Marketing


 

B2B Local Search Marketing: A Guide to Hidden Opportunity

Posted by MiriamEllis Is a local business you’re marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for local SEO? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. While it’s true that SaaS companies like Moz, MailChimp, and Hootsuite are businesses which vend to other businesses, their transactions are primarily digital. These may be the types o...
Tags: Google, San Francisco, Seo, Charles Dickens, Tripadvisor, Seattle, Zillow, Chamber of Commerce, USP, Google My Business, Ashlie, Jose Morales, MiriamEllis, Mozzers, People Ops, Oaxacan


How to Save Money on Your Insurance With Pass Plus

Pass Plus is a six-hour practical driving training course, designed to increase the confidence and safety of newly qualified drivers. It was developed by the Driving Standards Agency (DSA) in conjunction with the insurance industry to incentivise new drivers to beef up their motoring skills, learning skills such as motorway and nighttime driving not covered by standard driving test. The lessons are available through Pass Plus registered approved driving instructors (ADIs). The course costs aroun...
Tags: UK, Marketing, Insurance, Driving Standards Agency DSA


Why Consumers Choose One Brand Over Another

In his book, Branding with Brains: The science of getting customers to choose your company, Tjaco Walvis from the Netherlands formulated what he calls the ‘algorithm in the brain’ that makes the brand choices, in much the same way Google uses an algorithm to search the Web. This brain algorithm has three criteria that guide consumer choices of one brand over another. These are: 1. Relevance. The more distinctive and uniquely relevant a product or service is, the greater the chance it will be ...
Tags: Google, Nike, Netherlands, Branding, Brand Management, Kogan Page, Thomas Gad, Tjaco Walvis


Nepal falls two places to 124 on Corruption Perception Index - The Kathmandu Post

Nepal falls two places to 124 on Corruption Perception Index   The Kathmandu Post Nepal's position on the latest Corruption Perception Index has worsened from last year, falling to 124 from 122 in 2017. The Index, published on Tuesday by ...
Tags: Seo, Nepal, Index, Kathmandu Post, Kathmandu Post Nepal


Daily Search Forum Recap: January 29, 2019

Here is a recap of what happened in the search forums today...
Tags: Seo, Search Forum Recap


UPSSSC Combined Lower Subordinate Competitive Examination 2019

Combined Lower Subordinate Competitive Examination  2019 Uttar Pradesh Subordinate Services Selection Commission (UPSSSC) invites online applications from Indian Citizens for following  672 Sarkari Naukri Vacancy posts for various departments of Government of Uttar Pradesh (UP) through Combined Lower Subordinate Services Examination 2019 / सम्मिलित अवर अधीनस्थ सेवा (सामान्य चयन)... Please Click on the Title to Read Full Details. [Author: [email protected] (SarkariNaukriBlog com)]
Tags: Jobs, Marketing, Online, Officer, Municipal, Horticulture, Hindi, Indian Citizens, Inspector, UPSSSC, Recruitment Examination, Sarkari Naukri in Uttar Pradesh (UP, Government of Uttar Pradesh UP


Twitter Is Offering Up a Hefty Livestream Menu in the Run-Up to Super Bowl LIII

Twitter's preparations for Super Bowl LIII kicked into high gear as kickoff for the Big Game drew closer. The social network and the National Football League teamed up on special hashtag-triggered emojis that can be accessed by including #SuperBowl, #SBLIII, #GoPats, #EverythingWeGot, #LARams or #RamsHouse in tweets. It's @SuperBowl Week! #SBLIII#EverythingWeGot #LARams pic.twitter.com/BQXE5KukMp -- NFL...
Tags: Advertising, National Football League, The Big Game, Social Pro Daily


5 Online Tools to Help You Spend Less and Save More

Earning enough money to maintain the lifestyle you’d like can be difficult. While you might dream of the occasional vacation that allows you to relax away from your usual busy life, reoccurring bills, medical expenses, or even the infrequent emergency financial matter can become a severe barrier. However, you can overcome all this by finding ways to spend less and save more. Nowadays, as technology evolves quickly, you’ll find that there are many more options out there to help you change you sav...
Tags: Personal Finance, Marketing, GoodBudget


Stop “Link Building”; Start “Trust Building”

Are you still working with some so-called SEO gurus or SEO experts that guarantee “Google’s Top Ranking” for your website and only asks for your top 5 or 10 keyword phrases and focus on fake, irrelevant, low-quality link building strategies only to artificially improve your website’s ranking? And have NEVER asked you (or helped you) to improve your website content, its structure, adjusting your website pages by adding related titles and META descriptions, adding new pages, renaming your webs...
Tags: Travel, Google, Seo, Neil Patel, Dubai Digital Marketing Training Consulting, Najam Ahmed, Maila Ohye Developer Programs Tech Lead, Brian Dean Kindly




