Marketing


 

Snapchat: So, About Those Public Stories That Automatically Disappear... Would You Miss Them

Snapchat owner Snap Inc. has had a rough go of it lately. Its stock, which hit the market at $17 per share (and peaked at $29.44) during its initial public offering in March 2017, is in the gutter—a high of $6.54 so far in 2019. It’s seemingly hit a wall in growth, and it’s still bleeding cash. A major update to the…Read more...
Tags: Mobile, Facebook, Apps, Twitter, Science, Technology, Instagram, Social Media, Snapchat, Snap, Snap Inc


Pinseeker’s PinClipper Program Now Available Through 4A’s Accelerate Access

The American Association of Advertising Agencies (4A’s) has added the PinClipper Client Satisfaction and Retention Program to the association’s Accelerated Access Program, according to Peter Alemian, president of Pinseeker Consulting and the creator of the PinClipper program.Unlike "client satisfaction report cards" PinClipper goes beyond the data, redefines the drivers of client satisfaction, and works with its agency clients in the development of an agency-wide culture around retention. Alemia...
Tags: Featured, Advertising, Art and design, American Association of Advertising Agencies, PinSeeker, American Association of Advertising Agencies 4A, 4As, Accelerated Access Program, Peter Alemian, Pinseeker Consulting, Alemian


marc jacobs beauty Appoints Youtube Makeup Artist Nikkie de Jager as Global Artistry Advisor!

If you don’t recognize the name “Nikkie de Jager” – don’t worry.  You aren’t the only one — though I  did know who that was and am a fan of Nikkie’s  Youtube channel, NikkieTutorials. If you look at the photo below or check out the link in the previous sentence you should recognize Nikkie. She […]
Tags: Uncategorized, Seo, Nikkie, Nikkie de Jager


Facebook Is Opening Up CrowdTangle to the Academic and Research Communities

Members of the academic and research communities may soon gain access to Facebook's CrowdTangle content discovery and social analytics tool. Facebook acquired CrowdTangle in November 2016. Content from over 5 million public social accounts is surfaced via CrowdTangle, which uses real-time dashboards to track accounts, keywords, links and historical data and enables users to create...
Tags: Facebook, Advertising, Social Pro Daily, Research Communities


How Global CPG Brands Are Managed

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Xiaolu Liu, a management consultant in Beijing, China who has this question about managing brands in the consumer packaged goods space. “I’m working with a large Chinese food conglomerate, helping them design their brand management system and would like your help in understanding how a brand man...
Tags: Digital, US, Gbu, Nielsen, Branding, Beijing China, KPI, CPG, Brand Management, Xiaolu Liu, Unilever J J Kraft Nestle


National Conference of Constitutional Law Scholars March 9-10, 2019

Andrew CoanNATIONAL CONFERENCE OF CONSTITUTIONAL LAW SCHOLARSTHE REHNQUIST CENTER is pleased to announce the second annual National Conference of Constitutional Law Scholars. The conference will be held at the Westward Look Resort in Tucson, Arizona, on March 9-10, 2019. Its goal is to create a vibrant and useful forum for constitutional scholars to gather and exchange ideas each year. David Strauss will deliver a keynote address. Distinguished commentators for 2019 include:    *    Jessica Bulm...
Tags: United States, Republican Party, Branding, Guest Blogger, Tucson Arizona, UA, David Strauss, Rehnquist, Christopher Schmidt, Carolyn Shapiro, Miriam Seifter, Andrew Coan, Westward Look Resort, Bernadette Wilkinson, Constitutional Structures of Government, University of Arizona James E Rogers College


Stella Artois - Carrie Couldn’t Help But Wonder / Change Up The Usual (2019) :15 (USA)

adnews Sarah Jessica Parker is back as Carrie Bradshaw! After a rematch with the infamous bus, she’s decided to change up her usual cosmopolitan for a Stella Artois. ... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Usa, Advertising, Stella Artois, Carrie Bradshaw, Sarah Jessica Parker, Stella Artois Carrie


Facebook Is Creating an External Independent Board to Review Its Decisions on Content

Facebook is forming an external oversight board of independent experts to review the social network's decisions on whether content should be removed. Vice president of global affairs and communications Nick Clegg introduced the draft charter (embedded below) for the oversight board in a Newsroom post, writing, "As we build out the board, we want to...
Tags: Facebook, Advertising, Nick Clegg, Newsroom, Social Pro Daily, External Independent Board


Daily Search Forum Recap: January 28, 2019

Here is a recap of what happened in the search forums today...
Tags: Seo, Search Forum Recap


Rewriting the Beginner's Guide to SEO, Chapter 6: Link Building & Establishing Authority

