Marketing


 

Who generates the leads — marketing or sales?

CSO Insights, the research division of Miller Heiman Group, the world leader in improving sales performance through research, training, and technology, today announced the official release of its “2018-2019 Sales Performance Report.” The study, based on a global survey of nearly 900 global sales leaders, looks at the four primary objectives driving performance improvement efforts over the next 12 months: improving lead generation, securing new accounts, expanding penetration into existing custom...
Tags: Sales, Branding, CSO, Lunsford, Seleste Lunsford, Miller Heiman Group the world


Best Interest Rates on Cash – February 2019

Here’s my monthly roundup of the best interest rates on cash for February 2019, roughly sorted from shortest to longest maturities. Check out my Ultimate Rate-Chaser Calculator to get an idea of how much extra interest you’d earn if you are moving money between accounts. Rates listed are available to everyone nationwide. Rates checked as of 2/3/19. High-yield savings accounts While the huge megabanks like to get away with 0.01% APY, it’s easy to open a new “piggy-back” savings account and simply...
Tags: General, Marketing, US, Treasury, SEC, Bill, Short, Vanguard, FDIC, Ultra, Bil, CIT Bank, Redneck Bank, Ally Bank, APY, TreasuryDirect


These Were the Most Popular Super Bowl Brands on Social Media

If advertisers are looking at social media to see if their massive Super Bowl investments paid off, it appears Budweiser was the Big Game's big winner. Using its Einstein Vision image-recognition software and other tools for tracking social-media sentiment, Salesforce analyzed the Big Game's top trends and brands. The upshot: Bud Light was the most-mentioned...
Tags: Advertising, The Big Game


Turkish Airlines’ Pregame Spot Teased a Mysterious 6-Minute Film by Ridley Scott

Turkish Airlines returned to the Big Game this year with a 30-second pregame ad that marked a dramatic departure from its 2018 in-flight effort starring Dr. Oz. The key difference may have been legendary director Ridley Scott of Blade Runner and Apple's 1984 fame, who helmed this year's ad (and whose RSA Films produced it)....
Tags: Apple, Advertising, Ridley Scott, Turkish Airlines, The Big Game


Why Advertisers Went Long at Super Bowl LIII

Even with air time during Super Bowl LIII costing advertisers north of $5 million per 30 seconds, some brands still decided to go long. Last week, it was reported that Big Game broadcaster CBS was working with several advertisers to adjust the run time of their spots, with some looking to extend their screen time...
Tags: Advertising, Cbs, The Big Game


Hulu Used the Viral Instagram Egg to Raise Mental Health Awareness After the Super Bowl

On Friday, Hulu and the Instagram account of "world_record_egg" teased a mystery collaboration that would be unveiled Sunday after Super Bowl LIII. But it turns out that the partnership wasn't related to a new series for subscribers to binge, or anything Super Bowl-related. Instead, Hulu used the attention to remind viewers that mental health is...
Tags: Instagram, Advertising, Hulu, The Big Game, Streaming & OTT, Viral Instagram Egg


The 5 Best Ads of the 2019 Super Bowl

Super Bowl LIII was a low-scoring affair both on the field and in the ad breaks, leaving viewers with little to cheer or even boo about. But it certainly wasn't a complete wash. Here's a recap of our picks for 2019's best Super Bowl spots: 5. Bud Light: "Special Delivery" Agency: Wieden + Kennedy New...
Tags: Advertising, The Big Game


Every Super Bowl LIII Ad In Under 2 Minutes

While the action on the field was lacking for most of Super Bowl LIII big brands came through when it counted. As is tradition around here at Adweek we compiled all the commercials from tonight's big game and edited into the video above that is less than 2 minutes. Enjoy!
Tags: Advertising, Adweek, The Big Game


HULU - The Handmaid's Tale: Season 3 (2019) : 45 (USA)

Entertainment "It's morning again in America..." the ad begins Read more about HULU - The Handmaid's Tale: Season 3 (2019) : 45 (USA) 1... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Usa, Advertising, America, Hulu


5 Super Bowl Moments That Didn’t Land Well With the Internet

Every Super Bowl, there's an ad or a moment that doesn't sit well with the internet. For better or worse, everyone's glued to the game's viral moments--watching and waiting to see if a brand or public figure messes up. This year was no different. That Martin Luther King Jr. moment Before the game even started,...
Tags: Advertising, Martin Luther King Jr, The Big Game