Thanks to Ancestry, Six Strangers Learn How They’re Connected Via the Underground Railroad

Last December, six strangers were invited by Ancestry to a small tour in Brooklyn, where they assumed they would uncover some fascinating aspects of their family histories. What they didn't know was just how connected they are to each other, bound together by the deeply webbed histories of their ancestors. Railroad Ties documents the highly...
Tags: Advertising, Brooklyn, AdFreak


Sainsbury’s Expands Meat Alternatives

UK retailer Sainsbury’s has announced it will be testing a new meat-alternative section in its meat, fish, and poultry aisle across 20 stores nationwide, following the success of its new plant-based private brand range which launched earlier this month. The change will be the first time a UK supermarket has positioned a range of meat-alternatives directly alongside meat options in store. With 91% of Brits now adopting a ‘flexitarian’ diet, the decision by Sainsbury’s will now offer customers a b...
Tags: UK, Featured, Global, Sainsbury, Branding, Love Veg Vegan Chorizo Shroomdogs, Naturli Mince, Rosie Bambaji


Empower Banking App Review: 2%-4% APY, 1%-2% Cashback, and AI Finance Assistant

The Empower app is a combination of an online checking/savings account and an “AI” assistant that analyzes your income and spending activity from external bank accounts as well. The savings account currently offers a base 2% APY and the checking offers 1% cash back on the first $1,000 in debit card purchases each month. A newly referred user can get a 30 day boost of double those numbers – 4% APY and 2% cash back. You can get an additional 30-day boost for each friend that you refer. I’v...
Tags: Marketing, Banking, Wells Fargo, FDIC, Deals & Offers, APY, MoneyPass, Chase Bank of America, Empower Banking App Review, Empower Savings


How to Budget for Your Next Corporate Event

Planning a corporate event is very involved and often expensive. Not only will it take a detail-oriented person or team to do the planning, but everything also depends on the… Read more » The post How to Budget for Your Next Corporate Event appeared first on Noobpreneur.com.
Tags: Business, Budget, Marketing, Tips, Marketing Budget, Corporate Events, Advertising Budget


Where’s the line when it comes to editing listing photos?

Artificial intelligence, floor plan stitching, virtual reality. When it comes to listing photography  and other property visuals, the technology has never been more advanced. But where's the line between improvement and misdirection?
Tags: Listings, Marketing, Radio, Agent, Select


Planters - Crunchtime! (2019) :30 (USA)

superbowl commercials reviews & news Mr. Peanut and Yankees legend Alex Rodriguez team up in Planters’ Super Bowl spot, and there's a cameo with Charlie Sheen... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Usa, Advertising, Yankees, Alex Rodriguez, Charlie Sheen


81% of People Think Less of a Business if its Website is Outdated by @MattGSouthern

New research on customer satisfaction with web user experiences makes a strong case for keeping your website up to date.The post 81% of People Think Less of a Business if its Website is Outdated by @MattGSouthern appeared first on Search Engine Journal.
Tags: News, Seo, Digital Experience


In Pictures: Inman Connect New York, Day 2

A recap of ICNY's Agent Connect, Tech Connect, Broker Connect at the Marriott Marquis Hotel, Times Square, and CEO Connect at Carnegie Hall.
Tags: Photos, New York, Networking, Marketing, Events, Content Marketing, Collection, Radio, Event, Conference, Brokerage, Inman Connect, ICNY, Connect, Inman Connect Marketing, ICNY19


Facebook, Google and Twitter told to do more to fight fake news ahead of European elections

A first batch of monthly progress reports from tech giants and advertising companies on what they’re doing to help fight online disinformation have been published by the European Commission. Platforms including Facebook, Google and Twitter signed up to a voluntary EU code of practice on the issue last year. The first reports cover measures taken by platforms up to December 31, 2018. The implementation reports are intended to detail progress towards the goal of putting the squeeze on disinform...
Tags: Google, Social, Facebook, Twitter, Europe, Advertising Tech, Singapore, Social Media, Tech, Spokesperson, Eu, European Union, Law Enforcement, Artificial Intelligence, Policy, Software


Unilever Is Working on a Cross-Media Measurement Model to Help Gauge Campaign Effectiveness

Unilever is working on building a cross-media measurement model for measuring the impact of marketing campaigns across the advertising ecosystem, an ambitious project that will be the first measuring system of its kind. The plan, which is aimed at better measuring who sees digital campaigns, the reaction to those campaigns and the impact of the...
Tags: General, Advertising, Unilever, Cross Media Measurement Model