Posted by BritneyMullerIn Chapter 6 of the new Beginner's Guide to SEO, we'll be covering the dos and don'ts of link building and ways your site can build its authority. If you missed them, we've got the drafts of our outline, Chapter One, Chapter Two, Chapter Three, Chapter Four, and Chapter Five for your reading pleasure. Be sure to let us know what you think of Chapter 6 in the comments! Chapter 6: Link Building & Establishing Authority Turn up the volume. You've created content that people...
Tags: Google Chrome, Google, Facebook, Twitter, Post, Wikipedia, Seo, Google Analytics, Bing, Voice, Authority, Domain Authority, Page Authority, Don, Cuppa Joe, Eric Ward


Google is Testing Mobile SERPs With Up to 14 Ads by @MattGSouthern

Google has been spotted testing a total of 14 ads in a single mobile search results page.The post appeared first on Search Engine Journal.
Tags: Google, News, Seo


After the tragedy to Julen: man falls into well and dies - The Crypto Coin Discovery

After the tragedy to Julen: man falls into well and dies   The Crypto Coin Discovery The most important messages in the Short Overview: US Secretary of defense announced talks with Taliban “encouraging” (19.18 PM)To Trägödie to Julen ...
Tags: US, Seo, Taliban, Julen


47 years of Super Bowl Commercials.

superbowl commercials reviews & news Read more about 47 years of Super Bowl Commercials. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Advertising


A Nonprofit’s Powerful Video Tackles the Stigma Around Menstruation in Developing Countries

In this short film created by French agency CLM BBDO for humanitarian group Care France, an African woman and teen girl take an early morning walk through their remote village to the local schoolhouse. This story, however, isn't as simple as it initially appears. Their brief journey through dusty streets into a small classroom subverts...
Tags: Advertising, BBDO, AdFreak


Turkish Airlines - "The Journey" (2019) :60 (USA)

superbowl commercials reviews & news A cat-and-mouse chase across Istanbul's landmarks becomes a thrilling short film for Turkish Airlines. Read more about... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Usa, Advertising, Istanbul, Turkish Airlines


Pepsi - More Than OK / Cardi B, Steve Carrell & Lil Jon superbowl ad (2019) :30 (USA)

adnews Pepsi is more than OK. It’s OKAYYYYYY or Okurrrrrrr or whatever Steve Carell is trying to say here. Read more about Pepsi - More Than OK / Cardi B, Steve... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Usa, Advertising, Steve Carell, Pepsi, Lil Jon, Cardi, Steve Carrell, Cardi B Steve


Axios Future - January 28, 2019 - Axios

Axios Future - January 28, 2019   Axios Welcome back to Future. Thanks for subscribing. Consider inviting your friends and colleagues to join us. Was this email forwarded to you? Sign up here.
Tags: Seo


Pepsi - More Than OK / Cardi B, Steve Carrell & Lil Jon (2019) :60 (USA)

adnews Steve Carrell, Cardi B and Lil Jon say that Pepsi is more than OK Read more about Pepsi - More Than OK / Cardi B, Steve Carrell & Lil Jon (2019) :60... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Usa, Advertising, Pepsi, Lil Jon, Cardi, Steve Carrell, Steve Carrell Cardi


How the Mother of All Football Games Became the Most Vigilantly Guarded Brand Name in America

One of the most important plays in football history was made on March 7, 1969, though it didn't take place on a field anywhere. It happened at the U.S. Patent and Trademark Office, where the claims examiners received registration No. 882283 from an office at 345 Park Ave. in New York: The National Football League...
Tags: New York, Advertising, America, Magazine, Perspective, U S Patent and Trademark Office, Park Ave


Infographic: 43% of Americans Surveyed Don’t Plan on Watching the Super Bowl This Year

Advertiser spend for NFL games has been strong this season, though last year's Super Bowl was the lowest-rated Big Game telecast since 2009. And according to a new survey from consumer intelligence research platform CivicScience, fewer people are planning on tuning in this year than in years past as well. Just 33 percent of Americans...
Tags: Advertising, NFL, Magazine, Data Points


Brunner’s 2017 Super Bowl Ad for 84 Lumber About Immigration Is Just as Relevant Today

Launched in 1989 as a small design firm, Brunner credits a willingness to embrace technology for its rise from relatively unknown to national prominence. But a provocative ad for 84 Lumber during Super Bowl LI certainly didn't hurt. The ad focused on the hot-button topic of immigration, even referencing a wall (sound familiar?), and it...
Tags: Advertising, Magazine, Brunner