SpongeBob SquarePants Takes His Place in Super Bowl Halftime Show Lore

For pop-culture junkies, the Super Bowl halftime performance is one of the most highly anticipated events of the year. But there was some controversy going into the Super Bowl LIII Halftime Show performance at Mercedes-Benz Stadium in Atlanta, headlined for the first time by Maroon 5, and joined by Travis Scott and Atlanta's own Big...
Tags: Advertising, Atlanta, Travis Scott, Mercedes Benz Stadium, The Big Game


Adweek’s Instant Reviews of the 2019 Super Bowl Ads: Second Half

Adweek has your real-time reviews of all the ads airing during Super Bowl LIII right after they hit the airwaves. See the spots, and what we thought, from the second quarter and halftime below. Toyota Toyota "Wizard"Agency: Saatchi & SaatchiNice concept. Solid music choice with The Who's "Pinball Wizard." Could have been done more with...
Tags: Advertising, Adweek, Saatchi, The Big Game


Verizon Reunites Chargers Coach With the First Responders Who Saved Him

For the second year in a row, Verizon is using its Super Bowl buy to thank first responders. This year, the 60-second in-game spot, "The Coach That Wouldn't Be Here," aired in the third quarter, featuring the head coach of LA's other NFL team, the Chargers. That coach, Anthony Lynn, was hit by a car...
Tags: Verizon, La, Advertising, NFL, Anthony Lynn, The Big Game


Here Are the Movie Trailers That Aired During the Super Bowl

Sunday night's Super Bowl game may have lacked action, but the movies advertised during the game didn't. Three upcoming titles were advertised during the game, including two movies for Marvel Universe. The first spot was for Avengers: Endgame, which is slated to premiere on April 26. Also making an appearance was Captain Marvel, another Marvel...
Tags: Advertising, The Big Game


Why Super Bowl Ads (Mostly) Dodged Political Messages This Year

Whether it was a spot from Budweiser reminding viewers about the company's own immigrant roots or an emotional 90-second ad from 84 Lumber depicting an immigrant family's journey to a border wall, brands rushed to the national stage with political purpose in the wake of President Donald Trump's election in 2017. Two years later, corporations...
Tags: Advertising, Donald Trump, The Big Game


How Burger King Turned Documentary Footage of Andy Warhol Eating a Whopper Into Its Super Bowl Ad

Burger King just aired 37-year-old footage of art icon Andy Warhol eating the company's signature burger, the Whopper, during the Super Bowl. Fittingly, the fast-food brand has turned what was once documentary footage into a 45-second ad--an exercise in the confluence of art and commerce, exactly the kind of meta commentary on consumerism that made...
Tags: Advertising, Andy Warhol, The Big Game


Tom Hanks Helps Washington Post Highlight Importance of Journalism in Its First Super Bowl Ad

The Washington Post used its first Super Bowl ad to highlight the importance of journalism. With actor Tom Hanks narrating, the 60-second ad aired in the fourth quarter, just before the two-minute mark. Hanks narrated the spot, as photos of notable events, including the Selma March and landing on the moon, were show on the...
Tags: Washington Post, Advertising, Tom Hanks, Hanks, The Big Game


Intel Collaborated With the NFL Yet Again to Bring Drones to the Super Bowl Halftime Show

The New England Patriots aren't the only ones making a return appearance to the Super Bowl tonight. For this year's halftime show, Intel collaborated with the NFL yet again to bring drones inside of the Mercedes-Benz stadium for a choreographed light show. During a performance by Maroon 5, 150 of Intel's Shooting Star drones took...
Tags: Advertising, NFL, Intel, New England Patriots, Mercedes Benz, The Big Game


Don't know Football but still want bet on the Superb Owl?