Less Than 1% of Customers Leave Feedback for Businesses by @MattGSouthern

A new study on brand feedback reveals just how minor the vocal minority really is.The post Less Than 1% of Customers Leave Feedback for Businesses by @MattGSouthern appeared first on Search Engine Journal.
Tags: News, Seo, Marketing Analytics


PB Careers: Chewy – Senior Manager, Private Label Marketing

Our Opportunity: Chewy is looking for a consumer-centric, data-driven Senior Manager, Private Label Marketing to lead our Private Brands’ strategy, marketing campaign development and GTM execution at our Dania Beach, FL headquarters. With storytelling, strategic insights and data acumen, this role will actively shape and express each of our private brand’s identities and tone of voice while building each brand with its respective target audience by improving performance throughout the purchase f...
Tags: Featured, Branding, GTM, Dania Beach FL, Chewy, 2019, Private Brands, Drive Private Brands


Twitter’s #BrandBowl Is Back for Year 2 With a New Category for Video Views

The Super Bowl LII champion Philadelphia Eagles will not get the chance to defend their title at this year's Big Game, but will Pepsi, Doritos, Mountain Dew or Ally Bank become repeat winners at Twitter's second #BrandBowl? Twitter cited data from Comscore saying that it saw a 19 percent increase in unique visitors compared with...
Tags: Advertising, Bank, Philadelphia Eagles, Comscore, The Big Game, Publishers & Platforms


Privacy Advocates Say Ad Auctions Leak Sensitive Data About Users

In a sign of potential woes to come in the U.S. media sector, privacy advocates in the European Union are going after the very fundamentals of online media monetization, claiming the ad auction process used by companies like Google broadcasts highly sensitive user information in a way that violates the member states' General Data Protection...
Tags: Google, Advertising, European Union, Programmatic


Agents, social media is not about you

2019 will bring change to the real estate industry, but there's one thing that won't change: "The need for people to tell you their business in real time."
Tags: Facebook, Video, Technology, Instagram, Social Media, Radio, Agent, Select, Inman Connect New York 2019, Marki Lemons Ryhal


Tony Romo, Football’s Best Color Commentator, Keeps It Chill in Skechers’ Super Bowl Ad

As a player, former Dallas Cowboys quarterback Tony Romo never had a taste of the Super Bowl. This year, however, he has one of the best seats in the house as the color commentator for CBS's broadcast of the game in Atlanta on Sunday. Since he began his role with play-by-play announcer Jim Nantz, Romo...
Tags: Advertising, Atlanta, Dallas Cowboys, Cbs, Tony Romo, SKECHERS, The Big Game


TI Corruption Index 2018: Bangladesh slips six notches - The Daily Star

TI Corruption Index 2018: Bangladesh slips six notches   The Daily Star Bangladesh has gone down six notches in the Transparency International's global Corruption Perceptions Index 2018 for a lack of effective government ...
Tags: Seo, Bangladesh, Daily Star, Daily Star Bangladesh


Buying a Home? You May Need a $100,000 Salary.

Today, I’m picking some low-lying fruit of the “newsy” variety. It comes straight from the top of my email inbox courtesy of Zillow’s Media Room. I know the title gave it away. (I’m terrible with clickbait.) Zillow’s research found More Than a Third of Home Buyers Now Make More Than $100,000. Before we break apart that title, let’s do a little commonsense math check. That means that nearly two thirds of home buyers make less than $100,000. You still have a better than average chance of buyi...
Tags: Real Estate, New York, Boston, Marketing, Philadelphia, Home Buying, Zillow, Tampa, Pittsburgh


ADOBE ROBOHELP 2019: The Fix is In!

Adobe recently released RoboHelp 2019, a totally reimagined, rebuilt, re-everything RoboHelp. If you're a veteran RoboHelp user, I'm thinking you'll find the overhauled interface to be intuitive and significantly cleaner than previous versions of RoboHelp.   b   In RoboHelp 2019, there are far fewer toolbars or tools. And while there are still some dialog boxes in RoboHelp 2019, much of the t...
Tags: Adobe, Seo, Adobe RoboHelp


How to Audit Your Website for SEO and Higher Conversions

Failing to regularly audit your website for SEO and Higher Conversions is not an option! According to econsultancy.com only 2% of website owners are happy with their conversion rates, and 77% of online businesses are neutral or unhappy. Another interesting stat from their report and one that we emphasis here is that: Companies that are improving their conversions typically use 35% more methods than their counterparts who are not seeing conversion rates change positively. Put another way – it pay...
Tags: Google, Seo, Blogging, Cta, Google Optimize, Website Audit, LawRank, PageSpeed Insights Google, Website Audit For Broken, Marco Robles



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