Why Brands Spend $5 Million (or More) on a Super Bowl Ad to Support a Cause

A beer brand touting its disaster relief efforts. A car brand supporting gender equality. A vacation rental company pushing for diversity. Recent years have seen a rise in the number of brands aligning themselves with causes, a trend that has found its way into advertising's biggest night--the Super Bowl. Brands backed a cause in just...
Tags: Advertising, Magazine, The Big Game, Super Bowl Brands


How Football Stadiums Are Implementing Tech to Lure Fans off Their Couches

There was a time when bone-crushing hits, acrobatic touchdowns and being the 12th man for the home team were enough to spur ticket sales, but the bar is much higher for sports fans today. That's in part because consumer electronics are so much better--you can sometimes even see blades of grass on high-definition TVs--but also...
Tags: Advertising, Magazine, The Big Game


Meet the MullenLowe Creative Director Who ‘Appreciates the Absurd’

Be smart about how you want to be dumb. That's the mantra Adam Calvert kept in mind while pitching last year's E*Trade Super Bowl commercial, "This Is Getting Old," which features a gang of retirement-ready folks still hustling as firefighters, DJs and Baywatch-inspired lifeguards. While many try to pull the heartstrings, Calvert, creative director Jeff...
Tags: Advertising, Magazine, Baywatch, Calvert, Leadership & Talent, Adam Calvert


All Work And No Play Makes Johnnie and Joanie Witless Screen Zombies

Advertising like law, journalism, technology, engineering, medicine, and other professions demands countless hours from its workers. This, despite damning evidence that productivity and creativity fall flat after about six hours of concentrated work. According to the Bureau of Labor Statistics, the average American works 44 hours per week, or 8.8 hours per day. A 2014 national Gallup […] The post All Work And No Play Makes Johnnie and Joanie Witless Screen Zombies appeared first on Adpulp.
Tags: Advertising, Digital, Trends, Data, Bureau of Labor Statistics, Labor Rights, Demographics, Workspaces, Media Literacy, Johnnie, Joanie, Lifestyle Marketing, Crap on a Stick, Ad People, Industry Analysis, Joanie Witless


Jason Bidart VP of Private Brands, Fairway Market to Speak at Velocity Conference

I am excited to announce my presentation for the 2019 edition of the Velocity Conference. This year’s event will be held April 29 – May 1, 2019, at the Le Méridien Charlotte in Charlotte, NC. Over the next few weeks, we will be announcing the entire lineup of icons, geniuses, and mavericks who will educate, challenge and grow private brands for years to come. Today’s speaker is Jason Bidart, Vice President of Private Brand Programs, Fairway Market the iconic New York retailer and brand with inte...
Tags: New York, Featured, New York City, Velocity, Jason, Branding, Central Park, Charlotte, Fairway Market, University of Florida He, New York Road, Greater New York City, Jason Bidart, Méridien Charlotte, NY Metro area Fairway, Natural Grocery Wellness


Michelob Ultra Pure Gold - Zoë Kravitz / Pure ASMR (2019) :30 (USA)

adnews Experience ASMR with Zoë Kravitz Read more about Michelob Ultra Pure Gold - Zoë Kravitz / Pure ASMR (2019) :30 (USA) Add new comment [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Usa, Advertising, Zoe Kravitz, Zoë Kravitz Read


Good Grape! Waitrose Grapes with Sustainable Packaging

UK retailer Waitrose & Partners has taken another step forward in its bid to reduce plastic from its shelves with the introduction of recyclable cardboard grape baskets which will replace traditional plastic baskets for its private brand Waitrose Duchy Organic and Waitrose Sable grapes. Waitrose & Partners is the first UK supermarket to sell grapes packaged this way. The switch to recyclable cardboard will save an initial 12 tons of plastic a year, with this figure set to rise with more grapes e...
Tags: UK, Featured, Global, Waitrose, Prince Of Wales, Branding, Waitrose Partners


K-12 Dealmaking: HMH Acquires Waggle; National Geographic Launches Pathways; Instructure Gets New CEO - Education Week

K-12 Dealmaking: HMH Acquires Waggle; National Geographic Launches Pathways; Instructure Gets New CEO   Education Week In recent dealmaking news, Houghton Mifflin Harcourt acquires Waggle; EMERITUS completes $40 million series C funding round led by Sequoia India; ...
Tags: Seo, HMH, Houghton Mifflin Harcourt, Sequoia India, National Geographic Launches Pathways


Pringles - Sad Device / How many combinations (2019) :30 (USA)

adnews When they talk about pringles combinations, their device gets sad. Read more about Pringles - Sad Device / How many combinations (2019) :30 (USA) 1 comment Add... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Usa, Advertising



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