(Suberp Owl is not a typo. I've heard (and it could be wrong) that the  NFL guards their copyright so you can't even say `Buy Beer here for the YOU KNOW WHATl' but instead `Buy Beer here for the big game''. Stephen Colbert a long time ago go around this by calling the game Superb Owl.) If I knew more about football  I might place a bet related to the Superb Owl. What kind of bets can I place? 1) Bet the point spread: Last time I looked the Patriots were a 2.5 point favorite. So eit...
Tags: Stephen Colbert, NFL, America, Seo, Tom Brady, Las Vegas, National Anthem, Gladys Knight, Josh, Don, Rams, Nate Silver, Jamie White, Josh Hermsmeyer


Google Shows How It Can Help Veterans Find Jobs in Super Bowl Ad

The second of Google's Super Bowl ads focused on America's military and how Google can help them transition back to civilian life. Set to a spare piano score, the 60-second spot created by Google's in-house Google Creative Lab takes a minimalist approach, opening on a series of codes on various forms. A voiceover by John...
Tags: Google, Advertising, America, The Big Game


Beer Brand Brawl Breaks Out After Bud Light Commercials

Bud Light may have cracked up some Super Bowl viewers with its ads on Sunday, but the company also cracked open a feud with its biggest competitors and a major agricultural giant for a whopping three Super Bowl ads critical of corn syrup. One of the Anheuser-Busch beer brand ads that aired during the first...
Tags: General, Advertising, Anheuser Busch


Netflix Gives Us All the Warm Fuzzies in Nature Documentary Ad During Super Bowl

Netflix returned to this year's Super Bowl, airing a 30-second spot during the game's third quarter for Our Planet, its upcoming natural history series. The streaming service claimed it was the first time a nature documentary series had a spot in the Super Bowl. Netflix touted the series, which will premiere on April 5, as...
Tags: Advertising, Netflix, The Big Game, Streaming & OTT


Yes, You Did See Dos Equis’ Most Interesting Man in the World in Stella Artois’ Super Bowl Ad

Thanks to a very successful ad campaign, Jonathan Goldsmith is better known to most people as The Most Interesting Man in the World--or the guy in all those Dos Equis ads. But on Super Bowl Sunday, Goldsmith appeared in another beer spot--this one for Stella Artois. He joined Sarah Jessica Parker, who reprised her Sex...
Tags: General, Advertising, Stella Artois, Sarah Jessica Parker, Goldsmith, Dos Equis, Jonathan Goldsmith, The Big Game


Dodge - Devil Went Down to Georgia / “Georgia” (2019) :45 (USA)

Automotive Read more about Dodge - Devil Went Down to Georgia / “Georgia” (2019) :45 (USA) Add new comment [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Usa, Advertising, Georgia


'GOOGLE – 100 Billion Words / Translation (2019) :60 (USA)

Telecom & Dotcoms Read more about 'GOOGLE – 100 Billion Words / Translation (2019) :60 (USA) Add new comment [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Google, Usa, Advertising


ADT Taps Property Brothers for First-Ever Super Bowl Spot

ADT ran its first-ever Super Bowl ad on Sunday with a turn from Jonathan and Drew Scott, hosts of HGTV's Property Brothers. The 30-second ad, produced by creative agency Bear in the Hall, features the twin brothers talking through ADT's various tech features in a voice-over before appearing on-screen toward the end. The ad's upbeat...
Tags: Advertising, Adt, Jonathan, Drew Scott, The Big Game, ADT Taps Property Brothers, HGTV s Property Brothers


NFL - The 100-Year Game | SBLIII (2019) 2:00 (USA)

Sports Read more about NFL - The 100-Year Game | SBLIII (2019) 2:00 (USA) Add new comment [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Usa, Advertising, NFL


Google Translate’s Emotional Super Bowl Ad Focuses on the Unifying Power of Language

The first of two Super Bowl spots from Google focused not on a phone or another new product but Google Translate, the company's 12-year-old multilingual machine-translation service. This minute-long spot positions Translate--and language itself--as a great unifier, with its title noting that users process 100 billion words each day. In a series of vignettes occurring...
Tags: Google, Advertising, Google Translate, The Big Game, Unifying Power of Language


Hyundai’s Super Bowl Ad Shames Vegan Dinner Parties and Vegans Aren’t Happy

For any vegan fan watching the Super Bowl, there was one ad that didn't sit right. Hyundai's Super Bowl ad, dubbed "The Elevator," featured Jason Bateman in a 60-second spot. It was fairly innocuous, as Bateman, posing as an elevator attendant, took passengers down to different scenarios, each one worse than the last. However, one...
Tags: Advertising, Hyundai, Jason Bateman, Bateman, The Big Game



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