hotel, Hotel Customers, Social Media Management, Social Media Community, Hotel Social Media, Morch, Social Community, Direct Booking, Hotels Social Media, Founders Media, Founders Media Click Here


Facebook restricts campaigners’ ability to check ads for political transparency

Social media network says the change was part of crackdown on third party plug-insFacebook has restricted the ability of external political transparency campaigners to monitor adverts placed on the social network, in a move described as an “appalling look” by one of the organisations affected.WhoTargetsMe, a British group dedicated to scrutinising adverts on the social network, has said its activities have been severely restricted by recent changes made by the social network. The change has also...
Tags: Facebook, Transparency, Technology, Media, Social Networking, Advertising, US, Digital Media, Data Protection


Bible Verses About Faith: Uplifting Scripture To Give Hope In Hard Times

The Bible is filled with verses that encourage, comfort and bolster our faith in Christ. Here are 50+ Bible verses about faith to give you hope and strength. The post Bible Verses About Faith: Uplifting Scripture To Give Hope In Hard Times appeared first on Bible Money Matters and was written by Peter Anderson. Copyright © Bible Money Matters - please visit biblemoneymatters.com for more great content.
Tags: Marketing, Faith, Bible Verses, Peter Anderson, Bible Verse


The One Club Promotes Lauren Cole to Lead Global Inclusion & Diversity Department

The One Club for Creativity , the world’s foremost nonprofit organization whose mission is to support and celebrate the success of the global creative community, has promoted   Lauren Cole   to lead its wide-ranging   One ID   inclusion and diversity department. In her new role as Senior Diversity Program Manager, Cole will oversee all of The One Club’s global inclusion and diversity programs and events.  She joined the club two years ago as program manager, and previously held...
Tags: New York, Featured, New York City, Advertising, San Francisco, Art and design, Lauren, Kevin Swanepoel, One Club, Gloria J, One Club for Creativity, The One Club, Creative Week, Lauren Cole, Diversity Department, iCrossing Hill Knowlton Strategies


New NFL Program Coaches Players on Building Their Brand

While endorsing products is hardly new territory for NFL stars--remember that breakthrough Noxzema ad with Joe Namath and Charlie's Angels star Farrah Fawcett that aired during the 1973 Super Bowl?--the league hasn't offered any official coaching on how its players can be better marketers. Until now. NFL chief marketing officer Tim Ellis is embarking on...
Tags: Advertising, NFL, Magazine, Charlie, Joe Namath, Farrah Fawcett, The Big Game, Tim Ellis


10 Current and Former NFL Stars Reveal Their Favorite Super Bowl Ads of All Time

What do you do when you're in a room with 50 of the greatest football players of all time while they're filming 2019's Super Bowl ad celebrating the NFL's 100th anniversary? You ask them about their favorite spots from years past, of course. From Coca-Cola's classic "Mean" Joe Greene ad from 1979 to the NFL's...
Tags: Advertising, NFL, Magazine, Coca Cola, Joe Greene, The Big Game


Inside the Ambitious Super Bowl Ad That Will Kick Off the NFL’s 100th-Season Celebrations

The Super Bowl, which will be played Feb. 3 in Atlanta, is the NFL's annual crown jewel and, arguably, the ad industry's too. Last February, close to 120 million people watched the game in the U.S. across broadcast and digital platforms. But it's not just about the action on the field. The commercials are among...
Tags: Advertising, NFL, Atlanta, Magazine, Feb, The Big Game


Why Did My Student Loan Get Transferred?

A few months ago, I logged onto the website for my student loan in order to check on my balance—when I found that I did not have one. Suddenly, the $12,000+ I owed had gone down to $0. I’m suspicious by nature, so rather than celebrating that some secret patron had paid off the rest of my education, I started wondering how this obvious mistake could possibly mess up my financial plans. I put in a call to my federal loan-servicing center, and I was told that my loan had been transferred to MOHEL...
Tags: Education, Marketing, Debt, Missouri, Student Loans, Money Management, Department Of Education, Federal Family Education Loan, MOHELA, William D Ford Federal Direct Student Loan, Jill Rooney, U S Department of Education USDOE, Sallie Mae MOHELA


Vision to frictionless reality: How Carnival created a smart city on the water

For John Padgett, Chief Experience Innovation Officer at Carnival Corporation, transforming customer experiences with technology is nothing new. Before joining Carnival, he was a key player in the technology development and success of Disney’s MyMagic+. Creating frictionless experiences with wearable technology. “When we decided to create a frictionless guest experience, the discussion was not actually around the technology itself. It was around the value of creating a frictionless experience...
Tags: Featured, Disney, Seo, Commerce, Las Vegas, Iot, Carnival Corporation, Carnival, Padgett, Arnold Donald, John Padgett, Roger Dooley


Learning digital marketing for beginners: useful tips

Today, when almost all types of commerce and enterprises are switching to the digital version, such types of marketing as digital marketing and internet marketing as its part have become high-grade specialties. The demand for digital promotion of projects is constantly growing due to the fact that an increasing number of business owners understand that it is just silly to conduct business without taking advantage of the network. Accordingly, budgets allocated for the promotion of projects, as we...
Tags: Marketing, Sales, Digital Marketing is Digital


Superbowl LIII is going to be NUTS!!! Go NUTS in Style with Crazy Go Nuts!!

    Superbowl LIII is going to be NUTS!!!     Have no fear – your low-carb options are here!       Don’t forget that you can stick any of our savory nuts in a blender and use it as a spread for your 7 layer dip!               […]
Tags: Seo, Don


Contractor yield

Imagine you’ve got a set of plans for a simple one-family home. And imagine that you’re a developer with acres of land waiting to be subdivided. You could hire four different contractors and have them build that house on four corners of your land. Within weeks, you’d know which ones were efficient, careful and effective. You’d easily be able to measure their productivity, because they have access to the same suppliers and are building the same house. Is there any doubt at all that the best of th...
Tags: Uncategorized, Branding


City partnerships: the Power and powerlessness of the province of - Wire News Fax

City partnerships: the Power and powerlessness of the province of   Wire News Fax At the Old Church square, a game room, a pizza *service*, a sushi bar and a gold find purchase. Everything in black-and-white, half-timbered, around the Church, ...
Tags: Seo, Old Church


101+ Best Logo Design Resources

As a professional logo designer, I’ve gathered a number of resources over the years, which I have been curated below. I present to you, the best logo design resources on the web! You can click on the links below to quickly go to that section. Courses Tutorials Software Books Briefs Inspiration Awards Blogs Fonts Mockups Podcasts Portfolio Trends Style Guides Logo Articles You can find graphic design resources here. Learn Logo Design: Looking to learn logo design? Here is the best logo desi...
Tags: Design, Resources, Branding, Logo Design, Pat Flynn, Sean Wes, Debbie Millman, Bill Gardner, David Airey, Ian Paget, Kyle Courtright, Alina Wheeler, Kevin Budelmann Principles, Bill Gardner Logo, Michael Evamy, IVIA International Visual Identity Awards



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